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What we think
The PerfectRec TV team Learn more
Updated January 12, 2024·
Consider the Sony X90J if you're looking for a more budget-friendly option that still offers excellent overall picture quality, especially for gaming, sports, and in bright rooms, and it has superior motion processing. It's also a great choice for a typical living room setting. However, it doesn't have the best viewing angles and reflects more light, which might not be ideal for very sunny rooms. On the other hand, the Hisense UX, while pricier, provides a larger screen, better dark room performance, and top-notch color capabilities, making it fantastic for movies and animation. It also has better bright room performance and reflection handling, which is great for sunny environments. The built-in speakers are more powerful, and it comes with advanced features like voice commands. But it may not be as strong for sports content and has a slower response time compared to the Sony. If you want a TV that doubles as a great monitor and prioritize a premium sound experience with Dolby Atmos and DTS:X, the Hisense UX is the way to go. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Hisense UX (LCD)
- Best in class for bright room
- Very good for dark room
- Very good for movies & TV
- Excellent for cartoons & animation
- Very good for use as monitor
- Good viewing angle
- Very good reflections
Advantages of the Sony X90J (LCD)
- Good for sports
- Best in class for upscaling
- Best in class motion processing
Key differences
Picture Quality
8.8
7.8
8.00/10
CONTRAST
7.63/10
10.0/10
COLOR VOLUME SCORE
7.4/10
miniLED FALD
PANEL TYPE
LED FALD
VA
PANEL SUB-TYPE
VA
The Hisense UX (LCD) has very good picture quality, while the Sony X90J (LCD) has good picture quality.
Movies & TV
8.5
7.9
8.00/10
CONTRAST
7.63/10
10.0/10
BLACK UNIFORMITY
6.4/10
7.0/10
UPSCALING
10.0/10
Yes
HDR10 SUPPORT
Yes
Yes
HDR10+ SUPPORT
No
Yes
DOLBY VISION SUPPORT
Yes
The Hisense UX (LCD) is very good for movies & TV, while the Sony X90J (LCD) is good.
The Hisense UX stands out for movie and cinematic TV watching due its exceptional black uniformity and local dimming which enhances contrast, crucial for dark scenes, yet the Sony X90J, despite lower black uniformity, provides excellent colors out of the box and wider color volume that contribute to vibrant and natural images. However, viewers who prioritize wider viewing angles may prefer the Sony X90J, but should consider its less effective local dimming and black uniformity that could affect the viewing experience in darker content.
Cartoons & Animation
9.0
8.3
8.6/10
COLOR GAMUT SCORE
7.0/10
10.0/10
COLOR VOLUME SCORE
7.4/10
10.0/10
SDR BRIGHTNESS SCORE
8.6/10
7.7/10
COLORS OUT OF THE BOX SCORE
9.0/10
6.8/10
GRAY UNIFORMITY
6.8/10
The Hisense UX (LCD) is excellent for cartoons & animation, while the Sony X90J (LCD) is very good.
The Hisense UX excels in displaying cartoons and animation due to its very good color gamut and good color accuracy straight out of the box, ensuring vibrant and consistent colors. On the other hand, the Sony X90J is slightly behind with excellent color accuracy out of the box but only a good color gamut, meaning it might not cover some shades as well as the Hisense UX.
Bright Room
10.0
7.6
7.0/10
VIEWING ANGLE
5.2/10
10.0/10
SDR BRIGHTNESS SCORE
8.6/10
10.0/10
HDR BRIGHTNESS SCORE
7.9/10
8.9/10
REFLECTIONS SCORE
5.9/10
The Hisense UX (LCD) is best in class for bright room, while the Sony X90J (LCD) is good.
The Hisense UX, with its 'Best' SDR and HDR brightness and 'Very Good' reflections handling, outperforms the Sony X90J, which has 'Very Good' SDR brightness, 'Good' HDR brightness, and only 'Poor' reflections handling. If you often watch TV in a bright room, the Hisense UX will likely offer a superior viewing experience due to its better brightness and ability to handle reflections.
Cost
$2,498
$998
$500
$1,000
$1,500
$2,000
$2,500
$3,000
$3,500
$4,000
The Hisense UX (LCD) has a price of $2,498 and the Sony X90J (LCD) costs $998.
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Key similarities
Sports
6.6
7.1
4.2/10
MOTION PROCESSING
10.0/10
120Hz
REFRESH RATE
120Hz
7.0/10
INPUT LAG SCORE
7.0/10
7.0/10
UPSCALING
10.0/10
10.0/10
SDR BRIGHTNESS SCORE
8.6/10
Yes
HLG SUPPORT
Yes
Although they have very similar scores, PerfectRec considers Sony X90J (LCD) to be good for sports, while the Hisense UX (LCD) is only fair.
The Sony X90J handles motion better with quicker response time and less blur in fast-moving sports, which makes it more suitable for sports enthusiasts; meanwhile, the Hisense UX, while fair in motion handling and response time, may not deliver as smooth an experience during intense gameplay or high-speed sports action. Additionally, the Sony X90J offers better gray uniformity and reflections handling, important for maintaining consistent image quality across the screen and reducing distractions from light sources during viewing.
