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43A4H
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KD-43X77L
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What we think

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The PerfectRec TV team Learn more
Updated April 10, 2024·

If saving money is your main concern, the Hisense A4H is the more cost-effective option, but be prepared for lower performance across most viewing scenarios, including movies, sports, and gaming, and a reduced experience in well-lit rooms. The Sony X77L costs more, but offers better performance for daytime viewing, sports, and has better sound quality with more speaker power. The Sony model also supports more advanced HDR formats like Dolby Vision which enhance the viewing experience for compatible content. However, for basic TV watching and non-demanding use, the Hisense might suffice. Both TVs are relatively similar in screen size and have limited gaming performance. Give Feedback

this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Hisense A4H (LCD)
  • The Hisense A4H (LCD) has no clear advantages over the Sony X77L (LCD).
Advantages of the Sony X77L (LCD)
  • Very good motion processing

Key differences

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Sports

6.1
43A4H
KD-43X77L
6.8
2.5/10
MOTION PROCESSING
8.5/10
60Hz
REFRESH RATE
60Hz
8.0/10
INPUT LAG SCORE
8.7/10
7.5/10
UPSCALING
7.0/10
5.7/10
SDR BRIGHTNESS SCORE
7.2/10
No
HLG SUPPORT
Yes
The Sony X77L (LCD) and Hisense A4H (LCD) are both only fair for sports, though the Sony X77L (LCD) is somewhat better.

Bright Room

4.7
43A4H
KD-43X77L
6.0
7.4/10
VIEWING ANGLE
7.7/10
5.7/10
SDR BRIGHTNESS SCORE
7.2/10
2.5/10
HDR BRIGHTNESS SCORE
6.2/10
6.6/10
REFLECTIONS SCORE
6.3/10
The Sony X77L (LCD) is only fair for bright room, while the Hisense A4H (LCD) is poor.

Cost

$178
43A4H
KD-43X77L
$448
Product image
Product image

$100

$200

$300

$400

$500

$600

$700

The Hisense A4H (LCD) has a price of $178 and the Sony X77L (LCD) costs $448.
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Key similarities

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Picture Quality

5.3
43A4H
KD-43X77L
5.6
3.80/10
CONTRAST
3.58/10
6.3/10
COLOR VOLUME SCORE
6.3/10
LED
PANEL TYPE
LED
IPS
PANEL SUB-TYPE
IPS
The Sony X77L (LCD) and Hisense A4H (LCD) both have poor picture quality.

Movies & TV

5.2
43A4H
KD-43X77L
5.2
3.80/10
CONTRAST
3.58/10
5.5/10
BLACK UNIFORMITY
5.8/10
7.5/10
UPSCALING
7.0/10
No
HDR10 SUPPORT
Yes
No
HDR10+ SUPPORT
No
No
DOLBY VISION SUPPORT
No
The Hisense A4H (LCD) and Sony X77L (LCD) are both poor for movies & TV.

Gaming

5.6
43A4H
KD-43X77L
5.8
5.9/10
RESPONSE TIME SCORE
5.9/10
8.0/10
INPUT LAG SCORE
8.7/10
2.5/10
MOTION PROCESSING
8.5/10
0.0/100
GAMING LOCAL DIMMING
5.0/100
2.5/10
GAME HDR BRIGHTNESS SCORE
6.4/10
The Sony X77L (LCD) and Hisense A4H (LCD) are both poor for gaming.

Cartoons & Animation

5.9
43A4H
KD-43X77L
6.0
6.0/10
COLOR GAMUT SCORE
5.9/10
6.3/10
COLOR VOLUME SCORE
6.3/10
5.7/10
SDR BRIGHTNESS SCORE
7.2/10
8.3/10
COLORS OUT OF THE BOX SCORE
8.8/10
7.7/10
GRAY UNIFORMITY
7.7/10
Although they have very similar scores, PerfectRec considers Sony X77L (LCD) to be only fair for cartoons & animation, while the Hisense A4H (LCD) is poor.

News, Talk, & Other TV

5.9
43A4H
KD-43X77L
6.0
5.7/10
SDR BRIGHTNESS SCORE
7.2/10
7.5/10
UPSCALING
7.0/10
Although they have very similar scores, PerfectRec considers Sony X77L (LCD) to be only fair for news, talk, & other TV, while the Hisense A4H (LCD) is poor.

