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The PerfectRec TV team Learn more
Updated April 10, 2024·
If you're looking for a TV that offers slightly better bright room performance and color accuracy out of the box, the Sony X77L might be the more suitable choice, but it comes at a higher cost. On the other hand, if budget is a significant factor and you want the best motion processing available within a lower price range, the Toshiba C350LU could be the way to go, although it may not perform as well in bright environments. Neither TV is particularly strong for gaming, sports, or watching movies in dark rooms, so if these are important factors for you, you might want to consider other options. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Sony X77L (LCD)
- Good for upscaling
- Very good motion processing
Advantages of the Toshiba C350LU (LCD)
- The Toshiba C350LU (LCD) has no clear advantages over the Sony X77L (LCD).
Key differences
Sports
6.8
6.2
8.5/10
MOTION PROCESSING
3.5/10
60Hz
REFRESH RATE
60Hz
8.7/10
INPUT LAG SCORE
7.6/10
7.0/10
UPSCALING
6.3/10
7.2/10
SDR BRIGHTNESS SCORE
6.7/10
Yes
HLG SUPPORT
Yes
The Sony X77L (LCD) and Toshiba C350LU (LCD) are both only fair for sports, though the Sony X77L (LCD) is somewhat better.
Cost
$598
$380
$200
$300
$400
$500
$600
$700
$800
$900
The Sony X77L (LCD) has a price of $598 and the Toshiba C350LU (LCD) costs $380.
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Key similarities
Picture Quality
5.6
5.5
3.58/10
CONTRAST
3.711538462/10
6.3/10
COLOR VOLUME SCORE
6.4/10
LED
PANEL TYPE
LED
IPS
PANEL SUB-TYPE
IPS
The Sony X77L (LCD) and Toshiba C350LU (LCD) both have poor picture quality.
Movies & TV
5.2
5.2
3.58/10
CONTRAST
3.711538462/10
5.8/10
BLACK UNIFORMITY
5.3/10
7.0/10
UPSCALING
6.3/10
Yes
HDR10 SUPPORT
Yes
No
HDR10+ SUPPORT
No
No
DOLBY VISION SUPPORT
Yes
The Sony X77L (LCD) and Toshiba C350LU (LCD) are both poor for movies & TV.
Gaming
5.8
5.7
5.9/10
RESPONSE TIME SCORE
6.2/10
8.7/10
INPUT LAG SCORE
7.6/10
8.5/10
MOTION PROCESSING
3.5/10
5.0/100
GAMING LOCAL DIMMING
5.0/100
6.4/10
GAME HDR BRIGHTNESS SCORE
6.1/10
The Sony X77L (LCD) and Toshiba C350LU (LCD) are both poor for gaming.
Cartoons & Animation
6.0
5.9
5.9/10
COLOR GAMUT SCORE
5.9/10
6.3/10
COLOR VOLUME SCORE
6.4/10
7.2/10
SDR BRIGHTNESS SCORE
6.7/10
8.8/10
COLORS OUT OF THE BOX SCORE
10.0/10
7.7/10
GRAY UNIFORMITY
5.8/10
Although they have very similar scores, PerfectRec considers Sony X77L (LCD) to be only fair for cartoons & animation, while the Toshiba C350LU (LCD) is poor.
News, Talk, & Other TV
6.0
5.7
7.2/10
SDR BRIGHTNESS SCORE
6.7/10
7.0/10
UPSCALING
6.3/10
Although they have very similar scores, PerfectRec considers Sony X77L (LCD) to be only fair for news, talk, & other TV, while the Toshiba C350LU (LCD) is poor.
Bright Room
6.0
5.9
7.7/10
VIEWING ANGLE
7.9/10
7.2/10
SDR BRIGHTNESS SCORE
6.7/10
6.2/10
HDR BRIGHTNESS SCORE
6.2/10
6.3/10
REFLECTIONS SCORE
5.9/10
Although they have very similar scores, PerfectRec considers Sony X77L (LCD) to be only fair for bright room, while the Toshiba C350LU (LCD) is poor.
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How the Sony X77L (LCD) and the Toshiba C350LU (LCD) compare to other TVs
Spec Comparison
 |  | |
| Sony X77L (LCD) | Toshiba C350LU (LCD) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$598 | $380 | ||
Brand | |||
Brand | Sony | Toshiba | |
Release Date | |||
Release Date | July 4, 2023 | May 1, 2023 | |
Full name | |||
Full name | KD-65X77L | 65C350LU | |
Screen Size | |||
Screen Size | 65" | 65" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | Google TV | Fire OS | |
Sound Quality Score | |||
Sound Quality Score | 6.1/10 | 6.4/10 | |
NextGen Ready | |||
NextGen Ready | No | No | |
HDMI Ports | |||
HDMI Ports | 3 | 3 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 5.6/10 | 5.6/10 | |
Bright Room Score | |||
Bright Room Score | 6/10 | 5.9/10 | |
Gaming Score | |||
Gaming Score | 5.8/10 | 5.7/10 | |
Movies & TV Score | |||
Movies & TV Score | 5.2/10 | 5.2/10 | |
Sports Score | |||
Sports Score | 6.9/10 | 6.2/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 33.3" x 57.6" x 2.9" | 32.8" x 57.2" x 2.9" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 36" x 57.6" | 35.2" x 57.2" | |
Weight without Stand | |||
Weight without Stand | 45 lbs | 36.2 lbs | |
VESA Mount | |||
VESA Mount | 300 x 300 | 400 x 300 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | Yes | No | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | Yes | Yes | |
Contrast | |||
Contrast | 3.6/10 | 3.7/10 | |
Local Dimming | |||
Local Dimming | 3/10 | 3/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 2.0 | 2.0 | |
Speaker Power | |||
Speaker Power | 20 W | 20 W | |
Dolby Atmos | |||
Dolby Atmos | Yes | Yes | |
DTS:X | |||
DTS:X | Up to DTS Digital Surround, Bypass only | Up to DTS Digital Surround, Bypass only | |
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Sony X77L (LCD)
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Milton Clark | September 2023
"For an entry-level model, Sony’s X77L is a decent 4K TV. It’s color reproduction, along with crisp and clean picture images revealed plenty of detail and clarity thanks in part to Sony’s excellent video processing."
Get a great deal on the Sony X77L (LCD) or the Toshiba C350LU (LCD)
About Sony
Sony stands as a highly experienced and widely trusted TV manufacturer, earning a reputation that surpasses all others. A Japanese company, Sony has been making TVs for far longs than it has been making Playstation game consoles. Sony's high-end TVs are often regarded as the ultimate choice for videophiles, representing the epitome of quality, albeit at a premium price point. Renowned for their advanced and precise motion handling, as well as their cutting-edge local dimming algorithms, Sony consistently delivers unparalleled performance in these areas. They include Google TV software with all their TV sets, which grants access to the largest selection of apps available and they also include Bravia Core which is a movie streaming platform specifically for Sony TVs that offers higher picture quality by using more bandwidth.
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