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Updated January 10, 2024·
The Hisense U7K offers better overall picture quality, gaming experience, and dark room performance than the Sony X77L but is usually a bit more expensive. The U7K also has better motion handling and response time, making it more suitable for fast-paced content and gaming. Furthermore, Hisense's model has higher contrast and brightness levels which contribute to its superior picture quality. However, the Sony X77L, while typically less expensive, has a better viewing angle and sound quality, making it a good fit for wide seating arrangements and for those who do not plan to use an external sound system. It is also sufficient for watching sports but falls short in dark room viewing compared to the Hisense. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Hisense U7K (LCD)
- Very good for bright room
- Good for dark room
- Very good for gaming
- Very good for movies & TV
- Very good for news, talk, & other TV
- Very good for cartoons & animation
- Good for use as monitor
- Very good reflections
Advantages of the Sony X77L (LCD)
- Very good motion processing
- Good viewing angle
Key differences
Picture Quality
7.9
5.6
7.13/10
CONTRAST
3.58/10
8.3/10
COLOR VOLUME SCORE
6.3/10
miniLED FALD
PANEL TYPE
LED
ADS / IPS
PANEL SUB-TYPE
IPS
The Hisense U7K (LCD) has good picture quality, while the Sony X77L (LCD) has poor picture quality.
Movies & TV
8.0
5.2
7.13/10
CONTRAST
3.58/10
7.1/10
BLACK UNIFORMITY
5.8/10
7.0/10
UPSCALING
7.0/10
Yes
HDR10 SUPPORT
Yes
Yes
HDR10+ SUPPORT
No
Yes
DOLBY VISION SUPPORT
No
The Hisense U7K (LCD) is very good for movies & TV, while the Sony X77L (LCD) is poor.
The Hisense U7K excels in watching movies and cinematic TV due to its high contrast, effective local dimming, and excellent black uniformity, which are crucial for deep blacks and shadow detail. In contrast, the Sony X77L falls short in these areas with significantly lower contrast, poor local dimming, and weaker black uniformity, resulting in less impressive dark scene performance.
Gaming
8.7
5.8
8.0/10
RESPONSE TIME SCORE
5.9/10
8.0/10
INPUT LAG SCORE
8.7/10
3.5/10
MOTION PROCESSING
8.5/10
84.0/100
GAMING LOCAL DIMMING
5.0/100
8.2/10
GAME HDR BRIGHTNESS SCORE
6.4/10
The Hisense U7K (LCD) is very good for gaming, while the Sony X77L (LCD) is poor.
The Hisense U7K is better suited for gaming because it has a very good response time and a good input lag score, which ensures quick and responsive gameplay, whereas the Sony X77L has a poor response time and input lag which can result in a less responsive gaming experience.
Cartoons & Animation
8.7
6.0
8.4/10
COLOR GAMUT SCORE
5.9/10
8.3/10
COLOR VOLUME SCORE
6.3/10
8.4/10
SDR BRIGHTNESS SCORE
7.2/10
8.8/10
COLORS OUT OF THE BOX SCORE
8.8/10
7.5/10
GRAY UNIFORMITY
7.7/10
The Hisense U7K (LCD) is very good for cartoons & animation, while the Sony X77L (LCD) is only fair.
The Hisense U7K excels in displaying cartoons & animation because it has very good colors out of the box and a very good color gamut, creating vibrant and diverse colors. In contrast, the Sony X77L is rated as fair in this category due to its poor color gamut and fair color volume, which means it might not display as wide a range of colors as vividly.
News, Talk, & Other TV
8.3
6.0
8.4/10
SDR BRIGHTNESS SCORE
7.2/10
7.0/10
UPSCALING
7.0/10
The Hisense U7K (LCD) is very good for news, talk, & other TV, while the Sony X77L (LCD) is only fair.
The Hisense U7K delivers a very good upscaling of lower-resolution content which is essential for watching news and TV programs that aren't broadcast in high definition, and it also has high SDR brightness to make the image pop in most conditions. On the other hand, the Sony X77L shows a fair performance in upscaling and its SDR brightness is poorer, making it less suitable for these viewing experiences, especially in well-lit rooms.
Bright Room
8.0
6.0
6.1/10
VIEWING ANGLE
7.7/10
8.4/10
SDR BRIGHTNESS SCORE
7.2/10
7.8/10
HDR BRIGHTNESS SCORE
6.2/10
8.8/10
REFLECTIONS SCORE
6.3/10
The Hisense U7K (LCD) is very good for bright room, while the Sony X77L (LCD) is only fair.
