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Updated January 12, 2024·
If you're looking for a more budget-friendly option, the Hisense U7G might suit your needs well since it is significantly less expensive than the Sony X90L. However, the Sony X90L boasts better overall performance, especially in bright rooms, thanks to its superior handling of reflections and higher brightness. For movie and sports enthusiasts, the Sony X90L also has the edge with better picture quality. Gamers might appreciate Hisense U7G's good gaming features, but keep in mind that Sony X90L's gaming experience is also solid and might be worth the extra investment. Consider the Hisense U7G if the price is a major concern, but for an enhanced viewing experience across various content and brighter environments, the Sony X90L is the stronger option. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Hisense U7G (LCD)
- The Hisense U7G (LCD) has no clear advantages over the Sony X90L (LCD).
Advantages of the Sony X90L (LCD)
- Very good for bright room
- Good for sports
- Excellent for news, talk, & other TV
- Very good for cartoons & animation
- Best in class for upscaling
- Best in class motion processing
Key differences
Sports
6.1
7.2
3.2/10
MOTION PROCESSING
10.0/10
120Hz
REFRESH RATE
120Hz
7.6/10
INPUT LAG SCORE
7.0/10
7.5/10
UPSCALING
10.0/10
8.8/10
SDR BRIGHTNESS SCORE
9.4/10
Yes
HLG SUPPORT
Yes
The Sony X90L (LCD) is good for sports, while the Hisense U7G (LCD) is only fair.
The Hisense U7G has fair motion processing and reflections handling, with limited viewing angles, leading to a fair sports viewing experience, whereas the Sony X90L offers very good motion processing and reflection handling, along with better gray uniformity, contributing to its good performance for watching sports.
Cartoons & Animation
7.7
8.6
7.7/10
COLOR GAMUT SCORE
7.7/10
7.2/10
COLOR VOLUME SCORE
8.8/10
8.8/10
SDR BRIGHTNESS SCORE
9.4/10
6.4/10
COLORS OUT OF THE BOX SCORE
8.0/10
7.0/10
GRAY UNIFORMITY
6.6/10
The Sony X90L (LCD) is very good for cartoons & animation, while the Hisense U7G (LCD) is good.
The Sony X90L boasts very good colors right out of the box and a very good color gamut, enhancing the vibrancy and range of colors for cartoons and animation. While the Hisense U7G also offers good colors out of the box and a good color gamut, the Sony X90L exceeds it in these areas making the colors more vivid and accurate, and also offers better gray uniformity and SDR brightness, which are important for consistent and bright images, especially in well-lit rooms.
News, Talk, & Other TV
8.1
9.0
8.8/10
SDR BRIGHTNESS SCORE
9.4/10
7.5/10
UPSCALING
10.0/10
The Sony X90L (LCD) is excellent for news, talk, & other TV, while the Hisense U7G (LCD) is very good.
The Sony X90L excels at watching news and TV programs primarily due to its superior upscaling and higher SDR brightness, which enhance the clarity and visibility of content. The Hisense U7G is very competent in these areas as well but falls slightly behind the Sony X90L; although, the Hisense still displays good upscaling and SDR brightness that are more than adequate for such content.
Bright Room
7.7
8.6
5.5/10
VIEWING ANGLE
5.5/10
8.8/10
SDR BRIGHTNESS SCORE
9.4/10
7.7/10
HDR BRIGHTNESS SCORE
8.3/10
6.3/10
REFLECTIONS SCORE
5.9/10
The Sony X90L (LCD) is very good for bright room, while the Hisense U7G (LCD) is good.
The Sony X90L performs better in bright rooms mainly due to its excellent SDR brightness and very good HDR brightness, which help maintain picture quality in well-lit environments. However, the Hisense U7G, while offering very good SDR brightness and good HDR brightness, might display more reflections due to its only fair performance in handling them compared to the Sony's reflection handling which is rated as poor.
Cost
$698
$998
$200
$400
$600
$800
$1,000
$1,200
$1,400
$1,600
The Hisense U7G (LCD) has a price of $698 and the Sony X90L (LCD) costs $998.
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Key similarities
Picture Quality
7.6
7.8
7.75/10
CONTRAST
7.125/10
7.2/10
COLOR VOLUME SCORE
8.8/10
LED FALD
PANEL TYPE
LED FALD
VA
PANEL SUB-TYPE
VA
The Sony X90L (LCD) and Hisense U7G (LCD) both have good picture quality.
