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Updated January 10, 2024·
If you're looking for a more affordable option and are okay with average picture quality and brightness, the Insignia F30 could be sufficient, especially if you mostly watch cartoons and animations which it handles quite well. However, it may not provide the best experience in dark or very bright rooms. On the other hand, the Sony A95K offers a superior viewing experience with excellent picture quality, making it ideal for movies, sports, and gaming. Its OLED screen delivers exceptional contrast and it performs well in both dark and bright environments. This high-end TV also has better sound quality, but comes at a significantly higher price. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Insignia F30 (LCD)
- The Insignia F30 (LCD) has no clear advantages over the Sony A95K (OLED).
Advantages of the Sony A95K (OLED)
- Very good for bright room
- Excellent for dark room
- Very good for gaming
- Best in class for movies & TV
- Best in class for sports
- Best in class for news, talk, & other TV
- Best in class for cartoons & animation
- Excellent for use as monitor
- Best in class for upscaling
- Best in class motion processing
- Best in class viewing angle
- Best in class reflections
Key differences
Picture Quality
5.6
9.4
4.29/10
CONTRAST
10.00/10
6.2/10
COLOR VOLUME SCORE
9.1/10
LED
PANEL TYPE
RGB OLED
IPS
PANEL SUB-TYPE
QD-OLED
The Sony A95K (OLED) has excellent picture quality, while the Insignia F30 (LCD) has poor picture quality.
Movies & TV
5.3
9.5
4.29/10
CONTRAST
10.00/10
5.5/10
BLACK UNIFORMITY
10.0/10
5.5/10
UPSCALING
10.0/10
Yes
HDR10 SUPPORT
Yes
No
HDR10+ SUPPORT
No
No
DOLBY VISION SUPPORT
Yes
The Sony A95K (OLED) is best in class for movies & TV, while the Insignia F30 (LCD) is poor.
The Insignia F30 lacks in contrast, local dimming, and black uniformity, key factors for a cinematic experience, resulting in a fair performance when watching movies and TV shows. In contrast, the Sony A95K excels with perfect scores in these areas as well as excellent color reproduction and viewing angles, making it an outstanding choice for movies and cinematic TV.
Sports
6.0
9.5
2.5/10
MOTION PROCESSING
10.0/10
60Hz
REFRESH RATE
120Hz
8.7/10
INPUT LAG SCORE
10.0/10
5.5/10
UPSCALING
10.0/10
5.4/10
SDR BRIGHTNESS SCORE
7.9/10
No
HLG SUPPORT
Yes
The Sony A95K (OLED) is best in class for sports, while the Insignia F30 (LCD) is only fair.
The Insignia F30's LCD screen has a fair response time and poor handling of reflections which may not be ideal for fast-paced sports content, while its IPS panel offers wider viewing angles but only fair motion processing. The Sony A95K, however, with its OLED technology, boasts excellent response time, the best motion processing, and a top-notch ability to handle reflections, as well as a wide viewing angle, making it superior for watching sports.
Gaming
5.6
8.9
5.8/10
RESPONSE TIME SCORE
9.4/10
8.7/10
INPUT LAG SCORE
10.0/10
2.5/10
MOTION PROCESSING
10.0/10
0.0/100
GAMING LOCAL DIMMING
100.0/100
5.8/10
GAME HDR BRIGHTNESS SCORE
8.3/10
The Sony A95K (OLED) is very good for gaming, while the Insignia F30 (LCD) is poor.
The Insignia F30 has poor response times and input lag, which can hinder the gaming experience, and its 60Hz LCD screen may not be as smooth for fast-paced games when compared to the Sony A95K, which boasts excellent response times and input lag on a 120Hz OLED screen, providing a more responsive and immersive gaming experience.
Cartoons & Animation
5.9
9.5
5.9/10
COLOR GAMUT SCORE
9.3/10
6.2/10
COLOR VOLUME SCORE
9.1/10
5.4/10
SDR BRIGHTNESS SCORE
7.9/10
8.1/10
COLORS OUT OF THE BOX SCORE
9.3/10
7.5/10
GRAY UNIFORMITY
9.8/10
The Sony A95K (OLED) is best in class for cartoons & animation, while the Insignia F30 (LCD) is poor.
News, Talk, & Other TV
5.4
9.5
5.4/10
SDR BRIGHTNESS SCORE
7.9/10
5.5/10
UPSCALING
10.0/10
The Sony A95K (OLED) is best in class for news, talk, & other TV, while the Insignia F30 (LCD) is poor.
The Insignia F30, with poor upscaling and SDR brightness, struggles in presenting clear and bright images especially for lower resolution content like news or talk shows, while the Sony A95K excels with good upscaling and SDR brightness, ensuring crisp and vibrant viewing in a variety of settings. In terms of colors and picture quality, the Insignia's very good colors out of the box are overshadowed by the Sony's excellent performance in the same area, further impacting the overall experience for standard TV programming like news.
