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Updated January 10, 2024·
The Hisense U7H is somewhat more expensive but delivers better overall picture quality and is more suited for gaming due to its higher performance in these areas. Conversely, the Sony X77L is somewhat less expensive and has a wider viewing angle, which may be advantageous in a room where viewers sit at various angles to the TV. Both TVs have similar sound quality and the same number of HDMI ports, but the Hisense U7H has additional features like Dolby Vision and HDR10+ support, which could enhance the HDR viewing experience. If budget is a concern and you value a wider viewing angle, go for the Sony X77L; if you desire better picture quality and gaming performance, consider the Hisense U7H. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Hisense U7H (LCD)
- Good for bright room
- Good for dark room
- Good for gaming
- Good for movies & TV
- Very good for news, talk, & other TV
- Good for cartoons & animation
Advantages of the Sony X77L (LCD)
- Very good motion processing
- Good viewing angle
Key differences
Picture Quality
7.6
5.6
7.50/10
CONTRAST
3.58/10
8.3/10
COLOR VOLUME SCORE
6.3/10
LED FALD
PANEL TYPE
LED
VA
PANEL SUB-TYPE
IPS
The Hisense U7H (LCD) has good picture quality, while the Sony X77L (LCD) has poor picture quality.
Movies & TV
7.4
5.2
7.50/10
CONTRAST
3.58/10
5.7/10
BLACK UNIFORMITY
5.8/10
7.5/10
UPSCALING
7.0/10
Yes
HDR10 SUPPORT
Yes
Yes
HDR10+ SUPPORT
No
Yes
DOLBY VISION SUPPORT
No
The Hisense U7H (LCD) is good for movies & TV, while the Sony X77L (LCD) is poor.
The Hisense U7H excels in movies and cinematic TV due to its high contrast ratio and effective local dimming feature, which allows it to display deeper blacks and enhance the overall picture quality in darker scenes, while the Sony X77L falls short in these areas with a significantly lower contrast ratio and weaker local dimming, impacting its ability to produce true blacks and diminishing the viewing experience of movies and cinematic content.
Sports
6.0
6.8
3.2/10
MOTION PROCESSING
8.5/10
120Hz
REFRESH RATE
60Hz
7.6/10
INPUT LAG SCORE
8.7/10
7.5/10
UPSCALING
7.0/10
8.7/10
SDR BRIGHTNESS SCORE
7.2/10
Yes
HLG SUPPORT
Yes
The Sony X77L (LCD) and Hisense U7H (LCD) are both only fair for sports, though the Sony X77L (LCD) is somewhat better.
The Hisense U7H has poor response time which can result in motion blur during fast-paced sports scenes, whereas the Sony X77L has better motion handling thanks to its higher response time score, making it more suitable for action-packed sports watching. Both TVs have fair reflection handling, but the Hisense has a lower viewing angle, which means the picture quality might drop when viewed from the side, and the Sony, with better gray uniformity and wider viewing angles, offers a more consistent picture in varied seating arrangements.
Gaming
7.7
5.8
5.8/10
RESPONSE TIME SCORE
5.9/10
7.6/10
INPUT LAG SCORE
8.7/10
3.2/10
MOTION PROCESSING
8.5/10
75.0/100
GAMING LOCAL DIMMING
5.0/100
8.0/10
GAME HDR BRIGHTNESS SCORE
6.4/10
The Hisense U7H (LCD) is good for gaming, while the Sony X77L (LCD) is poor.
The Hisense U7H is rated as good for gaming due to its low input lag, which makes gaming interactive and responsive. In contrast, the Sony X77L, despite also having low input lag, has a lower refresh rate and poorer response time, leading to potential motion blur and less smooth gameplay.
Cartoons & Animation
7.9
6.0
7.7/10
COLOR GAMUT SCORE
5.9/10
8.3/10
COLOR VOLUME SCORE
6.3/10
8.7/10
SDR BRIGHTNESS SCORE
7.2/10
6.5/10
COLORS OUT OF THE BOX SCORE
8.8/10
7.0/10
GRAY UNIFORMITY
7.7/10
The Hisense U7H (LCD) is good for cartoons & animation, while the Sony X77L (LCD) is only fair.
The Hisense U7H delivers more vibrant colors straight out of the box, which enhances the viewing experience for cartoons and animation, and it supports a wider color gamut, ensuring a more diverse and rich color palette. In contrast, the Sony X77L, while offering good colors after calibration, it lacks in color gamut, which could result in less vivid and varied colors in animated content.
News, Talk, & Other TV
8.1
6.0
8.7/10
SDR BRIGHTNESS SCORE
7.2/10
7.5/10
UPSCALING
7.0/10
The Hisense U7H (LCD) is very good for news, talk, & other TV, while the Sony X77L (LCD) is only fair.
The Hisense U7H is favored for news and TV programs due to its very good SDR brightness, making it suitable for well-lit rooms, and good upscaling of lower-resolution content, which is common in TV broadcasts. In comparison, the Sony X77L, while still offering good upscaling and SDR brightness, does not excel in these areas as the Hisense U7H does, and therefore may not provide as clear or bright a viewing experience.
