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What we think
The PerfectRec TV team Learn more
Updated January 10, 2024·
If you're looking for a more budget-friendly option, the LG UR9000 may be a suitable choice, especially since it's somewhat less expensive and offers decent performance for various types of content. However, the Sony X77L, while generally more expensive, delivers better performance across the board which may be noticeable when watching sports or using the TV in a brighter room. Keep in mind that neither of these TVs are ideal for very sunny rooms, but if this is a common viewing scenario for you, the Sony X77L would be the better performer. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the LG UR9000 (LCD)
- The LG UR9000 (LCD) has no clear advantages over the Sony X77L (LCD).
Advantages of the Sony X77L (LCD)
- Good for upscaling
Key differences
Cost
$377
$358
$200
$250
$300
$350
$400
$450
$500
$550
The LG UR9000 (LCD) has a price of $377 and the Sony X77L (LCD) costs $358.
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Key similarities
Picture Quality
5.4
5.6
3.31/10
CONTRAST
3.58/10
6.0/10
COLOR VOLUME SCORE
6.3/10
LED
PANEL TYPE
LED
IPS
PANEL SUB-TYPE
IPS
The Sony X77L (LCD) and LG UR9000 (LCD) both have poor picture quality.
Movies & TV
5.1
5.2
3.31/10
CONTRAST
3.58/10
5.3/10
BLACK UNIFORMITY
5.8/10
5.7/10
UPSCALING
7.0/10
Yes
HDR10 SUPPORT
Yes
No
HDR10+ SUPPORT
No
No
DOLBY VISION SUPPORT
No
The Sony X77L (LCD) and LG UR9000 (LCD) are both poor for movies & TV.
The LG UR9000 has a lower contrast and less effective local dimming which can make dark scenes in movies look washed out, while the Sony X77L, despite having better contrast, also struggles with local dimming, affecting its ability to display deep blacks. Additionally, both TVs have issues with black uniformity and colors out of the box, which can lead to inconsistencies in dark scenes and less vibrant colors, impacting the overall movie-viewing experience.
Sports
6.8
6.8
8.0/10
MOTION PROCESSING
8.5/10
60Hz
REFRESH RATE
60Hz
10.0/10
INPUT LAG SCORE
8.7/10
5.7/10
UPSCALING
7.0/10
6.6/10
SDR BRIGHTNESS SCORE
7.2/10
Yes
HLG SUPPORT
Yes
The Sony X77L (LCD) and LG UR9000 (LCD) are both only fair for sports.
The LG UR9000 has adequate response time and reflects a fair amount of light, making it suitable for sports but less ideal in bright rooms, whereas the Sony X77L, while having poor response time, better handles reflections, and has a slightly wider viewing angle, offering a more consistent picture for multiple viewers. Both models exhibit fair gray uniformity, which matters somewhat when watching sports but could display slight inconsistencies across the screen.
Gaming
5.7
5.8
6.0/10
RESPONSE TIME SCORE
5.9/10
10.0/10
INPUT LAG SCORE
8.7/10
8.0/10
MOTION PROCESSING
8.5/10
15.0/100
GAMING LOCAL DIMMING
5.0/100
6.3/10
GAME HDR BRIGHTNESS SCORE
6.4/10
The Sony X77L (LCD) and LG UR9000 (LCD) are both poor for gaming.
The LG UR9000 is rated poorly for gaming due to its fair response time and best input lag, while the Sony X77L is also rated poorly for gaming due to poor response times but fair input lag, indicating that neither TV is ideal for fast-paced gaming where quick screen updates are crucial.
Cartoons & Animation
5.8
6.0
5.8/10
COLOR GAMUT SCORE
5.9/10
6.0/10
COLOR VOLUME SCORE
6.3/10
6.6/10
SDR BRIGHTNESS SCORE
7.2/10
8.5/10
COLORS OUT OF THE BOX SCORE
8.8/10
7.7/10
GRAY UNIFORMITY
7.7/10
Although they have very similar scores, PerfectRec considers Sony X77L (LCD) to be only fair for cartoons & animation, while the LG UR9000 (LCD) is poor.
The LG UR9000 is considered poor for watching cartoons & animation due to its limited color gamut, impacting the vibrancy and variety of colors displayed, whereas the Sony X77L is rated fair because, despite sharing a similar color gamut limitation, it maintains better color volume and gray uniformity which can result in a more consistent and pleasant viewing experience for animated content. Both TVs, however, excel in colors out of the box, meaning initial color accuracy is not a concern for either model.
News, Talk, & Other TV
5.5
6.0
6.6/10
SDR BRIGHTNESS SCORE
7.2/10
5.7/10
UPSCALING
7.0/10
Although they have very similar scores, PerfectRec considers Sony X77L (LCD) to be only fair for news, talk, & other TV, while the LG UR9000 (LCD) is poor.
