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43NANO75
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KD-43X77L
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What we think

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The PerfectRec TV team Learn more
Updated January 10, 2024·

If you're looking for a TV with better performance in a bright room, the Sony X77L has a slight edge. However, if you enjoy watching sports, the LG NANO75 offers a better experience. For gaming, the Sony X77L again takes the lead, providing a more responsive feel due to its lower input lag and faster response time. For dark room viewing, neither TV is particularly strong, but the Sony's slightly better contrast may make it a marginally better choice. Both TVs have similar sound quality. The Sony X77L is often somewhat less expensive, offering a better value proposition if you're looking to save a bit without compromising too much on quality. Give Feedback

this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the LG NANO75 (LCD)
  • Good reflections
Advantages of the Sony X77L (LCD)
  • Very good motion processing
  • Good viewing angle

Key differences

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Cost

$480
43NANO75
KD-43X77L
$448
Product image
Product image

$200

$300

$400

$500

$600

$700

The LG NANO75 (LCD) has a price of $480 and the Sony X77L (LCD) costs $448.
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Key similarities

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Picture Quality

5.6
43NANO75
KD-43X77L
5.6
4.97/10
CONTRAST
3.58/10
5.8/10
COLOR VOLUME SCORE
6.3/10
LED
PANEL TYPE
LED
IPS
PANEL SUB-TYPE
IPS
The LG NANO75 (LCD) and Sony X77L (LCD) both have poor picture quality.

Movies & TV

5.2
43NANO75
KD-43X77L
5.2
4.97/10
CONTRAST
3.58/10
5.0/10
BLACK UNIFORMITY
5.8/10
7.5/10
UPSCALING
7.0/10
Yes
HDR10 SUPPORT
Yes
No
HDR10+ SUPPORT
No
No
DOLBY VISION SUPPORT
No
The LG NANO75 (LCD) and Sony X77L (LCD) are both poor for movies & TV.

Sports

6.7
43NANO75
KD-43X77L
6.8
7.5/10
MOTION PROCESSING
8.5/10
60Hz
REFRESH RATE
60Hz
10.0/10
INPUT LAG SCORE
8.7/10
7.5/10
UPSCALING
7.0/10
5.8/10
SDR BRIGHTNESS SCORE
7.2/10
Yes
HLG SUPPORT
Yes
The Sony X77L (LCD) and LG NANO75 (LCD) are both only fair for sports.

Gaming

5.7
43NANO75
KD-43X77L
5.8
6.1/10
RESPONSE TIME SCORE
5.9/10
10.0/10
INPUT LAG SCORE
8.7/10
7.5/10
MOTION PROCESSING
8.5/10
0.0/100
GAMING LOCAL DIMMING
5.0/100
5.7/10
GAME HDR BRIGHTNESS SCORE
6.4/10
The Sony X77L (LCD) and LG NANO75 (LCD) are both poor for gaming.

Cartoons & Animation

5.9
43NANO75
KD-43X77L
6.0
6.5/10
COLOR GAMUT SCORE
5.9/10
5.8/10
COLOR VOLUME SCORE
6.3/10
5.8/10
SDR BRIGHTNESS SCORE
7.2/10
7.7/10
COLORS OUT OF THE BOX SCORE
8.8/10
6.0/10
GRAY UNIFORMITY
7.7/10
Although they have very similar scores, PerfectRec considers Sony X77L (LCD) to be only fair for cartoons & animation, while the LG NANO75 (LCD) is poor.

News, Talk, & Other TV

6.1
43NANO75
KD-43X77L
6.0
5.8/10
SDR BRIGHTNESS SCORE
7.2/10
7.5/10
UPSCALING
7.0/10
The LG NANO75 (LCD) and Sony X77L (LCD) are both only fair for news, talk, & other TV.

Bright Room

5.8
43NANO75
KD-43X77L
6.0
6.8/10
VIEWING ANGLE
7.7/10
5.8/10
SDR BRIGHTNESS SCORE
7.2/10
5.5/10
HDR BRIGHTNESS SCORE
6.2/10
7.8/10
REFLECTIONS SCORE
6.3/10
Although they have very similar scores, PerfectRec considers Sony X77L (LCD) to be only fair for bright room, while the LG NANO75 (LCD) is poor.

