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4K43N400A
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43F301NA22
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What we think

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The PerfectRec TV team Learn more
Updated April 10, 2024·

If you're looking for a TV at a budget price and your main concern is saving money, you might prefer the Insignia F30, which is less expensive than the Amazon 4-Series. However, the Amazon 4-Series has a couple of strengths including better contrast and the ability to handle high dynamic range (HDR) content in formats such as HDR10+. The Insignia F30, in contrast, does not support some HDR formats but offers good gray uniformity and viewing angles, which could be beneficial if you often watch TV with a group spread out across the room. Both TVs are not particularly great for gaming, watching sports, or viewing in dark or very bright rooms, so if those aspects are important to you, you might want to consider stretching your budget for a model that performs better in these areas. Neither TV excels in picture quality, sound quality, or motion processing, which could be significant if you're looking for a more immersive experience when watching movies or gaming. Give Feedback

this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Amazon 4-Series (LCD)
  • The Amazon 4-Series (LCD) has no clear advantages over the Insignia F30 (LCD).
Advantages of the Insignia F30 (LCD)
  • Good viewing angle

Key differences

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Bright Room

6.1
4K43N400A
43F301NA22
5.5
5.2/10
VIEWING ANGLE
7.2/10
6.8/10
SDR BRIGHTNESS SCORE
5.4/10
5.6/10
HDR BRIGHTNESS SCORE
5.6/10
6.3/10
REFLECTIONS SCORE
6.0/10
The Amazon 4-Series (LCD) is only fair for bright room, while the Insignia F30 (LCD) is poor.

Cost

$250
4K43N400A
43F301NA22
$300
Product image
Product image

$150

$200

$250

$300

$350

$400

$450

The Amazon 4-Series (LCD) has a price of $250 and the Insignia F30 (LCD) costs $300.
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Key similarities

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Picture Quality

5.7
4K43N400A
43F301NA22
5.6
7.13/10
CONTRAST
4.21/10
6.2/10
COLOR VOLUME SCORE
6.2/10
LED
PANEL TYPE
LED
VA
PANEL SUB-TYPE
IPS
The Amazon 4-Series (LCD) and Insignia F30 (LCD) both have poor picture quality.

Movies & TV

5.2
4K43N400A
43F301NA22
5.3
7.13/10
CONTRAST
4.21/10
5.9/10
BLACK UNIFORMITY
5.5/10
6.6/10
UPSCALING
5.5/10
Yes
HDR10 SUPPORT
Yes
No
HDR10+ SUPPORT
No
No
DOLBY VISION SUPPORT
No
The Insignia F30 (LCD) and Amazon 4-Series (LCD) are both poor for movies & TV.

Sports

5.7
4K43N400A
43F301NA22
6.0
2.5/10
MOTION PROCESSING
2.5/10
60Hz
REFRESH RATE
60Hz
8.0/10
INPUT LAG SCORE
8.7/10
6.6/10
UPSCALING
5.5/10
6.8/10
SDR BRIGHTNESS SCORE
5.4/10
Yes
HLG SUPPORT
No
Although they have very similar scores, PerfectRec considers Insignia F30 (LCD) to be only fair for sports, while the Amazon 4-Series (LCD) is poor.

Gaming

5.5
4K43N400A
43F301NA22
5.6
5.6/10
RESPONSE TIME SCORE
5.8/10
8.0/10
INPUT LAG SCORE
8.7/10
2.5/10
MOTION PROCESSING
2.5/10
0.0/100
GAMING LOCAL DIMMING
0.0/100
5.7/10
GAME HDR BRIGHTNESS SCORE
5.8/10
The Insignia F30 (LCD) and Amazon 4-Series (LCD) are both poor for gaming.

Cartoons & Animation

5.4
4K43N400A
43F301NA22
5.8
5.9/10
COLOR GAMUT SCORE
5.9/10
6.2/10
COLOR VOLUME SCORE
6.2/10
6.8/10
SDR BRIGHTNESS SCORE
5.4/10
3.4/10
COLORS OUT OF THE BOX SCORE
8.1/10
5.9/10
GRAY UNIFORMITY
7.5/10
The Insignia F30 (LCD) and Amazon 4-Series (LCD) are both poor for cartoons & animation.

News, Talk, & Other TV

5.7
4K43N400A
43F301NA22
5.4
6.8/10
SDR BRIGHTNESS SCORE
5.4/10
6.6/10
UPSCALING
5.5/10
The Amazon 4-Series (LCD) and Insignia F30 (LCD) are both poor for news, talk, & other TV.

