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KD-43X77L
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D40f-J09
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What we think

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The PerfectRec TV team Learn more
Updated April 10, 2024·

If you're looking to save money and need a TV primarily for cartoons and animation, the Vizio D-Series '22 might be a good fit, but be aware that it has limited brightness and poor performance in bright rooms. On the other hand, if you're prepared to invest more, the Sony X77L offers better color accuracy and can serve as a monitor due to its support for 4k resolution and better chroma subsampling, which is beneficial if you plan to connect your computer. However, the Sony also has shortcomings in dark room performance and isn't ideal for gaming. Both TVs have voice commands for easier control and come with built-in speakers, but neither excel in sound quality, so an external sound system could be a worthwhile additional investment. Give Feedback

this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Sony X77L (LCD)
  • Very good motion processing
  • Good viewing angle
Advantages of the Vizio D-Series '22 (LCD)
  • Good for cartoons & animation
  • Good reflections

Key differences

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Picture Quality

5.6
KD-43X77L
D40f-J09
6.6
3.58/10
CONTRAST
6.857142857/10
6.3/10
COLOR VOLUME SCORE
6.4/10
LED
PANEL TYPE
LED FALD
IPS
PANEL SUB-TYPE
VA
The Vizio D-Series '22 (LCD) has only fair picture quality, while the Sony X77L (LCD) has poor picture quality.

Movies & TV

5.2
KD-43X77L
D40f-J09
6.2
3.58/10
CONTRAST
6.857142857/10
5.8/10
BLACK UNIFORMITY
6.1/10
7.0/10
UPSCALING
7.5/10
Yes
HDR10 SUPPORT
Yes
No
HDR10+ SUPPORT
No
No
DOLBY VISION SUPPORT
No
The Vizio D-Series '22 (LCD) is only fair for movies & TV, while the Sony X77L (LCD) is poor.

Sports

6.8
KD-43X77L
D40f-J09
6.1
8.5/10
MOTION PROCESSING
3.2/10
60Hz
REFRESH RATE
60Hz
8.7/10
INPUT LAG SCORE
6.0/10
7.0/10
UPSCALING
7.5/10
7.2/10
SDR BRIGHTNESS SCORE
5.8/10
Yes
HLG SUPPORT
No
The Sony X77L (LCD) and Vizio D-Series '22 (LCD) are both only fair for sports, though the Sony X77L (LCD) is somewhat better.

Cartoons & Animation

6.0
KD-43X77L
D40f-J09
7.1
5.9/10
COLOR GAMUT SCORE
5.8/10
6.3/10
COLOR VOLUME SCORE
6.4/10
7.2/10
SDR BRIGHTNESS SCORE
5.8/10
8.8/10
COLORS OUT OF THE BOX SCORE
9.0/10
7.7/10
GRAY UNIFORMITY
7.5/10
The Vizio D-Series '22 (LCD) is good for cartoons & animation, while the Sony X77L (LCD) is only fair.

News, Talk, & Other TV

6.0
KD-43X77L
D40f-J09
6.7
7.2/10
SDR BRIGHTNESS SCORE
5.8/10
7.0/10
UPSCALING
7.5/10
The Vizio D-Series '22 (LCD) and Sony X77L (LCD) are both only fair for news, talk, & other TV, though the Vizio D-Series '22 (LCD) is somewhat better.

Cost

$448
KD-43X77L
D40f-J09
$250
Product image
Product image

$100

$200

$300

$400

$500

$600

$700

The Sony X77L (LCD) has a price of $448 and the Vizio D-Series '22 (LCD) costs $250.
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Key similarities

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Gaming

5.8
KD-43X77L
D40f-J09
5.6
5.9/10
RESPONSE TIME SCORE
6.2/10
8.7/10
INPUT LAG SCORE
6.0/10
8.5/10
MOTION PROCESSING
3.2/10
5.0/100
GAMING LOCAL DIMMING
10.0/100
6.4/10
GAME HDR BRIGHTNESS SCORE
5.3/10
The Sony X77L (LCD) and Vizio D-Series '22 (LCD) are both poor for gaming.

Bright Room

6.0
KD-43X77L
D40f-J09
5.7
7.7/10
VIEWING ANGLE
5.5/10
7.2/10
SDR BRIGHTNESS SCORE
5.8/10
6.2/10
HDR BRIGHTNESS SCORE
5.1/10
6.3/10
REFLECTIONS SCORE
7.0/10
Although they have very similar scores, PerfectRec considers Sony X77L (LCD) to be only fair for bright room, while the Vizio D-Series '22 (LCD) is poor.

