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Updated January 10, 2024·
The Hisense U7G is typically much less expensive than the LG B1 and offers strong gaming performance. It would be a solid pick for gaming enthusiasts on a tighter budget. However, it doesn't perform as well in bright rooms compared to the LG B1. The LG B1 is an OLED TV, typically much more expensive, with excellent picture quality in dark rooms, making it an exceptional choice for watching movies or playing games in such environments. It also has wider viewing angles and less reflection, ideal for rooms with multiple seating areas and some ambient light. Both TVs offer great features, but the Hisense U7G is more budget-friendly, while the LG B1 provides a premium viewing experience at a higher cost. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Hisense U7G (LCD)
- The Hisense U7G (LCD) has no clear advantages over the LG B1 (OLED).
Advantages of the LG B1 (OLED)
- Very good for dark room
- Very good for movies & TV
- Very good for sports
- Very good for cartoons & animation
- Very good for use as monitor
- Very good for upscaling
- Very good motion processing
- Excellent viewing angle
- Excellent reflections
Key differences
Picture Quality
7.6
8.4
7.75/10
CONTRAST
10.00/10
7.2/10
COLOR VOLUME SCORE
7.1/10
LED FALD
PANEL TYPE
WOLED
VA
PANEL SUB-TYPE
WBC
The LG B1 (OLED) has very good picture quality, while the Hisense U7G (LCD) has good picture quality.
The LG B1 OLED offers superior picture quality due to its unparalleled contrast ratio and perfect black uniformity, which are inherent benefits of OLED technology, allowing for vivid HDR performance. The Hisense U7G, as an LCD TV, provides good picture quality with a decent local dimming feature that enhances contrast, but it doesn't match the LG B1's ability to display true blacks and its wider color gamut for a more immersive viewing experience.
Movies & TV
7.4
8.9
7.75/10
CONTRAST
10.00/10
6.4/10
BLACK UNIFORMITY
10.0/10
7.5/10
UPSCALING
8.0/10
Yes
HDR10 SUPPORT
Yes
Yes
HDR10+ SUPPORT
No
Yes
DOLBY VISION SUPPORT
Yes
The LG B1 (OLED) is very good for movies & TV, while the Hisense U7G (LCD) is good.
The LG B1 OLED excels in movies and cinematic TV due to its unparalleled contrast and perfect black uniformity which are crucial for dark scenes, and wide viewing angles make it ideal for group viewing. While the Hisense U7G also performs well with deep blacks and good contrast thanks to its local dimming feature and black uniformity, it falls short of the LG B1's performance in these key areas but might offer a better value for those on a tighter budget.
Sports
6.1
8.3
3.2/10
MOTION PROCESSING
8.0/10
120Hz
REFRESH RATE
120Hz
7.6/10
INPUT LAG SCORE
8.0/10
7.5/10
UPSCALING
8.0/10
8.8/10
SDR BRIGHTNESS SCORE
7.0/10
Yes
HLG SUPPORT
Yes
The LG B1 (OLED) is very good for sports, while the Hisense U7G (LCD) is only fair.
The LG B1 OLED TV excels in sports viewing because of its superior motion processing and reflection handling, along with wider viewing angles, ensuring a clear picture from various seating positions. Conversely, the Hisense U7G LCD TV, while handling reflections decently, falls behind the LG B1 in motion processing and has more limited viewing angles, which could affect the viewing experience for sports in brighter rooms and for those sitting off to the side.
Gaming
8.0
8.9
7.0/10
RESPONSE TIME SCORE
9.4/10
7.6/10
INPUT LAG SCORE
8.0/10
3.2/10
MOTION PROCESSING
8.0/10
70.0/100
GAMING LOCAL DIMMING
100.0/100
8.2/10
GAME HDR BRIGHTNESS SCORE
6.7/10
The LG B1 (OLED) and Hisense U7G (LCD) are both very good for gaming, though the LG B1 (OLED) is somewhat better.
The Hisense U7G has a good response time, which means it can display fast-moving images with little motion blur, and it has good input lag, ensuring game commands are responsive; however, it is limited to a 120Hz refresh rate at a lower 4:4:4 chroma subsampling, making it less ideal for PC gaming. On the other hand, the LG B1 exhibits excellent response time and very good input lag with an OLED screen, delivering a premium gaming experience at higher levels of motion clarity and responsiveness, but also limited to a 60Hz refresh rate at 4:4:4 chroma, affecting its capacity for ultra-high frame rate gaming.
Bright Room
7.7
7.0
5.5/10
VIEWING ANGLE
9.1/10
8.8/10
SDR BRIGHTNESS SCORE
7.0/10
7.7/10
HDR BRIGHTNESS SCORE
6.6/10
6.3/10
REFLECTIONS SCORE
9.2/10
The Hisense U7G (LCD) and LG B1 (OLED) are both good for bright room, though the Hisense U7G (LCD) is somewhat better.
The Hisense U7G has very good SDR brightness and good handling of reflections, making it suitable for bright rooms, although its LCD screen may not deliver the perfect blacks and wide color gamut of OLEDs. The LG B1, despite having good SDR brightness, excels with excellent reflection handling and the inherent high contrast ratio of its OLED screen, providing vibrant colors and deep blacks even in well-lit environments.
