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65U8G
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65F301NA23
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What we think

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The PerfectRec TV team Learn more
Updated January 10, 2024·

The Hisense U8G is a midrange-priced LCD TV that typically costs much more than the Insignia F30 LCD TV. It provides a significantly better overall picture quality, with notable advantages in a bright room and for high-dynamic-range (HDR) content. It's also better for gaming due to lower input lag and higher responsiveness. On the other hand, the Insignia F30 comes at a budget price and while its overall picture quality is lower, it's still decent for casual viewing and can be a good choice if you're looking for a more affordable option. If you prioritize gaming, HDR content, and viewing in bright rooms, the Hisense U8G is the better choice, albeit at a higher cost. But, if you're on a tight budget and need a TV for a variety of content like news, movies, and occasional sports without particular focus on gaming or bright room performance, the Insignia F30 might be adequate for you. Give Feedback

this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Hisense U8G (LCD)
  • Very good for bright room
  • Good for dark room
  • Very good for gaming
  • Very good for movies & TV
  • Very good for news, talk, & other TV
  • Very good for cartoons & animation
  • Good for use as monitor
  • Good for upscaling
  • Very good reflections
Advantages of the Insignia F30 (LCD)
  • Good viewing angle

Key differences

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Picture Quality

8.0
65U8G
65F301NA23
5.6
7.63/10
CONTRAST
4.29/10
7.7/10
COLOR VOLUME SCORE
6.2/10
LED FALD
PANEL TYPE
LED
VA
PANEL SUB-TYPE
IPS
The Hisense U8G (LCD) has very good picture quality, while the Insignia F30 (LCD) has poor picture quality.

Movies & TV

8.0
65U8G
65F301NA23
5.3
7.63/10
CONTRAST
4.29/10
7.2/10
BLACK UNIFORMITY
5.5/10
7.5/10
UPSCALING
5.5/10
Yes
HDR10 SUPPORT
Yes
Yes
HDR10+ SUPPORT
No
Yes
DOLBY VISION SUPPORT
No
The Hisense U8G (LCD) is very good for movies & TV, while the Insignia F30 (LCD) is poor.

Gaming

8.3
65U8G
65F301NA23
5.6
8.1/10
RESPONSE TIME SCORE
5.8/10
7.6/10
INPUT LAG SCORE
8.7/10
3.9/10
MOTION PROCESSING
2.5/10
80.0/100
GAMING LOCAL DIMMING
0.0/100
8.6/10
GAME HDR BRIGHTNESS SCORE
5.8/10
The Hisense U8G (LCD) is very good for gaming, while the Insignia F30 (LCD) is poor.

Cartoons & Animation

8.6
65U8G
65F301NA23
5.9
8.1/10
COLOR GAMUT SCORE
5.9/10
7.7/10
COLOR VOLUME SCORE
6.2/10
8.8/10
SDR BRIGHTNESS SCORE
5.4/10
9.0/10
COLORS OUT OF THE BOX SCORE
8.1/10
6.4/10
GRAY UNIFORMITY
7.5/10
The Hisense U8G (LCD) is very good for cartoons & animation, while the Insignia F30 (LCD) is poor.

News, Talk, & Other TV

8.6
65U8G
65F301NA23
5.4
8.8/10
SDR BRIGHTNESS SCORE
5.4/10
7.5/10
UPSCALING
5.5/10
The Hisense U8G (LCD) is very good for news, talk, & other TV, while the Insignia F30 (LCD) is poor.

Bright Room

8.9
65U8G
65F301NA23
5.5
5.3/10
VIEWING ANGLE
7.2/10
8.8/10
SDR BRIGHTNESS SCORE
5.4/10
8.4/10
HDR BRIGHTNESS SCORE
5.6/10
8.6/10
REFLECTIONS SCORE
6.0/10
The Hisense U8G (LCD) is very good for bright room, while the Insignia F30 (LCD) is poor.

