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What we think
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Updated January 12, 2024·
The Sony X90L offers a better overall performance, with higher peak brightness and better reflection handling, making it more suitable for bright rooms. It also excels in motion handling for fast-paced content, like sports and gaming. On the other hand, the Vizio M-Series is more affordable, but its lower peak brightness and less effective reflection handling may not suit well-lit environments as well. For mixed usage including movies, TV shows, and some gaming, the Vizio is still a competent choice; however, for a premium viewing experience in diverse conditions, the Sony could be a more fitting option despite its higher cost. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Sony X90L (LCD)
- Very good for bright room
- Very good for gaming
- Good for sports
- Excellent for news, talk, & other TV
- Good for use as monitor
- Best in class for upscaling
- Best in class motion processing
Advantages of the Vizio M-Series (LCD)
- The Vizio M-Series (LCD) has no clear advantages over the Sony X90L (LCD).
Key differences
Sports
7.2
6.2
10.0/10
MOTION PROCESSING
4.6/10
120Hz
REFRESH RATE
60Hz
7.0/10
INPUT LAG SCORE
8.7/10
10.0/10
UPSCALING
6.6/10
9.4/10
SDR BRIGHTNESS SCORE
7.5/10
Yes
HLG SUPPORT
Yes
The Sony X90L (LCD) is good for sports, while the Vizio M-Series (LCD) is only fair.
The Sony X90L is superior for sports due to its excellent motion processing and response time, which result in smoother action scenes, while the Vizio M-Series, with its fair motion processing and response time, might not keep up as well with fast-paced sports footage. Furthermore, poor reflections handling of the Sony X90L can be a disadvantage in bright rooms, compared to the fair performance of the Vizio in handling reflections.
Gaming
8.1
6.4
8.0/10
RESPONSE TIME SCORE
6.7/10
7.0/10
INPUT LAG SCORE
8.7/10
10.0/10
MOTION PROCESSING
4.6/10
73.0/100
GAMING LOCAL DIMMING
60.0/100
8.6/10
GAME HDR BRIGHTNESS SCORE
6.0/10
The Sony X90L (LCD) is very good for gaming, while the Vizio M-Series (LCD) is only fair.
The Sony X90L has very good response time and good input lag performance, suited for an immersive gaming experience with its 120Hz LCD panel, ensuring smooth motion for fast-paced action. In contrast, the Vizio M-Series, while having very good input lag, offers only fair response time and a 60Hz panel which may result in less fluid motion, making it less optimal for serious gaming situations.
News, Talk, & Other TV
9.0
7.6
9.4/10
SDR BRIGHTNESS SCORE
7.5/10
10.0/10
UPSCALING
6.6/10
The Sony X90L (LCD) is excellent for news, talk, & other TV, while the Vizio M-Series (LCD) is good.
The Sony X90L is excellent for watching news, talk shows, and other TV programs mainly due to its superior upscaling and SDR brightness, ensuring that even lower-resolution content looks clear and is easy to see regardless of lighting conditions. In contrast, the Vizio M-Series, while still good in these aspects, doesn't perform as strongly in upscaling or SDR brightness, which could make a difference in picture quality, especially when viewing content that is not in high-definition or in well-lit environments.
Bright Room
8.6
6.6
5.5/10
VIEWING ANGLE
5.0/10
9.4/10
SDR BRIGHTNESS SCORE
7.5/10
8.3/10
HDR BRIGHTNESS SCORE
5.8/10
5.9/10
REFLECTIONS SCORE
6.6/10
The Sony X90L (LCD) is very good for bright room, while the Vizio M-Series (LCD) is only fair.
The Sony X90L outperforms the Vizio M-Series in bright rooms because its SDR and HDR brightness are excellent, providing a clearer image under various lighting conditions, while the Vizio M-Series has only good SDR brightness and poor HDR brightness, which may result in a more washed-out picture in bright rooms. Despite both TVs having challenges with reflections handling—the Sony X90L being described as poor and Vizio M-Series as fair—higher brightness levels help the Sony maintain better visibility in well-lit environments.
Cost
$998
$750
$400
$600
$800
$1,000
$1,200
$1,400
$1,600
The Sony X90L (LCD) has a price of $998 and the Vizio M-Series (LCD) costs $750.
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Key similarities
Picture Quality
7.8
7.6
7.125/10
CONTRAST
7.88/10
8.8/10
COLOR VOLUME SCORE
7.8/10
LED FALD
PANEL TYPE
LED FALD
VA
PANEL SUB-TYPE
VA
The Sony X90L (LCD) and Vizio M-Series (LCD) both have good picture quality.
