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Updated January 10, 2024·
The Hisense U7G generally offers better performance for gaming due to its higher refresh rate and lower input lag, making it suitable if you are a gamer. It also provides better dark room performance, which is advantageous for watching movies or streaming content in low light conditions. Conversely, the Sony X77L typically costs less and has better out-of-the-box color accuracy, which may be preferable if you prioritize color fidelity without additional calibration. However, it is not as well-suited for dark room viewing or gaming compared to the Hisense model. Both TVs are suitable for watching news, sports, and animations, but if you often watch TV in a sunny room, both have adequate bright room performance, although the Hisense U7G has a slight edge. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Hisense U7G (LCD)
- Good for bright room
- Good for dark room
- Very good for gaming
- Good for movies & TV
- Very good for news, talk, & other TV
- Good for cartoons & animation
- Good for use as monitor
Advantages of the Sony X77L (LCD)
- Very good motion processing
- Good viewing angle
Key differences
Picture Quality
7.6
5.6
7.75/10
CONTRAST
3.58/10
7.2/10
COLOR VOLUME SCORE
6.3/10
LED FALD
PANEL TYPE
LED
VA
PANEL SUB-TYPE
IPS
The Hisense U7G (LCD) has good picture quality, while the Sony X77L (LCD) has poor picture quality.
Movies & TV
7.4
5.2
7.75/10
CONTRAST
3.58/10
6.4/10
BLACK UNIFORMITY
5.8/10
7.5/10
UPSCALING
7.0/10
Yes
HDR10 SUPPORT
Yes
Yes
HDR10+ SUPPORT
No
Yes
DOLBY VISION SUPPORT
No
The Hisense U7G (LCD) is good for movies & TV, while the Sony X77L (LCD) is poor.
The Hisense U7G excels in watching movies and cinematic TV thanks to its superior contrast and better black uniformity, which are critical for dark-room viewing, while the Sony X77L falls short in these aspects, leading to a less immersive experience.
Sports
6.1
6.8
3.2/10
MOTION PROCESSING
8.5/10
120Hz
REFRESH RATE
60Hz
7.6/10
INPUT LAG SCORE
8.7/10
7.5/10
UPSCALING
7.0/10
8.8/10
SDR BRIGHTNESS SCORE
7.2/10
Yes
HLG SUPPORT
Yes
The Sony X77L (LCD) and Hisense U7G (LCD) are both only fair for sports, though the Sony X77L (LCD) is somewhat better.
The Hisense U7G offers better response time and motion processing, which are crucial for sports viewing, but struggles with reflections handling which can detract from the experience in a bright room. The Sony X77L, on the other hand, provides wider viewing angles, making it suitable for group watching, but its lower response time might result in more noticeable blurring during fast-paced games.
Gaming
8.0
5.8
7.0/10
RESPONSE TIME SCORE
5.9/10
7.6/10
INPUT LAG SCORE
8.7/10
3.2/10
MOTION PROCESSING
8.5/10
70.0/100
GAMING LOCAL DIMMING
5.0/100
8.2/10
GAME HDR BRIGHTNESS SCORE
6.4/10
The Hisense U7G (LCD) is very good for gaming, while the Sony X77L (LCD) is poor.
The Hisense U7G offers a superior gaming experience with a higher refresh rate and better response time, making fast-moving content smoother and reducing blur, while the Sony X77L has a lower refresh rate and poorer response time, resulting in potential motion blur during gaming.
Cartoons & Animation
7.7
6.0
7.7/10
COLOR GAMUT SCORE
5.9/10
7.2/10
COLOR VOLUME SCORE
6.3/10
8.8/10
SDR BRIGHTNESS SCORE
7.2/10
6.4/10
COLORS OUT OF THE BOX SCORE
8.8/10
7.0/10
GRAY UNIFORMITY
7.7/10
The Hisense U7G (LCD) is good for cartoons & animation, while the Sony X77L (LCD) is only fair.
The Hisense U7G is better suited for cartoons and animation due to its strong performance with colors out of the box and a good color gamut, ensuring vibrant and diverse colors. Conversely, the Sony X77L, despite having a very good score in colors out of the box, falls short with only a poor color gamut, which means it may not display as wide a range of colors as the Hisense U7G.
News, Talk, & Other TV
8.1
6.0
8.8/10
SDR BRIGHTNESS SCORE
7.2/10
7.5/10
UPSCALING
7.0/10
The Hisense U7G (LCD) is very good for news, talk, & other TV, while the Sony X77L (LCD) is only fair.
