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What we think
The PerfectRec TV team Learn more
Updated January 10, 2024·
The Insignia F30 is a budget-friendly option and is typically less expensive than the Sony X77L. If saving money is a priority and your viewing consists mostly of news, talk shows, cartoons, and less demanding content, the Insignia F30 should suffice. However, if you're interested in a better experience for sports, gaming, and an overall slight improvement in picture quality, the Sony X77L could be a better choice. It also has better sound capabilities and offers more extensive format support for HDR content, which can enhance the viewing experience for movies and series. In a bright room, the Sony X77L offers a somewhat better performance than the Insignia F30, but both TVs may struggle with reflections to some extent. For those who prioritize a wider viewing angle, the Sony might be better, as it offers slightly superior performance in this area. In summary, the Sony X77L offers improved performance in several key areas but at a higher price point. The Insignia F30 provides decent performance at a more affordable cost, making it a solid option for more basic TV viewing needs. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Insignia F30 (LCD)
- The Insignia F30 (LCD) has no clear advantages over the Sony X77L (LCD).
Advantages of the Sony X77L (LCD)
- Good for upscaling
- Very good motion processing
Key differences
Sports
6.0
6.8
2.5/10
MOTION PROCESSING
8.5/10
60Hz
REFRESH RATE
60Hz
8.7/10
INPUT LAG SCORE
8.7/10
5.5/10
UPSCALING
7.0/10
5.4/10
SDR BRIGHTNESS SCORE
7.2/10
No
HLG SUPPORT
Yes
The Sony X77L (LCD) and Insignia F30 (LCD) are both only fair for sports, though the Sony X77L (LCD) is somewhat better.
The Insignia F30 and Sony X77L both have fair handling of reflections and motion processing, which is essential when watching sports; however, the Insignia F30 may struggle with fast-paced scenes due to its motion processing limitations. Despite this, both TVs have similar performance in response time and viewing angles, which are crucial for maintaining a clear image during sports with lots of movement. Gray uniformity, which affects the appearance of a uniform playing field, is at a comparable level for both TVs, but it's not as critical as the other factors.
News, Talk, & Other TV
5.4
6.0
5.4/10
SDR BRIGHTNESS SCORE
7.2/10
5.5/10
UPSCALING
7.0/10
The Sony X77L (LCD) is only fair for news, talk, & other TV, while the Insignia F30 (LCD) is poor.
The Insignia F30 has a lower quality of upscaling and standard dynamic range (SDR) brightness, making it less suitable for viewing news and talk shows where clarity and brightness are important. However, the Sony X77L, with superior upscaling and better SDR brightness, offers clearer image quality and more suitable brightness for such content, despite both TVs having limitations in colors out of the box and color gamut.
Cost
$300
$448
$100
$200
$300
$400
$500
$600
$700
The Insignia F30 (LCD) has a price of $300 and the Sony X77L (LCD) costs $448.
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Key similarities
Picture Quality
5.6
5.6
4.21/10
CONTRAST
3.58/10
6.2/10
COLOR VOLUME SCORE
6.3/10
LED
PANEL TYPE
LED
IPS
PANEL SUB-TYPE
IPS
The Insignia F30 (LCD) and Sony X77L (LCD) both have poor picture quality.
Movies & TV
5.3
5.2
4.21/10
CONTRAST
3.58/10
5.5/10
BLACK UNIFORMITY
5.8/10
5.5/10
UPSCALING
7.0/10
Yes
HDR10 SUPPORT
Yes
No
HDR10+ SUPPORT
No
No
DOLBY VISION SUPPORT
No
The Insignia F30 (LCD) and Sony X77L (LCD) are both poor for movies & TV.
The Insignia F30 struggles with movies and cinematic TV due to its low contrast, lack of local dimming, and poor black uniformity, factors crucial for deep blacks and visual depth in dark scenes. The Sony X77L, although slightly better in some areas according to the metrics, also suffers from low contrast and lacks effective local dimming, leading to similar issues with displaying rich dark scenes, an essential aspect of cinematic viewing.
Gaming
5.6
5.8
5.8/10
RESPONSE TIME SCORE
5.9/10
8.7/10
INPUT LAG SCORE
8.7/10
2.5/10
MOTION PROCESSING
8.5/10
0.0/100
GAMING LOCAL DIMMING
5.0/100
5.8/10
GAME HDR BRIGHTNESS SCORE
6.4/10
The Sony X77L (LCD) and Insignia F30 (LCD) are both poor for gaming.
The Insignia F30 has a fair response time and very good input lag, whereas the Sony X77L has a poor response time with very good input lag as well, meaning both TVs could have motion blur in fast-paced games but respond relatively quickly to input commands. With both TVs having these characteristics, gamers may notice a delay between their actions and the on-screen response, although the Insignia might have a slight advantage in input responsiveness.
