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Updated January 12, 2024·
If you prioritize picture quality and have a higher budget, the LG B3 OLED is a superior option with better contrast, color accuracy, and viewing angles, ideal for movies and dark room viewing. However, it's significantly pricier. On the other hand, the TCL S435 is more budget-friendly but offers lower picture quality, making it less suitable for a premium viewing experience, especially in dark environments. The TCL may suffice for casual viewing in bright rooms, but it won't deliver the same level of performance as the LG when watching sports or gaming. The LG also has a higher refresh rate, beneficial for fast-motion content and gaming. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the LG B3 (OLED)
- Good for bright room
- Excellent for dark room
- Very good for gaming
- Excellent for movies & TV
- Very good for sports
- Very good for news, talk, & other TV
- Very good for cartoons & animation
- Very good for use as monitor
- Good for upscaling
- Very good motion processing
- Best in class viewing angle
- Excellent reflections
Advantages of the TCL S435 (LCD)
- The TCL S435 (LCD) has no clear advantages over the LG B3 (OLED).
Key differences
Picture Quality
8.8
6.6
10/10
CONTRAST
7.50/10
8.1/10
COLOR VOLUME SCORE
6.6/10
WOLED
PANEL TYPE
LED
WBC
PANEL SUB-TYPE
VA
The LG B3 (OLED) has very good picture quality, while the TCL S435 (LCD) has only fair picture quality.
Movies & TV
9.2
6.1
10/10
CONTRAST
7.50/10
10.0/10
BLACK UNIFORMITY
6.7/10
7.0/10
UPSCALING
5.9/10
Yes
HDR10 SUPPORT
Yes
No
HDR10+ SUPPORT
No
Yes
DOLBY VISION SUPPORT
No
The LG B3 (OLED) is excellent for movies & TV, while the TCL S435 (LCD) is only fair.
The LG B3 OLED offers exceptional contrast, perfect local dimming, and excellent black uniformity which are crucial for movie watching, resulting in deep blacks and vibrant scenes, whereas the TCL S435 LCD lacks local dimming, has lower contrast, and worse black uniformity, leading to less impressive dark scenes. The LG B3 additionally benefits from better viewing angles and color performance out of the box, which enhances the viewing experience from different positions and without additional calibration compared to the TCL S435 which is more limited in these aspects.
Sports
8.3
5.9
8.0/10
MOTION PROCESSING
3.2/10
120Hz
REFRESH RATE
60Hz
10.0/10
INPUT LAG SCORE
5.8/10
7.0/10
UPSCALING
5.9/10
7.1/10
SDR BRIGHTNESS SCORE
5.2/10
Yes
HLG SUPPORT
Yes
The LG B3 (OLED) is very good for sports, while the TCL S435 (LCD) is poor.
Gaming
8.9
5.5
9.4/10
RESPONSE TIME SCORE
6.2/10
10.0/10
INPUT LAG SCORE
5.8/10
8.0/10
MOTION PROCESSING
3.2/10
100.0/100
GAMING LOCAL DIMMING
0.0/100
7.5/10
GAME HDR BRIGHTNESS SCORE
5.3/10
The LG B3 (OLED) is very good for gaming, while the TCL S435 (LCD) is poor.
The LG B3 is a superior choice for gaming due to its excellent response time and the best input lag performance, which contribute to smoother and more responsive gameplay. In contrast, the TCL S435 has a poorer response time and input lag which may result in motion blur and delayed reaction times during fast-paced games.
Cartoons & Animation
8.7
7.0
8.3/10
COLOR GAMUT SCORE
6.0/10
8.1/10
COLOR VOLUME SCORE
6.6/10
7.1/10
SDR BRIGHTNESS SCORE
5.2/10
8.5/10
COLORS OUT OF THE BOX SCORE
9.0/10
9.5/10
GRAY UNIFORMITY
5.9/10
The LG B3 (OLED) is very good for cartoons & animation, while the TCL S435 (LCD) is good.
The LG B3 OLED boasts excellent colors out of the box and a very good color gamut, making it ideal for vibrant and accurate cartoon and animation viewing. The TCL S435 LCD, while also providing excellent colors out of the box, lacks the same level color gamut, leading to potentially less accurate color representation compared to the LG B3 OLED.
News, Talk, & Other TV
8.3
5.8
7.1/10
SDR BRIGHTNESS SCORE
5.2/10
7.0/10
UPSCALING
5.9/10
The LG B3 (OLED) is very good for news, talk, & other TV, while the TCL S435 (LCD) is poor.