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How the Sony X77L (LCD) and the Vizio D-Series '22 (LCD) compare to other TVs

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Spec Comparison

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Sony X77L (LCD)Vizio D-Series '22 (LCD)
Sony X77L (LCD)Vizio D-Series '22 (LCD)

GENERAL

Price
$448
$250
Brand
SonyVizio
Release Date
July 1, 2023October 1, 2022
Full name
KD-43X77LD40f-J09
Screen Size
43"40"
Screen Resolution
4K1080P

TV FEATURES

Operating System
Google TVSmartCast
Sound Quality Score
6.1/106/10
NextGen Ready
NoNo
HDMI Ports
30
Coax Ports
11

DISPLAY QUALITY SCORES

Picture Quality Score
5.6/106.6/10
Bright Room Score
6/105.8/10
Gaming Score
5.8/105.7/10
Movies & TV Score
5.2/106.2/10
Sports Score
6.9/106.2/10

PHYSICAL

Dimensions w/o Stand (H x W x D)
22.4" x 38.4" x 2.9"19.9" x 35.2" x 3.1"
Dimensions with Stand (H x W)
25" x 38.4"22.3" x 35.2"
Weight without Stand
20.5 lbs12.1 lbs
VESA Mount
200 x 200200 x 100

DISPLAY

Color Depth
10 bit10 bit
Black Frame Insertion
YesNo
Auto Low Latency Mode
YesNo
Contrast
3.6/106.9/10
Local Dimming
3/103/10

SOUND

Speaker Setup
2.02.0
Speaker Power
20 W18 W
Dolby Atmos
YesYes
DTS:X
Up to DTS Digital Surround, Bypass onlyNo

Shopping

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Sony X77L (LCD)

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Dig into reviews and images

HDTVs and more

Milton Clark | September 2023
"For an entry-level model, Sony’s X77L is a decent 4K TV. It’s color reproduction, along with crisp and clean picture images revealed plenty of detail and clarity thanks in part to Sony’s excellent video processing."

Get a great deal on the Sony X77L (LCD) or the Vizio D-Series '22 (LCD)

About Sony

Sony stands as a highly experienced and widely trusted TV manufacturer, earning a reputation that surpasses all others. A Japanese company, Sony has been making TVs for far longs than it has been making Playstation game consoles. Sony's high-end TVs are often regarded as the ultimate choice for videophiles, representing the epitome of quality, albeit at a premium price point. Renowned for their advanced and precise motion handling, as well as their cutting-edge local dimming algorithms, Sony consistently delivers unparalleled performance in these areas. They include Google TV software with all their TV sets, which grants access to the largest selection of apps available and they also include Bravia Core which is a movie streaming platform specifically for Sony TVs that offers higher picture quality by using more bandwidth.

About Vizio

Vizio is an American company. While they initially gained recognition for offering budget-friendly TVs, they have successfully expanded their product lineup to include high-end options as well. They manufacture TVs primarily in Mexico, China, and Vietnam. Similar to many Korean TV brands, Vizio developed its own smart TV software called SmartCast. In the past, SmartCast was not the best smart TV software, but it has evolved so that it is now good for using your TV and connecting to streaming services.

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Why trust us

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This information was produced and vetted by the PerfectRec TVs team. We are a product research and recommendation organization that meticulously reviews and evaluates the latest TV information and makes it digestible for you.

By the numbers

385
TVs evaluated
33,110
TVs stats compiled
21
Proprietary TVs ratings developed
121,830
Recommendations made
18,275
Consumer hours saved

About the TV team

Joe Golden, Ph.D

CEO and TVs Editor
Joe is an entrepreneur and lifelong electronics enthusiast with a Ph.D in Economics from the University of Michigan.

Jason Lew

Staff Expert & Software Engineer
Jason is a staff expert and software engineer that has been making laptop recommendations for 7 years and moderates one of the largest laptop subreddits.

Chandradeep Chowdhury

Staff Expert & Software Engineer
Chandradeep is a staff expert and software engineer and expert in televisions and monitors. He’s been making monitor recommendations for ten years.

Jaime Roldán

TVs Expert
Jaime is a Colombia-based TV expert. He is an electronics engineer with 8 years of experience in the telecom sector and has been making TV recommendations for 12 years.

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