Cost

$1,205
65U8G
65F301NA23
$350
Product image
Product image

$0

$500

$1,000

$1,500

$2,000

The Hisense U8G (LCD) has a price of $1,205 and the Insignia F30 (LCD) costs $350.
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Key similarities

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Sports

6.4
65U8G
65F301NA23
6.0
3.9/10
MOTION PROCESSING
2.5/10
120Hz
REFRESH RATE
60Hz
7.6/10
INPUT LAG SCORE
8.7/10
7.5/10
UPSCALING
5.5/10
8.8/10
SDR BRIGHTNESS SCORE
5.4/10
Yes
HLG SUPPORT
No
The Hisense U8G (LCD) and Insignia F30 (LCD) are both only fair for sports.

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How the Hisense U8G (LCD) and the Insignia F30 (LCD) compare to other TVs

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Spec Comparison

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Hisense U8G (LCD)Insignia F30 (LCD)
Hisense U8G (LCD)Insignia F30 (LCD)

GENERAL

Price
$1,205
$350
Brand
HisenseInsignia
Release Date
May 2, 2021September 1, 2022
Full name
65U8G65F301NA23
Screen Size
65"65"
Screen Resolution
4K4K

TV FEATURES

Operating System
Android TVFire OS
Sound Quality Score
7.5/106.9/10
NextGen Ready
NoNo
HDMI Ports
43
Coax Ports
11

DISPLAY QUALITY SCORES

Picture Quality Score
8.1/105.7/10
Bright Room Score
8.9/105.6/10
Gaming Score
8.3/105.6/10
Movies & TV Score
8.1/105.4/10
Sports Score
6.4/106.1/10

PHYSICAL

Dimensions w/o Stand (H x W x D)
33.1" x 57.1" x 4.1"33.5" x 57.6" x 3.6"
Dimensions with Stand (H x W)
35.6" x 57.1"35.4" x 57.6"
Weight without Stand
53.4 lbs46.3 lbs
VESA Mount
400 x 400400 x 300

DISPLAY

Color Depth
10 bit10 bit
Black Frame Insertion
YesNo
Auto Low Latency Mode
YesNo
Contrast
7.6/104.3/10
Local Dimming
8/103/10

SOUND

Speaker Setup
2.02.0
Speaker Power
20 W24 W
Dolby Atmos
YesYes
DTS:X
Yes, Bypass onlyNo

Shopping

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Insignia F30 (LCD)

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Tom's guide

Michael Gowan | August 2021
"Still one of the best bargain TVs. The best feature remains its quick and responsive implementation of Fire TV OS and all the goodies that come with it. Having Alexa inside the Insignia 4K Ultra HD Fire TV Edition brings a lot of value, from voice control of TV functions to access to your smart home devices."

Get a great deal on the Hisense U8G (LCD) or the Insignia F30 (LCD)

About Hisense

Hisense, a Chinese TV manufacturer, entered the US market in approximately 2011 and has since acquired TV divisions from various companies such as Toshiba, Sharp, Hitachi, and NEC. Currently ranking as the fourth largest vendor in terms of sales volume, Hisense aims to capture a wide range of TV budget segments. They offer exceptional value with TVs that often outperform their competitors at similar price points, making them a compelling choice for consumers. In the US, they use Google TV as their smart TV software which provides the largest app selection and a very modern user interface, however it is not as user friendly as the software from other vendors.

About Insignia

Insignia is an in-house brand from BestBuy. It offers a range of TV sets that are lower-end and smaller size. They are manufactured in China by Hisense, which is another TV brand. Insignia TVs use Amazon's Fire OS as the smart TV software, providing users with a highly user-friendly experience.

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Why trust us

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This information was produced and vetted by the PerfectRec TVs team. We are a product research and recommendation organization that meticulously reviews and evaluates the latest TV information and makes it digestible for you.

By the numbers

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About the TV team

Joe Golden, Ph.D

CEO and TVs Editor
Joe is an entrepreneur and lifelong electronics enthusiast with a Ph.D in Economics from the University of Michigan.

Jason Lew

Staff Expert & Software Engineer
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Chandradeep Chowdhury

Staff Expert & Software Engineer
Chandradeep is a staff expert and software engineer and expert in televisions and monitors. He’s been making monitor recommendations for ten years.

Jaime Roldán

TVs Expert
Jaime is a Colombia-based TV expert. He is an electronics engineer with 8 years of experience in the telecom sector and has been making TV recommendations for 12 years.

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