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The PerfectRec TV team Learn more
Updated January 10, 2024·
The Sony X90J offers a superior experience for most content types, including movies, gaming, and sports, with better picture quality and brightness, especially in dark and bright rooms. Its higher price is justified by these improvements. The Insignia F30 is a budget-friendly option, but with significant compromises in picture quality, particularly in dark environments and when it comes to local dimming capabilities. The Sony also has better motion processing and more advanced gaming features, making it more suitable for fast action and gaming. If budget is a primary concern, the Insignia could serve well for general TV viewing, but for a premium experience, especially for movies and gaming, the Sony X90J is the better choice. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Insignia F30 (LCD)
- Good viewing angle
Advantages of the Sony X90J (LCD)
- Good for bright room
- Good for dark room
- Very good for gaming
- Good for movies & TV
- Good for sports
- Very good for news, talk, & other TV
- Very good for cartoons & animation
- Good for use as monitor
- Best in class for upscaling
- Best in class motion processing
Key differences
Picture Quality
5.6
7.8
4.29/10
CONTRAST
7.63/10
6.2/10
COLOR VOLUME SCORE
7.4/10
LED
PANEL TYPE
LED FALD
IPS
PANEL SUB-TYPE
VA
The Sony X90J (LCD) has good picture quality, while the Insignia F30 (LCD) has poor picture quality.
Movies & TV
5.3
7.9
4.29/10
CONTRAST
7.63/10
5.5/10
BLACK UNIFORMITY
6.4/10
5.5/10
UPSCALING
10.0/10
Yes
HDR10 SUPPORT
Yes
No
HDR10+ SUPPORT
No
No
DOLBY VISION SUPPORT
Yes
The Sony X90J (LCD) is good for movies & TV, while the Insignia F30 (LCD) is poor.
The Sony X90J delivers a superior movie and cinematic TV experience because it has higher contrast, more effective local dimming, and better black uniformity, providing deeper blacks and more detailed shadows essential for movie watching. On the other hand, the Insignia F30 has lower contrast, lacks effective local dimming, and has worse black uniformity, leading to a less immersive experience as it struggles with producing true blacks and avoiding grayish tones in dark scenes.
Sports
6.0
7.1
2.5/10
MOTION PROCESSING
10.0/10
60Hz
REFRESH RATE
120Hz
8.7/10
INPUT LAG SCORE
7.0/10
5.5/10
UPSCALING
10.0/10
5.4/10
SDR BRIGHTNESS SCORE
8.6/10
No
HLG SUPPORT
Yes
The Sony X90J (LCD) is good for sports, while the Insignia F30 (LCD) is only fair.
The Sony X90J is better for sports viewing than the Insignia F30 as it has superior motion processing capabilities and faster response times, making fast-paced action smoother and clearer. Meanwhile, the Insignia F30, despite having fair reflections handling, falls short due to its very poor response time and lack of effective motion processing which is crucial for watching sports.
Gaming
5.6
8.2
5.8/10
RESPONSE TIME SCORE
8.0/10
8.7/10
INPUT LAG SCORE
7.0/10
2.5/10
MOTION PROCESSING
10.0/10
0.0/100
GAMING LOCAL DIMMING
80.0/100
5.8/10
GAME HDR BRIGHTNESS SCORE
8.2/10
The Sony X90J (LCD) is very good for gaming, while the Insignia F30 (LCD) is poor.
The Insignia F30 has a slower response time, leading to potential motion blur, which is less ideal for fast-paced gaming, yet it has low input lag, which is good for a responsive gaming experience. On the other hand, the Sony X90J offers both a faster response time, minimizing motion blur, and a moderately low input lag, ensuring games respond quickly to input and are displayed more clearly.
Cartoons & Animation
5.9
8.3
5.9/10
COLOR GAMUT SCORE
7.0/10
6.2/10
COLOR VOLUME SCORE
7.4/10
5.4/10
SDR BRIGHTNESS SCORE
8.6/10
8.1/10
COLORS OUT OF THE BOX SCORE
9.0/10
7.5/10
GRAY UNIFORMITY
6.8/10
The Sony X90J (LCD) is very good for cartoons & animation, while the Insignia F30 (LCD) is poor.
The Sony X90J provides rich and accurate out-of-the-box colors, along with a wider color gamut for vibrant animation rendering, compared to the Insignia F30 which, despite its very good color accuracy, offers a poorer color gamut, making animations appear less lively and vivid.
News, Talk, & Other TV
5.4
8.9
5.4/10
SDR BRIGHTNESS SCORE
8.6/10
5.5/10
UPSCALING
10.0/10
The Sony X90J (LCD) is very good for news, talk, & other TV, while the Insignia F30 (LCD) is poor.
