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Updated January 12, 2024·
The Insignia F30 is a budget-friendly option suitable for casual viewing in dimly-lit environments but struggles in bright rooms and may not deliver the best gaming and HDR movie experiences. Meanwhile, the Sony X90L, while more expensive, offers significantly better picture quality, especially in bright rooms, and excels in gaming and watching HDR content due to higher peak brightness and a more effective backlight. The Sony X90L also supports advanced gaming features like 4K at 120Hz, which might sway your decision if gaming is a priority. Choose the Insignia F30 for basic needs with cost savings or invest in the Sony X90L for superior overall performance, especially in mixed usage environments. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Insignia F30 (LCD)
- Good viewing angle
Advantages of the Sony X90L (LCD)
- Very good for bright room
- Good for dark room
- Very good for gaming
- Good for movies & TV
- Good for sports
- Excellent for news, talk, & other TV
- Very good for cartoons & animation
- Good for use as monitor
- Best in class for upscaling
- Best in class motion processing
Key differences
Picture Quality
5.6
7.8
4.29/10
CONTRAST
7.125/10
6.2/10
COLOR VOLUME SCORE
8.8/10
LED
PANEL TYPE
LED FALD
IPS
PANEL SUB-TYPE
VA
The Sony X90L (LCD) has good picture quality, while the Insignia F30 (LCD) has poor picture quality.
Movies & TV
5.3
7.6
4.29/10
CONTRAST
7.125/10
5.5/10
BLACK UNIFORMITY
6.0/10
5.5/10
UPSCALING
10.0/10
Yes
HDR10 SUPPORT
Yes
No
HDR10+ SUPPORT
No
No
DOLBY VISION SUPPORT
Yes
The Sony X90L (LCD) is good for movies & TV, while the Insignia F30 (LCD) is poor.
Sports
6.0
7.2
2.5/10
MOTION PROCESSING
10.0/10
60Hz
REFRESH RATE
120Hz
8.7/10
INPUT LAG SCORE
7.0/10
5.5/10
UPSCALING
10.0/10
5.4/10
SDR BRIGHTNESS SCORE
9.4/10
No
HLG SUPPORT
Yes
The Sony X90L (LCD) is good for sports, while the Insignia F30 (LCD) is only fair.
While the Sony X90L performs well for watching sports because of its solid response time and effective motion processing, the Insignia F30 tends to fall short in these areas, resulting in a less smooth viewing experience during fast-paced sports. Additionally, the Sony X90L generally handles reflections better and retains consistent colors when viewed at an angle, compared to the Insignia F30, which may degrade the viewing experience from off-center positions and in brightly lit rooms.
Gaming
5.6
8.1
5.8/10
RESPONSE TIME SCORE
8.0/10
8.7/10
INPUT LAG SCORE
7.0/10
2.5/10
MOTION PROCESSING
10.0/10
0.0/100
GAMING LOCAL DIMMING
73.0/100
5.8/10
GAME HDR BRIGHTNESS SCORE
8.6/10
The Sony X90L (LCD) is very good for gaming, while the Insignia F30 (LCD) is poor.
The Insignia F30 performs poorly in gaming due to its poor response time and lack of high refresh rate, leading to motion blur and less smooth gameplay. In contrast, the Sony X90L excels with very good response time, lower input lag, and a higher refresh rate, providing a more responsive and fluid gaming experience.
Cartoons & Animation
5.9
8.6
5.9/10
COLOR GAMUT SCORE
7.7/10
6.2/10
COLOR VOLUME SCORE
8.8/10
5.4/10
SDR BRIGHTNESS SCORE
9.4/10
8.1/10
COLORS OUT OF THE BOX SCORE
8.0/10
7.5/10
GRAY UNIFORMITY
6.6/10
The Sony X90L (LCD) is very good for cartoons & animation, while the Insignia F30 (LCD) is poor.
The Insignia F30 performs poorly in displaying cartoons and animation because it struggles with color performance, having a poor color gamut and color volume, which are essential for vivid and diverse color reproduction necessary for animated content. In contrast, the Sony X90L delivers a very good experience with better color gamut and excellent color volume, coupled with significantly higher contrast and brightness, making it more suitable for the rich, vibrant colors typically found in animated shows and movies.
News, Talk, & Other TV
5.4
9.0
5.4/10
SDR BRIGHTNESS SCORE
9.4/10
5.5/10
UPSCALING
10.0/10
The Sony X90L (LCD) is excellent for news, talk, & other TV, while the Insignia F30 (LCD) is poor.
