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Updated January 12, 2024·
The Amazon Omni Series is a more wallet-friendly option that still offers a decent viewing experience for everyday content like TV shows, news, and some casual movie watching. However, it is less suitable for a sunny room or for demanding gaming and might not be as future-proof. In contrast, the Hisense UX is pricier but is equipped with better technology for a high-quality picture, including a higher refresh rate ideal for sports and action-packed gaming. It also has a more advanced sound system with voice commands, making it better for an immersive movie experience and better suited for bright rooms. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Amazon Omni Series (LCD)
- The Amazon Omni Series (LCD) has no clear advantages over the Hisense UX (LCD).
Advantages of the Hisense UX (LCD)
- Best in class for bright room
- Very good for dark room
- Very good for gaming
- Very good for movies & TV
- Very good for news, talk, & other TV
- Excellent for cartoons & animation
- Very good for use as monitor
- Good for upscaling
- Good viewing angle
- Very good reflections
Key differences
Picture Quality
6.1
8.8
7.38/10
CONTRAST
8.00/10
6.2/10
COLOR VOLUME SCORE
10.0/10
LED
PANEL TYPE
miniLED FALD
VA
PANEL SUB-TYPE
VA
The Hisense UX (LCD) has very good picture quality, while the Amazon Omni Series (LCD) has only fair picture quality.
Movies & TV
5.6
8.5
7.38/10
CONTRAST
8.00/10
6.4/10
BLACK UNIFORMITY
10.0/10
6.6/10
UPSCALING
7.0/10
Yes
HDR10 SUPPORT
Yes
No
HDR10+ SUPPORT
Yes
Yes
DOLBY VISION SUPPORT
Yes
The Hisense UX (LCD) is very good for movies & TV, while the Amazon Omni Series (LCD) is poor.
The Hisense UX offers a superior movie and cinematic TV experience with higher contrast, full-array local dimming, and excellent black uniformity which are crucial for deep blacks and shadow details, whereas the Amazon Omni Series falls short in these areas, impacting its ability to deliver the same level of picture quality, especially in dark scenes. Additionally, the Hisense UX has better color performance out of the box and a wider color volume, further enhancing its cinematic appeal, while the Amazon Omni Series has weaknesses in these categories that can lead to less vibrant and accurate colors.
Sports
5.8
6.6
2.5/10
MOTION PROCESSING
4.2/10
60Hz
REFRESH RATE
120Hz
8.0/10
INPUT LAG SCORE
7.0/10
6.6/10
UPSCALING
7.0/10
7.3/10
SDR BRIGHTNESS SCORE
10.0/10
Yes
HLG SUPPORT
Yes
The Hisense UX (LCD) is only fair for sports, while the Amazon Omni Series (LCD) is poor.
The Amazon Omni Series is considered poor for watching sports as it has a lower performance in response time and motion processing, resulting in less smooth action scenes, and it struggles with reflections which can be distracting. In contrast, the Hisense UX is rated fair for sports viewing because it handles motion and reflections better, and has a wider viewing angle, but it still exhibits some issues with gray uniformity which could slightly affect the appearance of sports fields or courts.
Gaming
5.6
8.4
6.0/10
RESPONSE TIME SCORE
8.4/10
8.0/10
INPUT LAG SCORE
7.0/10
2.5/10
MOTION PROCESSING
4.2/10
0.0/100
GAMING LOCAL DIMMING
90.0/100
5.9/10
GAME HDR BRIGHTNESS SCORE
10.0/10
The Hisense UX (LCD) is very good for gaming, while the Amazon Omni Series (LCD) is poor.
The Amazon Omni Series offers fair response time and very good input lag, which may lead to noticeable blur in fast-paced games and slightly less delay when reacting to on-screen action. In contrast, the Hisense UX delivers very good response time and good input lag, providing a smoother visual experience for gaming with faster pixel transition and more responsive input handling.
Cartoons & Animation
5.8
9.0
5.9/10
COLOR GAMUT SCORE
8.6/10
6.2/10
COLOR VOLUME SCORE
10.0/10
7.3/10
SDR BRIGHTNESS SCORE
10.0/10
5.2/10
COLORS OUT OF THE BOX SCORE
7.7/10
6.0/10
GRAY UNIFORMITY
6.8/10
The Hisense UX (LCD) is excellent for cartoons & animation, while the Amazon Omni Series (LCD) is poor.
The Amazon Omni Series struggles with cartoons and animation because it has poor colors out of the box and a poor color gamut, which are both extremely important for vibrant and accurate on-screen colors. In contrast, the Hisense UX displays excellent performance for cartoons and animation due to its good colors out of the box and very good color gamut, ensuring a richer and more diverse color palette.
News, Talk, & Other TV
6.0
8.6
7.3/10
SDR BRIGHTNESS SCORE
10.0/10
6.6/10
UPSCALING
7.0/10
The Hisense UX (LCD) is very good for news, talk, & other TV, while the Amazon Omni Series (LCD) is only fair.
