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Updated January 10, 2024·
Choosing between the Hisense U7K and the TCL R655 boils down to how much you value certain aspects of your viewing experience. The Hisense U7K is less expensive and offers a solid performance for most types of content, making it a budget-friendly option. However, the TCL R655, while more expensive, has a brighter display which provides a better viewing experience in well-lit rooms. It also boasts superior picture quality, making it a great choice for movie enthusiasts and sports fans looking for more immersive visuals. For gamers, both TVs offer similar gaming features, but the TCL has slightly better motion handling. If voice control is important to you, note that the Hisense U7K supports voice commands, while the TCL does not. Ultimately, if the cost is a deciding factor and you watch TV in a darker room, the Hisense U7K is a great pick, but if you're after the best picture quality in brighter rooms and value improved motion for sports or gaming, the TCL R655 is the better investment. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Hisense U7K (LCD)
- Very good for movies & TV
- Very good for news, talk, & other TV
- Good for upscaling
Advantages of the TCL R655 (LCD)
- Best in class for bright room
- Very good for dark room
Key differences
News, Talk, & Other TV
8.3
7.2
8.4/10
SDR BRIGHTNESS SCORE
9.1/10
7.0/10
UPSCALING
5.4/10
The Hisense U7K (LCD) is very good for news, talk, & other TV, while the TCL R655 (LCD) is good.
The Hisense U7K performs very well in upscaling lower-resolution content and delivers colors that look very good right out of the box, which is crucial for watching news and TV programs where image clarity and accurate color representation are valued. On the other hand, the TCL R655, while offering excellent SDR brightness which benefits daytime viewing, falls a bit short in upscaling and color accuracy when compared to the U7K, making it slightly less optimal for such content.
Bright Room
8.0
9.5
6.1/10
VIEWING ANGLE
5.2/10
8.4/10
SDR BRIGHTNESS SCORE
9.1/10
7.8/10
HDR BRIGHTNESS SCORE
8.5/10
8.8/10
REFLECTIONS SCORE
8.8/10
The TCL R655 (LCD) is best in class for bright room, while the Hisense U7K (LCD) is very good.
The TCL R655 stands out in bright rooms due to its excellent SDR brightness and very good HDR brightness, coupled with effective handling of reflections. In contrast, while the Hisense U7K is also strong in bright environments with very good SDR brightness and good HDR brightness, it falls slightly behind the TCL R655 in these aspects.
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Key similarities
Picture Quality
7.9
8.0
7.13/10
CONTRAST
9.07/10
8.3/10
COLOR VOLUME SCORE
8.2/10
miniLED FALD
PANEL TYPE
miniLED FALD
ADS / IPS
PANEL SUB-TYPE
VA
Although they have very similar scores, PerfectRec considers TCL R655 (LCD) to have very good picture quality, while the Hisense U7K (LCD) has good picture quality.
Movies & TV
8.0
7.9
7.13/10
CONTRAST
9.07/10
7.1/10
BLACK UNIFORMITY
6.1/10
7.0/10
UPSCALING
5.4/10
Yes
HDR10 SUPPORT
Yes
Yes
HDR10+ SUPPORT
Yes
Yes
DOLBY VISION SUPPORT
Yes
Although they have very similar scores, PerfectRec considers Hisense U7K (LCD) to be very good for movies & TV, while the TCL R655 (LCD) is good.
The Hisense U7K offers a lower contrast ratio than the TCL R655, which may affect how deep blacks appear, but it compensates with superior black uniformity, providing a more consistent viewing experience in dark scenes for movies and cinematic TV.
Sports
6.4
6.6
3.5/10
MOTION PROCESSING
5.3/10
144Hz
REFRESH RATE
144Hz
8.0/10
INPUT LAG SCORE
8.7/10
7.0/10
UPSCALING
5.4/10
8.4/10
SDR BRIGHTNESS SCORE
9.1/10
Yes
HLG SUPPORT
Yes
The TCL R655 (LCD) and Hisense U7K (LCD) are both only fair for sports.
The Hisense U7K has a lower motion processing score, which can affect its ability to display fast-paced sports with clarity, though its response time is labelled as very good, meaning it can handle rapid movements with minimal blur. In contrast, the TCL R655 has a better motion processing score and fair response time, implying smoother sport scenes, but may still exhibit some blur during swift action.
Gaming
8.7
8.6
8.0/10
RESPONSE TIME SCORE
7.0/10
8.0/10
INPUT LAG SCORE
8.7/10
3.5/10
MOTION PROCESSING
5.3/10
84.0/100
GAMING LOCAL DIMMING
85.0/100
8.2/10
GAME HDR BRIGHTNESS SCORE
8.8/10
The Hisense U7K (LCD) and TCL R655 (LCD) are both very good for gaming.