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How the LG NANO75 (LCD) and the Sony X77L (LCD) compare to other TVs

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Spec Comparison

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LG NANO75 (LCD)Sony X77L (LCD)
LG NANO75 (LCD)Sony X77L (LCD)

GENERAL

Price
$480
$448
Brand
LGSony
Release Date
March 1, 2022July 1, 2023
Full name
43NANO75KD-43X77L
Screen Size
43"43"
Screen Resolution
4K4K

TV FEATURES

Operating System
webOSGoogle TV
Sound Quality Score
6.1/106.1/10
NextGen Ready
NoNo
HDMI Ports
33
Coax Ports
11

DISPLAY QUALITY SCORES

Picture Quality Score
5.7/105.6/10
Bright Room Score
5.8/106/10
Gaming Score
5.7/105.8/10
Movies & TV Score
5.3/105.2/10
Sports Score
6.7/106.9/10

PHYSICAL

Dimensions w/o Stand (H x W x D)
22.2" x 38.1" x 2.3"22.4" x 38.4" x 2.9"
Dimensions with Stand (H x W)
24.5" x 38.1"25" x 38.4"
Weight without Stand
20.3 lbs20.5 lbs
VESA Mount
200 x 200200 x 200

DISPLAY

Color Depth
10 bit10 bit
Black Frame Insertion
NoYes
Auto Low Latency Mode
YesYes
Contrast
5/103.6/10
Local Dimming
2.5/103/10

SOUND

Speaker Setup
2.02.0
Speaker Power
20 W20 W
Dolby Atmos
YesYes
DTS:X
NoUp to DTS Digital Surround, Bypass only

Shopping

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Sony X77L (LCD)

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Dig into reviews and images

HDTVs and more

Milton Clark | September 2023
"For an entry-level model, Sony’s X77L is a decent 4K TV. It’s color reproduction, along with crisp and clean picture images revealed plenty of detail and clarity thanks in part to Sony’s excellent video processing."

Get a great deal on the LG NANO75 (LCD) or the Sony X77L (LCD)

About LG

LG, a prominent TV brand from Korea, has played a significant role in popularizing OLED TVs. OLED technology is hailed as the future of TV technology. Their TVs employ WebOS, a proprietary smart TV software that not only offers seamless functionality but also includes gaming-specific features, earning praise from players worldwide. Often regarded as the gateway to unparalleled viewing experiences, LG's mid-range OLEDs come highly recommended, making them a worthwhile investment for those willing to stretch their budget for superior quality.

About Sony

Sony stands as a highly experienced and widely trusted TV manufacturer, earning a reputation that surpasses all others. A Japanese company, Sony has been making TVs for far longs than it has been making Playstation game consoles. Sony's high-end TVs are often regarded as the ultimate choice for videophiles, representing the epitome of quality, albeit at a premium price point. Renowned for their advanced and precise motion handling, as well as their cutting-edge local dimming algorithms, Sony consistently delivers unparalleled performance in these areas. They include Google TV software with all their TV sets, which grants access to the largest selection of apps available and they also include Bravia Core which is a movie streaming platform specifically for Sony TVs that offers higher picture quality by using more bandwidth.

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Why trust us

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This information was produced and vetted by the PerfectRec TVs team. We are a product research and recommendation organization that meticulously reviews and evaluates the latest TV information and makes it digestible for you.

By the numbers

385
TVs evaluated
33,110
TVs stats compiled
21
Proprietary TVs ratings developed
119,130
Recommendations made
17,870
Consumer hours saved

About the TV team

Joe Golden, Ph.D

CEO and TVs Editor
Joe is an entrepreneur and lifelong electronics enthusiast with a Ph.D in Economics from the University of Michigan.

Jason Lew

Staff Expert & Software Engineer
Jason is a staff expert and software engineer that has been making laptop recommendations for 7 years and moderates one of the largest laptop subreddits.

Chandradeep Chowdhury

Staff Expert & Software Engineer
Chandradeep is a staff expert and software engineer and expert in televisions and monitors. He’s been making monitor recommendations for ten years.

Jaime Roldán

TVs Expert
Jaime is a Colombia-based TV expert. He is an electronics engineer with 8 years of experience in the telecom sector and has been making TV recommendations for 12 years.

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