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What we think
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Updated January 10, 2024·
The Sony X90J is at an upper midrange price and offers better overall picture quality, higher performance in bright rooms, and more advanced features for gaming compared to the budget-priced TCL S435. The Sony has better contrast, brightness, local dimming, motion processing, and sound quality. It's also well-suited for playing HDR content with support for Dolby Vision and has a higher refresh rate which is important for gaming. On the other hand, the TCL S435 is more affordable but falls short in terms of picture quality in both dark and bright environments, doesn't have local dimming, and has less effective motion processing. It still offers good colors and is decent for casual viewing. If you don't mind paying more for a significant improvement in picture quality and gaming experience, go for the Sony X90J. However, if your budget is tight and you have more casual viewing needs, the TCL S435 could suffice. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Sony X90J (LCD)
- Good for bright room
- Good for dark room
- Very good for gaming
- Good for movies & TV
- Good for sports
- Very good for news, talk, & other TV
- Very good for cartoons & animation
- Good for use as monitor
- Best in class for upscaling
- Best in class motion processing
Advantages of the TCL S435 (LCD)
- The TCL S435 (LCD) has no clear advantages over the Sony X90J (LCD).
Key differences
Picture Quality
7.8
6.6
7.63/10
CONTRAST
7.50/10
7.4/10
COLOR VOLUME SCORE
6.6/10
LED FALD
PANEL TYPE
LED
VA
PANEL SUB-TYPE
VA
The Sony X90J (LCD) has good picture quality, while the TCL S435 (LCD) has only fair picture quality.
Movies & TV
7.9
6.1
7.63/10
CONTRAST
7.50/10
6.4/10
BLACK UNIFORMITY
6.7/10
10.0/10
UPSCALING
5.9/10
Yes
HDR10 SUPPORT
Yes
No
HDR10+ SUPPORT
No
Yes
DOLBY VISION SUPPORT
No
The Sony X90J (LCD) is good for movies & TV, while the TCL S435 (LCD) is only fair.
The Sony X90J is better suited for movies and cinematic TV because it has better local dimming, contrast, and black uniformity, which contribute to deeper blacks and more detailed dark scenes, enhancing the movie-watching experience. On the other hand, the TCL S435 has lower scores in these areas, making it less capable of producing the deep blacks and consistent quality required for an optimal cinematic experience.
Sports
7.1
5.9
10.0/10
MOTION PROCESSING
3.2/10
120Hz
REFRESH RATE
60Hz
7.0/10
INPUT LAG SCORE
5.8/10
10.0/10
UPSCALING
5.9/10
8.6/10
SDR BRIGHTNESS SCORE
5.2/10
Yes
HLG SUPPORT
Yes
The Sony X90J (LCD) is good for sports, while the TCL S435 (LCD) is poor.
The Sony X90J is superior for watching sports due to its excellent motion processing capabilities and very good reflection handling, ensuring clearer images during fast action and bright environments. In contrast, the TCL S435 struggles with sports content as it has poor response time and reflection handling, which can result in blurred motion and distracting reflections.
Gaming
8.2
5.5
8.0/10
RESPONSE TIME SCORE
6.2/10
7.0/10
INPUT LAG SCORE
5.8/10
10.0/10
MOTION PROCESSING
3.2/10
80.0/100
GAMING LOCAL DIMMING
0.0/100
8.2/10
GAME HDR BRIGHTNESS SCORE
5.3/10
The Sony X90J (LCD) is very good for gaming, while the TCL S435 (LCD) is poor.
The Sony X90J has an excellent response time and low input lag, which are crucial for gaming, whereas the TCL S435 has a fair response time and poor input lag, leading to a less responsive gaming experience. Furthermore, the Sony has a higher refresh rate, offering smoother gameplay compared to the TCL's lower refresh rate, which can make fast-moving games appear less smooth.
Cartoons & Animation
8.3
7.0
7.0/10
COLOR GAMUT SCORE
6.0/10
7.4/10
COLOR VOLUME SCORE
6.6/10
8.6/10
SDR BRIGHTNESS SCORE
5.2/10
9.0/10
COLORS OUT OF THE BOX SCORE
9.0/10
6.8/10
GRAY UNIFORMITY
5.9/10
The Sony X90J (LCD) is very good for cartoons & animation, while the TCL S435 (LCD) is good.
The Sony X90J excels in presenting vibrant, accurate colors straight out of the box and supports a wide color gamut, which are very important for watching cartoons and animation. The TCL S435, while also displaying excellent colors out of the box, has a more limited color gamut in comparison, making it less vivid than the Sony X90J for this type of content.
News, Talk, & Other TV
8.9
5.8
8.6/10
SDR BRIGHTNESS SCORE
5.2/10
10.0/10
UPSCALING
5.9/10
The Sony X90J (LCD) is very good for news, talk, & other TV, while the TCL S435 (LCD) is poor.
