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What we think
The PerfectRec TV team Learn more
Updated January 12, 2024·
The Sony A95K OLED offers superior picture quality, especially in dark rooms, with perfect blacks and excellent contrast, making it ideal for watching movies and sports. It's also great for gaming due to its low input lag and excellent motion handling. However, it's more expensive and not as bright as the Hisense UX, which means it might not perform as well in very bright rooms. The Hisense UX, on the other hand, is a high-end LCD with a larger screen size at 85 inches and better bright room performance, including a brighter screen for sunny environments. It supports gaming well and has good overall picture quality, though its viewing angles aren't as wide as the Sony's, and colors may not be as vibrant. If you prioritize a larger screen and better bright room viewing, the Hisense UX is a strong contender, but for the best picture quality and a smaller room, the Sony A95K is the way to go. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Hisense UX (LCD)
- Best in class for bright room
Advantages of the Sony A95K (OLED)
- Excellent for dark room
- Best in class for movies & TV
- Best in class for sports
- Best in class for news, talk, & other TV
- Best in class for cartoons & animation
- Excellent for use as monitor
- Best in class for upscaling
- Best in class motion processing
- Best in class viewing angle
- Best in class reflections
Key differences
Picture Quality
8.8
9.4
8.00/10
CONTRAST
10.00/10
10.0/10
COLOR VOLUME SCORE
9.1/10
miniLED FALD
PANEL TYPE
RGB OLED
VA
PANEL SUB-TYPE
QD-OLED
The Sony A95K (OLED) has excellent picture quality, while the Hisense UX (LCD) has very good picture quality.
Movies & TV
8.5
9.5
8.00/10
CONTRAST
10.00/10
10.0/10
BLACK UNIFORMITY
10.0/10
7.0/10
UPSCALING
10.0/10
Yes
HDR10 SUPPORT
Yes
Yes
HDR10+ SUPPORT
No
Yes
DOLBY VISION SUPPORT
Yes
The Sony A95K (OLED) is best in class for movies & TV, while the Hisense UX (LCD) is very good.
Sports
6.6
9.5
4.2/10
MOTION PROCESSING
10.0/10
120Hz
REFRESH RATE
120Hz
7.0/10
INPUT LAG SCORE
10.0/10
7.0/10
UPSCALING
10.0/10
10.0/10
SDR BRIGHTNESS SCORE
7.9/10
Yes
HLG SUPPORT
Yes
The Sony A95K (OLED) is best in class for sports, while the Hisense UX (LCD) is only fair.
The Sony A95K excels in sports viewing due to its superior motion processing and response time which are crucial for fast-paced action, along with excellent handling of reflections and wide viewing angles; the Hisense UX, while fair for sports, is less capable in these critical aspects.
Gaming
8.4
8.9
8.4/10
RESPONSE TIME SCORE
9.4/10
7.0/10
INPUT LAG SCORE
10.0/10
4.2/10
MOTION PROCESSING
10.0/10
90.0/100
GAMING LOCAL DIMMING
100.0/100
10.0/10
GAME HDR BRIGHTNESS SCORE
8.3/10
The Sony A95K (OLED) and Hisense UX (LCD) are both very good for gaming, though the Sony A95K (OLED) is somewhat better.
The Hisense UX performs very well in gaming with fast response times and low input lag, making it suitable for fast-paced games, while the Sony A95K excels in these gaming attributes, offering exceptional responsiveness and minimal input lag for an even smoother gaming experience. Both TVs support high refresh rates, which contribute to their gaming performance, but the OLED panel of the Sony A95K provides superior motion handling compared to the LCD panel of the Hisense UX.
News, Talk, & Other TV
8.6
9.5
10.0/10
SDR BRIGHTNESS SCORE
7.9/10
7.0/10
UPSCALING
10.0/10
The Sony A95K (OLED) is best in class for news, talk, & other TV, while the Hisense UX (LCD) is very good.
The Hisense UX performs very well in upscaling and has great SDR brightness, which are crucial for watching news and TV programs in various resolutions, especially in well-lit environments. The Sony A95K offers exceptional upscaling and good SDR brightness, coupled with superior colors out of the box and a wider color gamut due to its OLED technology, providing a more vibrant viewing experience.
Bright Room
10.0
8.6
7.0/10
VIEWING ANGLE
10.0/10
10.0/10
SDR BRIGHTNESS SCORE
7.9/10
10.0/10
HDR BRIGHTNESS SCORE
8.0/10
8.9/10
REFLECTIONS SCORE
10.0/10
The Hisense UX (LCD) is best in class for bright room, while the Sony A95K (OLED) is very good.
The Hisense UX, being an LCD TV, offers a brighter image which is crucial for viewing in well-lit rooms, while the Sony A95K, though slightly less bright as it's an OLED TV, handles reflections exceptionally well. Furthermore, the high contrast and color performance of the Sony A95K deliver vibrant and rich visuals, but the Hisense UX excels in the brightness department which can be more important for bright room conditions.