The Hisense U7K outperforms the Sony X77L in a bright room because it has higher SDR and HDR brightness, which makes the picture pop even in well-lit spaces, and better handling of reflections, ensuring fewer distractions from ambient light sources. The Sony X77L, while offering good SDR brightness, is not as capable in HDR mode and is less effective at minimizing reflections, which can compromise the viewing experience in bright environments.
Cost
$898
$798
$400
$600
$800
$1,000
$1,200
$1,400
The Hisense U7K (LCD) has a price of $898 and the Sony X77L (LCD) costs $798.
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Key similarities
Sports
6.4
6.8
3.5/10
MOTION PROCESSING
8.5/10
144Hz
REFRESH RATE
60Hz
8.0/10
INPUT LAG SCORE
8.7/10
7.0/10
UPSCALING
7.0/10
8.4/10
SDR BRIGHTNESS SCORE
7.2/10
Yes
HLG SUPPORT
Yes
The Sony X77L (LCD) and Hisense U7K (LCD) are both only fair for sports.
The Hisense U7K and Sony X77L are both fair for watching sports due to their ability to handle reflections well; the Hisense has lower response time which is good for fast motion but has a limited viewing angle that can affect watching from the side, while the Sony has better gray uniformity and wide viewing angles but slightly weaker motion handling.
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How the Hisense U7K (LCD) and the Sony X77L (LCD) compare to other TVs
Spec Comparison
 |  | |
| Hisense U7K (LCD) | Sony X77L (LCD) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$898 | $798 | ||
Brand | |||
Brand | Hisense | Sony | |
Release Date | |||
Release Date | August 1, 2023 | July 5, 2023 | |
Full name | |||
Full name | 75U7K | KD-75X77L | |
Screen Size | |||
Screen Size | 75" | 75" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | Google TV | Google TV | |
Sound Quality Score | |||
Sound Quality Score | 7/10 | 6.1/10 | |
NextGen Ready | |||
NextGen Ready | Yes | No | |
HDMI Ports | |||
HDMI Ports | 4 | 3 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 8/10 | 5.6/10 | |
Bright Room Score | |||
Bright Room Score | 8/10 | 6/10 | |
Gaming Score | |||
Gaming Score | 8.8/10 | 5.8/10 | |
Movies & TV Score | |||
Movies & TV Score | 8.1/10 | 5.2/10 | |
Sports Score | |||
Sports Score | 6.5/10 | 6.9/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 38" x 65.9" x 3.1" | 38.3" x 66.5" x 2.9" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 40.4" x 65.9" | 41.3" x 66.5" | |
Weight without Stand | |||
Weight without Stand | 62.4 lbs | 67 lbs | |
VESA Mount | |||
VESA Mount | 400 x 400 | 300 x 300 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | Yes | Yes | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | Yes | Yes | |
Contrast | |||
Contrast | 7.1/10 | 3.6/10 | |
Local Dimming | |||
Local Dimming | 7.6/10 | 3/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 2.1.2 | 2.0 | |
Speaker Power | |||
Speaker Power | 50 W | 20 W | |
Dolby Atmos | |||
Dolby Atmos | Yes | Yes | |
DTS:X | |||
DTS:X | Yes | Up to DTS Digital Surround, Bypass only | |
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Sony X77L (LCD)
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Milton Clark | September 2023
"For an entry-level model, Sony’s X77L is a decent 4K TV. It’s color reproduction, along with crisp and clean picture images revealed plenty of detail and clarity thanks in part to Sony’s excellent video processing."
Get a great deal on the Hisense U7K (LCD) or the Sony X77L (LCD)
About Hisense
Hisense, a Chinese TV manufacturer, entered the US market in approximately 2011 and has since acquired TV divisions from various companies such as Toshiba, Sharp, Hitachi, and NEC. Currently ranking as the fourth largest vendor in terms of sales volume, Hisense aims to capture a wide range of TV budget segments. They offer exceptional value with TVs that often outperform their competitors at similar price points, making them a compelling choice for consumers. In the US, they use Google TV as their smart TV software which provides the largest app selection and a very modern user interface, however it is not as user friendly as the software from other vendors.
About Sony
Sony stands as a highly experienced and widely trusted TV manufacturer, earning a reputation that surpasses all others. A Japanese company, Sony has been making TVs for far longs than it has been making Playstation game consoles. Sony's high-end TVs are often regarded as the ultimate choice for videophiles, representing the epitome of quality, albeit at a premium price point. Renowned for their advanced and precise motion handling, as well as their cutting-edge local dimming algorithms, Sony consistently delivers unparalleled performance in these areas. They include Google TV software with all their TV sets, which grants access to the largest selection of apps available and they also include Bravia Core which is a movie streaming platform specifically for Sony TVs that offers higher picture quality by using more bandwidth.
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