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Updated January 10, 2024·
The Hisense U7K is often significantly less expensive than the Sony X90K, so if budget is a concern, the Hisense could provide cost savings. The Hisense has better gaming performance, so it's a good choice for gamers. It also performs slightly better in a bright room and has higher scores for watching movies, series, and animations. However, the Sony has slightly better build quality and customer support indicated by a higher QC/QA score and has a longer track record since it was released a year earlier than the Hisense. If sound quality and using the TV as a monitor are important, the Hisense scores higher in those areas too. Both TVs support similar HDR formats, with the Hisense having additional support for HDR10+ which the Sony lacks. Both have a similar number of HDMI ports and do not come with particularly great speakers. Keep in mind the Hisense is a newer model, released in 2023, while the Sony is from 2022. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Hisense U7K (LCD)
- Very good for movies & TV
- Very good reflections
Advantages of the Sony X90K (LCD)
- Good for sports
- Best in class for upscaling
- Best in class motion processing
Key differences
Movies & TV
8.0
7.5
7.13/10
CONTRAST
7.38/10
7.1/10
BLACK UNIFORMITY
6.1/10
7.0/10
UPSCALING
10.0/10
Yes
HDR10 SUPPORT
Yes
Yes
HDR10+ SUPPORT
No
Yes
DOLBY VISION SUPPORT
Yes
The Hisense U7K (LCD) is very good for movies & TV, while the Sony X90K (LCD) is good.
The Hisense U7K excels for movies and cinematic TV because it showcases excellent local dimming, high black uniformity, and reputable color performance, which are essential for deep blacks and vivid images. Meanwhile, the Sony X90K, while still good, has slightly inferior black uniformity, affecting its contrast in dark scenes compared to the Hisense U7K, although it maintains good local dimming and color reproduction.
Sports
6.4
7.1
3.5/10
MOTION PROCESSING
10.0/10
144Hz
REFRESH RATE
120Hz
8.0/10
INPUT LAG SCORE
7.0/10
7.0/10
UPSCALING
10.0/10
8.4/10
SDR BRIGHTNESS SCORE
8.7/10
Yes
HLG SUPPORT
Yes
The Sony X90K (LCD) is good for sports, while the Hisense U7K (LCD) is only fair.
The Sony X90K is considered better for watching sports compared to the Hisense U7K due to its superior motion processing which is essential in delivering smoother images during fast-paced scenes. While both TVs handle reflections well, the Sony X90K maintains this quality alongside a broader viewing angle, making it more versatile for different seating arrangements.
Gaming
8.7
8.1
8.0/10
RESPONSE TIME SCORE
8.0/10
8.0/10
INPUT LAG SCORE
7.0/10
3.5/10
MOTION PROCESSING
10.0/10
84.0/100
GAMING LOCAL DIMMING
76.0/100
8.2/10
GAME HDR BRIGHTNESS SCORE
8.6/10
The Hisense U7K (LCD) and Sony X90K (LCD) are both very good for gaming, though the Hisense U7K (LCD) is somewhat better.
The Hisense U7K is valued by gamers for its very good response time and good input lag handling, while the Sony X90K is also a strong choice due to its very good response time and input lag performance, making both TVs suitable for fast-paced gaming where quick reflexes and timing are crucial. However, neither document provided refresh rate details, which is also a critical factor for gaming.
Cartoons & Animation
8.7
8.0
8.4/10
COLOR GAMUT SCORE
7.7/10
8.3/10
COLOR VOLUME SCORE
7.8/10
8.4/10
SDR BRIGHTNESS SCORE
8.7/10
8.8/10
COLORS OUT OF THE BOX SCORE
7.0/10
7.5/10
GRAY UNIFORMITY
6.6/10
The Hisense U7K (LCD) and Sony X90K (LCD) are both very good for cartoons & animation, though the Hisense U7K (LCD) is somewhat better.
The Hisense U7K is appreciated for cartoons and animations due to its superb color accuracy right out of the box and an excellent color gamut, ensuring vibrant and consistent hues that bring animated visuals to life. Similarly, the Sony X90K also offers a good color performance immediately upon setup and a solid color gamut but falls slightly short of the Hisense U7K, making the Hisense a better choice for those prioritizing the most vivid picture for animated content.
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Key similarities
Picture Quality
7.9
7.7
7.13/10
CONTRAST
7.38/10
8.3/10
COLOR VOLUME SCORE
7.8/10
miniLED FALD
PANEL TYPE
LED FALD
ADS / IPS
PANEL SUB-TYPE
TBD
The Hisense U7K (LCD) and Sony X90K (LCD) both have good picture quality.
News, Talk, & Other TV
8.3
8.7
8.4/10
SDR BRIGHTNESS SCORE
8.7/10
7.0/10
UPSCALING
10.0/10
The Sony X90K (LCD) and Hisense U7K (LCD) are both very good for news, talk, & other TV.