Cost
$2,498
$2,997
$1,000
$1,500
$2,000
$2,500
$3,000
$3,500
$4,000
$4,500
The Hisense UX (LCD) has a price of $2,498 and the Sony A95K (OLED) costs $2,997.
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Key similarities
Cartoons & Animation
9.0
9.5
8.6/10
COLOR GAMUT SCORE
9.3/10
10.0/10
COLOR VOLUME SCORE
9.1/10
10.0/10
SDR BRIGHTNESS SCORE
7.9/10
7.7/10
COLORS OUT OF THE BOX SCORE
9.3/10
6.8/10
GRAY UNIFORMITY
9.8/10
Although they have very similar scores, PerfectRec considers Sony A95K (OLED) to be best in class for cartoons & animation, while the Hisense UX (LCD) is excellent.
The Hisense UX's colors out of the box and color gamut are rated as good and very good respectively, making it excellent for watching cartoons and animation. On the other hand, the Sony A95K offers excellent scores in both categories, enhancing its capability to provide vibrant and accurate colors, which is best suited for animated content that relies heavily on color richness and variety.
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How the Hisense UX (LCD) and the Sony A95K (OLED) compare to other TVs
Spec Comparison
 |  | |
| Hisense UX (LCD) | Sony A95K (OLED) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$2,498 | $2,997 | ||
Brand | |||
Brand | Hisense | Sony | |
Release Date | |||
Release Date | September 1, 2023 | June 2, 2022 | |
Full name | |||
Full name | 85UX | XR-65A95K | |
Screen Size | |||
Screen Size | 85" | 65" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | Google TV | Android TV | |
Sound Quality Score | |||
Sound Quality Score | 8/10 | 8.9/10 | |
NextGen Ready | |||
NextGen Ready | Yes | Yes | |
HDMI Ports | |||
HDMI Ports | 4 | 4 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 8.9/10 | 9.5/10 | |
Bright Room Score | |||
Bright Room Score | 10/10 | 8.6/10 | |
Gaming Score | |||
Gaming Score | 8.4/10 | 9/10 | |
Movies & TV Score | |||
Movies & TV Score | 8.6/10 | 9.5/10 | |
Sports Score | |||
Sports Score | 6.6/10 | 9.5/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 43.1" x 76.7" x 1.7" | 33" x 56.9" x 1.7" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 45.5" x 76.7" | 34.6" x 56.8" | |
Weight without Stand | |||
Weight without Stand | 111.9 lbs | 59.5 lbs | |
VESA Mount | |||
VESA Mount | 600 x 400 | 300 x 300 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | Yes | Yes | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | Yes | Yes | |
Contrast | |||
Contrast | 8/10 | 10/10 | |
Local Dimming | |||
Local Dimming | 8.4/10 | 10/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 4.1.2 | 2.2 | |
Speaker Power | |||
Speaker Power | 82 W | 60 W | |
Dolby Atmos | |||
Dolby Atmos | Yes | Yes | |
DTS:X | |||
DTS:X | Up to DTS Digital Surround, Bypass only | Up to DTS Digital Surround, Bypass only | |
Shopping
Hisense UX (LCD)
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Dig into reviews and images
Tom's guide
Matthew Murray | November 2023
"If you need a TV that can light up the room literally as well as figuratively, look no further than the Hisense UX"
Sony A95K (OLED)
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Dig into reviews and images
digitaltrends
Caleb Denison | March 2022
"A95K will be one of the highest-performing TVs of the year, if not the hottest TV of 2022. The color on the Sony A95K is the most accurate I have ever seen. Certain hues of red just haven’t been produced on a TV … until now. Perhaps with deeper scrutiny, I may one day find some nit to pick, but in the time I was able to spend with the A95K, I was simply thrilled."
Get a great deal on the Hisense UX (LCD) or the Sony A95K (OLED)
About Hisense
Hisense, a Chinese TV manufacturer, entered the US market in approximately 2011 and has since acquired TV divisions from various companies such as Toshiba, Sharp, Hitachi, and NEC. Currently ranking as the fourth largest vendor in terms of sales volume, Hisense aims to capture a wide range of TV budget segments. They offer exceptional value with TVs that often outperform their competitors at similar price points, making them a compelling choice for consumers. In the US, they use Google TV as their smart TV software which provides the largest app selection and a very modern user interface, however it is not as user friendly as the software from other vendors.
About Sony
Sony stands as a highly experienced and widely trusted TV manufacturer, earning a reputation that surpasses all others. A Japanese company, Sony has been making TVs for far longs than it has been making Playstation game consoles. Sony's high-end TVs are often regarded as the ultimate choice for videophiles, representing the epitome of quality, albeit at a premium price point. Renowned for their advanced and precise motion handling, as well as their cutting-edge local dimming algorithms, Sony consistently delivers unparalleled performance in these areas. They include Google TV software with all their TV sets, which grants access to the largest selection of apps available and they also include Bravia Core which is a movie streaming platform specifically for Sony TVs that offers higher picture quality by using more bandwidth.
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This information was produced and vetted by the PerfectRec TVs team. We are a product research and recommendation organization that meticulously reviews and evaluates the latest TV information and makes it digestible for you.
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