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Updated January 12, 2024·
If you prioritize picture quality, especially in darker rooms, and are willing to invest more, the Sony A80J, with its OLED screen, offers superior color contrast and deep blacks. However, if you're looking to maximize value and save money, the Hisense U7G provides a good quality picture with an LCD screen at a lower price point. Keep in mind that OLED screens like the Sony A80J can provide better viewing angles and a crisper image, but the Hisense U7G, despite being less expensive, still offers a solid performance for general viewing and gaming. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Hisense U7G (LCD)
- The Hisense U7G (LCD) has no clear advantages over the Sony A80J (OLED).
Advantages of the Sony A80J (OLED)
- Excellent for dark room
- Excellent for movies & TV
- Excellent for sports
- Excellent for news, talk, & other TV
- Very good for cartoons & animation
- Very good for use as monitor
- Best in class for upscaling
- Best in class motion processing
- Very good viewing angle
- Very good reflections
Key differences
Picture Quality
7.6
8.7
7.75/10
CONTRAST
10.00/10
7.2/10
COLOR VOLUME SCORE
7.5/10
LED FALD
PANEL TYPE
WOLED
VA
PANEL SUB-TYPE
WBC
The Sony A80J (OLED) has very good picture quality, while the Hisense U7G (LCD) has good picture quality.
Movies & TV
7.4
9.1
7.75/10
CONTRAST
10.00/10
6.4/10
BLACK UNIFORMITY
10.0/10
7.5/10
UPSCALING
10.0/10
Yes
HDR10 SUPPORT
Yes
Yes
HDR10+ SUPPORT
No
Yes
DOLBY VISION SUPPORT
Yes
The Sony A80J (OLED) is excellent for movies & TV, while the Hisense U7G (LCD) is good.
The Sony A80J excels in watching movies and cinematic TV due to its OLED panel which offers perfect black uniformity and contrast, and also benefits from excellent viewing angles and out-of-the-box colors. In comparison, the Hisense U7G, while still good, has an LCD panel with poorer black uniformity and contrast, and does not maintain colors as well at wide viewing angles, which can be noticeable in a dark room or when sitting off to the side.
Sports
6.1
9.0
3.2/10
MOTION PROCESSING
10.0/10
120Hz
REFRESH RATE
120Hz
7.6/10
INPUT LAG SCORE
7.3/10
7.5/10
UPSCALING
10.0/10
8.8/10
SDR BRIGHTNESS SCORE
7.2/10
Yes
HLG SUPPORT
Yes
The Sony A80J (OLED) is excellent for sports, while the Hisense U7G (LCD) is only fair.
The Sony A80J excels in watching sports due to its excellent motion processing and fast response time, ensuring clear images without blur during fast action, whereas the Hisense U7G is only fair in this regard and may not keep up as well with swift movements. Additionally, the A80J's superior viewing angles and better handling of reflections provide a more consistent and comfortable viewing experience in various lighting conditions and seating arrangements compared to the U7G.
Gaming
8.0
8.8
7.0/10
RESPONSE TIME SCORE
9.4/10
7.6/10
INPUT LAG SCORE
7.3/10
3.2/10
MOTION PROCESSING
10.0/10
70.0/100
GAMING LOCAL DIMMING
100.0/100
8.2/10
GAME HDR BRIGHTNESS SCORE
7.2/10
The Sony A80J (OLED) and Hisense U7G (LCD) are both very good for gaming, though the Sony A80J (OLED) is somewhat better.
The Hisense U7G boasts solid performance with a good response time and input lag, making it suitable for gaming, especially considering its higher refresh rate LCD screen. On the other hand, the Sony A80J excels with an excellent response time and good input lag, paired with an OLED panel that provides superior picture quality, although OLED screens are typically more expensive.
Cartoons & Animation
7.7
8.6
7.7/10
COLOR GAMUT SCORE
8.0/10
7.2/10
COLOR VOLUME SCORE
7.5/10
8.8/10
SDR BRIGHTNESS SCORE
7.2/10
6.4/10
COLORS OUT OF THE BOX SCORE
8.5/10
7.0/10
GRAY UNIFORMITY
9.8/10
The Sony A80J (OLED) is very good for cartoons & animation, while the Hisense U7G (LCD) is good.
The Sony A80J OLED is highly regarded for watching cartoons and animation because it offers very good colors straight out of the box and boasts an excellent color gamut, enhancing vividness and depth in animated content. In contrast, the Hisense U7G LCD is also considered good in this regard as it provides fair colors out of the box and a good color gamut, but it might not achieve the same richness in colors as the Sony A80J OLED due to the inherent technology differences between OLED and LCD screens.
News, Talk, & Other TV
8.1
9.0
8.8/10
SDR BRIGHTNESS SCORE
7.2/10
7.5/10
UPSCALING
10.0/10
The Sony A80J (OLED) is excellent for news, talk, & other TV, while the Hisense U7G (LCD) is very good.
