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Updated January 10, 2024·
The Sony A95K (OLED) offers a superior overall picture quality, sports content, and performance in both dark and bright rooms compared to the LG UR9000 (LCD). The A95K is also better for gaming and has higher quality sound, including Dolby Atmos support. However, the LG UR9000 is less expensive and could still be suitable if your budget is limited. It has a decent performance for sports content and bright room viewing but falls short in dark room performance. So, if your budget allows and you want the best viewing experience for movies, sports, and gaming, including in varying light conditions, the Sony A95K (OLED) would be the better choice. If cost is a significant factor and you mostly watch TV in well-lit rooms, the LG UR9000 (LCD) may suffice. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the LG UR9000 (LCD)
- The LG UR9000 (LCD) has no clear advantages over the Sony A95K (OLED).
Advantages of the Sony A95K (OLED)
- Very good for bright room
- Excellent for dark room
- Very good for gaming
- Best in class for movies & TV
- Best in class for sports
- Best in class for news, talk, & other TV
- Best in class for cartoons & animation
- Excellent for use as monitor
- Best in class for upscaling
- Best in class motion processing
- Best in class viewing angle
- Best in class reflections
Key differences
Picture Quality
5.4
9.4
3.31/10
CONTRAST
10.00/10
6.0/10
COLOR VOLUME SCORE
9.1/10
LED
PANEL TYPE
RGB OLED
IPS
PANEL SUB-TYPE
QD-OLED
The Sony A95K (OLED) has excellent picture quality, while the LG UR9000 (LCD) has poor picture quality.
Movies & TV
5.1
9.5
3.31/10
CONTRAST
10.00/10
5.3/10
BLACK UNIFORMITY
10.0/10
5.7/10
UPSCALING
10.0/10
Yes
HDR10 SUPPORT
Yes
No
HDR10+ SUPPORT
No
No
DOLBY VISION SUPPORT
Yes
The Sony A95K (OLED) is best in class for movies & TV, while the LG UR9000 (LCD) is poor.
The Sony A95K delivers superior contrast, black uniformity, and local dimming which are essential for a deep cinematic experience, key aspects in which the LG UR9000 falls short, leading to less impressive movie and cinematic TV performance. Additionally, the A95K offers excellent colors, color volume, and viewing angles that enhance the overall viewing experience compared to the UR9000.
Sports
6.8
9.5
8.0/10
MOTION PROCESSING
10.0/10
60Hz
REFRESH RATE
120Hz
10.0/10
INPUT LAG SCORE
10.0/10
5.7/10
UPSCALING
10.0/10
6.6/10
SDR BRIGHTNESS SCORE
7.9/10
Yes
HLG SUPPORT
Yes
The Sony A95K (OLED) is best in class for sports, while the LG UR9000 (LCD) is only fair.
The LG UR9000 has a fair response time which makes motion blur more noticeable during sports, while the Sony A95K's excellent response time delivers crisper motion. The superior motion processing and reflection handling of the Sony A95K, along with its wider viewing angles, ensure a clear view from different angles and in various lighting conditions, as opposed to the LG UR9000 which is less capable in these respects.
Gaming
5.7
8.9
6.0/10
RESPONSE TIME SCORE
9.4/10
10.0/10
INPUT LAG SCORE
10.0/10
8.0/10
MOTION PROCESSING
10.0/10
15.0/100
GAMING LOCAL DIMMING
100.0/100
6.3/10
GAME HDR BRIGHTNESS SCORE
8.3/10
The Sony A95K (OLED) is very good for gaming, while the LG UR9000 (LCD) is poor.
The LG UR9000 has fair response time and best input lag, which is suitable for casual gaming, but the Sony A95K, with excellent response time and best input lag plus a 120Hz screen refresh rate, offers a smoother and more responsive experience for serious gamers. The OLED technology in the Sony A95K also tends to provide better picture quality and contrast, a key advantage for gaming visuals over the LG's LCD screen.
Cartoons & Animation
5.8
9.5
5.8/10
COLOR GAMUT SCORE
9.3/10
6.0/10
COLOR VOLUME SCORE
9.1/10
6.6/10
SDR BRIGHTNESS SCORE
7.9/10
8.5/10
COLORS OUT OF THE BOX SCORE
9.3/10
7.7/10
GRAY UNIFORMITY
9.8/10
The Sony A95K (OLED) is best in class for cartoons & animation, while the LG UR9000 (LCD) is poor.
The LG UR9000 has less accurate colors out of the box and a poor color gamut, which likely lead to less vibrant and less precise animation colors. Meanwhile, the Sony A95K boasts excellent color accuracy from the start and an excellent color gamut, ensuring a more vivid and wider range of colors for animated content.
News, Talk, & Other TV
5.5
9.5
6.6/10
SDR BRIGHTNESS SCORE
7.9/10
5.7/10
UPSCALING
10.0/10
The Sony A95K (OLED) is best in class for news, talk, & other TV, while the LG UR9000 (LCD) is poor.