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How the Amazon 4-Series (LCD) and the Insignia F30 (LCD) compare to other TVs

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Spec Comparison

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Amazon 4-Series (LCD)Insignia F30 (LCD)
Amazon 4-Series (LCD)Insignia F30 (LCD)

GENERAL

Price
$250
$300
Brand
AmazonInsignia
Release Date
August 1, 2021August 1, 2021
Full name
4K43N400A43F301NA22
Screen Size
43"43"
Screen Resolution
4K4K

TV FEATURES

Operating System
Fire OSFire OS
Sound Quality Score
6.1/106.4/10
NextGen Ready
NoNo
HDMI Ports
43
Coax Ports
11

DISPLAY QUALITY SCORES

Picture Quality Score
5.8/105.6/10
Bright Room Score
6.1/105.6/10
Gaming Score
5.6/105.6/10
Movies & TV Score
5.3/105.3/10
Sports Score
5.8/106.1/10

PHYSICAL

Dimensions w/o Stand (H x W x D)
22.3" x 38.1" x 3.5"21.9" x 37.7" x 3.1"
Dimensions with Stand (H x W)
24" x 38.1"23.8" x 37.7"
Weight without Stand
15.5 lbs17 lbs
VESA Mount
300 x 300200 x 200

DISPLAY

Color Depth
10 bit10 bit
Black Frame Insertion
NoNo
Auto Low Latency Mode
YesNo
Contrast
7.1/104.2/10
Local Dimming
2.5/103/10

SOUND

Speaker Setup
2.02.0
Speaker Power
16 W10 W
Dolby Atmos
Bypass onlyYes
DTS:X
NoNo

Shopping

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Amazon 4-Series (LCD)

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Dig into reviews and images

Tech Advisor

Jim Martin | May 2023
"The attraction here is that the 4-Series uses Amazon’s Fire TV interface. Picture quality is good but unexceptional. At the discounted prices, which can seemingly be had regularly, they are better value."

Insignia F30 (LCD)

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Dig into reviews and images

Tom's guide

Michael Gowan | August 2021
"Still one of the best bargain TVs. The best feature remains its quick and responsive implementation of Fire TV OS and all the goodies that come with it. Having Alexa inside the Insignia 4K Ultra HD Fire TV Edition brings a lot of value, from voice control of TV functions to access to your smart home devices."

Get a great deal on the Amazon 4-Series (LCD) or the Insignia F30 (LCD)

About Amazon

Amazon, the largest online retailer in North America, has forged partnerships with TCL and Hisense to produce white-label TVs incorporating their Fire OS software. These Amazon-branded TVs typically compete in the low-end and mid-range segments, offering compelling price points. Leveraging their strong reputation, Amazon has swiftly built brand trust in the TV market despite being relatively new to it. To enhance their popularity, these TVs integrate features from the Amazon ecosystem, including Alexa, providing users with a seamless and interconnected TV experience.

About Insignia

Insignia is an in-house brand from BestBuy. It offers a range of TV sets that are lower-end and smaller size. They are manufactured in China by Hisense, which is another TV brand. Insignia TVs use Amazon's Fire OS as the smart TV software, providing users with a highly user-friendly experience.

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Why trust us

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This information was produced and vetted by the PerfectRec TVs team. We are a product research and recommendation organization that meticulously reviews and evaluates the latest TV information and makes it digestible for you.

By the numbers

385
TVs evaluated
33,110
TVs stats compiled
21
Proprietary TVs ratings developed
121,530
Recommendations made
18,230
Consumer hours saved

About the TV team

Joe Golden, Ph.D

CEO and TVs Editor
Joe is an entrepreneur and lifelong electronics enthusiast with a Ph.D in Economics from the University of Michigan.

Jason Lew

Staff Expert & Software Engineer
Jason is a staff expert and software engineer that has been making laptop recommendations for 7 years and moderates one of the largest laptop subreddits.

Chandradeep Chowdhury

Staff Expert & Software Engineer
Chandradeep is a staff expert and software engineer and expert in televisions and monitors. He’s been making monitor recommendations for ten years.

Jaime Roldán

TVs Expert
Jaime is a Colombia-based TV expert. He is an electronics engineer with 8 years of experience in the telecom sector and has been making TV recommendations for 12 years.

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