Bright Room
7.7
6.0
5.4/10
VIEWING ANGLE
7.7/10
8.7/10
SDR BRIGHTNESS SCORE
7.2/10
7.5/10
HDR BRIGHTNESS SCORE
6.2/10
6.6/10
REFLECTIONS SCORE
6.3/10
The Hisense U7H (LCD) is good for bright room, while the Sony X77L (LCD) is only fair.
The Hisense U7H performs better in a bright room because it has higher SDR and HDR brightness, which helps maintain picture quality in well-lit environments, alongside fair handling of reflections. The Sony X77J, on the other hand, has lower SDR and HDR brightness, meaning its picture might appear dimmer in brightly lit rooms, and it also has only fair reflection handling, which could impair viewing when there are light sources in the room.
Cost
$698
$598
$200
$400
$600
$800
$1,000
$1,200
The Hisense U7H (LCD) has a price of $698 and the Sony X77L (LCD) costs $598.
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How the Hisense U7H (LCD) and the Sony X77L (LCD) compare to other TVs
Spec Comparison
 |  | |
| Hisense U7H (LCD) | Sony X77L (LCD) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$698 | $598 | ||
Brand | |||
Brand | Hisense | Sony | |
Release Date | |||
Release Date | August 2, 2022 | July 4, 2023 | |
Full name | |||
Full name | 65U7H | KD-65X77L | |
Screen Size | |||
Screen Size | 65" | 65" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | Google TV | Google TV | |
Sound Quality Score | |||
Sound Quality Score | 7.5/10 | 6.1/10 | |
NextGen Ready | |||
NextGen Ready | Yes | No | |
HDMI Ports | |||
HDMI Ports | 4 | 3 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 7.6/10 | 5.6/10 | |
Bright Room Score | |||
Bright Room Score | 7.7/10 | 6/10 | |
Gaming Score | |||
Gaming Score | 7.7/10 | 5.8/10 | |
Movies & TV Score | |||
Movies & TV Score | 7.4/10 | 5.2/10 | |
Sports Score | |||
Sports Score | 6.1/10 | 6.9/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 33.1" x 57" x 3.5" | 33.3" x 57.6" x 2.9" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 35.5" x 57" | 36" x 57.6" | |
Weight without Stand | |||
Weight without Stand | 43.0 lbs | 45 lbs | |
VESA Mount | |||
VESA Mount | 300 x 200 | 300 x 300 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | Yes | Yes | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | Yes | Yes | |
Contrast | |||
Contrast | 7.5/10 | 3.6/10 | |
Local Dimming | |||
Local Dimming | 7/10 | 3/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 2.0 | 2.0 | |
Speaker Power | |||
Speaker Power | 20 W | 20 W | |
Dolby Atmos | |||
Dolby Atmos | Yes | Yes | |
DTS:X | |||
DTS:X | Yes, Bypass only | Up to DTS Digital Surround, Bypass only | |
Shopping
Hisense U7H (LCD)
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Tom's guide
Christian de Looper | December 2022
"We loved the Hisense U7H. It was able to deliver an excellent all-around image quality in its price range. The TV excels at controlling its backlighting in a way that ensures you’ll never experience blooming to a level of being distracting, something that I was a little surprised to see given the lack of Mini LED. The TV doesn’t just get decently bright it offers relatively accurate color reproduction for a TV in this price range. The TV is being billed excellent for gaming."
Sony X77L (LCD)
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HDTVs and more
Milton Clark | September 2023
"For an entry-level model, Sony’s X77L is a decent 4K TV. It’s color reproduction, along with crisp and clean picture images revealed plenty of detail and clarity thanks in part to Sony’s excellent video processing."
Get a great deal on the Hisense U7H (LCD) or the Sony X77L (LCD)
About Hisense
Hisense, a Chinese TV manufacturer, entered the US market in approximately 2011 and has since acquired TV divisions from various companies such as Toshiba, Sharp, Hitachi, and NEC. Currently ranking as the fourth largest vendor in terms of sales volume, Hisense aims to capture a wide range of TV budget segments. They offer exceptional value with TVs that often outperform their competitors at similar price points, making them a compelling choice for consumers. In the US, they use Google TV as their smart TV software which provides the largest app selection and a very modern user interface, however it is not as user friendly as the software from other vendors.
About Sony
Sony stands as a highly experienced and widely trusted TV manufacturer, earning a reputation that surpasses all others. A Japanese company, Sony has been making TVs for far longs than it has been making Playstation game consoles. Sony's high-end TVs are often regarded as the ultimate choice for videophiles, representing the epitome of quality, albeit at a premium price point. Renowned for their advanced and precise motion handling, as well as their cutting-edge local dimming algorithms, Sony consistently delivers unparalleled performance in these areas. They include Google TV software with all their TV sets, which grants access to the largest selection of apps available and they also include Bravia Core which is a movie streaming platform specifically for Sony TVs that offers higher picture quality by using more bandwidth.
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This information was produced and vetted by the PerfectRec TVs team. We are a product research and recommendation organization that meticulously reviews and evaluates the latest TV information and makes it digestible for you.
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