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65U8G
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XR-65X90J
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What we think

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The PerfectRec TV team Learn more
Updated January 10, 2024·

The Hisense U8G is often less expensive and provides better performance in bright rooms compared to the Sony X90J. The U8G also excels in gaming and has a slightly higher overall picture quality. However, the Sony X90J offers better quality for watching news, talk shows, reality TV, and sports content. The X90J also has slightly better sound quality and is better for general use as a monitor. Choose the Hisense U8G if gaming and bright room usage are your priorities and you're looking to save money. Opt for the Sony X90J if you prioritize watching diverse content and are willing to pay more for a better experience with live programming. Give Feedback

this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Hisense U8G (LCD)
  • Very good for bright room
  • Very good for movies & TV
  • Very good reflections
Advantages of the Sony X90J (LCD)
  • Good for sports
  • Best in class for upscaling
  • Best in class motion processing

Key differences

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Sports

6.4
65U8G
XR-65X90J
7.1
3.9/10
MOTION PROCESSING
10.0/10
120Hz
REFRESH RATE
120Hz
7.6/10
INPUT LAG SCORE
7.0/10
7.5/10
UPSCALING
10.0/10
8.8/10
SDR BRIGHTNESS SCORE
8.6/10
Yes
HLG SUPPORT
Yes
The Sony X90J (LCD) is good for sports, while the Hisense U8G (LCD) is only fair.

Bright Room

8.9
65U8G
XR-65X90J
7.6
5.3/10
VIEWING ANGLE
5.2/10
8.8/10
SDR BRIGHTNESS SCORE
8.6/10
8.4/10
HDR BRIGHTNESS SCORE
7.9/10
8.6/10
REFLECTIONS SCORE
5.9/10
The Hisense U8G (LCD) is very good for bright room, while the Sony X90J (LCD) is good.
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Key similarities

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Picture Quality

8.0
65U8G
XR-65X90J
7.8
7.63/10
CONTRAST
7.63/10
7.7/10
COLOR VOLUME SCORE
7.4/10
LED FALD
PANEL TYPE
LED FALD
VA
PANEL SUB-TYPE
VA
Although they have very similar scores, PerfectRec considers Hisense U8G (LCD) to have very good picture quality, while the Sony X90J (LCD) has good picture quality.

Movies & TV

8.0
65U8G
XR-65X90J
7.9
7.63/10
CONTRAST
7.63/10
7.2/10
BLACK UNIFORMITY
6.4/10
7.5/10
UPSCALING
10.0/10
Yes
HDR10 SUPPORT
Yes
Yes
HDR10+ SUPPORT
No
Yes
DOLBY VISION SUPPORT
Yes
Although they have very similar scores, PerfectRec considers Hisense U8G (LCD) to be very good for movies & TV, while the Sony X90J (LCD) is good.

Gaming

8.3
65U8G
XR-65X90J
8.2
8.1/10
RESPONSE TIME SCORE
8.0/10
7.6/10
INPUT LAG SCORE
7.0/10
3.9/10
MOTION PROCESSING
10.0/10
80.0/100
GAMING LOCAL DIMMING
80.0/100
8.6/10
GAME HDR BRIGHTNESS SCORE
8.2/10
The Hisense U8G (LCD) and Sony X90J (LCD) are both very good for gaming.

Cartoons & Animation

8.6
65U8G
XR-65X90J
8.3
8.1/10
COLOR GAMUT SCORE
7.0/10
7.7/10
COLOR VOLUME SCORE
7.4/10
8.8/10
SDR BRIGHTNESS SCORE
8.6/10
9.0/10
COLORS OUT OF THE BOX SCORE
9.0/10
6.4/10
GRAY UNIFORMITY
6.8/10
The Hisense U8G (LCD) and Sony X90J (LCD) are both very good for cartoons & animation.

News, Talk, & Other TV

8.6
65U8G
XR-65X90J
8.9
8.8/10
SDR BRIGHTNESS SCORE
8.6/10
7.5/10
UPSCALING
10.0/10
The Sony X90J (LCD) and Hisense U8G (LCD) are both very good for news, talk, & other TV.

