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What we think
The PerfectRec TV team Learn more
Updated January 16, 2024·
The Sony X90L is a great choice if you're looking for a midrange TV with a strong overall picture quality, especially for movies and series, and it excels in a bright room. It also offers excellent motion processing and color performance, making it ideal for sports and gaming. However, its viewing angles and reflective handling are just fair, and the sound quality is average. On the other hand, the Hisense UX is a high-end option with superior performance in bright rooms and better viewing angles, which is great for larger spaces or if you watch TV from various positions. It also has a larger screen size at 85 inches, which is immersive for movies and sports. However, it's significantly more expensive and doesn't offer as good a value if you're on a budget. Its sound quality is better than the Sony's, but you might still want to invest in a separate sound system for the best audio experience. Consider the Sony if you want a balance of quality and cost, prioritizing color accuracy and motion for sports and gaming. Opt for the Hisense if you have a larger budget, desire a bigger screen, and need wider viewing angles with excellent bright room performance. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Hisense UX (LCD)
- Best in class for bright room
- Very good for dark room
- Very good for movies & TV
- Excellent for cartoons & animation
- Very good for use as monitor
- Good viewing angle
- Very good reflections
Advantages of the Sony X90L (LCD)
- Good for sports
- Excellent for news, talk, & other TV
- Best in class for upscaling
- Best in class motion processing
Key differences
Picture Quality
8.8
7.8
8.00/10
CONTRAST
7.125/10
10.0/10
COLOR VOLUME SCORE
8.8/10
miniLED FALD
PANEL TYPE
LED FALD
VA
PANEL SUB-TYPE
VA
The Hisense UX (LCD) has very good picture quality, while the Sony X90L (LCD) has good picture quality.
Movies & TV
8.5
7.6
8.00/10
CONTRAST
7.125/10
10.0/10
BLACK UNIFORMITY
6.0/10
7.0/10
UPSCALING
10.0/10
Yes
HDR10 SUPPORT
Yes
Yes
HDR10+ SUPPORT
No
Yes
DOLBY VISION SUPPORT
Yes
The Hisense UX (LCD) is very good for movies & TV, while the Sony X90L (LCD) is good.
The Hisense UX excels in watching movies and cinematic TV due to its superior contrast, highly effective local dimming, and perfect black uniformity, providing deeply immersive dark scenes. In contrast, the Sony X90L, while still good for these uses, offers slightly lower contrast, less precise local dimming, and inferior black uniformity, which could lead to less than ideal darkness in movies.
Sports
6.6
7.2
4.2/10
MOTION PROCESSING
10.0/10
120Hz
REFRESH RATE
120Hz
7.0/10
INPUT LAG SCORE
7.0/10
7.0/10
UPSCALING
10.0/10
10.0/10
SDR BRIGHTNESS SCORE
9.4/10
Yes
HLG SUPPORT
Yes
The Sony X90L (LCD) is good for sports, while the Hisense UX (LCD) is only fair.
The Sony X90L is better for watching sports due to its superior motion processing, which ensures smoother action during fast-paced games. In contrast, the Hisense UX has a lower response to sports motion and struggles with reflections handling; however, it offers wider viewing angles which might be useful if you often have a large group watching together.
Bright Room
10.0
8.6
7.0/10
VIEWING ANGLE
5.5/10
10.0/10
SDR BRIGHTNESS SCORE
9.4/10
10.0/10
HDR BRIGHTNESS SCORE
8.3/10
8.9/10
REFLECTIONS SCORE
5.9/10
The Hisense UX (LCD) is best in class for bright room, while the Sony X90L (LCD) is very good.
Cost
$2,498
$998
$500
$1,000
$1,500
$2,000
$2,500
$3,000
$3,500
$4,000
The Hisense UX (LCD) has a price of $2,498 and the Sony X90L (LCD) costs $998.
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Key similarities
Gaming
8.4
8.1
8.4/10
RESPONSE TIME SCORE
8.0/10
7.0/10
INPUT LAG SCORE
7.0/10
4.2/10
MOTION PROCESSING
10.0/10
90.0/100
GAMING LOCAL DIMMING
73.0/100
10.0/10
GAME HDR BRIGHTNESS SCORE
8.6/10
The Hisense UX (LCD) and Sony X90L (LCD) are both very good for gaming.
The Hisense UX and Sony X90L are both acclaimed for gaming due to their low response time and input lag, ensuring smooth and responsive gameplay. Moreover, both these LCD TVs offer a 120Hz refresh rate, which is ideal for fast-paced games, minimizing motion blur and providing clearer action sequences.
Cartoons & Animation
9.0
8.6
8.6/10
COLOR GAMUT SCORE
7.7/10
10.0/10
COLOR VOLUME SCORE
8.8/10
10.0/10
SDR BRIGHTNESS SCORE
9.4/10
7.7/10
COLORS OUT OF THE BOX SCORE
8.0/10
6.8/10
GRAY UNIFORMITY
6.6/10
Although they have very similar scores, PerfectRec considers Hisense UX (LCD) to be excellent for cartoons & animation, while the Sony X90L (LCD) is very good.