The Hisense UX delivers a better experience for watching news and TV programs, due to its superior SDR brightness and upscaling quality, which are very important for such content, ensuring clearer images and more vivid details. While both TVs handle colors well out of the box, the better color gamut and contrast on the Hisense UX also contribute to a more vibrant and lifelike picture compared to the Amazon Omni Series.
Bright Room
6.3
10.0
5.3/10
VIEWING ANGLE
7.0/10
7.3/10
SDR BRIGHTNESS SCORE
10.0/10
5.7/10
HDR BRIGHTNESS SCORE
10.0/10
5.9/10
REFLECTIONS SCORE
8.9/10
The Hisense UX (LCD) is best in class for bright room, while the Amazon Omni Series (LCD) is only fair.
The Hisense UX has superior SDR and HDR brightness levels, which makes it better for viewing in bright rooms as it can more effectively combat glare and maintain clear image quality. The Amazon Omni Series, while fair in SDR brightness, falls short in HDR brightness and has a lower score in reflections handling, reducing its effectiveness in brightly lit environments.
Cost
$720
$3,500
$0
$1,000
$2,000
$3,000
$4,000
$5,000
$6,000
The Amazon Omni Series (LCD) has a price of $720 and the Hisense UX (LCD) costs $3,500.
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How the Amazon Omni Series (LCD) and the Hisense UX (LCD) compare to other TVs
Spec Comparison
 |  | |
| Amazon Omni Series (LCD) | Hisense UX (LCD) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$720 | $3,500 | ||
Brand | |||
Brand | Amazon | Hisense | |
Release Date | |||
Release Date | September 4, 2021 | September 1, 2023 | |
Full name | |||
Full name | 4K65M600A | 85UX | |
Screen Size | |||
Screen Size | 65" | 85" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | Fire OS | Google TV | |
Sound Quality Score | |||
Sound Quality Score | 6.3/10 | 8/10 | |
NextGen Ready | |||
NextGen Ready | No | Yes | |
HDMI Ports | |||
HDMI Ports | 4 | 4 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 6.2/10 | 8.9/10 | |
Bright Room Score | |||
Bright Room Score | 6.3/10 | 10/10 | |
Gaming Score | |||
Gaming Score | 5.7/10 | 8.4/10 | |
Movies & TV Score | |||
Movies & TV Score | 5.7/10 | 8.6/10 | |
Sports Score | |||
Sports Score | 5.9/10 | 6.6/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 33.3" x 57.1" x 2.9" | 43.1" x 76.7" x 1.7" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 35.6" x 57.1" | 45.5" x 76.7" | |
Weight without Stand | |||
Weight without Stand | 42.5 lbs | 111.9 lbs | |
VESA Mount | |||
VESA Mount | 400 x 200 | 600 x 400 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | No | Yes | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | Yes | Yes | |
Contrast | |||
Contrast | 7.4/10 | 8/10 | |
Local Dimming | |||
Local Dimming | 2.5/10 | 8.4/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 2.0 | 4.1.2 | |
Speaker Power | |||
Speaker Power | 16 W | 82 W | |
Dolby Atmos | |||
Dolby Atmos | Bypass only | Yes | |
DTS:X | |||
DTS:X | No | Up to DTS Digital Surround, Bypass only | |
Shopping
Amazon Omni Series (LCD)
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Dig into reviews and images
Techradar
Nick Pino | July 2022
"If you want a competent budget screen with some handy features, the Amazon Omni TV delivers an experience that punches well above its price tag. You’ll also get the benefit of Fire TV’s new UI right out of the box. It’s clean and simple to understand, plus it puts content first. In the picture-quality department, the Amazon Omni is a surprising star among some of its dimmer, less colorful rivals."
Hisense UX (LCD)
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Dig into reviews and images
Tom's guide
Matthew Murray | November 2023
"If you need a TV that can light up the room literally as well as figuratively, look no further than the Hisense UX"
Get a great deal on the Amazon Omni Series (LCD) or the Hisense UX (LCD)
About Amazon
Amazon, the largest online retailer in North America, has forged partnerships with TCL and Hisense to produce white-label TVs incorporating their Fire OS software. These Amazon-branded TVs typically compete in the low-end and mid-range segments, offering compelling price points. Leveraging their strong reputation, Amazon has swiftly built brand trust in the TV market despite being relatively new to it. To enhance their popularity, these TVs integrate features from the Amazon ecosystem, including Alexa, providing users with a seamless and interconnected TV experience.
About Hisense
Hisense, a Chinese TV manufacturer, entered the US market in approximately 2011 and has since acquired TV divisions from various companies such as Toshiba, Sharp, Hitachi, and NEC. Currently ranking as the fourth largest vendor in terms of sales volume, Hisense aims to capture a wide range of TV budget segments. They offer exceptional value with TVs that often outperform their competitors at similar price points, making them a compelling choice for consumers. In the US, they use Google TV as their smart TV software which provides the largest app selection and a very modern user interface, however it is not as user friendly as the software from other vendors.
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