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43UR9000
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40S355
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What we think

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The PerfectRec TV team Learn more
Updated April 10, 2024·

If your budget is a top priority and you mainly watch content in a dark setting, you might lean towards the TCL S355 as it costs significantly less. However, the LG UR9000, despite being more expensive, offers better gray uniformity and a wider viewing angle, which might make it more suitable for daytime viewing in bright rooms or if you often watch TV with a group spread around the room. The LG also supports HLG HDR content and offers voice command features, which could enhance your smart TV experience. Both TVs have similar poor performance in overall picture quality and gaming, but if you’re looking for a bit more in terms of features and brighter room performance, the LG UR9000 might be the better option. Give Feedback

this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the LG UR9000 (LCD)
  • Very good motion processing
  • Good viewing angle
Advantages of the TCL S355 (LCD)
  • Good for upscaling

Key differences

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Sports

6.8
43UR9000
40S355
6.1
8.0/10
MOTION PROCESSING
3.9/10
60Hz
REFRESH RATE
60Hz
10.0/10
INPUT LAG SCORE
5.6/10
5.7/10
UPSCALING
7.0/10
6.6/10
SDR BRIGHTNESS SCORE
5.0/10
Yes
HLG SUPPORT
No
The LG UR9000 (LCD) and TCL S355 (LCD) are both only fair for sports, though the LG UR9000 (LCD) is somewhat better.

Cartoons & Animation

5.8
43UR9000
40S355
5.3
5.8/10
COLOR GAMUT SCORE
5.4/10
6.0/10
COLOR VOLUME SCORE
5.8/10
6.6/10
SDR BRIGHTNESS SCORE
5.0/10
8.5/10
COLORS OUT OF THE BOX SCORE
4.7/10
7.7/10
GRAY UNIFORMITY
5.5/10
The LG UR9000 (LCD) and TCL S355 (LCD) are both poor for cartoons & animation, though the LG UR9000 (LCD) is somewhat better.

Bright Room

5.8
43UR9000
40S355
4.7
7.4/10
VIEWING ANGLE
6.0/10
6.6/10
SDR BRIGHTNESS SCORE
5.0/10
6.2/10
HDR BRIGHTNESS SCORE
2.5/10
6.6/10
REFLECTIONS SCORE
6.3/10
The LG UR9000 (LCD) and TCL S355 (LCD) are both poor for bright room, though the LG UR9000 (LCD) is somewhat better.

Cost

$377
43UR9000
40S355
$168
Product image
Product image

$100

$200

$300

$400

$500

$600

The LG UR9000 (LCD) has a price of $377 and the TCL S355 (LCD) costs $168.
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Key similarities

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Picture Quality

5.4
43UR9000
40S355
5.3
3.31/10
CONTRAST
6.43/10
6.0/10
COLOR VOLUME SCORE
5.8/10
LED
PANEL TYPE
LED
IPS
PANEL SUB-TYPE
VA
The LG UR9000 (LCD) and TCL S355 (LCD) both have poor picture quality.

Movies & TV

5.1
43UR9000
40S355
5.2
3.31/10
CONTRAST
6.43/10
5.3/10
BLACK UNIFORMITY
5.1/10
5.7/10
UPSCALING
7.0/10
Yes
HDR10 SUPPORT
No
No
HDR10+ SUPPORT
No
No
DOLBY VISION SUPPORT
No
The TCL S355 (LCD) and LG UR9000 (LCD) are both poor for movies & TV.

Gaming

5.7
43UR9000
40S355
5.5
6.0/10
RESPONSE TIME SCORE
6.2/10
10.0/10
INPUT LAG SCORE
5.6/10
8.0/10
MOTION PROCESSING
3.9/10
15.0/100
GAMING LOCAL DIMMING
0.0/100
6.3/10
GAME HDR BRIGHTNESS SCORE
2.5/10
The LG UR9000 (LCD) and TCL S355 (LCD) are both poor for gaming.