The Hisense UX displays colors excellently right out of the box and boasts a very good color gamut, making it ideal for vibrant and consistent animation viewing. In contrast, while the Sony X90L has a good display for colors out of the box and a decent color gamut, it might not deliver the same level of vibrancy and richness for animated content as the Hisense UX.
News, Talk, & Other TV
8.6
9.0
10.0/10
SDR BRIGHTNESS SCORE
9.4/10
7.0/10
UPSCALING
10.0/10
Although they have very similar scores, PerfectRec considers Sony X90L (LCD) to be excellent for news, talk, & other TV, while the Hisense UX (LCD) is very good.
The Hisense UX is well-suited for watching news and TV programs due to its superior contrast and color accuracy right out of the box, ensuring realistic images and sharp details. The Sony X90L excels in these settings mainly because of its excellent upscaling capabilities which makes lower-resolution content look better and its high SDR brightness that ensures visibility in well-lit rooms, even though it falls a bit short in contrast compared to the Hisense UX.
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How the Hisense UX (LCD) and the Sony X90L (LCD) compare to other TVs
Spec Comparison
 |  | |
| Hisense UX (LCD) | Sony X90L (LCD) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$2,498 | $998 | ||
Brand | |||
Brand | Hisense | Sony | |
Release Date | |||
Release Date | September 1, 2023 | August 1, 2023 | |
Full name | |||
Full name | 85UX | XR-65X90L | |
Screen Size | |||
Screen Size | 85" | 65" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | Google TV | Google TV | |
Sound Quality Score | |||
Sound Quality Score | 8/10 | 8.3/10 | |
NextGen Ready | |||
NextGen Ready | Yes | Yes | |
HDMI Ports | |||
HDMI Ports | 4 | 4 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 8.9/10 | 7.8/10 | |
Bright Room Score | |||
Bright Room Score | 10/10 | 8.6/10 | |
Gaming Score | |||
Gaming Score | 8.4/10 | 8.2/10 | |
Movies & TV Score | |||
Movies & TV Score | 8.6/10 | 7.6/10 | |
Sports Score | |||
Sports Score | 6.6/10 | 7.2/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 43.1" x 76.7" x 1.7" | 32.7" x 57" x 2.2" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 45.5" x 76.7" | 34" x 57" | |
Weight without Stand | |||
Weight without Stand | 111.9 lbs | 53.4 lbs | |
VESA Mount | |||
VESA Mount | 600 x 400 | 300 x 300 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | Yes | Yes | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | Yes | Yes | |
Contrast | |||
Contrast | 8/10 | 7.1/10 | |
Local Dimming | |||
Local Dimming | 8.4/10 | 6.8/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 4.1.2 | 2.2 | |
Speaker Power | |||
Speaker Power | 82 W | 30 W | |
Dolby Atmos | |||
Dolby Atmos | Yes | Yes | |
DTS:X | |||
DTS:X | Up to DTS Digital Surround, Bypass only | Up to DTS Digital Surround, Bypass only | |
Shopping
Hisense UX (LCD)
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Tom's guide
Matthew Murray | November 2023
"If you need a TV that can light up the room literally as well as figuratively, look no further than the Hisense UX"
Get a great deal on the Hisense UX (LCD) or the Sony X90L (LCD)
About Hisense
Hisense, a Chinese TV manufacturer, entered the US market in approximately 2011 and has since acquired TV divisions from various companies such as Toshiba, Sharp, Hitachi, and NEC. Currently ranking as the fourth largest vendor in terms of sales volume, Hisense aims to capture a wide range of TV budget segments. They offer exceptional value with TVs that often outperform their competitors at similar price points, making them a compelling choice for consumers. In the US, they use Google TV as their smart TV software which provides the largest app selection and a very modern user interface, however it is not as user friendly as the software from other vendors.
About Sony
Sony stands as a highly experienced and widely trusted TV manufacturer, earning a reputation that surpasses all others. A Japanese company, Sony has been making TVs for far longs than it has been making Playstation game consoles. Sony's high-end TVs are often regarded as the ultimate choice for videophiles, representing the epitome of quality, albeit at a premium price point. Renowned for their advanced and precise motion handling, as well as their cutting-edge local dimming algorithms, Sony consistently delivers unparalleled performance in these areas. They include Google TV software with all their TV sets, which grants access to the largest selection of apps available and they also include Bravia Core which is a movie streaming platform specifically for Sony TVs that offers higher picture quality by using more bandwidth.
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This information was produced and vetted by the PerfectRec TVs team. We are a product research and recommendation organization that meticulously reviews and evaluates the latest TV information and makes it digestible for you.
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