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Updated January 10, 2024·
The Hisense U7K offers a higher refresh rate and better overall performance, particularly for gaming and movie enthusiasts looking for smoother motion and better picture quality. It also includes full-array local dimming for deeper blacks in dark scenes, which may be appealing for viewing in a dark room. On the other hand, the LG UR9000 is significantly less expensive, which might be a better option if you're on a budget and primarily watch TV shows or news in well-lit rooms, where picture quality differences are less noticeable. Both sets offer voice command capabilities, but the Hisense U7K's superior features may justify its higher price if they match your viewing preferences. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Hisense U7K (LCD)
- Very good for bright room
- Good for dark room
- Very good for gaming
- Very good for movies & TV
- Very good for news, talk, & other TV
- Very good for cartoons & animation
- Good for use as monitor
- Good for upscaling
- Very good reflections
Advantages of the LG UR9000 (LCD)
- Very good motion processing
- Good viewing angle
Key differences
Picture Quality
7.9
5.4
7.13/10
CONTRAST
3.31/10
8.3/10
COLOR VOLUME SCORE
6.0/10
miniLED FALD
PANEL TYPE
LED
ADS / IPS
PANEL SUB-TYPE
IPS
The Hisense U7K (LCD) has good picture quality, while the LG UR9000 (LCD) has poor picture quality.
Movies & TV
8.0
5.1
7.13/10
CONTRAST
3.31/10
7.1/10
BLACK UNIFORMITY
5.3/10
7.0/10
UPSCALING
5.7/10
Yes
HDR10 SUPPORT
Yes
Yes
HDR10+ SUPPORT
No
Yes
DOLBY VISION SUPPORT
No
The Hisense U7K (LCD) is very good for movies & TV, while the LG UR9000 (LCD) is poor.
The Hisense U7K provides excellent contrast and black uniformity, which are crucial for deep blacks and detailed shadows in movies, whereas the LG UR9000 has significantly lower contrast and black uniformity, leading to grayer blacks and less detail in dark scenes. Additionally, the Hisense's local dimming is better quality, further enhancing dark scenes, a feature where the LG falls short, detracting from a true cinematic experience.
Gaming
8.7
5.7
8.0/10
RESPONSE TIME SCORE
6.0/10
8.0/10
INPUT LAG SCORE
10.0/10
3.5/10
MOTION PROCESSING
8.0/10
84.0/100
GAMING LOCAL DIMMING
15.0/100
8.2/10
GAME HDR BRIGHTNESS SCORE
6.3/10
The Hisense U7K (LCD) is very good for gaming, while the LG UR9000 (LCD) is poor.
The Hisense U7K delivers a very good gaming performance thanks to its excellent response time and good input lag, meaning it reacts quickly to your actions and displays them almost instantly. In contrast, the LG UR9000 is rated poorly for gaming because it has only fair response time and input lag, resulting in slower reactions and a less responsive gaming experience.
Cartoons & Animation
8.7
5.8
8.4/10
COLOR GAMUT SCORE
5.8/10
8.3/10
COLOR VOLUME SCORE
6.0/10
8.4/10
SDR BRIGHTNESS SCORE
6.6/10
8.8/10
COLORS OUT OF THE BOX SCORE
8.5/10
7.5/10
GRAY UNIFORMITY
7.7/10
The Hisense U7K (LCD) is very good for cartoons & animation, while the LG UR9000 (LCD) is poor.
The Hisense U7K delivers better colors right out of the box and boasts a superior color gamut compared to the LG UR9000, which is significant for watching cartoons and animation that often feature vibrant and varied colors. The LG UR9000, with its poor color gamut performance, might not be as capable of displaying the full spectrum of colors usually found in such content.
News, Talk, & Other TV
8.3
5.5
8.4/10
SDR BRIGHTNESS SCORE
6.6/10
7.0/10
UPSCALING
5.7/10
The Hisense U7K (LCD) is very good for news, talk, & other TV, while the LG UR9000 (LCD) is poor.
The Hisense U7K provides better upscaling and SDR brightness compared to the LG UR9000, which means it can deliver clearer images from lower resolution sources and remains visible in well-lit environments. Additionally, the Hisense U7K has superior color performance out of the box and a wider color gamut, resulting in more accurate and vibrant colors for everyday TV programs.
Bright Room
8.0
5.8
6.1/10
VIEWING ANGLE
7.4/10
8.4/10
SDR BRIGHTNESS SCORE
6.6/10
7.8/10
HDR BRIGHTNESS SCORE
6.2/10
8.8/10
REFLECTIONS SCORE
6.6/10
The Hisense U7K (LCD) is very good for bright room, while the LG UR9000 (LCD) is poor.
