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Updated January 10, 2024·
The Hisense U8G is often less expensive and provides better performance in bright rooms compared to the Sony X90J. The U8G also excels in gaming and has a slightly higher overall picture quality. However, the Sony X90J offers better quality for watching news, talk shows, reality TV, and sports content. The X90J also has slightly better sound quality and is better for general use as a monitor. Choose the Hisense U8G if gaming and bright room usage are your priorities and you're looking to save money. Opt for the Sony X90J if you prioritize watching diverse content and are willing to pay more for a better experience with live programming. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Hisense U8G (LCD)
- Very good for bright room
- Very good for movies & TV
- Very good reflections
Advantages of the Sony X90J (LCD)
- Good for sports
- Best in class for upscaling
- Best in class motion processing
Key differences
Sports
6.4
7.1
3.9/10
MOTION PROCESSING
10.0/10
120Hz
REFRESH RATE
120Hz
7.6/10
INPUT LAG SCORE
7.0/10
7.5/10
UPSCALING
10.0/10
8.8/10
SDR BRIGHTNESS SCORE
8.6/10
Yes
HLG SUPPORT
Yes
The Sony X90J (LCD) is good for sports, while the Hisense U8G (LCD) is only fair.
The Hisense U8G's slower response time and less effective motion handling make it less ideal for watching sports compared to the Sony X90J, which has a faster response time and better motion processing, leading to a clearer image with less blur during fast action. Additionally, the Hisense U8G does not handle reflections as well as the Sony X90J, which can be a disadvantage in bright rooms.
Bright Room
8.9
7.6
5.3/10
VIEWING ANGLE
5.2/10
8.8/10
SDR BRIGHTNESS SCORE
8.6/10
8.4/10
HDR BRIGHTNESS SCORE
7.9/10
8.6/10
REFLECTIONS SCORE
5.9/10
The Hisense U8G (LCD) is very good for bright room, while the Sony X90J (LCD) is good.
The Hisense U8G outperforms in bright rooms due to its very good SDR and HDR brightness and very good handling of reflections, which minimizes glare. On the other hand, the Sony X90J, while delivering good SDR and HDR brightness for viewing in well-lit environments, falls short with poor reflections handling, leading to more potential glare from ambient light sources.
Cost
$1,707
$998
$500
$1,000
$1,500
$2,000
$2,500
$3,000
The Hisense U8G (LCD) has a price of $1,707 and the Sony X90J (LCD) costs $998.
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Key similarities
Picture Quality
8.0
7.8
7.63/10
CONTRAST
7.63/10
7.7/10
COLOR VOLUME SCORE
7.4/10
LED FALD
PANEL TYPE
LED FALD
VA
PANEL SUB-TYPE
VA
Although they have very similar scores, PerfectRec considers Hisense U8G (LCD) to have very good picture quality, while the Sony X90J (LCD) has good picture quality.
Movies & TV
8.0
7.9
7.63/10
CONTRAST
7.63/10
7.2/10
BLACK UNIFORMITY
6.4/10
7.5/10
UPSCALING
10.0/10
Yes
HDR10 SUPPORT
Yes
Yes
HDR10+ SUPPORT
No
Yes
DOLBY VISION SUPPORT
Yes
Although they have very similar scores, PerfectRec considers Hisense U8G (LCD) to be very good for movies & TV, while the Sony X90J (LCD) is good.
The Hisense U8G surpasses the Sony X90J in delivering an impressive cinematic experience due to its superior black uniformity, which is essential for watching movies in dark environments. Both sets offer high contrast and good local dimming to provide deep blacks; however, the U8G edges out with better dark scene performance, while the X90J, though good, doesn't quite match that level of black uniformity.
Gaming
8.3
8.2
8.1/10
RESPONSE TIME SCORE
8.0/10
7.6/10
INPUT LAG SCORE
7.0/10
3.9/10
MOTION PROCESSING
10.0/10
80.0/100
GAMING LOCAL DIMMING
80.0/100
8.6/10
GAME HDR BRIGHTNESS SCORE
8.2/10
The Hisense U8G (LCD) and Sony X90J (LCD) are both very good for gaming.
The Hisense U8G and Sony X90J both excel in gaming due to their very good response times and good input lag, ensuring smooth motion and timely reaction to your in-game commands, respectively. However, the Hisense might offer a slight edge with its display's refresh rate capabilities when compared to the Sony, which can be especially beneficial for fast-paced gaming where every millisecond counts.