The LG UR9000 has lower SDR brightness and less effective local dimming compared to the Sony X77L, resulting in a less vivid display which affects the viewing quality for news and talk shows. Additionally, while both TVs are challenged with colors out of the box and color gamut, the better upscaling of the Sony helps it present standard definition content more cleanly, giving it an edge in image clarity for regular TV programming.
Bright Room
5.8
6.0
7.4/10
VIEWING ANGLE
7.7/10
6.6/10
SDR BRIGHTNESS SCORE
7.2/10
6.2/10
HDR BRIGHTNESS SCORE
6.2/10
6.6/10
REFLECTIONS SCORE
6.3/10
Although they have very similar scores, PerfectRec considers Sony X77L (LCD) to be only fair for bright room, while the LG UR9000 (LCD) is poor.
The LG UR9000 struggles in bright rooms due to its fair performance in SDR and HDR brightness, combined with just adequate handling of reflections and a limited color volume that impacts the vibrancy of images in well-lit conditions. Conversely, the Sony X77L offers better SDR brightness and slightly more effective reflection handling, which contributes to fair visibility in bright environments, but it still suffers from similar constraints in HDR brightness and color volume, suggesting only a marginal improvement for viewing under these conditions.
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How the LG UR9000 (LCD) and the Sony X77L (LCD) compare to other TVs
Spec Comparison
 |  | |
| LG UR9000 (LCD) | Sony X77L (LCD) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$377 | $358 | ||
Brand | |||
Brand | LG | Sony | |
Release Date | |||
Release Date | March 1, 2023 | July 1, 2023 | |
Full name | |||
Full name | 43UR9000 | KD-43X77L | |
Screen Size | |||
Screen Size | 43" | 43" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | WebOS | Google TV | |
Sound Quality Score | |||
Sound Quality Score | 5.4/10 | 6.1/10 | |
NextGen Ready | |||
NextGen Ready | No | No | |
HDMI Ports | |||
HDMI Ports | 3 | 3 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 5.5/10 | 5.6/10 | |
Bright Room Score | |||
Bright Room Score | 5.9/10 | 6/10 | |
Gaming Score | |||
Gaming Score | 5.8/10 | 5.8/10 | |
Movies & TV Score | |||
Movies & TV Score | 5.1/10 | 5.2/10 | |
Sports Score | |||
Sports Score | 6.8/10 | 6.9/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 22.2" x 38.1" x 1.2" | 22.4" x 38.4" x 2.9" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 25" x 38.1" | 25" x 38.4" | |
Weight without Stand | |||
Weight without Stand | 20.5 lbs | 20.5 lbs | |
VESA Mount | |||
VESA Mount | 200 x 200 | 200 x 200 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | No | Yes | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | Yes | Yes | |
Contrast | |||
Contrast | 3.3/10 | 3.6/10 | |
Local Dimming | |||
Local Dimming | 3.3/10 | 3/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 2.0 | 2.0 | |
Speaker Power | |||
Speaker Power | 20 W | 20 W | |
Dolby Atmos | |||
Dolby Atmos | Bypass only | Yes | |
DTS:X | |||
DTS:X | No | Up to DTS Digital Surround, Bypass only | |
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Sony X77L (LCD)
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HDTVs and more
Milton Clark | September 2023
"For an entry-level model, Sony’s X77L is a decent 4K TV. It’s color reproduction, along with crisp and clean picture images revealed plenty of detail and clarity thanks in part to Sony’s excellent video processing."
Get a great deal on the LG UR9000 (LCD) or the Sony X77L (LCD)
About LG
LG, a prominent TV brand from Korea, has played a significant role in popularizing OLED TVs. OLED technology is hailed as the future of TV technology. Their TVs employ WebOS, a proprietary smart TV software that not only offers seamless functionality but also includes gaming-specific features, earning praise from players worldwide. Often regarded as the gateway to unparalleled viewing experiences, LG's mid-range OLEDs come highly recommended, making them a worthwhile investment for those willing to stretch their budget for superior quality.
About Sony
Sony stands as a highly experienced and widely trusted TV manufacturer, earning a reputation that surpasses all others. A Japanese company, Sony has been making TVs for far longs than it has been making Playstation game consoles. Sony's high-end TVs are often regarded as the ultimate choice for videophiles, representing the epitome of quality, albeit at a premium price point. Renowned for their advanced and precise motion handling, as well as their cutting-edge local dimming algorithms, Sony consistently delivers unparalleled performance in these areas. They include Google TV software with all their TV sets, which grants access to the largest selection of apps available and they also include Bravia Core which is a movie streaming platform specifically for Sony TVs that offers higher picture quality by using more bandwidth.
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This information was produced and vetted by the PerfectRec TVs team. We are a product research and recommendation organization that meticulously reviews and evaluates the latest TV information and makes it digestible for you.
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