The Insignia F30 struggles with upscaling lower resolution content and has poor SDR brightness, which means that regular TV content might not look as clear or as bright, possibly leading to a dull viewing experience. In contrast, the Sony X90L excels in upscaling and has excellent SDR brightness, ensuring that even non-HD content is clear and vibrant, providing a superior experience for regular programming.
Bright Room
5.5
8.6
7.2/10
VIEWING ANGLE
5.5/10
5.4/10
SDR BRIGHTNESS SCORE
9.4/10
5.6/10
HDR BRIGHTNESS SCORE
8.3/10
6.0/10
REFLECTIONS SCORE
5.9/10
The Sony X90L (LCD) is very good for bright room, while the Insignia F30 (LCD) is poor.
The Insignia F30 struggles in bright rooms due to its poor SDR and HDR brightness capabilities, as well as its fair performance in handling reflections, while the Sony X90L excels in these areas with excellent SDR brightness, very good HDR brightness, and slightly better reflections handling. Additionally, the Sony X90L has a far superior contrast, color volume, and color gamut which contribute to more vibrant and consistent picture quality, particularly in well-lit environments.
Cost
$320
$998
$0
$500
$1,000
$1,500
$2,000
The Insignia F30 (LCD) has a price of $320 and the Sony X90L (LCD) costs $998.
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How the Insignia F30 (LCD) and the Sony X90L (LCD) compare to other TVs
Spec Comparison
 |  | |
| Insignia F30 (LCD) | Sony X90L (LCD) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$320 | $998 | ||
Brand | |||
Brand | Insignia | Sony | |
Release Date | |||
Release Date | September 1, 2022 | August 1, 2023 | |
Full name | |||
Full name | 65F301NA23 | XR-65X90L | |
Screen Size | |||
Screen Size | 65" | 65" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | Fire OS | Google TV | |
Sound Quality Score | |||
Sound Quality Score | 6.9/10 | 8.3/10 | |
NextGen Ready | |||
NextGen Ready | No | Yes | |
HDMI Ports | |||
HDMI Ports | 3 | 4 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 5.7/10 | 7.8/10 | |
Bright Room Score | |||
Bright Room Score | 5.6/10 | 8.6/10 | |
Gaming Score | |||
Gaming Score | 5.6/10 | 8.2/10 | |
Movies & TV Score | |||
Movies & TV Score | 5.4/10 | 7.6/10 | |
Sports Score | |||
Sports Score | 6.1/10 | 7.2/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 33.5" x 57.6" x 3.6" | 32.7" x 57" x 2.2" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 35.4" x 57.6" | 34" x 57" | |
Weight without Stand | |||
Weight without Stand | 46.3 lbs | 53.4 lbs | |
VESA Mount | |||
VESA Mount | 400 x 300 | 300 x 300 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | No | Yes | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | No | Yes | |
Contrast | |||
Contrast | 4.3/10 | 7.1/10 | |
Local Dimming | |||
Local Dimming | 3/10 | 6.8/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 2.0 | 2.2 | |
Speaker Power | |||
Speaker Power | 24 W | 30 W | |
Dolby Atmos | |||
Dolby Atmos | Yes | Yes | |
DTS:X | |||
DTS:X | No | Up to DTS Digital Surround, Bypass only | |
Shopping
Insignia F30 (LCD)
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Tom's guide
Michael Gowan | August 2021
"Still one of the best bargain TVs. The best feature remains its quick and responsive implementation of Fire TV OS and all the goodies that come with it. Having Alexa inside the Insignia 4K Ultra HD Fire TV Edition brings a lot of value, from voice control of TV functions to access to your smart home devices."
Get a great deal on the Insignia F30 (LCD) or the Sony X90L (LCD)
About Insignia
Insignia is an in-house brand from BestBuy. It offers a range of TV sets that are lower-end and smaller size. They are manufactured in China by Hisense, which is another TV brand. Insignia TVs use Amazon's Fire OS as the smart TV software, providing users with a highly user-friendly experience.
About Sony
Sony stands as a highly experienced and widely trusted TV manufacturer, earning a reputation that surpasses all others. A Japanese company, Sony has been making TVs for far longs than it has been making Playstation game consoles. Sony's high-end TVs are often regarded as the ultimate choice for videophiles, representing the epitome of quality, albeit at a premium price point. Renowned for their advanced and precise motion handling, as well as their cutting-edge local dimming algorithms, Sony consistently delivers unparalleled performance in these areas. They include Google TV software with all their TV sets, which grants access to the largest selection of apps available and they also include Bravia Core which is a movie streaming platform specifically for Sony TVs that offers higher picture quality by using more bandwidth.
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This information was produced and vetted by the PerfectRec TVs team. We are a product research and recommendation organization that meticulously reviews and evaluates the latest TV information and makes it digestible for you.
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