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Updated January 12, 2024·
If you often watch in a bright room, the Hisense U8G handles reflections better, making it the more suitable choice. When watching movies, the Sony X90L stands out with its excellent contrast and black uniformity, providing a cinematic experience. For sport enthusiasts and gamers, both TVs offer a 120Hz refresh rate, but the Hisense U8G has a slightly better response time which is great for fast-moving content. Keep in mind, the Sony X90L may come with newer features as it is a more recent model, and it provides a slightly better sound experience with support for DTS Digital Surround. If smart home integration is important, the Sony X90L offers voice commands. The decision ultimately hinges on balancing cost with specific usage scenarios and feature preferences. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Hisense U8G (LCD)
- Very good for movies & TV
- Very good reflections
Advantages of the Sony X90L (LCD)
- Good for sports
- Excellent for news, talk, & other TV
- Best in class for upscaling
- Best in class motion processing
Key differences
Sports
6.4
7.2
3.9/10
MOTION PROCESSING
10.0/10
120Hz
REFRESH RATE
120Hz
7.6/10
INPUT LAG SCORE
7.0/10
7.5/10
UPSCALING
10.0/10
8.8/10
SDR BRIGHTNESS SCORE
9.4/10
Yes
HLG SUPPORT
Yes
The Sony X90L (LCD) is good for sports, while the Hisense U8G (LCD) is only fair.
The Hisense U8G has a slower response time and less effective motion processing compared to the Sony X90J, making the Sony a better option for sports where fast-moving action is common. Additionally, while both TVs handle reflections well, the Sony X90J offers better viewing angles which is advantageous when watching with a group.
Cost
$1,707
$998
$500
$1,000
$1,500
$2,000
$2,500
$3,000
The Hisense U8G (LCD) has a price of $1,707 and the Sony X90L (LCD) costs $998.
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Key similarities
Picture Quality
8.0
7.8
7.63/10
CONTRAST
7.125/10
7.7/10
COLOR VOLUME SCORE
8.8/10
LED FALD
PANEL TYPE
LED FALD
VA
PANEL SUB-TYPE
VA
Although they have very similar scores, PerfectRec considers Hisense U8G (LCD) to have very good picture quality, while the Sony X90L (LCD) has good picture quality.
Movies & TV
8.0
7.6
7.63/10
CONTRAST
7.125/10
7.2/10
BLACK UNIFORMITY
6.0/10
7.5/10
UPSCALING
10.0/10
Yes
HDR10 SUPPORT
Yes
Yes
HDR10+ SUPPORT
No
Yes
DOLBY VISION SUPPORT
Yes
Although they have very similar scores, PerfectRec considers Hisense U8G (LCD) to be very good for movies & TV, while the Sony X90L (LCD) is good.
The Hisense U8G stands out for watching movies and cinematic TV due to its higher contrast ratio and better black uniformity, delivering deeper blacks and a more profound distinction between light and dark scenes, which enhances the overall viewing experience in dark rooms. In contrast, the Sony X90L also provides a good experience but falls slightly behind with its lower contrast and black uniformity, although it does offer slightly better viewing angles and gray uniformity which might make it more versatile in various lighting conditions.
Gaming
8.3
8.1
8.1/10
RESPONSE TIME SCORE
8.0/10
7.6/10
INPUT LAG SCORE
7.0/10
3.9/10
MOTION PROCESSING
10.0/10
80.0/100
GAMING LOCAL DIMMING
73.0/100
8.6/10
GAME HDR BRIGHTNESS SCORE
8.6/10
The Hisense U8G (LCD) and Sony X90L (LCD) are both very good for gaming.
The Hisense U8G and Sony X90L are both considered very good for gaming due to their very good response times, which is crucial for smooth motion, and good input lag performance, ensuring minimal delay between player actions and on-screen reactions. Both TVs also offer a high refresh rate, which contributes to their gaming prowess by delivering more fluid and less blurry images during fast-paced action.
Cartoons & Animation
8.6
8.6
8.1/10
COLOR GAMUT SCORE
7.7/10
7.7/10
COLOR VOLUME SCORE
8.8/10
8.8/10
SDR BRIGHTNESS SCORE
9.4/10
9.0/10
COLORS OUT OF THE BOX SCORE
8.0/10
6.4/10
GRAY UNIFORMITY
6.6/10
The Hisense U8G (LCD) and Sony X90L (LCD) are both very good for cartoons & animation.
The Hisense U8G is praised for excellent colors out of the box, which means it can display vivid and accurate hues without the need for calibration, suitable for animations' typically vibrant color schemes. The Sony X90L, while not as strong in colors straight out of the box as the Hisense, still provides very good performance in this aspect along with a good color gamut and volume, ensuring it also reproduces a wide range of colors effectively for animated content.