The Hisense U7G does very well in upscaling and has a very good SDR brightness, making it suitable for news and TV programs, particularly in well-lit rooms. In contrast, the Sony A80J excels in upscaling, has good SDR brightness, and delivers superior colors out of the box and color gamut, enhancing the viewing experience especially for more brightly colored content.
Bright Room
7.7
7.2
5.5/10
VIEWING ANGLE
8.0/10
8.8/10
SDR BRIGHTNESS SCORE
7.2/10
7.7/10
HDR BRIGHTNESS SCORE
7.0/10
6.3/10
REFLECTIONS SCORE
8.8/10
The Hisense U7G (LCD) and Sony A80J (OLED) are both good for bright room, though the Hisense U7G (LCD) is somewhat better.
The Hisense U7G performs well in bright rooms due to its very good SDR and HDR brightness and fair handling of reflections, which helps maintain picture quality despite ambient light. On the other hand, the Sony A80J, while having good SDR and HDR brightness, outperforms the Hisense in reflection handling with very good performance, ensuring less distraction from light sources in the room.
Cost
$698
$1,698
$0
$500
$1,000
$1,500
$2,000
$2,500
$3,000
The Hisense U7G (LCD) has a price of $698 and the Sony A80J (OLED) costs $1,698.
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How the Hisense U7G (LCD) and the Sony A80J (OLED) compare to other TVs
Spec Comparison
 |  | |
| Hisense U7G (LCD) | Sony A80J (OLED) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$698 | $1,698 | ||
Brand | |||
Brand | Hisense | Sony | |
Release Date | |||
Release Date | June 2, 2021 | March 2, 2021 | |
Full name | |||
Full name | 65U7G | XR-65A80J | |
Screen Size | |||
Screen Size | 65" | 65" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | Android TV | Android TV | |
Sound Quality Score | |||
Sound Quality Score | 7/10 | 8/10 | |
NextGen Ready | |||
NextGen Ready | No | Yes | |
HDMI Ports | |||
HDMI Ports | 4 | 4 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 7.7/10 | 8.7/10 | |
Bright Room Score | |||
Bright Room Score | 7.8/10 | 7.2/10 | |
Gaming Score | |||
Gaming Score | 8/10 | 8.9/10 | |
Movies & TV Score | |||
Movies & TV Score | 7.4/10 | 9.2/10 | |
Sports Score | |||
Sports Score | 6.2/10 | 9.1/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 33.1" x 57" x 3.5" | 32.9" x 57" x 2.1" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 35.5" x 57" | 33.8" x 57" | |
Weight without Stand | |||
Weight without Stand | 43.0 lbs | 49.2 lbs | |
VESA Mount | |||
VESA Mount | 300 x 200 | 300 x 300 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | Yes | Yes | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | Yes | Yes | |
Contrast | |||
Contrast | 7.8/10 | 10/10 | |
Local Dimming | |||
Local Dimming | 6.5/10 | 10/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 2.0 | 2.2 | |
Speaker Power | |||
Speaker Power | 20 W | 30 W | |
Dolby Atmos | |||
Dolby Atmos | Yes | Yes | |
DTS:X | |||
DTS:X | Yes, Bypass only | Up to DTS Digital Surround, Bypass only | |
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Sony A80J (OLED)
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Trusted Reviews
Kob Monney | July 2022
"For home cinema fans the Sony A80J puts in a talented HDR performance, while daytime TV viewers benefit from its impressive upscaling and motion processing. Whites are portrayed in a clean and bright manner and black levels are strong, making for a very satisfying and consistent HD upscale. The A80J’s motion processing is hugely impressive. The Sony A80J takes content at any resolution and makes it look great, its motion skills are class-leading and its HDR performance boasts plenty of detail, contrast and expressive colours."
Get a great deal on the Hisense U7G (LCD) or the Sony A80J (OLED)
About Hisense
Hisense, a Chinese TV manufacturer, entered the US market in approximately 2011 and has since acquired TV divisions from various companies such as Toshiba, Sharp, Hitachi, and NEC. Currently ranking as the fourth largest vendor in terms of sales volume, Hisense aims to capture a wide range of TV budget segments. They offer exceptional value with TVs that often outperform their competitors at similar price points, making them a compelling choice for consumers. In the US, they use Google TV as their smart TV software which provides the largest app selection and a very modern user interface, however it is not as user friendly as the software from other vendors.
About Sony
Sony stands as a highly experienced and widely trusted TV manufacturer, earning a reputation that surpasses all others. A Japanese company, Sony has been making TVs for far longs than it has been making Playstation game consoles. Sony's high-end TVs are often regarded as the ultimate choice for videophiles, representing the epitome of quality, albeit at a premium price point. Renowned for their advanced and precise motion handling, as well as their cutting-edge local dimming algorithms, Sony consistently delivers unparalleled performance in these areas. They include Google TV software with all their TV sets, which grants access to the largest selection of apps available and they also include Bravia Core which is a movie streaming platform specifically for Sony TVs that offers higher picture quality by using more bandwidth.
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