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Updated January 10, 2024·
If you want a TV that performs well across all types of content, including movies, sports, and gaming, and offers an excellent experience in both dark and bright rooms, the Samsung S90C would be an exceptional choice, but it comes at a premium price. It also has superior contrast, better viewing angles, and supports more advanced display technology which makes for impressive picture quality. On the other hand, if budget is a major consideration, the Insignia F30 could be a smart pick. It costs much less, but it won't deliver the same level of picture quality or performance in dark environments. Its capabilities are respectable for its price, but it's less suitable for demanding viewing scenarios, and may not shine as brightly in a room with a lot of ambient light. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Insignia F30 (LCD)
- The Insignia F30 (LCD) has no clear advantages over the Samsung S90C (OLED).
Advantages of the Samsung S90C (OLED)
- Very good for bright room
- Excellent for dark room
- Best in class for gaming
- Excellent for movies & TV
- Very good for sports
- Excellent for news, talk, & other TV
- Excellent for cartoons & animation
- Excellent for use as monitor
- Very good for upscaling
- Very good motion processing
- Best in class viewing angle
- Best in class reflections
Key differences
Picture Quality
5.6
9.4
4.29/10
CONTRAST
10.00/10
6.2/10
COLOR VOLUME SCORE
9.2/10
LED
PANEL TYPE
RGB OLED
IPS
PANEL SUB-TYPE
QD-OLED
The Samsung S90C (OLED) has excellent picture quality, while the Insignia F30 (LCD) has poor picture quality.
Movies & TV
5.3
9.4
4.29/10
CONTRAST
10.00/10
5.5/10
BLACK UNIFORMITY
10.0/10
5.5/10
UPSCALING
8.0/10
Yes
HDR10 SUPPORT
Yes
No
HDR10+ SUPPORT
Yes
No
DOLBY VISION SUPPORT
No
The Samsung S90C (OLED) is excellent for movies & TV, while the Insignia F30 (LCD) is poor.
The Samsung S90C (OLED) delivers an excellent movie and cinematic TV experience due to its exceptional contrast, perfect black uniformity, and very good local dimming, which are crucial for deep blacks and vibrant colors in dark scenes. On the other hand, the Insignia F30 (LCD) performs poorly in these areas with lower contrast, worse black uniformity, and inadequate local dimming, resulting in less impressive picture quality for movie-watching.
Sports
6.0
8.7
2.5/10
MOTION PROCESSING
8.2/10
60Hz
REFRESH RATE
144Hz
8.7/10
INPUT LAG SCORE
10.0/10
5.5/10
UPSCALING
8.0/10
5.4/10
SDR BRIGHTNESS SCORE
7.8/10
No
HLG SUPPORT
Yes
The Samsung S90C (OLED) is very good for sports, while the Insignia F30 (LCD) is only fair.
The Samsung S90C (OLED) delivers exceptional performance for sports watching due to its superior response time and motion processing, which help in rendering fast movements smoothly, and its excellent reflection handling and wide viewing angles that maintain image quality from different positions. In contrast, the Insignia F30 (LCD) is at a disadvantage with its fair response time and motion processing, fair reflections handling, and somewhat lower gray uniformity, which can affect its sports viewing experience especially when it comes to fast-paced action and varying viewer seating positions.
Gaming
5.6
10.0
5.8/10
RESPONSE TIME SCORE
10.0/10
8.7/10
INPUT LAG SCORE
10.0/10
2.5/10
MOTION PROCESSING
8.2/10
0.0/100
GAMING LOCAL DIMMING
100.0/100
5.8/10
GAME HDR BRIGHTNESS SCORE
8.4/10
The Samsung S90C (OLED) is best in class for gaming, while the Insignia F30 (LCD) is poor.
The Insignia F30 has a lower response time and higher input lag with a refresh rate of 60Hz, which may result in blurrier images and less fluid motion during gaming. Conversely, the Samsung S90C boasts the best response time and lowest input lag with a higher refresh rate of 144Hz, providing sharper images and smoother gameplay.
Cartoons & Animation
5.9
9.3
5.9/10
COLOR GAMUT SCORE
9.2/10
6.2/10
COLOR VOLUME SCORE
9.2/10
5.4/10
SDR BRIGHTNESS SCORE
7.8/10
8.1/10
COLORS OUT OF THE BOX SCORE
8.8/10
7.5/10
GRAY UNIFORMITY
9.8/10
The Samsung S90C (OLED) is excellent for cartoons & animation, while the Insignia F30 (LCD) is poor.
The Insignia F30 (LCD) performs poorly with cartoons and animation largely due to its subpar color gamut, which affects the vibrancy and range of colors displayed; the Samsung S90C (OLED), conversely, excels with a much wider color gamut and excellent color representation right out of the box, leading to more vivid and diverse color depiction which is crucial for animated content.