The Hisense U7K performs well in a bright room due to very good SDR and HDR brightness levels and handling of reflections. In contrast, the LG UR9000 struggles in bright rooms with only fair performance in SDR and HDR brightness and reflection handling.
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Key similarities
Sports
6.4
6.8
3.5/10
MOTION PROCESSING
8.0/10
144Hz
REFRESH RATE
60Hz
8.0/10
INPUT LAG SCORE
10.0/10
7.0/10
UPSCALING
5.7/10
8.4/10
SDR BRIGHTNESS SCORE
6.6/10
Yes
HLG SUPPORT
Yes
The LG UR9000 (LCD) and Hisense U7K (LCD) are both only fair for sports.
The Hisense U7K has very good reflection handling but a limited viewing angle, which means it's better suited for watching sports in a room without too many light sources but may not be ideal for large groups spread across different angles. The LG UR9000, on the other hand, has a wider viewing angle making it good for group viewing, however, its fair reflection handling might be problematic in well-lit rooms.
Cost
$898
$897
$400
$600
$800
$1,000
$1,200
$1,400
The Hisense U7K (LCD) has a price of $898 and the LG UR9000 (LCD) costs $897.
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How the Hisense U7K (LCD) and the LG UR9000 (LCD) compare to other TVs
Spec Comparison
 |  | |
| Hisense U7K (LCD) | LG UR9000 (LCD) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$898 | $897 | ||
Brand | |||
Brand | Hisense | LG | |
Release Date | |||
Release Date | August 1, 2023 | March 5, 2023 | |
Full name | |||
Full name | 75U7K | 75UR9000 | |
Screen Size | |||
Screen Size | 75" | 75" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | Google TV | WebOS | |
Sound Quality Score | |||
Sound Quality Score | 7/10 | 5.4/10 | |
NextGen Ready | |||
NextGen Ready | Yes | No | |
HDMI Ports | |||
HDMI Ports | 4 | 3 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 8/10 | 5.5/10 | |
Bright Room Score | |||
Bright Room Score | 8/10 | 5.9/10 | |
Gaming Score | |||
Gaming Score | 8.8/10 | 5.8/10 | |
Movies & TV Score | |||
Movies & TV Score | 8.1/10 | 5.1/10 | |
Sports Score | |||
Sports Score | 6.5/10 | 6.8/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 38" x 65.9" x 3.1" | 37.9" x 66" x 1.2" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 40.4" x 65.9" | 40.8" x 66.7" | |
Weight without Stand | |||
Weight without Stand | 62.4 lbs | 72.8 lbs | |
VESA Mount | |||
VESA Mount | 400 x 400 | 400 x 400 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | Yes | No | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | Yes | Yes | |
Contrast | |||
Contrast | 7.1/10 | 3.3/10 | |
Local Dimming | |||
Local Dimming | 7.6/10 | 3.3/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 2.1.2 | 2.0 | |
Speaker Power | |||
Speaker Power | 50 W | 20 W | |
Dolby Atmos | |||
Dolby Atmos | Yes | Bypass only | |
DTS:X | |||
DTS:X | Yes | No | |
Get a great deal on the Hisense U7K (LCD) or the LG UR9000 (LCD)
About Hisense
Hisense, a Chinese TV manufacturer, entered the US market in approximately 2011 and has since acquired TV divisions from various companies such as Toshiba, Sharp, Hitachi, and NEC. Currently ranking as the fourth largest vendor in terms of sales volume, Hisense aims to capture a wide range of TV budget segments. They offer exceptional value with TVs that often outperform their competitors at similar price points, making them a compelling choice for consumers. In the US, they use Google TV as their smart TV software which provides the largest app selection and a very modern user interface, however it is not as user friendly as the software from other vendors.
About LG
LG, a prominent TV brand from Korea, has played a significant role in popularizing OLED TVs. OLED technology is hailed as the future of TV technology. Their TVs employ WebOS, a proprietary smart TV software that not only offers seamless functionality but also includes gaming-specific features, earning praise from players worldwide. Often regarded as the gateway to unparalleled viewing experiences, LG's mid-range OLEDs come highly recommended, making them a worthwhile investment for those willing to stretch their budget for superior quality.
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This information was produced and vetted by the PerfectRec TVs team. We are a product research and recommendation organization that meticulously reviews and evaluates the latest TV information and makes it digestible for you.
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