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QL43F601
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KD-43X77L
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What we think

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The PerfectRec TV team Learn more
Updated January 10, 2024·

If you're looking for a television with better overall picture quality, especially for movies and gaming, the Amazon Omni QLED might be a good choice. However, if watching sports is a high priority and you value a wide viewing angle, the Sony X77L would serve you well, though it won't provide as strong performance in a dark room. Both TVs are similarly priced, and each has its strengths; the Amazon has superior contrast and is slightly better in a bright room, while the Sony offers better color out of the box and faster response times for gaming. Neither are great for audio, so you might consider external speakers regardless of your choice. Give Feedback

this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Amazon Omni QLED (LCD)
  • Very good for cartoons & animation
Advantages of the Sony X77L (LCD)
  • Good for upscaling
  • Very good motion processing
  • Good viewing angle

Key differences

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Picture Quality

7.1
QL43F601
KD-43X77L
5.6
7.63/10
CONTRAST
3.58/10
8.2/10
COLOR VOLUME SCORE
6.3/10
LED
PANEL TYPE
LED
VA
PANEL SUB-TYPE
IPS
The Amazon Omni QLED (LCD) has good picture quality, while the Sony X77L (LCD) has poor picture quality.

Movies & TV

6.2
QL43F601
KD-43X77L
5.2
7.63/10
CONTRAST
3.58/10
6.5/10
BLACK UNIFORMITY
5.8/10
6.6/10
UPSCALING
7.0/10
Yes
HDR10 SUPPORT
Yes
Yes
HDR10+ SUPPORT
No
Yes
DOLBY VISION SUPPORT
No
The Amazon Omni QLED (LCD) is only fair for movies & TV, while the Sony X77L (LCD) is poor.

Sports

6.0
QL43F601
KD-43X77L
6.8
3.2/10
MOTION PROCESSING
8.5/10
60Hz
REFRESH RATE
60Hz
8.0/10
INPUT LAG SCORE
8.7/10
6.6/10
UPSCALING
7.0/10
7.3/10
SDR BRIGHTNESS SCORE
7.2/10
Yes
HLG SUPPORT
Yes
The Sony X77L (LCD) and Amazon Omni QLED (LCD) are both only fair for sports, though the Sony X77L (LCD) is somewhat better.

Cartoons & Animation

8.1
QL43F601
KD-43X77L
6.0
8.0/10
COLOR GAMUT SCORE
5.9/10
8.2/10
COLOR VOLUME SCORE
6.3/10
7.3/10
SDR BRIGHTNESS SCORE
7.2/10
7.6/10
COLORS OUT OF THE BOX SCORE
8.8/10
7.0/10
GRAY UNIFORMITY
7.7/10
The Amazon Omni QLED (LCD) is very good for cartoons & animation, while the Sony X77L (LCD) is only fair.

News, Talk, & Other TV

6.7
QL43F601
KD-43X77L
6.0
7.3/10
SDR BRIGHTNESS SCORE
7.2/10
6.6/10
UPSCALING
7.0/10
The Amazon Omni QLED (LCD) and Sony X77L (LCD) are both only fair for news, talk, & other TV, though the Amazon Omni QLED (LCD) is somewhat better.

Bright Room

6.6
QL43F601
KD-43X77L
6.0
5.3/10
VIEWING ANGLE
7.7/10
7.3/10
SDR BRIGHTNESS SCORE
7.2/10
6.0/10
HDR BRIGHTNESS SCORE
6.2/10
6.0/10
REFLECTIONS SCORE
6.3/10
The Amazon Omni QLED (LCD) and Sony X77L (LCD) are both only fair for bright room, though the Amazon Omni QLED (LCD) is somewhat better.
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Key similarities

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Gaming

5.9
QL43F601
KD-43X77L
5.8
6.1/10
RESPONSE TIME SCORE
5.9/10
8.0/10
INPUT LAG SCORE
8.7/10
3.2/10
MOTION PROCESSING
8.5/10
0.0/100
GAMING LOCAL DIMMING
5.0/100
6.2/10
GAME HDR BRIGHTNESS SCORE
6.4/10
The Amazon Omni QLED (LCD) and Sony X77L (LCD) are both poor for gaming.

Cost

$450
QL43F601
KD-43X77L
$448
Product imageProduct image

$200

$300

$400

$500

$600

$700

The Amazon Omni QLED (LCD) has a price of $450 and the Sony X77L (LCD) costs $448.

