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Updated January 10, 2024·
The Hisense U7G is generally less expensive and offers good gaming performance and a decent bright room viewing experience. However, its performance for watching sports and use in a very sunny room may not be as strong. On the other hand, the Sony A95K is in a higher price range but provides exceptional overall picture quality, excellent gaming experience, and is very well-suited for movies and series with superior dark room performance. Its OLED screen offers perfect blacks and a wide viewing angle but may not be as bright as some LCDs in well-lit environments. If budget is a concern and your main focus is gaming, the Hisense U7G may suffice. However, if you're looking for top picture quality for a variety of content and superior performance in darker settings, the Sony A95K could be worth the extra investment. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Hisense U7G (LCD)
- The Hisense U7G (LCD) has no clear advantages over the Sony A95K (OLED).
Advantages of the Sony A95K (OLED)
- Very good for bright room
- Excellent for dark room
- Best in class for movies & TV
- Best in class for sports
- Best in class for news, talk, & other TV
- Best in class for cartoons & animation
- Excellent for use as monitor
- Best in class for upscaling
- Best in class motion processing
- Best in class viewing angle
- Best in class reflections
Key differences
Picture Quality
7.6
9.4
7.75/10
CONTRAST
10.00/10
7.2/10
COLOR VOLUME SCORE
9.1/10
LED FALD
PANEL TYPE
RGB OLED
VA
PANEL SUB-TYPE
QD-OLED
The Sony A95K (OLED) has excellent picture quality, while the Hisense U7G (LCD) has good picture quality.
Movies & TV
7.4
9.5
7.75/10
CONTRAST
10.00/10
6.4/10
BLACK UNIFORMITY
10.0/10
7.5/10
UPSCALING
10.0/10
Yes
HDR10 SUPPORT
Yes
Yes
HDR10+ SUPPORT
No
Yes
DOLBY VISION SUPPORT
Yes
The Sony A95K (OLED) is best in class for movies & TV, while the Hisense U7G (LCD) is good.
The Sony A95K offers superior viewing for movies and cinematic TV thanks to its OLED panel, which provides perfect contrast and black uniformity, enhancing the depth and realism of dark scenes. Conversely, the Hisense U7G yields a weaker contrast and less consistent black levels due to its LCD technology but still delivers good color accuracy and brightness for its price point.
Sports
6.1
9.5
3.2/10
MOTION PROCESSING
10.0/10
120Hz
REFRESH RATE
120Hz
7.6/10
INPUT LAG SCORE
10.0/10
7.5/10
UPSCALING
10.0/10
8.8/10
SDR BRIGHTNESS SCORE
7.9/10
Yes
HLG SUPPORT
Yes
The Sony A95K (OLED) is best in class for sports, while the Hisense U7G (LCD) is only fair.
The Sony A95K offers the best sports watching experience with its superior motion processing, wider viewing angles, and better handling of reflections, all crucial for fast-paced games and varied seating positions. In contrast, the Hisense U7G, while adequate, exhibits slower response times and narrower viewing angles, making it less optimal for sports where these aspects are very important.
Gaming
8.0
8.9
7.0/10
RESPONSE TIME SCORE
9.4/10
7.6/10
INPUT LAG SCORE
10.0/10
3.2/10
MOTION PROCESSING
10.0/10
70.0/100
GAMING LOCAL DIMMING
100.0/100
8.2/10
GAME HDR BRIGHTNESS SCORE
8.3/10
The Sony A95K (OLED) and Hisense U7G (LCD) are both very good for gaming, though the Sony A95K (OLED) is somewhat better.
Cartoons & Animation
7.7
9.5
7.7/10
COLOR GAMUT SCORE
9.3/10
7.2/10
COLOR VOLUME SCORE
9.1/10
8.8/10
SDR BRIGHTNESS SCORE
7.9/10
6.4/10
COLORS OUT OF THE BOX SCORE
9.3/10
7.0/10
GRAY UNIFORMITY
9.8/10
The Sony A95K (OLED) is best in class for cartoons & animation, while the Hisense U7G (LCD) is good.
The Sony A95K is considered best for watching cartoons and animation because it excels with excellent colors straight out of the box and an equally excellent color gamut, which ensures vibrant and true-to-life hues. On the other hand, the Hisense U7G, while still good, is not as strong in these areas, offering fair performance for colors out of the box and good performance for color gamut, which may not be as rich or accurate as the Sony's display.
News, Talk, & Other TV
8.1
9.5
8.8/10
SDR BRIGHTNESS SCORE
7.9/10
7.5/10
UPSCALING
10.0/10
The Sony A95K (OLED) is best in class for news, talk, & other TV, while the Hisense U7G (LCD) is very good.