The Hisense U7K excels in upscaling, providing better image clarity for lower resolution content, and offers very good colors straight out of the box, which makes it a solid option for watching news and regular TV programs. On the other hand, the Sony X90K also delivers very good SDR brightness, ensuring clear picture quality in well-lit rooms, and has superior motion processing which is ideal for sports and action-packed content in such programs.
Bright Room
8.0
8.0
6.1/10
VIEWING ANGLE
5.4/10
8.4/10
SDR BRIGHTNESS SCORE
8.7/10
7.8/10
HDR BRIGHTNESS SCORE
8.3/10
8.8/10
REFLECTIONS SCORE
6.3/10
The Hisense U7K (LCD) and Sony X90K (LCD) are both very good for bright room.
The Hisense U7K and Sony X90K both have very good SDR and HDR brightness levels, which are crucial for maintaining a clear picture in bright rooms; however, the Hisense U7K has better reflection handling, making it more suited to very bright or well-lit environments compared to the Sony X90K which is rated as fair.
Cost
$1,400
$1,498
$500
$1,000
$1,500
$2,000
$2,500
The Hisense U7K (LCD) has a price of $1,400 and the Sony X90K (LCD) costs $1,498.
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How the Hisense U7K (LCD) and the Sony X90K (LCD) compare to other TVs
Spec Comparison
 |  | |
| Hisense U7K (LCD) | Sony X90K (LCD) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$1,400 | $1,498 | ||
Brand | |||
Brand | Hisense | Sony | |
Release Date | |||
Release Date | August 1, 2023 | May 3, 2022 | |
Full name | |||
Full name | 75U7K | XR-75X90K | |
Screen Size | |||
Screen Size | 75" | 75" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | Google TV | Android TV | |
Sound Quality Score | |||
Sound Quality Score | 7/10 | 8/10 | |
NextGen Ready | |||
NextGen Ready | Yes | Yes | |
HDMI Ports | |||
HDMI Ports | 4 | 4 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 8/10 | 7.7/10 | |
Bright Room Score | |||
Bright Room Score | 8/10 | 8/10 | |
Gaming Score | |||
Gaming Score | 8.8/10 | 8.1/10 | |
Movies & TV Score | |||
Movies & TV Score | 8.1/10 | 7.5/10 | |
Sports Score | |||
Sports Score | 6.5/10 | 7.2/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 38" x 65.9" x 3.1" | 37.9" x 66" x 2.9" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 40.4" x 65.9" | 39.1" x 66" | |
Weight without Stand | |||
Weight without Stand | 62.4 lbs | 75.8 lbs | |
VESA Mount | |||
VESA Mount | 400 x 400 | 300 x 300 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | Yes | Yes | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | Yes | Yes | |
Contrast | |||
Contrast | 7.1/10 | 7.4/10 | |
Local Dimming | |||
Local Dimming | 7.6/10 | 7.2/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 2.1.2 | 2.0 | |
Speaker Power | |||
Speaker Power | 50 W | 30 W | |
Dolby Atmos | |||
Dolby Atmos | Yes | Yes | |
DTS:X | |||
DTS:X | Yes | Up to DTS Digital Surround, Bypass only | |
Shopping
Sony X90K (LCD)
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Techradar
Al Griffin | December 2022
"As Sony’s next-to-flagship LCD TV, the X90K series delivers impressive performance for the price. The XR90K had fairly accurate out-of-box color. The TV’s multi-position stand lets you either set the screen flush with any stand its mounted on or elevate it to clear space for a soundbar. With the latter option, you get around 3 inches of clearance enough to accommodate most soundbars. The X90K’s excellent suite of gaming features ranks it up there with the best 120 Hz 4K TVs."
Get a great deal on the Hisense U7K (LCD) or the Sony X90K (LCD)
About Hisense
Hisense, a Chinese TV manufacturer, entered the US market in approximately 2011 and has since acquired TV divisions from various companies such as Toshiba, Sharp, Hitachi, and NEC. Currently ranking as the fourth largest vendor in terms of sales volume, Hisense aims to capture a wide range of TV budget segments. They offer exceptional value with TVs that often outperform their competitors at similar price points, making them a compelling choice for consumers. In the US, they use Google TV as their smart TV software which provides the largest app selection and a very modern user interface, however it is not as user friendly as the software from other vendors.
About Sony
Sony stands as a highly experienced and widely trusted TV manufacturer, earning a reputation that surpasses all others. A Japanese company, Sony has been making TVs for far longs than it has been making Playstation game consoles. Sony's high-end TVs are often regarded as the ultimate choice for videophiles, representing the epitome of quality, albeit at a premium price point. Renowned for their advanced and precise motion handling, as well as their cutting-edge local dimming algorithms, Sony consistently delivers unparalleled performance in these areas. They include Google TV software with all their TV sets, which grants access to the largest selection of apps available and they also include Bravia Core which is a movie streaming platform specifically for Sony TVs that offers higher picture quality by using more bandwidth.
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This information was produced and vetted by the PerfectRec TVs team. We are a product research and recommendation organization that meticulously reviews and evaluates the latest TV information and makes it digestible for you.
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