Gaming
8.4
8.2
8.4/10
RESPONSE TIME SCORE
8.0/10
7.0/10
INPUT LAG SCORE
7.0/10
4.2/10
MOTION PROCESSING
10.0/10
90.0/100
GAMING LOCAL DIMMING
80.0/100
10.0/10
GAME HDR BRIGHTNESS SCORE
8.2/10
The Hisense UX (LCD) and Sony X90J (LCD) are both very good for gaming.
Both the Hisense UX and the Sony X90J have very good response times, which is crucial for gaming as it ensures the action on the screen is conveyed with minimal blurring. Additionally, they both have low input lag, meaning there's a negligible delay between pressing a button on your controller and seeing the result on screen, another key factor for enjoyable gaming experiences.
News, Talk, & Other TV
8.6
8.9
10.0/10
SDR BRIGHTNESS SCORE
8.6/10
7.0/10
UPSCALING
10.0/10
The Sony X90J (LCD) and Hisense UX (LCD) are both very good for news, talk, & other TV.
The Hisense UX excels in upscaling lower-resolution content and provides outstanding SDR brightness, making it ideal for watching news and talk shows in various lighting conditions. On the other hand, the Sony X90J offers excellent upscaling and color performance out of the box, with very good local dimming and contrast, providing an equally impressive viewing experience for daily TV programs.
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How the Hisense UX (LCD) and the Sony X90J (LCD) compare to other TVs
Spec Comparison
 |  | |
| Hisense UX (LCD) | Sony X90J (LCD) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$2,498 | $998 | ||
Brand | |||
Brand | Hisense | Sony | |
Release Date | |||
Release Date | September 1, 2023 | April 3, 2021 | |
Full name | |||
Full name | 85UX | XR-65X90J | |
Screen Size | |||
Screen Size | 85" | 65" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | Google TV | Android TV | |
Sound Quality Score | |||
Sound Quality Score | 8/10 | 7.3/10 | |
NextGen Ready | |||
NextGen Ready | Yes | Yes | |
HDMI Ports | |||
HDMI Ports | 4 | 4 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 8.9/10 | 7.8/10 | |
Bright Room Score | |||
Bright Room Score | 10/10 | 7.7/10 | |
Gaming Score | |||
Gaming Score | 8.4/10 | 8.2/10 | |
Movies & TV Score | |||
Movies & TV Score | 8.6/10 | 7.9/10 | |
Sports Score | |||
Sports Score | 6.6/10 | 7.1/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 43.1" x 76.7" x 1.7" | 32.8" x 57.2" x 2.8" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 45.5" x 76.7" | 35.6" x 57.2" | |
Weight without Stand | |||
Weight without Stand | 111.9 lbs | 50.5 lbs | |
VESA Mount | |||
VESA Mount | 600 x 400 | 300 x 300 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | Yes | Yes | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | Yes | Yes | |
Contrast | |||
Contrast | 8/10 | 7.6/10 | |
Local Dimming | |||
Local Dimming | 8.4/10 | 8/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 4.1.2 | 2.0 | |
Speaker Power | |||
Speaker Power | 82 W | 20 W | |
Dolby Atmos | |||
Dolby Atmos | Yes | Yes | |
DTS:X | |||
DTS:X | Up to DTS Digital Surround, Bypass only | Up to DTS Digital Surround, Bypass only | |
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Hisense UX (LCD)
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Tom's guide
Matthew Murray | November 2023
"If you need a TV that can light up the room literally as well as figuratively, look no further than the Hisense UX"
Get a great deal on the Hisense UX (LCD) or the Sony X90J (LCD)
About Hisense
Hisense, a Chinese TV manufacturer, entered the US market in approximately 2011 and has since acquired TV divisions from various companies such as Toshiba, Sharp, Hitachi, and NEC. Currently ranking as the fourth largest vendor in terms of sales volume, Hisense aims to capture a wide range of TV budget segments. They offer exceptional value with TVs that often outperform their competitors at similar price points, making them a compelling choice for consumers. In the US, they use Google TV as their smart TV software which provides the largest app selection and a very modern user interface, however it is not as user friendly as the software from other vendors.
About Sony
Sony stands as a highly experienced and widely trusted TV manufacturer, earning a reputation that surpasses all others. A Japanese company, Sony has been making TVs for far longs than it has been making Playstation game consoles. Sony's high-end TVs are often regarded as the ultimate choice for videophiles, representing the epitome of quality, albeit at a premium price point. Renowned for their advanced and precise motion handling, as well as their cutting-edge local dimming algorithms, Sony consistently delivers unparalleled performance in these areas. They include Google TV software with all their TV sets, which grants access to the largest selection of apps available and they also include Bravia Core which is a movie streaming platform specifically for Sony TVs that offers higher picture quality by using more bandwidth.
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This information was produced and vetted by the PerfectRec TVs team. We are a product research and recommendation organization that meticulously reviews and evaluates the latest TV information and makes it digestible for you.
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