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Updated January 12, 2024·
If you're prioritizing your budget, the Insignia F30 is much less expensive and could be a suitable choice. However, if you prefer higher picture quality, especially in dark rooms and want a TV that supports better motion handling and viewing angles, the Sony A80J is superior, albeit at a higher cost. The Insignia may struggle with picture quality during bright scenes and may not be ideal for gaming due to its lower refresh rate. In contrast, the Sony, with its OLED panel and higher refresh rate, excels in these areas and also offers better sound and smart features, but it is typically much more expensive. If a sunny room is a concern, the Sony may not perform as well as some other TVs designed for high brightness environments. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Insignia F30 (LCD)
- The Insignia F30 (LCD) has no clear advantages over the Sony A80J (OLED).
Advantages of the Sony A80J (OLED)
- Good for bright room
- Excellent for dark room
- Very good for gaming
- Excellent for movies & TV
- Excellent for sports
- Excellent for news, talk, & other TV
- Very good for cartoons & animation
- Very good for use as monitor
- Best in class for upscaling
- Best in class motion processing
- Very good viewing angle
- Very good reflections
Key differences
Picture Quality
5.6
8.7
4.29/10
CONTRAST
10.00/10
6.2/10
COLOR VOLUME SCORE
7.5/10
LED
PANEL TYPE
WOLED
IPS
PANEL SUB-TYPE
WBC
The Sony A80J (OLED) has very good picture quality, while the Insignia F30 (LCD) has poor picture quality.
Movies & TV
5.3
9.1
4.29/10
CONTRAST
10.00/10
5.5/10
BLACK UNIFORMITY
10.0/10
5.5/10
UPSCALING
10.0/10
Yes
HDR10 SUPPORT
Yes
No
HDR10+ SUPPORT
No
No
DOLBY VISION SUPPORT
Yes
The Sony A80J (OLED) is excellent for movies & TV, while the Insignia F30 (LCD) is poor.
The Insignia F30's poor contrast, lack of effective local dimming, and subpar black uniformity limit its ability to deliver the deep blacks and high contrast ratios that make movie and cinematic TV scenes pop. Conversely, the Sony A80J excels in these areas with perfect black levels, excellent local dimming, and superior black uniformity, resulting in a much more immersive and cinematic viewing experience.
Sports
6.0
9.0
2.5/10
MOTION PROCESSING
10.0/10
60Hz
REFRESH RATE
120Hz
8.7/10
INPUT LAG SCORE
7.3/10
5.5/10
UPSCALING
10.0/10
5.4/10
SDR BRIGHTNESS SCORE
7.2/10
No
HLG SUPPORT
Yes
The Sony A80J (OLED) is excellent for sports, while the Insignia F30 (LCD) is only fair.
The Sony A80J OLED provides a superior sports viewing experience thanks to its faster response time, reducing motion blur, and superior motion processing, which keeps fast action clear. In contrast, the Insignia F30 LCD television struggles with slower response and less effective motion processing, also having lower performance in reducing reflections and a more limited viewing angle, which can affect sports viewing in bright rooms and from different seating positions.
Gaming
5.6
8.8
5.8/10
RESPONSE TIME SCORE
9.4/10
8.7/10
INPUT LAG SCORE
7.3/10
2.5/10
MOTION PROCESSING
10.0/10
0.0/100
GAMING LOCAL DIMMING
100.0/100
5.8/10
GAME HDR BRIGHTNESS SCORE
7.2/10
The Sony A80J (OLED) is very good for gaming, while the Insignia F30 (LCD) is poor.
The Insignia F30 has a lower response time and less effective refresh rates compared to the Sony A80J which leads to a poor gaming experience, while the Sony A80J delivers very good gaming performance thanks to its excellent response time, lower input lag, and higher refresh rate.
Cartoons & Animation
5.9
8.6
5.9/10
COLOR GAMUT SCORE
8.0/10
6.2/10
COLOR VOLUME SCORE
7.5/10
5.4/10
SDR BRIGHTNESS SCORE
7.2/10
8.1/10
COLORS OUT OF THE BOX SCORE
8.5/10
7.5/10
GRAY UNIFORMITY
9.8/10
The Sony A80J (OLED) is very good for cartoons & animation, while the Insignia F30 (LCD) is poor.
The Sony A80J OLED TV offers vibrant and accurate colors immediately with a wide color gamut, making animations look striking and colorful, whereas the Insignia F30 LCD TV, although providing satisfactory colors out of the box, has a limited color gamut, causing animations to appear less vivid and true-to-life. Additionally, factors like color volume, gray uniformity, and contrast, which the Sony A80J excels in, contribute to a richer and deeper viewing experience, something the Insignia F30 struggles with, impacting the overall quality when watching cartoons and animation.
News, Talk, & Other TV
5.4
9.0
5.4/10
SDR BRIGHTNESS SCORE
7.2/10
5.5/10
UPSCALING
10.0/10
The Sony A80J (OLED) is excellent for news, talk, & other TV, while the Insignia F30 (LCD) is poor.