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How the Amazon Omni QLED (LCD) and the Sony X77L (LCD) compare to other TVs

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Spec Comparison

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Amazon Omni QLED (LCD)Sony X77L (LCD)
Amazon Omni QLED (LCD)Sony X77L (LCD)

GENERAL

Price
$450
$448
Brand
AmazonSony
Release Date
September 1, 2022July 1, 2023
Full name
QL43F601KD-43X77L
Screen Size
43"43"
Screen Resolution
4K4K

TV FEATURES

Operating System
Fire OSGoogle TV
Sound Quality Score
7.5/106.1/10
NextGen Ready
NoNo
HDMI Ports
43
Coax Ports
11

DISPLAY QUALITY SCORES

Picture Quality Score
7.1/105.6/10
Bright Room Score
6.7/106/10
Gaming Score
5.9/105.8/10
Movies & TV Score
6.3/105.2/10
Sports Score
6.1/106.9/10

PHYSICAL

Dimensions w/o Stand (H x W x D)
22.6" x 38" x 3.3"22.4" x 38.4" x 2.9"
Dimensions with Stand (H x W)
Unknown" x Unknown"25" x 38.4"
Weight without Stand
18.5 lbs20.5 lbs
VESA Mount
200 x 200200 x 200

DISPLAY

Color Depth
10 bit10 bit
Black Frame Insertion
YesYes
Auto Low Latency Mode
YesYes
Contrast
7.6/103.6/10
Local Dimming
2.5/103/10

SOUND

Speaker Setup
2.02.0
Speaker Power
16 W20 W
Dolby Atmos
YesYes
DTS:X
NoUp to DTS Digital Surround, Bypass only

Shopping

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Amazon Omni QLED (LCD)

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Dig into reviews and images

Tech Advisor

Jim Martin | April 2023
"This really is a TV designed for the streaming generation ... And it’s good to see support for both HDR10+ and Dolby Vision because it means more of the content you stream will be available in HDR. Overall, the Omni QLED is an impressive TV. It’s pretty bright, has good contrast and – thanks to those quantum dots – vibrant colours."

Sony X77L (LCD)

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Dig into reviews and images

HDTVs and more

Milton Clark | September 2023
"For an entry-level model, Sony’s X77L is a decent 4K TV. It’s color reproduction, along with crisp and clean picture images revealed plenty of detail and clarity thanks in part to Sony’s excellent video processing."

Get a great deal on the Amazon Omni QLED (LCD) or the Sony X77L (LCD)

About Amazon

Amazon, the largest online retailer in North America, has forged partnerships with TCL and Hisense to produce white-label TVs incorporating their Fire OS software. These Amazon-branded TVs typically compete in the low-end and mid-range segments, offering compelling price points. Leveraging their strong reputation, Amazon has swiftly built brand trust in the TV market despite being relatively new to it. To enhance their popularity, these TVs integrate features from the Amazon ecosystem, including Alexa, providing users with a seamless and interconnected TV experience.

About Sony

Sony stands as a highly experienced and widely trusted TV manufacturer, earning a reputation that surpasses all others. A Japanese company, Sony has been making TVs for far longs than it has been making Playstation game consoles. Sony's high-end TVs are often regarded as the ultimate choice for videophiles, representing the epitome of quality, albeit at a premium price point. Renowned for their advanced and precise motion handling, as well as their cutting-edge local dimming algorithms, Sony consistently delivers unparalleled performance in these areas. They include Google TV software with all their TV sets, which grants access to the largest selection of apps available and they also include Bravia Core which is a movie streaming platform specifically for Sony TVs that offers higher picture quality by using more bandwidth.

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Why trust us

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This information was produced and vetted by the PerfectRec TVs team. We are a product research and recommendation organization that meticulously reviews and evaluates the latest TV information and makes it digestible for you.

By the numbers

385
TVs evaluated
33,110
TVs stats compiled
21
Proprietary TVs ratings developed
119,130
Recommendations made
17,870
Consumer hours saved

About the TV team

Joe Golden, Ph.D

CEO and TVs Editor
Joe is an entrepreneur and lifelong electronics enthusiast with a Ph.D in Economics from the University of Michigan.

Jason Lew

Staff Expert & Software Engineer
Jason is a staff expert and software engineer that has been making laptop recommendations for 7 years and moderates one of the largest laptop subreddits.

Chandradeep Chowdhury

Staff Expert & Software Engineer
Chandradeep is a staff expert and software engineer and expert in televisions and monitors. He’s been making monitor recommendations for ten years.

Jaime Roldán

TVs Expert
Jaime is a Colombia-based TV expert. He is an electronics engineer with 8 years of experience in the telecom sector and has been making TV recommendations for 12 years.

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