News, Talk, & Other TV
5.4
9.1
5.4/10
SDR BRIGHTNESS SCORE
7.8/10
5.5/10
UPSCALING
8.0/10
The Samsung S90C (OLED) is excellent for news, talk, & other TV, while the Insignia F30 (LCD) is poor.
The Insignia F30 lacks in upscaling quality and has poor SDR brightness, which can affect clear image delivery when watching news, talk shows, and other TV programs. In contrast, the Samsung S90C excels in both upscaling and SDR brightness, ensuring a bright and sharp image, making it excellent for viewing such content.
Bright Room
5.5
8.5
7.2/10
VIEWING ANGLE
10.0/10
5.4/10
SDR BRIGHTNESS SCORE
7.8/10
5.6/10
HDR BRIGHTNESS SCORE
8.0/10
6.0/10
REFLECTIONS SCORE
10.0/10
The Samsung S90C (OLED) is very good for bright room, while the Insignia F30 (LCD) is poor.
The Insignia F30 struggles in bright rooms due to its poor SDR and HDR brightness and only fair reflection handling, which can result in a washed-out picture when lights are on or during daytime. On the other hand, the Samsung S90C excels in bright conditions, offering good SDR and very good HDR brightness, in addition to having the best reflection handling, ensuring a clear and vibrant image even in well-lit environments.
Cost
$320
$1,375
$0
$500
$1,000
$1,500
$2,000
$2,500
The Insignia F30 (LCD) has a price of $320 and the Samsung S90C (OLED) costs $1,375.
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How the Insignia F30 (LCD) and the Samsung S90C (OLED) compare to other TVs
Spec Comparison
 |  | |
| Insignia F30 (LCD) | Samsung S90C (OLED) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$320 | $1,375 | ||
Brand | |||
Brand | Insignia | Samsung | |
Release Date | |||
Release Date | September 1, 2022 | April 11, 2023 | |
Full name | |||
Full name | 65F301NA23 | QN65S90C | |
Screen Size | |||
Screen Size | 65" | 65" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | Fire OS | Tizen | |
Sound Quality Score | |||
Sound Quality Score | 6.9/10 | 6.4/10 | |
NextGen Ready | |||
NextGen Ready | No | Yes | |
HDMI Ports | |||
HDMI Ports | 3 | 4 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 5.7/10 | 9.4/10 | |
Bright Room Score | |||
Bright Room Score | 5.6/10 | 8.6/10 | |
Gaming Score | |||
Gaming Score | 5.6/10 | 10/10 | |
Movies & TV Score | |||
Movies & TV Score | 5.4/10 | 9.5/10 | |
Sports Score | |||
Sports Score | 6.1/10 | 8.8/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 33.5" x 57.6" x 3.6" | 32.7" x 56.9" x 1.6" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 35.4" x 57.6" | 35.3" x 56.9" | |
Weight without Stand | |||
Weight without Stand | 46.3 lbs | Unknown | |
VESA Mount | |||
VESA Mount | 400 x 300 | 300 x 200 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | No | Yes | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | No | Yes | |
Contrast | |||
Contrast | 4.3/10 | 10/10 | |
Local Dimming | |||
Local Dimming | 3/10 | 10/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 2.0 | 2.1 | |
Speaker Power | |||
Speaker Power | 24 W | Unknown | |
Dolby Atmos | |||
Dolby Atmos | Yes | Yes | |
DTS:X | |||
DTS:X | No | No | |
Shopping
Insignia F30 (LCD)
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Dig into reviews and images
Tom's guide
Michael Gowan | August 2021
"Still one of the best bargain TVs. The best feature remains its quick and responsive implementation of Fire TV OS and all the goodies that come with it. Having Alexa inside the Insignia 4K Ultra HD Fire TV Edition brings a lot of value, from voice control of TV functions to access to your smart home devices."
Samsung S90C (OLED)
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Dig into reviews and images
Techradar
John Archer | August 2023
"Samsung S90C is the company's attempt at making its QD-OLED technology more affordable. You get high-end pictures, great processing, top gaming tech, and a sharp design."
Get a great deal on the Insignia F30 (LCD) or the Samsung S90C (OLED)
About Insignia
Insignia is an in-house brand from BestBuy. It offers a range of TV sets that are lower-end and smaller size. They are manufactured in China by Hisense, which is another TV brand. Insignia TVs use Amazon's Fire OS as the smart TV software, providing users with a highly user-friendly experience.
About Samsung
Samsung, a South Korean electronics manufacturer, holds the title of being the largest global TV vendor in terms of units sold. They offer a diverse lineup of TV products that cater to various budget ranges. A notable achievement in recent years is the development of Quantum Dots, a technology that enhances color reproduction, resulting in richer and more vibrant hues. Samsung TVs are well-regarded for their high manufacturing quality and user-friendly software, making them an excellent choice for consumers seeking an intuitive viewing experience.
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