The Insignia F30 struggles with SDR brightness and has poor upscaling, which affects the overall clarity of news and talk shows. In contrast, the Sony A80J excels with its upscaling capabilities and delivers good SDR brightness, ensuring that regular TV content is displayed with more clarity and appropriate brightness.
Bright Room
5.5
7.2
7.2/10
VIEWING ANGLE
8.0/10
5.4/10
SDR BRIGHTNESS SCORE
7.2/10
5.6/10
HDR BRIGHTNESS SCORE
7.0/10
6.0/10
REFLECTIONS SCORE
8.8/10
The Sony A80J (OLED) is good for bright room, while the Insignia F30 (LCD) is poor.
The Insignia F30 struggles in bright rooms due to its poor SDR and HDR brightness and only fair reflection handling, which can make it difficult to see the picture clearly. Conversely, the Sony A80J performs well in bright conditions thanks to its good SDR and HDR brightness and very good reflections handling, enhancing visibility even in well-lit environments.
Cost
$320
$1,698
$0
$500
$1,000
$1,500
$2,000
$2,500
$3,000
The Insignia F30 (LCD) has a price of $320 and the Sony A80J (OLED) costs $1,698.
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How the Insignia F30 (LCD) and the Sony A80J (OLED) compare to other TVs
Spec Comparison
 |  | |
| Insignia F30 (LCD) | Sony A80J (OLED) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$320 | $1,698 | ||
Brand | |||
Brand | Insignia | Sony | |
Release Date | |||
Release Date | September 1, 2022 | March 2, 2021 | |
Full name | |||
Full name | 65F301NA23 | XR-65A80J | |
Screen Size | |||
Screen Size | 65" | 65" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | Fire OS | Android TV | |
Sound Quality Score | |||
Sound Quality Score | 6.9/10 | 8/10 | |
NextGen Ready | |||
NextGen Ready | No | Yes | |
HDMI Ports | |||
HDMI Ports | 3 | 4 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 5.7/10 | 8.7/10 | |
Bright Room Score | |||
Bright Room Score | 5.6/10 | 7.2/10 | |
Gaming Score | |||
Gaming Score | 5.6/10 | 8.9/10 | |
Movies & TV Score | |||
Movies & TV Score | 5.4/10 | 9.2/10 | |
Sports Score | |||
Sports Score | 6.1/10 | 9.1/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 33.5" x 57.6" x 3.6" | 32.9" x 57" x 2.1" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 35.4" x 57.6" | 33.8" x 57" | |
Weight without Stand | |||
Weight without Stand | 46.3 lbs | 49.2 lbs | |
VESA Mount | |||
VESA Mount | 400 x 300 | 300 x 300 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | No | Yes | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | No | Yes | |
Contrast | |||
Contrast | 4.3/10 | 10/10 | |
Local Dimming | |||
Local Dimming | 3/10 | 10/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 2.0 | 2.2 | |
Speaker Power | |||
Speaker Power | 24 W | 30 W | |
Dolby Atmos | |||
Dolby Atmos | Yes | Yes | |
DTS:X | |||
DTS:X | No | Up to DTS Digital Surround, Bypass only | |
Shopping
Insignia F30 (LCD)
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Tom's guide
Michael Gowan | August 2021
"Still one of the best bargain TVs. The best feature remains its quick and responsive implementation of Fire TV OS and all the goodies that come with it. Having Alexa inside the Insignia 4K Ultra HD Fire TV Edition brings a lot of value, from voice control of TV functions to access to your smart home devices."
Sony A80J (OLED)
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Trusted Reviews
Kob Monney | July 2022
"For home cinema fans the Sony A80J puts in a talented HDR performance, while daytime TV viewers benefit from its impressive upscaling and motion processing. Whites are portrayed in a clean and bright manner and black levels are strong, making for a very satisfying and consistent HD upscale. The A80J’s motion processing is hugely impressive. The Sony A80J takes content at any resolution and makes it look great, its motion skills are class-leading and its HDR performance boasts plenty of detail, contrast and expressive colours."
Get a great deal on the Insignia F30 (LCD) or the Sony A80J (OLED)
About Insignia
Insignia is an in-house brand from BestBuy. It offers a range of TV sets that are lower-end and smaller size. They are manufactured in China by Hisense, which is another TV brand. Insignia TVs use Amazon's Fire OS as the smart TV software, providing users with a highly user-friendly experience.
About Sony
Sony stands as a highly experienced and widely trusted TV manufacturer, earning a reputation that surpasses all others. A Japanese company, Sony has been making TVs for far longs than it has been making Playstation game consoles. Sony's high-end TVs are often regarded as the ultimate choice for videophiles, representing the epitome of quality, albeit at a premium price point. Renowned for their advanced and precise motion handling, as well as their cutting-edge local dimming algorithms, Sony consistently delivers unparalleled performance in these areas. They include Google TV software with all their TV sets, which grants access to the largest selection of apps available and they also include Bravia Core which is a movie streaming platform specifically for Sony TVs that offers higher picture quality by using more bandwidth.
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