Movies & TV
7.4
7.6
7.75/10
CONTRAST
7.125/10
6.4/10
BLACK UNIFORMITY
6.0/10
7.5/10
UPSCALING
10.0/10
Yes
HDR10 SUPPORT
Yes
Yes
HDR10+ SUPPORT
No
Yes
DOLBY VISION SUPPORT
Yes
The Sony X90L (LCD) and Hisense U7G (LCD) are both good for movies & TV.
The Hisense U7G provides a superior contrast ratio and black uniformity which are key for deep blacks and a more immersive movie-watching experience, especially in dark environments. However, the Sony X90L excels in delivering more accurate colors right out of the box and greater color volume, enhancing the vibrancy and nuances in movies and cinematic TV content across various lighting conditions.
Gaming
8.0
8.1
7.0/10
RESPONSE TIME SCORE
8.0/10
7.6/10
INPUT LAG SCORE
7.0/10
3.2/10
MOTION PROCESSING
10.0/10
70.0/100
GAMING LOCAL DIMMING
73.0/100
8.2/10
GAME HDR BRIGHTNESS SCORE
8.6/10
The Sony X90L (LCD) and Hisense U7G (LCD) are both very good for gaming.
The Hisense U7G is praised for having good response time and good input lag, attributes that prevent motion blur and make it more responsive for gaming. On the other hand, the Sony X90L ups the ante with very good marks in both response time and input lag, indicating even smoother motion and quicker on-screen reactions that can be crucial for fast-paced gaming.
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How the Hisense U7G (LCD) and the Sony X90L (LCD) compare to other TVs
Spec Comparison
 |  | |
| Hisense U7G (LCD) | Sony X90L (LCD) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$698 | $998 | ||
Brand | |||
Brand | Hisense | Sony | |
Release Date | |||
Release Date | June 2, 2021 | August 1, 2023 | |
Full name | |||
Full name | 65U7G | XR-65X90L | |
Screen Size | |||
Screen Size | 65" | 65" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | Android TV | Google TV | |
Sound Quality Score | |||
Sound Quality Score | 7/10 | 8.3/10 | |
NextGen Ready | |||
NextGen Ready | No | Yes | |
HDMI Ports | |||
HDMI Ports | 4 | 4 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 7.7/10 | 7.8/10 | |
Bright Room Score | |||
Bright Room Score | 7.8/10 | 8.6/10 | |
Gaming Score | |||
Gaming Score | 8/10 | 8.2/10 | |
Movies & TV Score | |||
Movies & TV Score | 7.4/10 | 7.6/10 | |
Sports Score | |||
Sports Score | 6.2/10 | 7.2/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 33.1" x 57" x 3.5" | 32.7" x 57" x 2.2" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 35.5" x 57" | 34" x 57" | |
Weight without Stand | |||
Weight without Stand | 43.0 lbs | 53.4 lbs | |
VESA Mount | |||
VESA Mount | 300 x 200 | 300 x 300 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | Yes | Yes | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | Yes | Yes | |
Contrast | |||
Contrast | 7.8/10 | 7.1/10 | |
Local Dimming | |||
Local Dimming | 6.5/10 | 6.8/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 2.0 | 2.2 | |
Speaker Power | |||
Speaker Power | 20 W | 30 W | |
Dolby Atmos | |||
Dolby Atmos | Yes | Yes | |
DTS:X | |||
DTS:X | Yes, Bypass only | Up to DTS Digital Surround, Bypass only | |
Get a great deal on the Hisense U7G (LCD) or the Sony X90L (LCD)
About Hisense
Hisense, a Chinese TV manufacturer, entered the US market in approximately 2011 and has since acquired TV divisions from various companies such as Toshiba, Sharp, Hitachi, and NEC. Currently ranking as the fourth largest vendor in terms of sales volume, Hisense aims to capture a wide range of TV budget segments. They offer exceptional value with TVs that often outperform their competitors at similar price points, making them a compelling choice for consumers. In the US, they use Google TV as their smart TV software which provides the largest app selection and a very modern user interface, however it is not as user friendly as the software from other vendors.
About Sony
Sony stands as a highly experienced and widely trusted TV manufacturer, earning a reputation that surpasses all others. A Japanese company, Sony has been making TVs for far longs than it has been making Playstation game consoles. Sony's high-end TVs are often regarded as the ultimate choice for videophiles, representing the epitome of quality, albeit at a premium price point. Renowned for their advanced and precise motion handling, as well as their cutting-edge local dimming algorithms, Sony consistently delivers unparalleled performance in these areas. They include Google TV software with all their TV sets, which grants access to the largest selection of apps available and they also include Bravia Core which is a movie streaming platform specifically for Sony TVs that offers higher picture quality by using more bandwidth.
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