Cost

$971
65U8G
XR-65X90J
$998
Product imageProduct image

$400

$600

$800

$1,000

$1,200

$1,400

$1,600

The Hisense U8G (LCD) has a price of $971 and the Sony X90J (LCD) costs $998.

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How the Hisense U8G (LCD) and the Sony X90J (LCD) compare to other TVs

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Spec Comparison

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Hisense U8G (LCD)Sony X90J (LCD)
Hisense U8G (LCD)Sony X90J (LCD)

GENERAL

Price
$971
$998
Brand
HisenseSony
Release Date
May 2, 2021April 3, 2021
Full name
65U8GXR-65X90J
Screen Size
65"65"
Screen Resolution
4K4K

TV FEATURES

Operating System
Android TVAndroid TV
Sound Quality Score
7.5/107.3/10
NextGen Ready
NoYes
HDMI Ports
44
Coax Ports
11

DISPLAY QUALITY SCORES

Picture Quality Score
8.1/107.8/10
Bright Room Score
8.9/107.7/10
Gaming Score
8.3/108.2/10
Movies & TV Score
8.1/107.9/10
Sports Score
6.4/107.1/10

PHYSICAL

Dimensions w/o Stand (H x W x D)
33.1" x 57.1" x 4.1"32.8" x 57.2" x 2.8"
Dimensions with Stand (H x W)
35.6" x 57.1"35.6" x 57.2"
Weight without Stand
53.4 lbs50.5 lbs
VESA Mount
400 x 400300 x 300

DISPLAY

Color Depth
10 bit10 bit
Black Frame Insertion
YesYes
Auto Low Latency Mode
YesYes
Contrast
7.6/107.6/10
Local Dimming
8/108/10

SOUND

Speaker Setup
2.02.0
Speaker Power
20 W20 W
Dolby Atmos
YesYes
DTS:X
Yes, Bypass onlyUp to DTS Digital Surround, Bypass only

Get a great deal on the Hisense U8G (LCD) or the Sony X90J (LCD)

About Hisense

Hisense, a Chinese TV manufacturer, entered the US market in approximately 2011 and has since acquired TV divisions from various companies such as Toshiba, Sharp, Hitachi, and NEC. Currently ranking as the fourth largest vendor in terms of sales volume, Hisense aims to capture a wide range of TV budget segments. They offer exceptional value with TVs that often outperform their competitors at similar price points, making them a compelling choice for consumers. In the US, they use Google TV as their smart TV software which provides the largest app selection and a very modern user interface, however it is not as user friendly as the software from other vendors.

About Sony

Sony stands as a highly experienced and widely trusted TV manufacturer, earning a reputation that surpasses all others. A Japanese company, Sony has been making TVs for far longs than it has been making Playstation game consoles. Sony's high-end TVs are often regarded as the ultimate choice for videophiles, representing the epitome of quality, albeit at a premium price point. Renowned for their advanced and precise motion handling, as well as their cutting-edge local dimming algorithms, Sony consistently delivers unparalleled performance in these areas. They include Google TV software with all their TV sets, which grants access to the largest selection of apps available and they also include Bravia Core which is a movie streaming platform specifically for Sony TVs that offers higher picture quality by using more bandwidth.

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Why trust us

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This information was produced and vetted by the PerfectRec TVs team. We are a product research and recommendation organization that meticulously reviews and evaluates the latest TV information and makes it digestible for you.

By the numbers

385
TVs evaluated
33,110
TVs stats compiled
21
Proprietary TVs ratings developed
130,830
Recommendations made
19,625
Consumer hours saved

About the TV team

Joe Golden, Ph.D

CEO and TVs Editor
Joe is an entrepreneur and lifelong electronics enthusiast with a Ph.D in Economics from the University of Michigan.

Jason Lew

Staff Expert & Software Engineer
Jason is a staff expert and software engineer that has been making laptop recommendations for 7 years and moderates one of the largest laptop subreddits.

Chandradeep Chowdhury

Staff Expert & Software Engineer
Chandradeep is a staff expert and software engineer and expert in televisions and monitors. He’s been making monitor recommendations for ten years.

Jaime Roldán

TVs Expert
Jaime is a Colombia-based TV expert. He is an electronics engineer with 8 years of experience in the telecom sector and has been making TV recommendations for 12 years.

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