Cost
$698
$1,700
$0
$500
$1,000
$1,500
$2,000
$2,500
$3,000
The Hisense U7G (LCD) has a price of $698 and the LG B1 (OLED) costs $1,700.
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Key similarities
Cartoons & Animation
7.7
8.1
7.7/10
COLOR GAMUT SCORE
8.1/10
7.2/10
COLOR VOLUME SCORE
7.1/10
8.8/10
SDR BRIGHTNESS SCORE
7.0/10
6.4/10
COLORS OUT OF THE BOX SCORE
7.1/10
7.0/10
GRAY UNIFORMITY
9.6/10
Although they have very similar scores, PerfectRec considers LG B1 (OLED) to be very good for cartoons & animation, while the Hisense U7G (LCD) is good.
The LG B1 OLED excels in displaying cartoons and animations due to its superior color gamut, which enables very rich and accurate colors right out of the box, and better color volume, providing a wider range of colors at different luminance levels. Conversely, while the Hisense U7G LCD is good for these types of content, its color performance isn't quite as vibrant or consistent across different brightness levels, although it still provides a fairly good viewing experience.
News, Talk, & Other TV
8.1
8.5
8.8/10
SDR BRIGHTNESS SCORE
7.0/10
7.5/10
UPSCALING
8.0/10
The LG B1 (OLED) and Hisense U7G (LCD) are both very good for news, talk, & other TV.
The Hisense U7G LCD TV performs well in upscaling lower resolution content to its native resolution and produces good SDR brightness, making it suitable for watching news and talk shows in various lighting conditions. The LG B1 OLED TV, on the other hand, offers excellent upscaling and superior SDR brightness while providing deep blacks and high contrast levels due to its OLED panel, enhancing the viewing experience of regular TV programs, even in bright rooms.
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How the Hisense U7G (LCD) and the LG B1 (OLED) compare to other TVs
Spec Comparison
 |  | |
| Hisense U7G (LCD) | LG B1 (OLED) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$698 | $1,700 | ||
Brand | |||
Brand | Hisense | LG | |
Release Date | |||
Release Date | June 2, 2021 | March 2, 2021 | |
Full name | |||
Full name | 65U7G | OLED65B1 | |
Screen Size | |||
Screen Size | 65" | 65" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | Android TV | webOS | |
Sound Quality Score | |||
Sound Quality Score | 7/10 | 7.8/10 | |
NextGen Ready | |||
NextGen Ready | No | No | |
HDMI Ports | |||
HDMI Ports | 4 | 4 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 7.7/10 | 8.4/10 | |
Bright Room Score | |||
Bright Room Score | 7.8/10 | 7/10 | |
Gaming Score | |||
Gaming Score | 8/10 | 8.9/10 | |
Movies & TV Score | |||
Movies & TV Score | 7.4/10 | 9/10 | |
Sports Score | |||
Sports Score | 6.2/10 | 8.3/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 33.1" x 57" x 3.5" | 32.7" x 57" x 1.8" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 35.5" x 57" | 34.2" x 57" | |
Weight without Stand | |||
Weight without Stand | 43.0 lbs | 52.9 lbs | |
VESA Mount | |||
VESA Mount | 300 x 200 | 300 x 200 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | Yes | Yes | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | Yes | Yes | |
Contrast | |||
Contrast | 7.8/10 | 10/10 | |
Local Dimming | |||
Local Dimming | 6.5/10 | 10/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 2.0 | 2.2 | |
Speaker Power | |||
Speaker Power | 20 W | 40 W | |
Dolby Atmos | |||
Dolby Atmos | Yes | Yes | |
DTS:X | |||
DTS:X | Yes, Bypass only | No | |
Get a great deal on the Hisense U7G (LCD) or the LG B1 (OLED)
About Hisense
Hisense, a Chinese TV manufacturer, entered the US market in approximately 2011 and has since acquired TV divisions from various companies such as Toshiba, Sharp, Hitachi, and NEC. Currently ranking as the fourth largest vendor in terms of sales volume, Hisense aims to capture a wide range of TV budget segments. They offer exceptional value with TVs that often outperform their competitors at similar price points, making them a compelling choice for consumers. In the US, they use Google TV as their smart TV software which provides the largest app selection and a very modern user interface, however it is not as user friendly as the software from other vendors.
About LG
LG, a prominent TV brand from Korea, has played a significant role in popularizing OLED TVs. OLED technology is hailed as the future of TV technology. Their TVs employ WebOS, a proprietary smart TV software that not only offers seamless functionality but also includes gaming-specific features, earning praise from players worldwide. Often regarded as the gateway to unparalleled viewing experiences, LG's mid-range OLEDs come highly recommended, making them a worthwhile investment for those willing to stretch their budget for superior quality.
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This information was produced and vetted by the PerfectRec TVs team. We are a product research and recommendation organization that meticulously reviews and evaluates the latest TV information and makes it digestible for you.
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