Cartoons & Animation
8.6
8.3
8.1/10
COLOR GAMUT SCORE
7.0/10
7.7/10
COLOR VOLUME SCORE
7.4/10
8.8/10
SDR BRIGHTNESS SCORE
8.6/10
9.0/10
COLORS OUT OF THE BOX SCORE
9.0/10
6.4/10
GRAY UNIFORMITY
6.8/10
The Hisense U8G (LCD) and Sony X90J (LCD) are both very good for cartoons & animation.
The Hisense U8G and Sony X90J are both praised for cartoons and animation due to their excellent 'Colors Out of the Box' performance, which ensures that colors look vibrant and accurate without the need for professional calibration. Additionally, both TVs have very good 'Color Gamut' coverage, essential for reproducing the wide range of colors used in animated content, although the color volume, which relates to how well colors are maintained at different brightness levels, is rated lower but still good for both.
News, Talk, & Other TV
8.6
8.9
8.8/10
SDR BRIGHTNESS SCORE
8.6/10
7.5/10
UPSCALING
10.0/10
The Sony X90J (LCD) and Hisense U8G (LCD) are both very good for news, talk, & other TV.
The Hisense U8G and Sony X90J both excel in upscaling lower-resolution content such as news and talk shows to look sharp on their 4K screens, and they produce bright SDR images, which makes them suitable for viewing in most lighting conditions. Additionally, they both offer great colors right out of the box, enhancing the overall watching experience without requiring additional calibration.
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How the Hisense U8G (LCD) and the Sony X90J (LCD) compare to other TVs
Spec Comparison
 |  | |
| Hisense U8G (LCD) | Sony X90J (LCD) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$1,707 | $998 | ||
Brand | |||
Brand | Hisense | Sony | |
Release Date | |||
Release Date | May 2, 2021 | April 3, 2021 | |
Full name | |||
Full name | 65U8G | XR-65X90J | |
Screen Size | |||
Screen Size | 65" | 65" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | Android TV | Android TV | |
Sound Quality Score | |||
Sound Quality Score | 7.5/10 | 7.3/10 | |
NextGen Ready | |||
NextGen Ready | No | Yes | |
HDMI Ports | |||
HDMI Ports | 4 | 4 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 8.1/10 | 7.8/10 | |
Bright Room Score | |||
Bright Room Score | 8.9/10 | 7.7/10 | |
Gaming Score | |||
Gaming Score | 8.3/10 | 8.2/10 | |
Movies & TV Score | |||
Movies & TV Score | 8.1/10 | 7.9/10 | |
Sports Score | |||
Sports Score | 6.4/10 | 7.1/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 33.1" x 57.1" x 4.1" | 32.8" x 57.2" x 2.8" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 35.6" x 57.1" | 35.6" x 57.2" | |
Weight without Stand | |||
Weight without Stand | 53.4 lbs | 50.5 lbs | |
VESA Mount | |||
VESA Mount | 400 x 400 | 300 x 300 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | Yes | Yes | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | Yes | Yes | |
Contrast | |||
Contrast | 7.6/10 | 7.6/10 | |
Local Dimming | |||
Local Dimming | 8/10 | 8/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 2.0 | 2.0 | |
Speaker Power | |||
Speaker Power | 20 W | 20 W | |
Dolby Atmos | |||
Dolby Atmos | Yes | Yes | |
DTS:X | |||
DTS:X | Yes, Bypass only | Up to DTS Digital Surround, Bypass only | |
Get a great deal on the Hisense U8G (LCD) or the Sony X90J (LCD)
About Hisense
Hisense, a Chinese TV manufacturer, entered the US market in approximately 2011 and has since acquired TV divisions from various companies such as Toshiba, Sharp, Hitachi, and NEC. Currently ranking as the fourth largest vendor in terms of sales volume, Hisense aims to capture a wide range of TV budget segments. They offer exceptional value with TVs that often outperform their competitors at similar price points, making them a compelling choice for consumers. In the US, they use Google TV as their smart TV software which provides the largest app selection and a very modern user interface, however it is not as user friendly as the software from other vendors.
About Sony
Sony stands as a highly experienced and widely trusted TV manufacturer, earning a reputation that surpasses all others. A Japanese company, Sony has been making TVs for far longs than it has been making Playstation game consoles. Sony's high-end TVs are often regarded as the ultimate choice for videophiles, representing the epitome of quality, albeit at a premium price point. Renowned for their advanced and precise motion handling, as well as their cutting-edge local dimming algorithms, Sony consistently delivers unparalleled performance in these areas. They include Google TV software with all their TV sets, which grants access to the largest selection of apps available and they also include Bravia Core which is a movie streaming platform specifically for Sony TVs that offers higher picture quality by using more bandwidth.
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This information was produced and vetted by the PerfectRec TVs team. We are a product research and recommendation organization that meticulously reviews and evaluates the latest TV information and makes it digestible for you.
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