The Insignia F30 struggles with upscaling and has a lower contrast, which can make news and TV programs look less clear and vivid compared to the Sony X90J, which excels in these areas. Additionally, the Sony X90J performs better out of the box with colors, has a wider color gamut, and much better SDR brightness, leading to a more crisp and vibrant display.
Bright Room
5.5
7.6
7.2/10
VIEWING ANGLE
5.2/10
5.4/10
SDR BRIGHTNESS SCORE
8.6/10
5.6/10
HDR BRIGHTNESS SCORE
7.9/10
6.0/10
REFLECTIONS SCORE
5.9/10
The Sony X90J (LCD) is good for bright room, while the Insignia F30 (LCD) is poor.
The Insignia F30 struggles with visibility in bright rooms due to its poor SDR and HDR brightness and only fair handling of reflections, making it less suitable for well-lit environments. In contrast, the Sony X90J performs better in bright conditions with its very good SDR brightness, good HDR brightness, and despite having the same fair reflections score as the Insignia F30, it has a significantly higher contrast which helps maintain a clear picture.
Cost
$320
$998
$0
$500
$1,000
$1,500
$2,000
The Insignia F30 (LCD) has a price of $320 and the Sony X90J (LCD) costs $998.
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How the Insignia F30 (LCD) and the Sony X90J (LCD) compare to other TVs
Spec Comparison
 |  | |
| Insignia F30 (LCD) | Sony X90J (LCD) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$320 | $998 | ||
Brand | |||
Brand | Insignia | Sony | |
Release Date | |||
Release Date | September 1, 2022 | April 3, 2021 | |
Full name | |||
Full name | 65F301NA23 | XR-65X90J | |
Screen Size | |||
Screen Size | 65" | 65" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | Fire OS | Android TV | |
Sound Quality Score | |||
Sound Quality Score | 6.9/10 | 7.3/10 | |
NextGen Ready | |||
NextGen Ready | No | Yes | |
HDMI Ports | |||
HDMI Ports | 3 | 4 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 5.7/10 | 7.8/10 | |
Bright Room Score | |||
Bright Room Score | 5.6/10 | 7.7/10 | |
Gaming Score | |||
Gaming Score | 5.6/10 | 8.2/10 | |
Movies & TV Score | |||
Movies & TV Score | 5.4/10 | 7.9/10 | |
Sports Score | |||
Sports Score | 6.1/10 | 7.1/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 33.5" x 57.6" x 3.6" | 32.8" x 57.2" x 2.8" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 35.4" x 57.6" | 35.6" x 57.2" | |
Weight without Stand | |||
Weight without Stand | 46.3 lbs | 50.5 lbs | |
VESA Mount | |||
VESA Mount | 400 x 300 | 300 x 300 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | No | Yes | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | No | Yes | |
Contrast | |||
Contrast | 4.3/10 | 7.6/10 | |
Local Dimming | |||
Local Dimming | 3/10 | 8/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 2.0 | 2.0 | |
Speaker Power | |||
Speaker Power | 24 W | 20 W | |
Dolby Atmos | |||
Dolby Atmos | Yes | Yes | |
DTS:X | |||
DTS:X | No | Up to DTS Digital Surround, Bypass only | |
Shopping
Insignia F30 (LCD)
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Dig into reviews and images
Tom's guide
Michael Gowan | August 2021
"Still one of the best bargain TVs. The best feature remains its quick and responsive implementation of Fire TV OS and all the goodies that come with it. Having Alexa inside the Insignia 4K Ultra HD Fire TV Edition brings a lot of value, from voice control of TV functions to access to your smart home devices."
Get a great deal on the Insignia F30 (LCD) or the Sony X90J (LCD)
About Insignia
Insignia is an in-house brand from BestBuy. It offers a range of TV sets that are lower-end and smaller size. They are manufactured in China by Hisense, which is another TV brand. Insignia TVs use Amazon's Fire OS as the smart TV software, providing users with a highly user-friendly experience.
About Sony
Sony stands as a highly experienced and widely trusted TV manufacturer, earning a reputation that surpasses all others. A Japanese company, Sony has been making TVs for far longs than it has been making Playstation game consoles. Sony's high-end TVs are often regarded as the ultimate choice for videophiles, representing the epitome of quality, albeit at a premium price point. Renowned for their advanced and precise motion handling, as well as their cutting-edge local dimming algorithms, Sony consistently delivers unparalleled performance in these areas. They include Google TV software with all their TV sets, which grants access to the largest selection of apps available and they also include Bravia Core which is a movie streaming platform specifically for Sony TVs that offers higher picture quality by using more bandwidth.
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This information was produced and vetted by the PerfectRec TVs team. We are a product research and recommendation organization that meticulously reviews and evaluates the latest TV information and makes it digestible for you.
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