Cartoons & Animation
5.8
6.0
5.9/10
COLOR GAMUT SCORE
5.9/10
6.2/10
COLOR VOLUME SCORE
6.3/10
5.4/10
SDR BRIGHTNESS SCORE
7.2/10
8.1/10
COLORS OUT OF THE BOX SCORE
8.8/10
7.5/10
GRAY UNIFORMITY
7.7/10
Although they have very similar scores, PerfectRec considers Sony X77L (LCD) to be only fair for cartoons & animation, while the Insignia F30 (LCD) is poor.
The Insignia F30 is considered poor for watching cartoons & animation primarily due to its poor color gamut, which means the range of colors it displays is limited, affecting the vibrancy and variety of colors in animated content. In comparison, the Sony X77L, while also having a poor color gamut, performs better with fair color volume and gray uniformity, leading to a fair overall experience when watching cartoons & animation.
Bright Room
5.5
6.0
7.2/10
VIEWING ANGLE
7.7/10
5.4/10
SDR BRIGHTNESS SCORE
7.2/10
5.6/10
HDR BRIGHTNESS SCORE
6.2/10
6.0/10
REFLECTIONS SCORE
6.3/10
Although they have very similar scores, PerfectRec considers Sony X77L (LCD) to be only fair for bright room, while the Insignia F30 (LCD) is poor.
The Insignia F30 has a lower SDR brightness and poorer reflection handling, making it less suitable for bright rooms compared to the Sony X77L, which has higher SDR brightness and similarly fair reflection handling, providing a somewhat better viewing experience in bright environments.
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How the Insignia F30 (LCD) and the Sony X77L (LCD) compare to other TVs
Spec Comparison
 |  | |
| Insignia F30 (LCD) | Sony X77L (LCD) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$300 | $448 | ||
Brand | |||
Brand | Insignia | Sony | |
Release Date | |||
Release Date | August 1, 2021 | July 1, 2023 | |
Full name | |||
Full name | 43F301NA22 | KD-43X77L | |
Screen Size | |||
Screen Size | 43" | 43" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | Fire OS | Google TV | |
Sound Quality Score | |||
Sound Quality Score | 6.4/10 | 6.1/10 | |
NextGen Ready | |||
NextGen Ready | No | No | |
HDMI Ports | |||
HDMI Ports | 3 | 3 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 5.6/10 | 5.6/10 | |
Bright Room Score | |||
Bright Room Score | 5.6/10 | 6/10 | |
Gaming Score | |||
Gaming Score | 5.6/10 | 5.8/10 | |
Movies & TV Score | |||
Movies & TV Score | 5.3/10 | 5.2/10 | |
Sports Score | |||
Sports Score | 6.1/10 | 6.9/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 21.9" x 37.7" x 3.1" | 22.4" x 38.4" x 2.9" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 23.8" x 37.7" | 25" x 38.4" | |
Weight without Stand | |||
Weight without Stand | 17 lbs | 20.5 lbs | |
VESA Mount | |||
VESA Mount | 200 x 200 | 200 x 200 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | No | Yes | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | No | Yes | |
Contrast | |||
Contrast | 4.2/10 | 3.6/10 | |
Local Dimming | |||
Local Dimming | 3/10 | 3/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 2.0 | 2.0 | |
Speaker Power | |||
Speaker Power | 10 W | 20 W | |
Dolby Atmos | |||
Dolby Atmos | Yes | Yes | |
DTS:X | |||
DTS:X | No | Up to DTS Digital Surround, Bypass only | |
Shopping
Insignia F30 (LCD)
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Tom's guide
Michael Gowan | August 2021
"Still one of the best bargain TVs. The best feature remains its quick and responsive implementation of Fire TV OS and all the goodies that come with it. Having Alexa inside the Insignia 4K Ultra HD Fire TV Edition brings a lot of value, from voice control of TV functions to access to your smart home devices."
Sony X77L (LCD)
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HDTVs and more
Milton Clark | September 2023
"For an entry-level model, Sony’s X77L is a decent 4K TV. It’s color reproduction, along with crisp and clean picture images revealed plenty of detail and clarity thanks in part to Sony’s excellent video processing."
Get a great deal on the Insignia F30 (LCD) or the Sony X77L (LCD)
About Insignia
Insignia is an in-house brand from BestBuy. It offers a range of TV sets that are lower-end and smaller size. They are manufactured in China by Hisense, which is another TV brand. Insignia TVs use Amazon's Fire OS as the smart TV software, providing users with a highly user-friendly experience.
About Sony
Sony stands as a highly experienced and widely trusted TV manufacturer, earning a reputation that surpasses all others. A Japanese company, Sony has been making TVs for far longs than it has been making Playstation game consoles. Sony's high-end TVs are often regarded as the ultimate choice for videophiles, representing the epitome of quality, albeit at a premium price point. Renowned for their advanced and precise motion handling, as well as their cutting-edge local dimming algorithms, Sony consistently delivers unparalleled performance in these areas. They include Google TV software with all their TV sets, which grants access to the largest selection of apps available and they also include Bravia Core which is a movie streaming platform specifically for Sony TVs that offers higher picture quality by using more bandwidth.
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Why trust us
This information was produced and vetted by the PerfectRec TVs team. We are a product research and recommendation organization that meticulously reviews and evaluates the latest TV information and makes it digestible for you.
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