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Updated April 10, 2024·
If you're on a tight budget and primarily use your TV to watch news or as a monitor, the Insignia F30 might suit your needs. However, if you're looking for higher quality across movies, sports, and gaming, with better performance in both dark and bright rooms, the Sony X90J would be a superior choice, although it comes at a higher cost. The Sony's superior motion processing and upscaling mean that fast action and lower resolution content will look better. The Sony X90J also supports advanced audio and HDR formats like Dolby Vision and Dolby Atmos, which are absent on the Insignia F30. Keep in mind, though, that the Sony's viewing angles are not as wide as the Insignia's IPS screen, so it may not be the best pick if you often watch TV from off-center positions. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Insignia F30 2024 (LCD)
- Good viewing angle
Advantages of the Sony X90J (LCD)
- Good for bright room
- Good for dark room
- Very good for gaming
- Good for movies & TV
- Good for sports
- Very good for news, talk, & other TV
- Very good for cartoons & animation
- Good for use as monitor
- Best in class for upscaling
- Best in class motion processing
Key differences
Picture Quality
5.6
7.8
4.294871795/10
CONTRAST
7.63/10
6.2/10
COLOR VOLUME SCORE
7.4/10
LED
PANEL TYPE
LED FALD
IPS
PANEL SUB-TYPE
VA
The Sony X90J (LCD) has good picture quality, while the Insignia F30 2024 (LCD) has poor picture quality.
Movies & TV
5.3
7.9
4.294871795/10
CONTRAST
7.63/10
5.5/10
BLACK UNIFORMITY
6.4/10
5.5/10
UPSCALING
10.0/10
Yes
HDR10 SUPPORT
Yes
No
HDR10+ SUPPORT
No
No
DOLBY VISION SUPPORT
Yes
The Sony X90J (LCD) is good for movies & TV, while the Insignia F30 2024 (LCD) is poor.
Sports
6.0
7.1
2.5/10
MOTION PROCESSING
10.0/10
60Hz
REFRESH RATE
120Hz
8.7/10
INPUT LAG SCORE
7.0/10
5.5/10
UPSCALING
10.0/10
5.3/10
SDR BRIGHTNESS SCORE
8.6/10
No
HLG SUPPORT
Yes
The Sony X90J (LCD) is good for sports, while the Insignia F30 2024 (LCD) is only fair.
Gaming
5.6
8.2
5.8/10
RESPONSE TIME SCORE
8.0/10
8.7/10
INPUT LAG SCORE
7.0/10
2.5/10
MOTION PROCESSING
10.0/10
0.0/100
GAMING LOCAL DIMMING
80.0/100
5.8/10
GAME HDR BRIGHTNESS SCORE
8.2/10
The Sony X90J (LCD) is very good for gaming, while the Insignia F30 2024 (LCD) is poor.
Cartoons & Animation
5.9
8.3
5.9/10
COLOR GAMUT SCORE
7.0/10
6.2/10
COLOR VOLUME SCORE
7.4/10
5.3/10
SDR BRIGHTNESS SCORE
8.6/10
8.1/10
COLORS OUT OF THE BOX SCORE
9.0/10
7.5/10
GRAY UNIFORMITY
6.8/10
The Sony X90J (LCD) is very good for cartoons & animation, while the Insignia F30 2024 (LCD) is poor.
News, Talk, & Other TV
5.4
8.9
5.3/10
SDR BRIGHTNESS SCORE
8.6/10
5.5/10
UPSCALING
10.0/10
The Sony X90J (LCD) is very good for news, talk, & other TV, while the Insignia F30 2024 (LCD) is poor.
Bright Room
5.5
7.6
7.2/10
VIEWING ANGLE
5.2/10
5.3/10
SDR BRIGHTNESS SCORE
8.6/10
5.6/10
HDR BRIGHTNESS SCORE
7.9/10
6.0/10
REFLECTIONS SCORE
5.9/10
The Sony X90J (LCD) is good for bright room, while the Insignia F30 2024 (LCD) is poor.
Cost
$350
$998
$200
$400
$600
$800
$1,000
$1,200
$1,400
$1,600
The Insignia F30 2024 (LCD) has a price of $350 and the Sony X90J (LCD) costs $998.
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How the Insignia F30 2024 (LCD) and the Sony X90J (LCD) compare to other TVs
Spec Comparison
 |  | |
| Insignia F30 2024 (LCD) | Sony X90J (LCD) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$350 | $998 | ||
Brand | |||
Brand | Insignia | Sony | |
Release Date | |||
Release Date | March 1, 2023 | April 3, 2021 | |
Full name | |||
Full name | 65F301NA24 | XR-65X90J | |
Screen Size | |||
Screen Size | 65" | 65" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | Fire OS | Android TV | |
Sound Quality Score | |||
Sound Quality Score | 6.9/10 | 7.3/10 | |
NextGen Ready | |||
NextGen Ready | No | Yes | |
HDMI Ports | |||
HDMI Ports | 3 | 4 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 5.7/10 | 7.8/10 | |
Bright Room Score | |||
Bright Room Score | 5.6/10 | 7.7/10 | |
Gaming Score | |||
Gaming Score | 5.6/10 | 8.2/10 | |
Movies & TV Score | |||
Movies & TV Score | 5.4/10 | 7.9/10 | |
Sports Score | |||
Sports Score | 6.1/10 | 7.1/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 33.5" x 57.6" x 3.6" | 32.8" x 57.2" x 2.8" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 35.4" x 57.6" | 35.6" x 57.2" | |
Weight without Stand | |||
Weight without Stand | 46.3 lbs | 50.5 lbs | |
VESA Mount | |||
VESA Mount | 400 x 300 | 300 x 300 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | No | Yes | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | No | Yes | |
Contrast | |||
Contrast | 4.3/10 | 7.6/10 | |
Local Dimming | |||
Local Dimming | 3/10 | 8/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 2.0 | 2.0 | |
Speaker Power | |||
Speaker Power | 24 W | 20 W | |
Dolby Atmos | |||
Dolby Atmos | Yes | Yes | |
DTS:X | |||
DTS:X | No | Up to DTS Digital Surround, Bypass only | |
Get a great deal on the Insignia F30 2024 (LCD) or the Sony X90J (LCD)
About Insignia
Insignia is an in-house brand from BestBuy. It offers a range of TV sets that are lower-end and smaller size. They are manufactured in China by Hisense, which is another TV brand. Insignia TVs use Amazon's Fire OS as the smart TV software, providing users with a highly user-friendly experience.
About Sony
Sony stands as a highly experienced and widely trusted TV manufacturer, earning a reputation that surpasses all others. A Japanese company, Sony has been making TVs for far longs than it has been making Playstation game consoles. Sony's high-end TVs are often regarded as the ultimate choice for videophiles, representing the epitome of quality, albeit at a premium price point. Renowned for their advanced and precise motion handling, as well as their cutting-edge local dimming algorithms, Sony consistently delivers unparalleled performance in these areas. They include Google TV software with all their TV sets, which grants access to the largest selection of apps available and they also include Bravia Core which is a movie streaming platform specifically for Sony TVs that offers higher picture quality by using more bandwidth.
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