Movies & TV
7.6
7.6
7.125/10
CONTRAST
7.88/10
6.0/10
BLACK UNIFORMITY
6.7/10
10.0/10
UPSCALING
6.6/10
Yes
HDR10 SUPPORT
Yes
No
HDR10+ SUPPORT
Yes
Yes
DOLBY VISION SUPPORT
Yes
The Sony X90L (LCD) and Vizio M-Series (LCD) are both good for movies & TV.
The Sony X90L stands out for watching movies and cinematic TV due to its great contrast, effective local dimming, and commendable black uniformity, which collectively enhance picture depth and detail in dark scenes. Conversely, the Vizio M-Series is noteworthy for its superior contrast and exceptional black uniformity at a typically lower price point, but it may not handle reflections as well and has narrower viewing angles, making it less ideal for brightly-lit rooms or wider seating arrangements.
Cartoons & Animation
8.6
8.3
7.7/10
COLOR GAMUT SCORE
8.1/10
8.8/10
COLOR VOLUME SCORE
7.8/10
9.4/10
SDR BRIGHTNESS SCORE
7.5/10
8.0/10
COLORS OUT OF THE BOX SCORE
8.3/10
6.6/10
GRAY UNIFORMITY
6.8/10
The Sony X90L (LCD) and Vizio M-Series (LCD) are both very good for cartoons & animation.
The Sony X90L boasts very good colors out of the box and a good color gamut, making cartoons vibrant and appealing, while the Vizio M-Series also delivers very good colors out of the box with a very good color gamut, ensuring rich and diverse hues. Both TVs have somewhat different color volumes and gray uniformity, affecting how colors and uniform shades appear on the screen in various content.
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How the Sony X90L (LCD) and the Vizio M-Series (LCD) compare to other TVs
Spec Comparison
 |  | |
| Sony X90L (LCD) | Vizio M-Series (LCD) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$998 | $750 | ||
Brand | |||
Brand | Sony | Vizio | |
Release Date | |||
Release Date | August 1, 2023 | July 4, 2021 | |
Full name | |||
Full name | XR-65X90L | M65Q7-J01 | |
Screen Size | |||
Screen Size | 65" | 65" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | Google TV | SmartCast | |
Sound Quality Score | |||
Sound Quality Score | 8.3/10 | 8/10 | |
NextGen Ready | |||
NextGen Ready | Yes | No | |
HDMI Ports | |||
HDMI Ports | 4 | 4 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 7.8/10 | 7.6/10 | |
Bright Room Score | |||
Bright Room Score | 8.6/10 | 6.7/10 | |
Gaming Score | |||
Gaming Score | 8.2/10 | 6.5/10 | |
Movies & TV Score | |||
Movies & TV Score | 7.6/10 | 7.6/10 | |
Sports Score | |||
Sports Score | 7.2/10 | 6.3/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 32.7" x 57" x 2.2" | 32.9" x 57" x 3.4" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 34" x 57" | 34.1" x 57" | |
Weight without Stand | |||
Weight without Stand | 53.4 lbs | 51.1 lbs | |
VESA Mount | |||
VESA Mount | 300 x 300 | 400 x 200 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | Yes | Yes | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | Yes | Yes | |
Contrast | |||
Contrast | 7.1/10 | 7.9/10 | |
Local Dimming | |||
Local Dimming | 6.8/10 | 5.7/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 2.2 | 2.0 | |
Speaker Power | |||
Speaker Power | 30 W | 20 W | |
Dolby Atmos | |||
Dolby Atmos | Yes | Bypass only | |
DTS:X | |||
DTS:X | Up to DTS Digital Surround, Bypass only | Up to DTS Digital Surround, Bypass only | |
Get a great deal on the Sony X90L (LCD) or the Vizio M-Series (LCD)
About Sony
Sony stands as a highly experienced and widely trusted TV manufacturer, earning a reputation that surpasses all others. A Japanese company, Sony has been making TVs for far longs than it has been making Playstation game consoles. Sony's high-end TVs are often regarded as the ultimate choice for videophiles, representing the epitome of quality, albeit at a premium price point. Renowned for their advanced and precise motion handling, as well as their cutting-edge local dimming algorithms, Sony consistently delivers unparalleled performance in these areas. They include Google TV software with all their TV sets, which grants access to the largest selection of apps available and they also include Bravia Core which is a movie streaming platform specifically for Sony TVs that offers higher picture quality by using more bandwidth.
About Vizio
Vizio is an American company. While they initially gained recognition for offering budget-friendly TVs, they have successfully expanded their product lineup to include high-end options as well. They manufacture TVs primarily in Mexico, China, and Vietnam. Similar to many Korean TV brands, Vizio developed its own smart TV software called SmartCast. In the past, SmartCast was not the best smart TV software, but it has evolved so that it is now good for using your TV and connecting to streaming services.
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