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What we think
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Updated January 10, 2024·
The Hisense U7G has a higher overall picture quality and is significantly better for gaming due to a higher gaming score. It also performs better in dark rooms and bright rooms, which could enhance your viewing experience in diverse lighting conditions. However, it typically costs more than the TCL S435. The TCL S435 is a budget-friendly option and offers decent performance for cartoons and animation. However, it has a lower bright room performance, which could affect daytime viewing. It also has a lower score for dark room viewing, making it less ideal for movies if you prefer watching in a darker environment. Therefore, if you primarily play video games or watch content in varying lighting, and don't mind spending more, the Hisense U7G would be a more suitable choice. For those on a budget who watch a lot of animated content, the TCL S435 could be a reasonable option, albeit with compromises in certain viewing conditions. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Hisense U7G (LCD)
- Good for bright room
- Good for dark room
- Very good for gaming
- Good for movies & TV
- Very good for news, talk, & other TV
- Good for use as monitor
- Good for upscaling
Advantages of the TCL S435 (LCD)
- The TCL S435 (LCD) has no clear advantages over the Hisense U7G (LCD).
Key differences
Picture Quality
7.6
6.6
7.75/10
CONTRAST
7.50/10
7.2/10
COLOR VOLUME SCORE
6.6/10
LED FALD
PANEL TYPE
LED
VA
PANEL SUB-TYPE
VA
The Hisense U7G (LCD) has good picture quality, while the TCL S435 (LCD) has only fair picture quality.
Movies & TV
7.4
6.1
7.75/10
CONTRAST
7.50/10
6.4/10
BLACK UNIFORMITY
6.7/10
7.5/10
UPSCALING
5.9/10
Yes
HDR10 SUPPORT
Yes
Yes
HDR10+ SUPPORT
No
Yes
DOLBY VISION SUPPORT
No
The Hisense U7G (LCD) is good for movies & TV, while the TCL S435 (LCD) is only fair.
The Hisense U7G is better for movies and cinematic TV because it has a high contrast and effective local dimming, which promote deep blacks and enhance movie-viewing experience, while the TCL S435, with a lower contrast and no local dimming, is less capable of delivering the stark contrast often desired for cinematic content. Additionally, the U7G has better color out of the box and a higher color volume which contributes to richer and more accurate images compared to the S435 which, despite having excellent colors out of the box, can't display as wide a range of colors.
Gaming
8.0
5.5
7.0/10
RESPONSE TIME SCORE
6.2/10
7.6/10
INPUT LAG SCORE
5.8/10
3.2/10
MOTION PROCESSING
3.2/10
70.0/100
GAMING LOCAL DIMMING
0.0/100
8.2/10
GAME HDR BRIGHTNESS SCORE
5.3/10
The Hisense U7G (LCD) is very good for gaming, while the TCL S435 (LCD) is poor.
The Hisense U7G is considered very good for gaming because it has good response time and input lag scores, ensuring a smoother gaming experience. In contrast, the TCL S435 is considered poor for gaming as it has lower scores in both response time and input lag, which can lead to a less responsive and slower gaming experience.
Cartoons & Animation
7.7
7.0
7.7/10
COLOR GAMUT SCORE
6.0/10
7.2/10
COLOR VOLUME SCORE
6.6/10
8.8/10
SDR BRIGHTNESS SCORE
5.2/10
6.4/10
COLORS OUT OF THE BOX SCORE
9.0/10
7.0/10
GRAY UNIFORMITY
5.9/10
The Hisense U7G (LCD) and TCL S435 (LCD) are both good for cartoons & animation, though the Hisense U7G (LCD) is somewhat better.
The Hisense U7G has better out-of-the-box colors and a wider color gamut than the TCL S435, making it more suitable for vibrant cartoons and animation. Although both TVs have adequate colors for this type of content, the Hisense U7G offers superior color volume and consistency across different shades, contributing to a more engaging and colorful viewing experience.
News, Talk, & Other TV
8.1
5.8
8.8/10
SDR BRIGHTNESS SCORE
5.2/10
7.5/10
UPSCALING
5.9/10
The Hisense U7G (LCD) is very good for news, talk, & other TV, while the TCL S435 (LCD) is poor.
The Hisense U7G is considered very good for watching news and talk shows because it boasts a strong SDR brightness and good upscaling, ensuring clarity and visibility across various content quality. On the other hand, the TCL S435 is considered poor for the same content due to its lower SDR brightness and weaker upscaling capabilities, leading to a less optimal viewing experience for lower-resolution shows and in well-lit environments.
Bright Room
7.7
5.6
5.5/10
VIEWING ANGLE
5.0/10
8.8/10
SDR BRIGHTNESS SCORE
5.2/10
7.7/10
HDR BRIGHTNESS SCORE
5.1/10
6.3/10
REFLECTIONS SCORE
5.9/10
The Hisense U7G (LCD) is good for bright room, while the TCL S435 (LCD) is poor.
