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Updated January 10, 2024·
The Hisense U7G is typically much less expensive than the Sony X90J and offers good gaming performance and a bright room experience. However, the Sony X90J generally costs more and provides better quality for sports and news content as well as better sound quality. If you're looking for a more affordable TV and are mostly interested in gaming, the Hisense U7G is a solid choice. On the other hand, if you're willing to invest more for a better overall viewing experience, especially for sports and news, the Sony X90J might be preferable. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Hisense U7G (LCD)
- The Hisense U7G (LCD) has no clear advantages over the Sony X90J (LCD).
Advantages of the Sony X90J (LCD)
- Good for sports
- Very good for cartoons & animation
- Best in class for upscaling
- Best in class motion processing
Key differences
Sports
6.1
7.1
3.2/10
MOTION PROCESSING
10.0/10
120Hz
REFRESH RATE
120Hz
7.6/10
INPUT LAG SCORE
7.0/10
7.5/10
UPSCALING
10.0/10
8.8/10
SDR BRIGHTNESS SCORE
8.6/10
Yes
HLG SUPPORT
Yes
The Sony X90J (LCD) is good for sports, while the Hisense U7G (LCD) is only fair.
The Sony X90J provides a superior sports viewing experience compared to the Hisense U7G because it excels in motion processing and has a faster response time, which are critical for fast-paced sports action. Both TVs have comparable limitations in viewing angles and reflections handling, yet the Sony outshines in the areas that matter most for sports fans.
Cartoons & Animation
7.7
8.3
7.7/10
COLOR GAMUT SCORE
7.0/10
7.2/10
COLOR VOLUME SCORE
7.4/10
8.8/10
SDR BRIGHTNESS SCORE
8.6/10
6.4/10
COLORS OUT OF THE BOX SCORE
9.0/10
7.0/10
GRAY UNIFORMITY
6.8/10
The Sony X90J (LCD) is very good for cartoons & animation, while the Hisense U7G (LCD) is good.
News, Talk, & Other TV
8.1
8.9
8.8/10
SDR BRIGHTNESS SCORE
8.6/10
7.5/10
UPSCALING
10.0/10
The Sony X90J (LCD) and Hisense U7G (LCD) are both very good for news, talk, & other TV, though the Sony X90J (LCD) is somewhat better.
The Hisense U7G excels in upscaling lower resolution content and offers very good SDR brightness, making it suitable for watching regular TV programs in various lighting conditions. In contrast, the Sony X90J offers superb colors right out of the box and similarly impressive SDR brightness, providing a vibrant and consistent viewing experience for everyday TV shows.
Cost
$698
$998
$200
$400
$600
$800
$1,000
$1,200
$1,400
$1,600
The Hisense U7G (LCD) has a price of $698 and the Sony X90J (LCD) costs $998.
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Key similarities
Picture Quality
7.6
7.8
7.75/10
CONTRAST
7.63/10
7.2/10
COLOR VOLUME SCORE
7.4/10
LED FALD
PANEL TYPE
LED FALD
VA
PANEL SUB-TYPE
VA
The Sony X90J (LCD) and Hisense U7G (LCD) both have good picture quality.
Movies & TV
7.4
7.9
7.75/10
CONTRAST
7.63/10
6.4/10
BLACK UNIFORMITY
6.4/10
7.5/10
UPSCALING
10.0/10
Yes
HDR10 SUPPORT
Yes
Yes
HDR10+ SUPPORT
No
Yes
DOLBY VISION SUPPORT
Yes
The Sony X90J (LCD) and Hisense U7G (LCD) are both good for movies & TV.
The Hisense U7G and Sony X90J both deliver a strong movie experience thanks to their high contrast ratios, effective local dimming features, and solid black uniformity, ensuring deep blacks and a good dark room viewing experience. The Sony X90J stands out for having better colors straight out of the box, which could be more appealing to someone looking for excellent picture quality without extensive setup, but it has a narrower viewing angle than the Hisense U7G, making it less ideal for wide seating arrangements.
Gaming
8.0
8.2
7.0/10
RESPONSE TIME SCORE
8.0/10
7.6/10
INPUT LAG SCORE
7.0/10
3.2/10
MOTION PROCESSING
10.0/10
70.0/100
GAMING LOCAL DIMMING
80.0/100
8.2/10
GAME HDR BRIGHTNESS SCORE
8.2/10
The Sony X90J (LCD) and Hisense U7G (LCD) are both very good for gaming.
