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Updated January 10, 2024·
Between the Insignia F30 and the Sony X95K, both LCD TVs, here are the tradeoffs: If you're on a budget, the Insignia F30 will save you money and is decent for general use such as cartoons and news, but struggles with picture quality in dark rooms and has a lower overall picture quality. The Sony X95K, on the other hand, offers superior performance especially in a bright room and for viewing movies and sports. It also has better sound quality, the screen handles reflections well, and is excellent for gaming with a higher refresh rate. However, this TV is at a premium price point and would be a significant investment. When deciding, consider how important picture and sound quality are to you versus cost. If you watch a lot of dynamic content like sports and movies, and want a TV with great game performance, the Sony X95K could be worth the extra cost. If you're looking for a more affordable option and your viewing habits include more casual content, the Insignia F30 could suffice. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Insignia F30 (LCD)
- Good viewing angle
Advantages of the Sony X95K (LCD)
- Best in class for bright room
- Very good for dark room
- Very good for gaming
- Very good for movies & TV
- Very good for sports
- Excellent for news, talk, & other TV
- Very good for cartoons & animation
- Good for use as monitor
- Best in class for upscaling
- Best in class motion processing
- Very good reflections
Key differences
Picture Quality
5.6
8.0
4.29/10
CONTRAST
7.50/10
6.2/10
COLOR VOLUME SCORE
7.8/10
LED
PANEL TYPE
LED FALD
IPS
PANEL SUB-TYPE
VA
The Sony X95K (LCD) has very good picture quality, while the Insignia F30 (LCD) has poor picture quality.
Movies & TV
5.3
8.0
4.29/10
CONTRAST
7.50/10
5.5/10
BLACK UNIFORMITY
6.1/10
5.5/10
UPSCALING
10.0/10
Yes
HDR10 SUPPORT
Yes
No
HDR10+ SUPPORT
No
No
DOLBY VISION SUPPORT
Yes
The Sony X95K (LCD) is very good for movies & TV, while the Insignia F30 (LCD) is poor.
The Insignia F30's limited contrast and poor local dimming make it inadequate for movies and cinematic content, where deep blacks and consistent lighting are crucial; in contrast, the Sony X95K excels with superior contrast, effective local dimming, and better black uniformity, delivering a more immersive viewing experience suitable for dark room settings. Additionally, the X95K generally displays more accurate colors and a wider color volume out of the box, which contributes to a richer and more vibrant picture for cinematic viewing.
Sports
6.0
8.0
2.5/10
MOTION PROCESSING
10.0/10
60Hz
REFRESH RATE
120Hz
8.7/10
INPUT LAG SCORE
7.0/10
5.5/10
UPSCALING
10.0/10
5.4/10
SDR BRIGHTNESS SCORE
9.1/10
No
HLG SUPPORT
Yes
The Sony X95K (LCD) is very good for sports, while the Insignia F30 (LCD) is only fair.
The Sony X95K excels in watching sports due to its superb motion processing and fast response time, ensuring clear images during fast action without much blur, along with very good handling of reflections. The Insignia F30 falls short with basic motion processing and a slower response time that can lead to more blur during fast sports scenes, and it also doesn't handle reflections as well as the Sony.
Gaming
5.6
8.2
5.8/10
RESPONSE TIME SCORE
8.0/10
8.7/10
INPUT LAG SCORE
7.0/10
2.5/10
MOTION PROCESSING
10.0/10
0.0/100
GAMING LOCAL DIMMING
85.0/100
5.8/10
GAME HDR BRIGHTNESS SCORE
9.1/10
The Sony X95K (LCD) is very good for gaming, while the Insignia F30 (LCD) is poor.
The Insignia F30 is less suitable for gaming due to its poor response time and lower refresh rate of 60Hz, which can result in more noticeable motion blur and less smooth gameplay. In contrast, the Sony X95K is better equipped for gaming, with a very good response time and a higher refresh rate of 120Hz, ensuring clearer motion and more fluid gaming experiences.
Cartoons & Animation
5.9
8.7
5.9/10
COLOR GAMUT SCORE
7.7/10
6.2/10
COLOR VOLUME SCORE
7.8/10
5.4/10
SDR BRIGHTNESS SCORE
9.1/10
8.1/10
COLORS OUT OF THE BOX SCORE
8.5/10
7.5/10
GRAY UNIFORMITY
8.0/10
The Sony X95K (LCD) is very good for cartoons & animation, while the Insignia F30 (LCD) is poor.
The Sony X95K delivers very good colors right out of the box and a good color gamut, making cartoons & animation vibrant and life-like, whereas the Insignia F30, despite having very good colors out of the box, is held back by its poor color gamut which limits the range and intensity of colors displayed.