News, Talk, & Other TV

5.5
43UR9000
40S355
5.6
6.6/10
SDR BRIGHTNESS SCORE
5.0/10
5.7/10
UPSCALING
7.0/10
The TCL S355 (LCD) and LG UR9000 (LCD) are both poor for news, talk, & other TV.

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How the LG UR9000 (LCD) and the TCL S355 (LCD) compare to other TVs

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Spec Comparison

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LG UR9000 (LCD)TCL S355 (LCD)
LG UR9000 (LCD)TCL S355 (LCD)

GENERAL

Price
$377
$168
Brand
LGTCL
Release Date
March 1, 2023August 2, 2022
Full name
43UR900040S355
Screen Size
43"40"
Screen Resolution
4K1080P

TV FEATURES

Operating System
WebOSRoku TV
Sound Quality Score
5.4/105.9/10
NextGen Ready
NoNo
HDMI Ports
33
Coax Ports
11

DISPLAY QUALITY SCORES

Picture Quality Score
5.5/105.3/10
Bright Room Score
5.9/104.7/10
Gaming Score
5.8/105.5/10
Movies & TV Score
5.1/105.2/10
Sports Score
6.8/106.1/10

PHYSICAL

Dimensions w/o Stand (H x W x D)
22.2" x 38.1" x 1.2"20.4" x 35.6" x 2.9"
Dimensions with Stand (H x W)
25" x 38.1"22.7" x 35.6"
Weight without Stand
20.5 lbs13.2 lbs
VESA Mount
200 x 200100 x 100

DISPLAY

Color Depth
10 bit8 bit
Black Frame Insertion
NoNo
Auto Low Latency Mode
YesNo
Contrast
3.3/106.4/10
Local Dimming
3.3/102.5/10

SOUND

Speaker Setup
2.02.0
Speaker Power
20 W16 W
Dolby Atmos
Bypass onlyNo
DTS:X
NoNo

Get a great deal on the LG UR9000 (LCD) or the TCL S355 (LCD)

About LG

LG, a prominent TV brand from Korea, has played a significant role in popularizing OLED TVs. OLED technology is hailed as the future of TV technology. Their TVs employ WebOS, a proprietary smart TV software that not only offers seamless functionality but also includes gaming-specific features, earning praise from players worldwide. Often regarded as the gateway to unparalleled viewing experiences, LG's mid-range OLEDs come highly recommended, making them a worthwhile investment for those willing to stretch their budget for superior quality.

About TCL

TCL, the highly recognizable TV brand from China, has firmly established itself as the second-largest manufacturer in terms of sales volume. Renowned for striking an impressive balance between affordability, picture quality, and design, TCL TVs deliver a compelling overall package. While they have traditionally excelled in the low-end and midrange TV segments, TCL has recently made remarkable strides in the realm of high-end televisions, introducing impressive models that rival top competitors. Most TCL TVs use Roku software which is very user friendly and easy to use, but they have a few other models that use Google TV which has the largest app selection, but is not as user friendly as Roku.

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Why trust us

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This information was produced and vetted by the PerfectRec TVs team. We are a product research and recommendation organization that meticulously reviews and evaluates the latest TV information and makes it digestible for you.

By the numbers

385
TVs evaluated
33,110
TVs stats compiled
21
Proprietary TVs ratings developed
103,230
Recommendations made
15,485
Consumer hours saved

About the TV team

Joe Golden, Ph.D

CEO and TVs Editor
Joe is an entrepreneur and lifelong electronics enthusiast with a Ph.D in Economics from the University of Michigan.

Jason Lew

Staff Expert & Software Engineer
Jason is a staff expert and software engineer that has been making laptop recommendations for 7 years and moderates one of the largest laptop subreddits.

Chandradeep Chowdhury

Staff Expert & Software Engineer
Chandradeep is a staff expert and software engineer and expert in televisions and monitors. He’s been making monitor recommendations for ten years.

Jaime Roldán

TVs Expert
Jaime is a Colombia-based TV expert. He is an electronics engineer with 8 years of experience in the telecom sector and has been making TV recommendations for 12 years.

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