Bright Room
5.5
8.6
7.2/10
VIEWING ANGLE
10.0/10
5.4/10
SDR BRIGHTNESS SCORE
7.9/10
5.6/10
HDR BRIGHTNESS SCORE
8.0/10
6.0/10
REFLECTIONS SCORE
10.0/10
The Sony A95K (OLED) is very good for bright room, while the Insignia F30 (LCD) is poor.
The Insignia F30 struggles in bright rooms due to its lower SDR and HDR brightness as well as its moderate ability to reduce reflections. On the other hand, the Sony A95K performs very well with its higher brightness levels and superior reflection handling, making it more suitable for such environments.
Cost
$320
$2,997
$0
$1,000
$2,000
$3,000
$4,000
$5,000
The Insignia F30 (LCD) has a price of $320 and the Sony A95K (OLED) costs $2,997.
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How the Insignia F30 (LCD) and the Sony A95K (OLED) compare to other TVs
Spec Comparison
 |  | |
| Insignia F30 (LCD) | Sony A95K (OLED) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$320 | $2,997 | ||
Brand | |||
Brand | Insignia | Sony | |
Release Date | |||
Release Date | September 1, 2022 | June 2, 2022 | |
Full name | |||
Full name | 65F301NA23 | XR-65A95K | |
Screen Size | |||
Screen Size | 65" | 65" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | Fire OS | Android TV | |
Sound Quality Score | |||
Sound Quality Score | 6.9/10 | 8.9/10 | |
NextGen Ready | |||
NextGen Ready | No | Yes | |
HDMI Ports | |||
HDMI Ports | 3 | 4 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 5.7/10 | 9.5/10 | |
Bright Room Score | |||
Bright Room Score | 5.6/10 | 8.6/10 | |
Gaming Score | |||
Gaming Score | 5.6/10 | 9/10 | |
Movies & TV Score | |||
Movies & TV Score | 5.4/10 | 9.5/10 | |
Sports Score | |||
Sports Score | 6.1/10 | 9.5/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 33.5" x 57.6" x 3.6" | 33" x 56.9" x 1.7" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 35.4" x 57.6" | 34.6" x 56.8" | |
Weight without Stand | |||
Weight without Stand | 46.3 lbs | 59.5 lbs | |
VESA Mount | |||
VESA Mount | 400 x 300 | 300 x 300 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | No | Yes | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | No | Yes | |
Contrast | |||
Contrast | 4.3/10 | 10/10 | |
Local Dimming | |||
Local Dimming | 3/10 | 10/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 2.0 | 2.2 | |
Speaker Power | |||
Speaker Power | 24 W | 60 W | |
Dolby Atmos | |||
Dolby Atmos | Yes | Yes | |
DTS:X | |||
DTS:X | No | Up to DTS Digital Surround, Bypass only | |
Shopping
Insignia F30 (LCD)
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Dig into reviews and images
Tom's guide
Michael Gowan | August 2021
"Still one of the best bargain TVs. The best feature remains its quick and responsive implementation of Fire TV OS and all the goodies that come with it. Having Alexa inside the Insignia 4K Ultra HD Fire TV Edition brings a lot of value, from voice control of TV functions to access to your smart home devices."
Sony A95K (OLED)
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Dig into reviews and images
digitaltrends
Caleb Denison | March 2022
"A95K will be one of the highest-performing TVs of the year, if not the hottest TV of 2022. The color on the Sony A95K is the most accurate I have ever seen. Certain hues of red just haven’t been produced on a TV … until now. Perhaps with deeper scrutiny, I may one day find some nit to pick, but in the time I was able to spend with the A95K, I was simply thrilled."
Get a great deal on the Insignia F30 (LCD) or the Sony A95K (OLED)
About Insignia
Insignia is an in-house brand from BestBuy. It offers a range of TV sets that are lower-end and smaller size. They are manufactured in China by Hisense, which is another TV brand. Insignia TVs use Amazon's Fire OS as the smart TV software, providing users with a highly user-friendly experience.
About Sony
Sony stands as a highly experienced and widely trusted TV manufacturer, earning a reputation that surpasses all others. A Japanese company, Sony has been making TVs for far longs than it has been making Playstation game consoles. Sony's high-end TVs are often regarded as the ultimate choice for videophiles, representing the epitome of quality, albeit at a premium price point. Renowned for their advanced and precise motion handling, as well as their cutting-edge local dimming algorithms, Sony consistently delivers unparalleled performance in these areas. They include Google TV software with all their TV sets, which grants access to the largest selection of apps available and they also include Bravia Core which is a movie streaming platform specifically for Sony TVs that offers higher picture quality by using more bandwidth.
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