The Hisense U7G and Sony X90J both excel in gaming due to having a fast response time and low input lag, which is crucial for smooth gameplay and quick on-screen reactions. While both models are quite capable, the Sony X90J is recognized for having an even faster response time compared to the Hisense U7G, giving it a slight edge for gamers concerned with the quickest possible action display.
Bright Room
7.7
7.6
5.5/10
VIEWING ANGLE
5.2/10
8.8/10
SDR BRIGHTNESS SCORE
8.6/10
7.7/10
HDR BRIGHTNESS SCORE
7.9/10
6.3/10
REFLECTIONS SCORE
5.9/10
The Hisense U7G (LCD) and Sony X90J (LCD) are both good for bright room.
The Hisense U7G and Sony X90J are both strong performers in bright rooms thanks to their very good SDR and HDR brightness levels, which allow them to maintain clear and vivid picture quality. However, the Hisense U7G has a slight edge in dealing with reflections, while both TVs have good contrast, color volume, and color gamut which contribute to a rich and immersive viewing experience.
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How the Hisense U7G (LCD) and the Sony X90J (LCD) compare to other TVs
Spec Comparison
 |  | |
| Hisense U7G (LCD) | Sony X90J (LCD) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$698 | $998 | ||
Brand | |||
Brand | Hisense | Sony | |
Release Date | |||
Release Date | June 2, 2021 | April 3, 2021 | |
Full name | |||
Full name | 65U7G | XR-65X90J | |
Screen Size | |||
Screen Size | 65" | 65" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | Android TV | Android TV | |
Sound Quality Score | |||
Sound Quality Score | 7/10 | 7.3/10 | |
NextGen Ready | |||
NextGen Ready | No | Yes | |
HDMI Ports | |||
HDMI Ports | 4 | 4 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 7.7/10 | 7.8/10 | |
Bright Room Score | |||
Bright Room Score | 7.8/10 | 7.7/10 | |
Gaming Score | |||
Gaming Score | 8/10 | 8.2/10 | |
Movies & TV Score | |||
Movies & TV Score | 7.4/10 | 7.9/10 | |
Sports Score | |||
Sports Score | 6.2/10 | 7.1/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 33.1" x 57" x 3.5" | 32.8" x 57.2" x 2.8" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 35.5" x 57" | 35.6" x 57.2" | |
Weight without Stand | |||
Weight without Stand | 43.0 lbs | 50.5 lbs | |
VESA Mount | |||
VESA Mount | 300 x 200 | 300 x 300 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | Yes | Yes | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | Yes | Yes | |
Contrast | |||
Contrast | 7.8/10 | 7.6/10 | |
Local Dimming | |||
Local Dimming | 6.5/10 | 8/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 2.0 | 2.0 | |
Speaker Power | |||
Speaker Power | 20 W | 20 W | |
Dolby Atmos | |||
Dolby Atmos | Yes | Yes | |
DTS:X | |||
DTS:X | Yes, Bypass only | Up to DTS Digital Surround, Bypass only | |
Get a great deal on the Hisense U7G (LCD) or the Sony X90J (LCD)
About Hisense
Hisense, a Chinese TV manufacturer, entered the US market in approximately 2011 and has since acquired TV divisions from various companies such as Toshiba, Sharp, Hitachi, and NEC. Currently ranking as the fourth largest vendor in terms of sales volume, Hisense aims to capture a wide range of TV budget segments. They offer exceptional value with TVs that often outperform their competitors at similar price points, making them a compelling choice for consumers. In the US, they use Google TV as their smart TV software which provides the largest app selection and a very modern user interface, however it is not as user friendly as the software from other vendors.
About Sony
Sony stands as a highly experienced and widely trusted TV manufacturer, earning a reputation that surpasses all others. A Japanese company, Sony has been making TVs for far longs than it has been making Playstation game consoles. Sony's high-end TVs are often regarded as the ultimate choice for videophiles, representing the epitome of quality, albeit at a premium price point. Renowned for their advanced and precise motion handling, as well as their cutting-edge local dimming algorithms, Sony consistently delivers unparalleled performance in these areas. They include Google TV software with all their TV sets, which grants access to the largest selection of apps available and they also include Bravia Core which is a movie streaming platform specifically for Sony TVs that offers higher picture quality by using more bandwidth.
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