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85UX
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65F301NA23
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What we think

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The PerfectRec TV team Learn more
Updated January 12, 2024·

The Hisense UX is a top-tier choice for a premium viewing experience, especially in bright rooms and for gaming, thanks to its superior picture quality, high refresh rate, and excellent color performance. It's also future-proof with advanced HDR support and HDMI 2.1 ports, making it ideal for the latest gaming consoles. However, it comes at a significantly higher price point. On the other hand, the Insignia F30 offers decent performance for a budget-friendly price, with good upscaling and motion processing, which is great for casual viewing, including news and daytime TV. It's a more cost-effective option if you're not looking for high-end features or if you're planning to use it in a well-lit room where its brightness capabilities won't be as critical. The F30's sound quality is also better than average for built-in speakers. Consider the Hisense UX if you prioritize a superior picture and gaming experience and are willing to invest more, but if you're looking for a TV that provides good value for everyday use without breaking the bank, the Insignia F30 is a solid choice. Give Feedback

this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Hisense UX (LCD)
  • Best in class for bright room
  • Very good for dark room
  • Very good for gaming
  • Very good for movies & TV
  • Very good for news, talk, & other TV
  • Excellent for cartoons & animation
  • Very good for use as monitor
  • Good for upscaling
  • Very good reflections
Advantages of the Insignia F30 (LCD)
  • The Insignia F30 (LCD) has no clear advantages over the Hisense UX (LCD).

Key differences

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Picture Quality

8.8
85UX
65F301NA23
5.6
8.00/10
CONTRAST
4.29/10
10.0/10
COLOR VOLUME SCORE
6.2/10
miniLED FALD
PANEL TYPE
LED
VA
PANEL SUB-TYPE
IPS
The Hisense UX (LCD) has very good picture quality, while the Insignia F30 (LCD) has poor picture quality.

Movies & TV

8.5
85UX
65F301NA23
5.3
8.00/10
CONTRAST
4.29/10
10.0/10
BLACK UNIFORMITY
5.5/10
7.0/10
UPSCALING
5.5/10
Yes
HDR10 SUPPORT
Yes
Yes
HDR10+ SUPPORT
No
Yes
DOLBY VISION SUPPORT
No
The Hisense UX (LCD) is very good for movies & TV, while the Insignia F30 (LCD) is poor.

Sports

6.6
85UX
65F301NA23
6.0
4.2/10
MOTION PROCESSING
2.5/10
120Hz
REFRESH RATE
60Hz
7.0/10
INPUT LAG SCORE
8.7/10
7.0/10
UPSCALING
5.5/10
10.0/10
SDR BRIGHTNESS SCORE
5.4/10
Yes
HLG SUPPORT
No
The Hisense UX (LCD) and Insignia F30 (LCD) are both only fair for sports, though the Hisense UX (LCD) is somewhat better.

Gaming

8.4
85UX
65F301NA23
5.6
8.4/10
RESPONSE TIME SCORE
5.8/10
7.0/10
INPUT LAG SCORE
8.7/10
4.2/10
MOTION PROCESSING
2.5/10
90.0/100
GAMING LOCAL DIMMING
0.0/100
10.0/10
GAME HDR BRIGHTNESS SCORE
5.8/10
The Hisense UX (LCD) is very good for gaming, while the Insignia F30 (LCD) is poor.

Cartoons & Animation

9.0
85UX
65F301NA23
5.9
8.6/10
COLOR GAMUT SCORE
5.9/10
10.0/10
COLOR VOLUME SCORE
6.2/10
10.0/10
SDR BRIGHTNESS SCORE
5.4/10
7.7/10
COLORS OUT OF THE BOX SCORE
8.1/10
6.8/10
GRAY UNIFORMITY
7.5/10
The Hisense UX (LCD) is excellent for cartoons & animation, while the Insignia F30 (LCD) is poor.

News, Talk, & Other TV

8.6
85UX
65F301NA23
5.4
10.0/10
SDR BRIGHTNESS SCORE
5.4/10
7.0/10
UPSCALING
5.5/10
The Hisense UX (LCD) is very good for news, talk, & other TV, while the Insignia F30 (LCD) is poor.

Bright Room

10.0
85UX
65F301NA23
5.5
7.0/10
VIEWING ANGLE
7.2/10
10.0/10
SDR BRIGHTNESS SCORE
5.4/10
10.0/10
HDR BRIGHTNESS SCORE
5.6/10
8.9/10
REFLECTIONS SCORE
6.0/10
The Hisense UX (LCD) is best in class for bright room, while the Insignia F30 (LCD) is poor.