News, Talk, & Other TV
8.6
9.0
8.8/10
SDR BRIGHTNESS SCORE
9.4/10
7.5/10
UPSCALING
10.0/10
Although they have very similar scores, PerfectRec considers Sony X90L (LCD) to be excellent for news, talk, & other TV, while the Hisense U8G (LCD) is very good.
The Hisense U8G is known for its solid upscaling and very good SDR brightness, making it suitable for watching news and TV programs even in well-lit rooms. In contrast, the Sony X90L excels with superior upscaling and exceptional SDR brightness, offering a slightly better viewing experience for the same content, especially in terms of picture clarity and brightness in bright environments.
Bright Room
8.9
8.6
5.3/10
VIEWING ANGLE
5.5/10
8.8/10
SDR BRIGHTNESS SCORE
9.4/10
8.4/10
HDR BRIGHTNESS SCORE
8.3/10
8.6/10
REFLECTIONS SCORE
5.9/10
The Hisense U8G (LCD) and Sony X90L (LCD) are both very good for bright room.
The Hisense U8G provides very good SDR and HDR brightness along with good handling of reflections, which helps maintain picture quality in bright rooms. However, the Sony X90J has excellent SDR brightness, which can contribute to a vivid picture under strong lighting, but it's less effective at dealing with reflections, which can be a disadvantage in brightly lit environments.
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How the Hisense U8G (LCD) and the Sony X90L (LCD) compare to other TVs
Spec Comparison
 |  | |
| Hisense U8G (LCD) | Sony X90L (LCD) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$1,707 | $998 | ||
Brand | |||
Brand | Hisense | Sony | |
Release Date | |||
Release Date | May 2, 2021 | August 1, 2023 | |
Full name | |||
Full name | 65U8G | XR-65X90L | |
Screen Size | |||
Screen Size | 65" | 65" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | Android TV | Google TV | |
Sound Quality Score | |||
Sound Quality Score | 7.5/10 | 8.3/10 | |
NextGen Ready | |||
NextGen Ready | No | Yes | |
HDMI Ports | |||
HDMI Ports | 4 | 4 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 8.1/10 | 7.8/10 | |
Bright Room Score | |||
Bright Room Score | 8.9/10 | 8.6/10 | |
Gaming Score | |||
Gaming Score | 8.3/10 | 8.2/10 | |
Movies & TV Score | |||
Movies & TV Score | 8.1/10 | 7.6/10 | |
Sports Score | |||
Sports Score | 6.4/10 | 7.2/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 33.1" x 57.1" x 4.1" | 32.7" x 57" x 2.2" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 35.6" x 57.1" | 34" x 57" | |
Weight without Stand | |||
Weight without Stand | 53.4 lbs | 53.4 lbs | |
VESA Mount | |||
VESA Mount | 400 x 400 | 300 x 300 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | Yes | Yes | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | Yes | Yes | |
Contrast | |||
Contrast | 7.6/10 | 7.1/10 | |
Local Dimming | |||
Local Dimming | 8/10 | 6.8/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 2.0 | 2.2 | |
Speaker Power | |||
Speaker Power | 20 W | 30 W | |
Dolby Atmos | |||
Dolby Atmos | Yes | Yes | |
DTS:X | |||
DTS:X | Yes, Bypass only | Up to DTS Digital Surround, Bypass only | |
Get a great deal on the Hisense U8G (LCD) or the Sony X90L (LCD)
About Hisense
Hisense, a Chinese TV manufacturer, entered the US market in approximately 2011 and has since acquired TV divisions from various companies such as Toshiba, Sharp, Hitachi, and NEC. Currently ranking as the fourth largest vendor in terms of sales volume, Hisense aims to capture a wide range of TV budget segments. They offer exceptional value with TVs that often outperform their competitors at similar price points, making them a compelling choice for consumers. In the US, they use Google TV as their smart TV software which provides the largest app selection and a very modern user interface, however it is not as user friendly as the software from other vendors.
About Sony
Sony stands as a highly experienced and widely trusted TV manufacturer, earning a reputation that surpasses all others. A Japanese company, Sony has been making TVs for far longs than it has been making Playstation game consoles. Sony's high-end TVs are often regarded as the ultimate choice for videophiles, representing the epitome of quality, albeit at a premium price point. Renowned for their advanced and precise motion handling, as well as their cutting-edge local dimming algorithms, Sony consistently delivers unparalleled performance in these areas. They include Google TV software with all their TV sets, which grants access to the largest selection of apps available and they also include Bravia Core which is a movie streaming platform specifically for Sony TVs that offers higher picture quality by using more bandwidth.
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This information was produced and vetted by the PerfectRec TVs team. We are a product research and recommendation organization that meticulously reviews and evaluates the latest TV information and makes it digestible for you.
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