The LG B3 OLED offers good upscaling and SDR brightness, making it very suitable for viewing news and TV programs in various lighting conditions. In contrast, the TCL S435 LCD struggles with poor SDR brightness and upscaling that do not favor standard television content, particularly in brightly lit environments.
Bright Room
7.3
5.6
9.5/10
VIEWING ANGLE
5.0/10
7.1/10
SDR BRIGHTNESS SCORE
5.2/10
7.2/10
HDR BRIGHTNESS SCORE
5.1/10
9.2/10
REFLECTIONS SCORE
5.9/10
The LG B3 (OLED) is good for bright room, while the TCL S435 (LCD) is poor.
The LG B3 OLED TV is better suited for bright rooms due to its excellent reflection handling and good SDR and HDR brightness, ensuring clear visibility even in well-lit environments. In contrast, the TCL S435 LCD TV struggles in bright rooms because of its poor reflection handling and lower brightness in both SDR and HDR content, which can result in a less vivid picture when ambient light is present.
Cost
$998
$700
$200
$400
$600
$800
$1,000
$1,200
$1,400
$1,600
The LG B3 (OLED) has a price of $998 and the TCL S435 (LCD) costs $700.
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How the LG B3 (OLED) and the TCL S435 (LCD) compare to other TVs
Spec Comparison
 |  | |
| LG B3 (OLED) | TCL S435 (LCD) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$998 | $700 | ||
Brand | |||
Brand | LG | TCL | |
Release Date | |||
Release Date | April 2, 2023 | September 4, 2020 | |
Full name | |||
Full name | OLED65B3 | 65S435 | |
Screen Size | |||
Screen Size | 65" | 65" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | WebOS | Roku TV | |
Sound Quality Score | |||
Sound Quality Score | 7/10 | 5.9/10 | |
NextGen Ready | |||
NextGen Ready | No | No | |
HDMI Ports | |||
HDMI Ports | 4 | 4 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 8.9/10 | 6.7/10 | |
Bright Room Score | |||
Bright Room Score | 7.4/10 | 5.6/10 | |
Gaming Score | |||
Gaming Score | 9/10 | 5.6/10 | |
Movies & TV Score | |||
Movies & TV Score | 9.3/10 | 6.2/10 | |
Sports Score | |||
Sports Score | 8.3/10 | 6/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 32.8" x 57" x 1.8" | 33.2" x 57.4" x 3.3" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 34.2" x 57" | 35.3" x 57.4" | |
Weight without Stand | |||
Weight without Stand | 52.9 lbs | 37.9 lbs | |
VESA Mount | |||
VESA Mount | 300 x 200 | 300 x 300 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | Yes | No | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | Yes | No | |
Contrast | |||
Contrast | 10/10 | 7.5/10 | |
Local Dimming | |||
Local Dimming | 10/10 | 2.5/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 2.0 | 2.0 | |
Speaker Power | |||
Speaker Power | 20 W | 16 W | |
Dolby Atmos | |||
Dolby Atmos | Yes | Dolby Digital Plus Bypass Only | |
DTS:X | |||
DTS:X | No | No | |
Shopping
TCL S435 (LCD)
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Dig into reviews and images
CNET
Geoffrey Morrison | June 2021
"The TCL 4-Series is so inexpensive and capable you might start to question why there are any multithousand-dollar TVs at all. The 4-Series setup is intuitive and easy. If you're just looking for an easy-to-use TV with decent picture, this is an excellent place to start."
Get a great deal on the LG B3 (OLED) or the TCL S435 (LCD)
About LG
LG, a prominent TV brand from Korea, has played a significant role in popularizing OLED TVs. OLED technology is hailed as the future of TV technology. Their TVs employ WebOS, a proprietary smart TV software that not only offers seamless functionality but also includes gaming-specific features, earning praise from players worldwide. Often regarded as the gateway to unparalleled viewing experiences, LG's mid-range OLEDs come highly recommended, making them a worthwhile investment for those willing to stretch their budget for superior quality.
About TCL
TCL, the highly recognizable TV brand from China, has firmly established itself as the second-largest manufacturer in terms of sales volume. Renowned for striking an impressive balance between affordability, picture quality, and design, TCL TVs deliver a compelling overall package. While they have traditionally excelled in the low-end and midrange TV segments, TCL has recently made remarkable strides in the realm of high-end televisions, introducing impressive models that rival top competitors. Most TCL TVs use Roku software which is very user friendly and easy to use, but they have a few other models that use Google TV which has the largest app selection, but is not as user friendly as Roku.
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