The Hisense U7G is better suited for watching news, talk shows, and TV programs partly because it has better upscaling to make low-resolution content look clearer. In contrast, the Sony X77L shows fair performance in these areas, possibly due to its less effective upscaling and a poorer color gamut, making it less suitable for delivering rich, accurate colors.
Bright Room
7.7
6.0
5.5/10
VIEWING ANGLE
7.7/10
8.8/10
SDR BRIGHTNESS SCORE
7.2/10
7.7/10
HDR BRIGHTNESS SCORE
6.2/10
6.3/10
REFLECTIONS SCORE
6.3/10
The Hisense U7G (LCD) is good for bright room, while the Sony X77L (LCD) is only fair.
Cost
$698
$548
$200
$400
$600
$800
$1,000
$1,200
The Hisense U7G (LCD) has a price of $698 and the Sony X77L (LCD) costs $548.
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How the Hisense U7G (LCD) and the Sony X77L (LCD) compare to other TVs
Spec Comparison
 |  | |
| Hisense U7G (LCD) | Sony X77L (LCD) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$698 | $548 | ||
Brand | |||
Brand | Hisense | Sony | |
Release Date | |||
Release Date | June 2, 2021 | July 4, 2023 | |
Full name | |||
Full name | 65U7G | KD-65X77L | |
Screen Size | |||
Screen Size | 65" | 65" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | Android TV | Google TV | |
Sound Quality Score | |||
Sound Quality Score | 7/10 | 6.1/10 | |
NextGen Ready | |||
NextGen Ready | No | No | |
HDMI Ports | |||
HDMI Ports | 4 | 3 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 7.7/10 | 5.6/10 | |
Bright Room Score | |||
Bright Room Score | 7.8/10 | 6/10 | |
Gaming Score | |||
Gaming Score | 8/10 | 5.8/10 | |
Movies & TV Score | |||
Movies & TV Score | 7.4/10 | 5.2/10 | |
Sports Score | |||
Sports Score | 6.2/10 | 6.9/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 33.1" x 57" x 3.5" | 33.3" x 57.6" x 2.9" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 35.5" x 57" | 36" x 57.6" | |
Weight without Stand | |||
Weight without Stand | 43.0 lbs | 45 lbs | |
VESA Mount | |||
VESA Mount | 300 x 200 | 300 x 300 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | Yes | Yes | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | Yes | Yes | |
Contrast | |||
Contrast | 7.8/10 | 3.6/10 | |
Local Dimming | |||
Local Dimming | 6.5/10 | 3/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 2.0 | 2.0 | |
Speaker Power | |||
Speaker Power | 20 W | 20 W | |
Dolby Atmos | |||
Dolby Atmos | Yes | Yes | |
DTS:X | |||
DTS:X | Yes, Bypass only | Up to DTS Digital Surround, Bypass only | |
Shopping
Sony X77L (LCD)
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Milton Clark | September 2023
"For an entry-level model, Sony’s X77L is a decent 4K TV. It’s color reproduction, along with crisp and clean picture images revealed plenty of detail and clarity thanks in part to Sony’s excellent video processing."
Get a great deal on the Hisense U7G (LCD) or the Sony X77L (LCD)
About Hisense
Hisense, a Chinese TV manufacturer, entered the US market in approximately 2011 and has since acquired TV divisions from various companies such as Toshiba, Sharp, Hitachi, and NEC. Currently ranking as the fourth largest vendor in terms of sales volume, Hisense aims to capture a wide range of TV budget segments. They offer exceptional value with TVs that often outperform their competitors at similar price points, making them a compelling choice for consumers. In the US, they use Google TV as their smart TV software which provides the largest app selection and a very modern user interface, however it is not as user friendly as the software from other vendors.
About Sony
Sony stands as a highly experienced and widely trusted TV manufacturer, earning a reputation that surpasses all others. A Japanese company, Sony has been making TVs for far longs than it has been making Playstation game consoles. Sony's high-end TVs are often regarded as the ultimate choice for videophiles, representing the epitome of quality, albeit at a premium price point. Renowned for their advanced and precise motion handling, as well as their cutting-edge local dimming algorithms, Sony consistently delivers unparalleled performance in these areas. They include Google TV software with all their TV sets, which grants access to the largest selection of apps available and they also include Bravia Core which is a movie streaming platform specifically for Sony TVs that offers higher picture quality by using more bandwidth.
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This information was produced and vetted by the PerfectRec TVs team. We are a product research and recommendation organization that meticulously reviews and evaluates the latest TV information and makes it digestible for you.
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