The LG UR9000 tends to perform poorly for watching news and TV programs due to its inferior upscaling of low-resolution content and lower SDR brightness, which affects picture quality. In contrast, the Sony A95K excels in these areas, offering better color accuracy out of the box and a wider color gamut, contributing to a more vibrant and engaging viewing experience.
Bright Room
5.8
8.6
7.4/10
VIEWING ANGLE
10.0/10
6.6/10
SDR BRIGHTNESS SCORE
7.9/10
6.2/10
HDR BRIGHTNESS SCORE
8.0/10
6.6/10
REFLECTIONS SCORE
10.0/10
The Sony A95K (OLED) is very good for bright room, while the LG UR9000 (LCD) is poor.
The Sony A95K offers higher SDR and HDR brightness levels and superior handling of reflections, which makes it very suitable for bright rooms. In contrast, the LG UR9000 has lower brightness and is less effective at reducing glare, making it perform poorly in well-lit environments.
Cost
$547
$2,997
$0
$1,000
$2,000
$3,000
$4,000
$5,000
The LG UR9000 (LCD) has a price of $547 and the Sony A95K (OLED) costs $2,997.
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How the LG UR9000 (LCD) and the Sony A95K (OLED) compare to other TVs
Spec Comparison
 |  | |
| LG UR9000 (LCD) | Sony A95K (OLED) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$547 | $2,997 | ||
Brand | |||
Brand | LG | Sony | |
Release Date | |||
Release Date | March 4, 2023 | June 2, 2022 | |
Full name | |||
Full name | 65UR9000 | XR-65A95K | |
Screen Size | |||
Screen Size | 65" | 65" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | WebOS | Android TV | |
Sound Quality Score | |||
Sound Quality Score | 5.4/10 | 8.9/10 | |
NextGen Ready | |||
NextGen Ready | No | Yes | |
HDMI Ports | |||
HDMI Ports | 3 | 4 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 5.5/10 | 9.5/10 | |
Bright Room Score | |||
Bright Room Score | 5.9/10 | 8.6/10 | |
Gaming Score | |||
Gaming Score | 5.8/10 | 9/10 | |
Movies & TV Score | |||
Movies & TV Score | 5.1/10 | 9.5/10 | |
Sports Score | |||
Sports Score | 6.8/10 | 9.5/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 33.1" x 57.3" x 1.2" | 33" x 56.9" x 1.7" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 35.6" x 57.3" | 34.6" x 56.8" | |
Weight without Stand | |||
Weight without Stand | 52 lbs | 59.5 lbs | |
VESA Mount | |||
VESA Mount | 300 x 300 | 300 x 300 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | No | Yes | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | Yes | Yes | |
Contrast | |||
Contrast | 3.3/10 | 10/10 | |
Local Dimming | |||
Local Dimming | 3.3/10 | 10/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 2.0 | 2.2 | |
Speaker Power | |||
Speaker Power | 20 W | 60 W | |
Dolby Atmos | |||
Dolby Atmos | Bypass only | Yes | |
DTS:X | |||
DTS:X | No | Up to DTS Digital Surround, Bypass only | |
Shopping
Sony A95K (OLED)
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Dig into reviews and images
digitaltrends
Caleb Denison | March 2022
"A95K will be one of the highest-performing TVs of the year, if not the hottest TV of 2022. The color on the Sony A95K is the most accurate I have ever seen. Certain hues of red just haven’t been produced on a TV … until now. Perhaps with deeper scrutiny, I may one day find some nit to pick, but in the time I was able to spend with the A95K, I was simply thrilled."
Get a great deal on the LG UR9000 (LCD) or the Sony A95K (OLED)
About LG
LG, a prominent TV brand from Korea, has played a significant role in popularizing OLED TVs. OLED technology is hailed as the future of TV technology. Their TVs employ WebOS, a proprietary smart TV software that not only offers seamless functionality but also includes gaming-specific features, earning praise from players worldwide. Often regarded as the gateway to unparalleled viewing experiences, LG's mid-range OLEDs come highly recommended, making them a worthwhile investment for those willing to stretch their budget for superior quality.
About Sony
Sony stands as a highly experienced and widely trusted TV manufacturer, earning a reputation that surpasses all others. A Japanese company, Sony has been making TVs for far longs than it has been making Playstation game consoles. Sony's high-end TVs are often regarded as the ultimate choice for videophiles, representing the epitome of quality, albeit at a premium price point. Renowned for their advanced and precise motion handling, as well as their cutting-edge local dimming algorithms, Sony consistently delivers unparalleled performance in these areas. They include Google TV software with all their TV sets, which grants access to the largest selection of apps available and they also include Bravia Core which is a movie streaming platform specifically for Sony TVs that offers higher picture quality by using more bandwidth.
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