Cost

$3,500
85UX
65F301NA23
$350
Product image
Product image

$0

$1,000

$2,000

$3,000

$4,000

$5,000

$6,000

The Hisense UX (LCD) has a price of $3,500 and the Insignia F30 (LCD) costs $350.
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How the Hisense UX (LCD) and the Insignia F30 (LCD) compare to other TVs

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Spec Comparison

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Hisense UX (LCD)Insignia F30 (LCD)
Hisense UX (LCD)Insignia F30 (LCD)

GENERAL

Price
$3,500
$350
Brand
HisenseInsignia
Release Date
September 1, 2023September 1, 2022
Full name
85UX65F301NA23
Screen Size
85"65"
Screen Resolution
4K4K

TV FEATURES

Operating System
Google TVFire OS
Sound Quality Score
8/106.9/10
NextGen Ready
YesNo
HDMI Ports
43
Coax Ports
11

DISPLAY QUALITY SCORES

Picture Quality Score
8.9/105.7/10
Bright Room Score
10/105.6/10
Gaming Score
8.4/105.6/10
Movies & TV Score
8.6/105.4/10
Sports Score
6.6/106.1/10

PHYSICAL

Dimensions w/o Stand (H x W x D)
43.1" x 76.7" x 1.7"33.5" x 57.6" x 3.6"
Dimensions with Stand (H x W)
45.5" x 76.7"35.4" x 57.6"
Weight without Stand
111.9 lbs46.3 lbs
VESA Mount
600 x 400400 x 300

DISPLAY

Color Depth
10 bit10 bit
Black Frame Insertion
YesNo
Auto Low Latency Mode
YesNo
Contrast
8/104.3/10
Local Dimming
8.4/103/10

SOUND

Speaker Setup
4.1.22.0
Speaker Power
82 W24 W
Dolby Atmos
YesYes
DTS:X
Up to DTS Digital Surround, Bypass onlyNo

Shopping

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Hisense UX (LCD)

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Dig into reviews and images

Tom's guide

Matthew Murray | November 2023
"If you need a TV that can light up the room literally as well as figuratively, look no further than the Hisense UX"

Insignia F30 (LCD)

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Dig into reviews and images

Tom's guide

Michael Gowan | August 2021
"Still one of the best bargain TVs. The best feature remains its quick and responsive implementation of Fire TV OS and all the goodies that come with it. Having Alexa inside the Insignia 4K Ultra HD Fire TV Edition brings a lot of value, from voice control of TV functions to access to your smart home devices."

Get a great deal on the Hisense UX (LCD) or the Insignia F30 (LCD)

About Hisense

Hisense, a Chinese TV manufacturer, entered the US market in approximately 2011 and has since acquired TV divisions from various companies such as Toshiba, Sharp, Hitachi, and NEC. Currently ranking as the fourth largest vendor in terms of sales volume, Hisense aims to capture a wide range of TV budget segments. They offer exceptional value with TVs that often outperform their competitors at similar price points, making them a compelling choice for consumers. In the US, they use Google TV as their smart TV software which provides the largest app selection and a very modern user interface, however it is not as user friendly as the software from other vendors.

About Insignia

Insignia is an in-house brand from BestBuy. It offers a range of TV sets that are lower-end and smaller size. They are manufactured in China by Hisense, which is another TV brand. Insignia TVs use Amazon's Fire OS as the smart TV software, providing users with a highly user-friendly experience.

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Why trust us

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This information was produced and vetted by the PerfectRec TVs team. We are a product research and recommendation organization that meticulously reviews and evaluates the latest TV information and makes it digestible for you.

By the numbers

385
TVs evaluated
33,110
TVs stats compiled
21
Proprietary TVs ratings developed
103,830
Recommendations made
15,575
Consumer hours saved

About the TV team

Joe Golden, Ph.D

CEO and TVs Editor
Joe is an entrepreneur and lifelong electronics enthusiast with a Ph.D in Economics from the University of Michigan.

Jason Lew

Staff Expert & Software Engineer
Jason is a staff expert and software engineer that has been making laptop recommendations for 7 years and moderates one of the largest laptop subreddits.

Chandradeep Chowdhury

Staff Expert & Software Engineer
Chandradeep is a staff expert and software engineer and expert in televisions and monitors. He’s been making monitor recommendations for ten years.

Jaime Roldán

TVs Expert
Jaime is a Colombia-based TV expert. He is an electronics engineer with 8 years of experience in the telecom sector and has been making TV recommendations for 12 years.

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