Cost
$698
$456
$200
$400
$600
$800
$1,000
$1,200
The Hisense U7G (LCD) has a price of $698 and the TCL S435 (LCD) costs $456.
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Key similarities
Sports
6.1
5.9
3.2/10
MOTION PROCESSING
3.2/10
120Hz
REFRESH RATE
60Hz
7.6/10
INPUT LAG SCORE
5.8/10
7.5/10
UPSCALING
5.9/10
8.8/10
SDR BRIGHTNESS SCORE
5.2/10
Yes
HLG SUPPORT
Yes
Although they have very similar scores, PerfectRec considers Hisense U7G (LCD) to be only fair for sports, while the TCL S435 (LCD) is poor.
The Hisense U7G offers better sports viewing with a higher response time and superior motion processing than TCL S435, which makes fast action clearer, and it handles reflections more effectively, reducing distractions from ambient light. Meanwhile, the TCL S435 has lower performance in response time and motion processing, and its handling of reflections is not as effective, resulting in a less ideal experience for watching sports.
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How the Hisense U7G (LCD) and the TCL S435 (LCD) compare to other TVs
Spec Comparison
 |  | |
| Hisense U7G (LCD) | TCL S435 (LCD) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$698 | $456 | ||
Brand | |||
Brand | Hisense | TCL | |
Release Date | |||
Release Date | June 2, 2021 | September 4, 2020 | |
Full name | |||
Full name | 65U7G | 65S435 | |
Screen Size | |||
Screen Size | 65" | 65" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | Android TV | Roku TV | |
Sound Quality Score | |||
Sound Quality Score | 7/10 | 5.9/10 | |
NextGen Ready | |||
NextGen Ready | No | No | |
HDMI Ports | |||
HDMI Ports | 4 | 4 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 7.7/10 | 6.7/10 | |
Bright Room Score | |||
Bright Room Score | 7.8/10 | 5.6/10 | |
Gaming Score | |||
Gaming Score | 8/10 | 5.6/10 | |
Movies & TV Score | |||
Movies & TV Score | 7.4/10 | 6.2/10 | |
Sports Score | |||
Sports Score | 6.2/10 | 6/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 33.1" x 57" x 3.5" | 33.2" x 57.4" x 3.3" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 35.5" x 57" | 35.3" x 57.4" | |
Weight without Stand | |||
Weight without Stand | 43.0 lbs | 37.9 lbs | |
VESA Mount | |||
VESA Mount | 300 x 200 | 300 x 300 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | Yes | No | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | Yes | No | |
Contrast | |||
Contrast | 7.8/10 | 7.5/10 | |
Local Dimming | |||
Local Dimming | 6.5/10 | 2.5/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 2.0 | 2.0 | |
Speaker Power | |||
Speaker Power | 20 W | 16 W | |
Dolby Atmos | |||
Dolby Atmos | Yes | Dolby Digital Plus Bypass Only | |
DTS:X | |||
DTS:X | Yes, Bypass only | No | |
Shopping
TCL S435 (LCD)
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Dig into reviews and images
CNET
Geoffrey Morrison | June 2021
"The TCL 4-Series is so inexpensive and capable you might start to question why there are any multithousand-dollar TVs at all. The 4-Series setup is intuitive and easy. If you're just looking for an easy-to-use TV with decent picture, this is an excellent place to start."
Get a great deal on the Hisense U7G (LCD) or the TCL S435 (LCD)
About Hisense
Hisense, a Chinese TV manufacturer, entered the US market in approximately 2011 and has since acquired TV divisions from various companies such as Toshiba, Sharp, Hitachi, and NEC. Currently ranking as the fourth largest vendor in terms of sales volume, Hisense aims to capture a wide range of TV budget segments. They offer exceptional value with TVs that often outperform their competitors at similar price points, making them a compelling choice for consumers. In the US, they use Google TV as their smart TV software which provides the largest app selection and a very modern user interface, however it is not as user friendly as the software from other vendors.
About TCL
TCL, the highly recognizable TV brand from China, has firmly established itself as the second-largest manufacturer in terms of sales volume. Renowned for striking an impressive balance between affordability, picture quality, and design, TCL TVs deliver a compelling overall package. While they have traditionally excelled in the low-end and midrange TV segments, TCL has recently made remarkable strides in the realm of high-end televisions, introducing impressive models that rival top competitors. Most TCL TVs use Roku software which is very user friendly and easy to use, but they have a few other models that use Google TV which has the largest app selection, but is not as user friendly as Roku.
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This information was produced and vetted by the PerfectRec TVs team. We are a product research and recommendation organization that meticulously reviews and evaluates the latest TV information and makes it digestible for you.
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