The Sony X90J excels in upscaling lower-resolution content and maintaining brightness in standard dynamic range, which improves clarity and visibility for watching news and talk shows, also providing better color accuracy out of the box. Conversely, the TCL S435 performs poorly in these areas, which could result in less clear upscaling of standard broadcasts and a dimmer picture, leading to a subpar viewing experience for similar content.
Bright Room
7.6
5.6
5.2/10
VIEWING ANGLE
5.0/10
8.6/10
SDR BRIGHTNESS SCORE
5.2/10
7.9/10
HDR BRIGHTNESS SCORE
5.1/10
5.9/10
REFLECTIONS SCORE
5.9/10
The Sony X90J (LCD) is good for bright room, while the TCL S435 (LCD) is poor.
The Sony X90J delivers better performance in bright rooms because it has much better SDR and HDR brightness, which help counteract glare, while the TCL S435 struggles with low brightness, making it less suitable for well-lit environments. Both TVs have similar challenges with handling reflections, but the Sony's higher brightness levels give it an advantage in maintaining picture quality where there is a lot of ambient light.
Cost
$998
$700
$200
$400
$600
$800
$1,000
$1,200
$1,400
$1,600
The Sony X90J (LCD) has a price of $998 and the TCL S435 (LCD) costs $700.
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How the Sony X90J (LCD) and the TCL S435 (LCD) compare to other TVs
Spec Comparison
 |  | |
| Sony X90J (LCD) | TCL S435 (LCD) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$998 | $700 | ||
Brand | |||
Brand | Sony | TCL | |
Release Date | |||
Release Date | April 3, 2021 | September 4, 2020 | |
Full name | |||
Full name | XR-65X90J | 65S435 | |
Screen Size | |||
Screen Size | 65" | 65" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | Android TV | Roku TV | |
Sound Quality Score | |||
Sound Quality Score | 7.3/10 | 5.9/10 | |
NextGen Ready | |||
NextGen Ready | Yes | No | |
HDMI Ports | |||
HDMI Ports | 4 | 4 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 7.8/10 | 6.7/10 | |
Bright Room Score | |||
Bright Room Score | 7.7/10 | 5.6/10 | |
Gaming Score | |||
Gaming Score | 8.2/10 | 5.6/10 | |
Movies & TV Score | |||
Movies & TV Score | 7.9/10 | 6.2/10 | |
Sports Score | |||
Sports Score | 7.1/10 | 6/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 32.8" x 57.2" x 2.8" | 33.2" x 57.4" x 3.3" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 35.6" x 57.2" | 35.3" x 57.4" | |
Weight without Stand | |||
Weight without Stand | 50.5 lbs | 37.9 lbs | |
VESA Mount | |||
VESA Mount | 300 x 300 | 300 x 300 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | Yes | No | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | Yes | No | |
Contrast | |||
Contrast | 7.6/10 | 7.5/10 | |
Local Dimming | |||
Local Dimming | 8/10 | 2.5/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 2.0 | 2.0 | |
Speaker Power | |||
Speaker Power | 20 W | 16 W | |
Dolby Atmos | |||
Dolby Atmos | Yes | Dolby Digital Plus Bypass Only | |
DTS:X | |||
DTS:X | Up to DTS Digital Surround, Bypass only | No | |
Shopping
TCL S435 (LCD)
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Dig into reviews and images
CNET
Geoffrey Morrison | June 2021
"The TCL 4-Series is so inexpensive and capable you might start to question why there are any multithousand-dollar TVs at all. The 4-Series setup is intuitive and easy. If you're just looking for an easy-to-use TV with decent picture, this is an excellent place to start."
Get a great deal on the Sony X90J (LCD) or the TCL S435 (LCD)
About Sony
Sony stands as a highly experienced and widely trusted TV manufacturer, earning a reputation that surpasses all others. A Japanese company, Sony has been making TVs for far longs than it has been making Playstation game consoles. Sony's high-end TVs are often regarded as the ultimate choice for videophiles, representing the epitome of quality, albeit at a premium price point. Renowned for their advanced and precise motion handling, as well as their cutting-edge local dimming algorithms, Sony consistently delivers unparalleled performance in these areas. They include Google TV software with all their TV sets, which grants access to the largest selection of apps available and they also include Bravia Core which is a movie streaming platform specifically for Sony TVs that offers higher picture quality by using more bandwidth.
About TCL
TCL, the highly recognizable TV brand from China, has firmly established itself as the second-largest manufacturer in terms of sales volume. Renowned for striking an impressive balance between affordability, picture quality, and design, TCL TVs deliver a compelling overall package. While they have traditionally excelled in the low-end and midrange TV segments, TCL has recently made remarkable strides in the realm of high-end televisions, introducing impressive models that rival top competitors. Most TCL TVs use Roku software which is very user friendly and easy to use, but they have a few other models that use Google TV which has the largest app selection, but is not as user friendly as Roku.
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