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How the Hisense A4H (LCD) and the Sony X77L (LCD) compare to other TVs

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Spec Comparison

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Hisense A4H (LCD)Sony X77L (LCD)
Hisense A4H (LCD)Sony X77L (LCD)

GENERAL

Price
$178
$448
Brand
HisenseSony
Release Date
May 3, 2022July 1, 2023
Full name
43A4HKD-43X77L
Screen Size
43"43"
Screen Resolution
1080P4K

TV FEATURES

Operating System
Android TVGoogle TV
Sound Quality Score
5.8/106.1/10
NextGen Ready
NoNo
HDMI Ports
23
Coax Ports
11

DISPLAY QUALITY SCORES

Picture Quality Score
5.3/105.6/10
Bright Room Score
4.7/106/10
Gaming Score
5.7/105.8/10
Movies & TV Score
5.3/105.2/10
Sports Score
6.1/106.9/10

PHYSICAL

Dimensions w/o Stand (H x W x D)
22" x 37.6" x 3.4"22.4" x 38.4" x 2.9"
Dimensions with Stand (H x W)
23.9" x 37.6"25" x 38.4"
Weight without Stand
14.1 lbs20.5 lbs
VESA Mount
200 x 200200 x 200

DISPLAY

Color Depth
8 bit10 bit
Black Frame Insertion
NoYes
Auto Low Latency Mode
NoYes
Contrast
3.8/103.6/10
Local Dimming
3.3/103/10

SOUND

Speaker Setup
2.02.0
Speaker Power
14 W20 W
Dolby Atmos
NoYes
DTS:X
YesUp to DTS Digital Surround, Bypass only

Shopping

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Sony X77L (LCD)

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Dig into reviews and images

HDTVs and more

Milton Clark | September 2023
"For an entry-level model, Sony’s X77L is a decent 4K TV. It’s color reproduction, along with crisp and clean picture images revealed plenty of detail and clarity thanks in part to Sony’s excellent video processing."

Get a great deal on the Hisense A4H (LCD) or the Sony X77L (LCD)

About Hisense

Hisense, a Chinese TV manufacturer, entered the US market in approximately 2011 and has since acquired TV divisions from various companies such as Toshiba, Sharp, Hitachi, and NEC. Currently ranking as the fourth largest vendor in terms of sales volume, Hisense aims to capture a wide range of TV budget segments. They offer exceptional value with TVs that often outperform their competitors at similar price points, making them a compelling choice for consumers. In the US, they use Google TV as their smart TV software which provides the largest app selection and a very modern user interface, however it is not as user friendly as the software from other vendors.

About Sony

Sony stands as a highly experienced and widely trusted TV manufacturer, earning a reputation that surpasses all others. A Japanese company, Sony has been making TVs for far longs than it has been making Playstation game consoles. Sony's high-end TVs are often regarded as the ultimate choice for videophiles, representing the epitome of quality, albeit at a premium price point. Renowned for their advanced and precise motion handling, as well as their cutting-edge local dimming algorithms, Sony consistently delivers unparalleled performance in these areas. They include Google TV software with all their TV sets, which grants access to the largest selection of apps available and they also include Bravia Core which is a movie streaming platform specifically for Sony TVs that offers higher picture quality by using more bandwidth.

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Why trust us

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This information was produced and vetted by the PerfectRec TVs team. We are a product research and recommendation organization that meticulously reviews and evaluates the latest TV information and makes it digestible for you.

By the numbers

385
TVs evaluated
33,110
TVs stats compiled
21
Proprietary TVs ratings developed
104,130
Recommendations made
15,620
Consumer hours saved

About the TV team

Joe Golden, Ph.D

CEO and TVs Editor
Joe is an entrepreneur and lifelong electronics enthusiast with a Ph.D in Economics from the University of Michigan.

Jason Lew

Staff Expert & Software Engineer
Jason is a staff expert and software engineer that has been making laptop recommendations for 7 years and moderates one of the largest laptop subreddits.

Chandradeep Chowdhury

Staff Expert & Software Engineer
Chandradeep is a staff expert and software engineer and expert in televisions and monitors. He’s been making monitor recommendations for ten years.

Jaime Roldán

TVs Expert
Jaime is a Colombia-based TV expert. He is an electronics engineer with 8 years of experience in the telecom sector and has been making TV recommendations for 12 years.

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