News, Talk, & Other TV
5.4
9.1
5.4/10
SDR BRIGHTNESS SCORE
9.1/10
5.5/10
UPSCALING
10.0/10
The Sony X95K (LCD) is excellent for news, talk, & other TV, while the Insignia F30 (LCD) is poor.
The Insignia F30 performs poorly for watching news and TV programs due to its subpar SDR brightness and local dimming, resulting in less vibrant and clear images. In contrast, the Sony X95K excels with its excellent SDR brightness and local dimming, providing brighter, more consistent color quality and picture clarity which enhances the viewing experience for such content.
Bright Room
5.5
9.5
7.2/10
VIEWING ANGLE
6.0/10
5.4/10
SDR BRIGHTNESS SCORE
9.1/10
5.6/10
HDR BRIGHTNESS SCORE
9.1/10
6.0/10
REFLECTIONS SCORE
8.4/10
The Sony X95K (LCD) is best in class for bright room, while the Insignia F30 (LCD) is poor.
The Insignia F30 struggles with bright room viewing due to its poor SDR and HDR brightness and fair reflections handling capabilities, whereas the Sony X95K excels in bright environments with excellent SDR and HDR brightness, combined with very good reflection handling. While both have somewhat important aspects such as contrast, color volume and gamut, where the Sony X95K performs better, it's the significant difference in brightness and reflections that sets them apart in a bright room setting.
Cost
$320
$1,788
$0
$500
$1,000
$1,500
$2,000
$2,500
$3,000
The Insignia F30 (LCD) has a price of $320 and the Sony X95K (LCD) costs $1,788.
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How the Insignia F30 (LCD) and the Sony X95K (LCD) compare to other TVs
Spec Comparison
 |  | |
| Insignia F30 (LCD) | Sony X95K (LCD) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$320 | $1,788 | ||
Brand | |||
Brand | Insignia | Sony | |
Release Date | |||
Release Date | September 1, 2022 | May 3, 2022 | |
Full name | |||
Full name | 65F301NA23 | XR-65X95K | |
Screen Size | |||
Screen Size | 65" | 65" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | Fire OS | Android TV | |
Sound Quality Score | |||
Sound Quality Score | 6.9/10 | 9.5/10 | |
NextGen Ready | |||
NextGen Ready | No | Yes | |
HDMI Ports | |||
HDMI Ports | 3 | 4 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 5.7/10 | 8/10 | |
Bright Room Score | |||
Bright Room Score | 5.6/10 | 9.6/10 | |
Gaming Score | |||
Gaming Score | 5.6/10 | 8.2/10 | |
Movies & TV Score | |||
Movies & TV Score | 5.4/10 | 8/10 | |
Sports Score | |||
Sports Score | 6.1/10 | 8/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 33.5" x 57.6" x 3.6" | 32.9" x 56.9" x 2.4" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 35.4" x 57.6" | 33.4" x 56.9" | |
Weight without Stand | |||
Weight without Stand | 46.3 lbs | 70.8 lbs | |
VESA Mount | |||
VESA Mount | 400 x 300 | 300 x 300 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | No | Yes | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | No | Yes | |
Contrast | |||
Contrast | 4.3/10 | 7.5/10 | |
Local Dimming | |||
Local Dimming | 3/10 | 8.4/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 2.0 | 4.2 | |
Speaker Power | |||
Speaker Power | 24 W | 60 W | |
Dolby Atmos | |||
Dolby Atmos | Yes | Yes | |
DTS:X | |||
DTS:X | No | Up to DTS Digital Surround, Bypass only | |
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Insignia F30 (LCD)
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Tom's guide
Michael Gowan | August 2021
"Still one of the best bargain TVs. The best feature remains its quick and responsive implementation of Fire TV OS and all the goodies that come with it. Having Alexa inside the Insignia 4K Ultra HD Fire TV Edition brings a lot of value, from voice control of TV functions to access to your smart home devices."
Get a great deal on the Insignia F30 (LCD) or the Sony X95K (LCD)
About Insignia
Insignia is an in-house brand from BestBuy. It offers a range of TV sets that are lower-end and smaller size. They are manufactured in China by Hisense, which is another TV brand. Insignia TVs use Amazon's Fire OS as the smart TV software, providing users with a highly user-friendly experience.
About Sony
Sony stands as a highly experienced and widely trusted TV manufacturer, earning a reputation that surpasses all others. A Japanese company, Sony has been making TVs for far longs than it has been making Playstation game consoles. Sony's high-end TVs are often regarded as the ultimate choice for videophiles, representing the epitome of quality, albeit at a premium price point. Renowned for their advanced and precise motion handling, as well as their cutting-edge local dimming algorithms, Sony consistently delivers unparalleled performance in these areas. They include Google TV software with all their TV sets, which grants access to the largest selection of apps available and they also include Bravia Core which is a movie streaming platform specifically for Sony TVs that offers higher picture quality by using more bandwidth.
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