The Hisense U7G is highly regarded for watching news and TV programs due to its very good SDR brightness, which enhances visibility in bright rooms, and its ability to upscale lower resolution content effectively. In contrast, the Sony A95K excels in the same scenario primarily because of its superior upscaling quality, as well as its wider color gamut for more vibrant colors, although its SDR brightness is only rated as good compared to the Hisense.
Bright Room
7.7
8.6
5.5/10
VIEWING ANGLE
10.0/10
8.8/10
SDR BRIGHTNESS SCORE
7.9/10
7.7/10
HDR BRIGHTNESS SCORE
8.0/10
6.3/10
REFLECTIONS SCORE
10.0/10
The Sony A95K (OLED) is very good for bright room, while the Hisense U7G (LCD) is good.
The Sony A95K offers better performance in a bright room due to its superior handling of reflections and very good HDR brightness, which helps to maintain picture quality even in well-lit conditions. The Hisense U7G also performs well for SDR content in bright rooms, but its fair reflection handling might make the viewing experience less satisfactory when compared to the Sony's performance.
Cost
$698
$2,997
$0
$1,000
$2,000
$3,000
$4,000
$5,000
The Hisense U7G (LCD) has a price of $698 and the Sony A95K (OLED) costs $2,997.
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How the Hisense U7G (LCD) and the Sony A95K (OLED) compare to other TVs
Spec Comparison
 |  | |
| Hisense U7G (LCD) | Sony A95K (OLED) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$698 | $2,997 | ||
Brand | |||
Brand | Hisense | Sony | |
Release Date | |||
Release Date | June 2, 2021 | June 2, 2022 | |
Full name | |||
Full name | 65U7G | XR-65A95K | |
Screen Size | |||
Screen Size | 65" | 65" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | Android TV | Android TV | |
Sound Quality Score | |||
Sound Quality Score | 7/10 | 8.9/10 | |
NextGen Ready | |||
NextGen Ready | No | Yes | |
HDMI Ports | |||
HDMI Ports | 4 | 4 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 7.7/10 | 9.5/10 | |
Bright Room Score | |||
Bright Room Score | 7.8/10 | 8.6/10 | |
Gaming Score | |||
Gaming Score | 8/10 | 9/10 | |
Movies & TV Score | |||
Movies & TV Score | 7.4/10 | 9.5/10 | |
Sports Score | |||
Sports Score | 6.2/10 | 9.5/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 33.1" x 57" x 3.5" | 33" x 56.9" x 1.7" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 35.5" x 57" | 34.6" x 56.8" | |
Weight without Stand | |||
Weight without Stand | 43.0 lbs | 59.5 lbs | |
VESA Mount | |||
VESA Mount | 300 x 200 | 300 x 300 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | Yes | Yes | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | Yes | Yes | |
Contrast | |||
Contrast | 7.8/10 | 10/10 | |
Local Dimming | |||
Local Dimming | 6.5/10 | 10/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 2.0 | 2.2 | |
Speaker Power | |||
Speaker Power | 20 W | 60 W | |
Dolby Atmos | |||
Dolby Atmos | Yes | Yes | |
DTS:X | |||
DTS:X | Yes, Bypass only | Up to DTS Digital Surround, Bypass only | |
Shopping
Sony A95K (OLED)
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Dig into reviews and images
digitaltrends
Caleb Denison | March 2022
"A95K will be one of the highest-performing TVs of the year, if not the hottest TV of 2022. The color on the Sony A95K is the most accurate I have ever seen. Certain hues of red just haven’t been produced on a TV … until now. Perhaps with deeper scrutiny, I may one day find some nit to pick, but in the time I was able to spend with the A95K, I was simply thrilled."
Get a great deal on the Hisense U7G (LCD) or the Sony A95K (OLED)
About Hisense
Hisense, a Chinese TV manufacturer, entered the US market in approximately 2011 and has since acquired TV divisions from various companies such as Toshiba, Sharp, Hitachi, and NEC. Currently ranking as the fourth largest vendor in terms of sales volume, Hisense aims to capture a wide range of TV budget segments. They offer exceptional value with TVs that often outperform their competitors at similar price points, making them a compelling choice for consumers. In the US, they use Google TV as their smart TV software which provides the largest app selection and a very modern user interface, however it is not as user friendly as the software from other vendors.
About Sony
Sony stands as a highly experienced and widely trusted TV manufacturer, earning a reputation that surpasses all others. A Japanese company, Sony has been making TVs for far longs than it has been making Playstation game consoles. Sony's high-end TVs are often regarded as the ultimate choice for videophiles, representing the epitome of quality, albeit at a premium price point. Renowned for their advanced and precise motion handling, as well as their cutting-edge local dimming algorithms, Sony consistently delivers unparalleled performance in these areas. They include Google TV software with all their TV sets, which grants access to the largest selection of apps available and they also include Bravia Core which is a movie streaming platform specifically for Sony TVs that offers higher picture quality by using more bandwidth.
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