The Hisense U7K is recognized for its very good gaming performance due to its quick response time and good input lag, ensuring swift on-screen reactions during gameplay. Similarly, the TCL R655 shines in gaming with very good input lag, allowing for responsive control inputs, but has a good response time which is slightly less optimal compared to the Hisense U7K for fast-moving content.
Cartoons & Animation
8.7
8.7
8.4/10
COLOR GAMUT SCORE
7.6/10
8.3/10
COLOR VOLUME SCORE
8.2/10
8.4/10
SDR BRIGHTNESS SCORE
9.1/10
8.8/10
COLORS OUT OF THE BOX SCORE
7.7/10
7.5/10
GRAY UNIFORMITY
8.2/10
The Hisense U7K (LCD) and TCL R655 (LCD) are both very good for cartoons & animation.
The Hisense U7K excels with very good colors straight out of the box and a very good color gamut, offering vibrant and accurate hues ideal for animated content. The TCL R655, while also providing a good color gamut and colors out of the box, boasts excellent brightness, enhancing the visibility of cartoons and animations even in well-lit rooms.
Cost
$1,400
$1,452
$500
$1,000
$1,500
$2,000
$2,500
The Hisense U7K (LCD) has a price of $1,400 and the TCL R655 (LCD) costs $1,452.
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How the Hisense U7K (LCD) and the TCL R655 (LCD) compare to other TVs
Spec Comparison
 |  | |
| Hisense U7K (LCD) | TCL R655 (LCD) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$1,400 | $1,452 | ||
Brand | |||
Brand | Hisense | TCL | |
Release Date | |||
Release Date | August 1, 2023 | September 3, 2022 | |
Full name | |||
Full name | 75U7K | 75R655 | |
Screen Size | |||
Screen Size | 75" | 75" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | Google TV | Roku TV | |
Sound Quality Score | |||
Sound Quality Score | 7/10 | 8/10 | |
NextGen Ready | |||
NextGen Ready | Yes | No | |
HDMI Ports | |||
HDMI Ports | 4 | 4 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 8/10 | 8/10 | |
Bright Room Score | |||
Bright Room Score | 8/10 | 9.5/10 | |
Gaming Score | |||
Gaming Score | 8.8/10 | 8.7/10 | |
Movies & TV Score | |||
Movies & TV Score | 8.1/10 | 7.9/10 | |
Sports Score | |||
Sports Score | 6.5/10 | 6.6/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 38" x 65.9" x 3.1" | 37.8" x 65.7" x 2.7" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 40.4" x 65.9" | 40.6" x 65.7" | |
Weight without Stand | |||
Weight without Stand | 62.4 lbs | 70.3 lbs | |
VESA Mount | |||
VESA Mount | 400 x 400 | 400 x 400 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | Yes | Yes | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | Yes | Yes | |
Contrast | |||
Contrast | 7.1/10 | 9.1/10 | |
Local Dimming | |||
Local Dimming | 7.6/10 | 7/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 2.1.2 | 2.0 | |
Speaker Power | |||
Speaker Power | 50 W | 20 W | |
Dolby Atmos | |||
Dolby Atmos | Yes | Yes | |
DTS:X | |||
DTS:X | Yes | No | |
Shopping
TCL R655 (LCD)
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Dig into reviews and images
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Parker Hall | January 2023
"It has an excellent Roku interface, isn’t too expensive, has quantum dots and mini LED backlighting, and looks genuinely fantastic playing everything. If you’re in the market for a new TV, you should still start here. Gamers will like that it has a 120-Hz refresh rate at 4K, which is the maximum that a modern Xbox or Playstation 5 will put out—meaning the smoothest possible gaming and sports viewing in general. We’re no longer in the days of having to spend over $1,000 and spending a few hours on setup for decent black levels and great color accuracy and HDR"
Get a great deal on the Hisense U7K (LCD) or the TCL R655 (LCD)
About Hisense
Hisense, a Chinese TV manufacturer, entered the US market in approximately 2011 and has since acquired TV divisions from various companies such as Toshiba, Sharp, Hitachi, and NEC. Currently ranking as the fourth largest vendor in terms of sales volume, Hisense aims to capture a wide range of TV budget segments. They offer exceptional value with TVs that often outperform their competitors at similar price points, making them a compelling choice for consumers. In the US, they use Google TV as their smart TV software which provides the largest app selection and a very modern user interface, however it is not as user friendly as the software from other vendors.
About TCL
TCL, the highly recognizable TV brand from China, has firmly established itself as the second-largest manufacturer in terms of sales volume. Renowned for striking an impressive balance between affordability, picture quality, and design, TCL TVs deliver a compelling overall package. While they have traditionally excelled in the low-end and midrange TV segments, TCL has recently made remarkable strides in the realm of high-end televisions, introducing impressive models that rival top competitors. Most TCL TVs use Roku software which is very user friendly and easy to use, but they have a few other models that use Google TV which has the largest app selection, but is not as user friendly as Roku.
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