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Updated January 10, 2024·
If you prioritize overall picture quality, including superior contrast, brightness, and higher performance for movies, sports, and gaming, the Sony X95J is the better option. It is designed for enthusiasts with features like local dimming, better black uniformity, and a wide color gamut that enhance the viewing experience, especially in dark rooms. It also has a lower input lag, which is great for gaming, and supports a wide range of HDR formats. On the other hand, the Insignia F30 is more budget-friendly and will save you money. While its picture quality is average, it can still be suitable for general TV watching and can handle reflections well for bright rooms. It lacks advanced features like local dimming and a wide color gamut, which means it won't perform as well for movies and HDR content. Its gaming performance is decent but not as high as the Sony. Sound quality and build might be less impressive on the Insignia compared to the Sony, which even includes Dolby Vision support and has a higher build quality overall. So, if you are looking for a more cost-effective option for casual viewing in bright rooms, the Insignia F30 may suit your needs. However, if you're an avid TV or movie watcher, or a gamer looking for the best experience and willing to pay for premium features, the Sony X95J would be a better choice. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Insignia F30 (LCD)
- Good viewing angle
Advantages of the Sony X95J (LCD)
- Excellent for bright room
- Very good for dark room
- Very good for gaming
- Very good for movies & TV
- Very good for sports
- Excellent for news, talk, & other TV
- Very good for cartoons & animation
- Good for use as monitor
- Best in class for upscaling
- Best in class motion processing
- Very good reflections
Key differences
Picture Quality
5.6
8.0
4.29/10
CONTRAST
7.50/10
6.2/10
COLOR VOLUME SCORE
7.8/10
LED
PANEL TYPE
LED FALD
IPS
PANEL SUB-TYPE
VA
The Sony X95J (LCD) has very good picture quality, while the Insignia F30 (LCD) has poor picture quality.
Movies & TV
5.3
8.0
4.29/10
CONTRAST
7.50/10
5.5/10
BLACK UNIFORMITY
6.1/10
5.5/10
UPSCALING
10.0/10
Yes
HDR10 SUPPORT
Yes
No
HDR10+ SUPPORT
No
No
DOLBY VISION SUPPORT
Yes
The Sony X95J (LCD) is very good for movies & TV, while the Insignia F30 (LCD) is poor.
The Insignia F30 struggles with movies and cinematic TV due to its lower contrast, poor local dimming, and lackluster black uniformity, which all affect its ability to display deep blacks and high-detailed scenes. In contrast, the Sony X95J excels in the same areas with high contrast, effective local dimming, and better black uniformity, alongside good color volume and accuracy, resulting in a more immersive viewing experience with vivid and accurate colors.
Sports
6.0
8.0
2.5/10
MOTION PROCESSING
10.0/10
60Hz
REFRESH RATE
120Hz
8.7/10
INPUT LAG SCORE
7.0/10
5.5/10
UPSCALING
10.0/10
5.4/10
SDR BRIGHTNESS SCORE
8.9/10
No
HLG SUPPORT
Yes
The Sony X95J (LCD) is very good for sports, while the Insignia F30 (LCD) is only fair.
The Sony X95J excels in sports viewing as it delivers excellent motion processing, which ensures fast-paced action looks smooth, and it has very good performance in handling reflections, making it suitable for bright rooms. On the other hand, the Insignia F30 is rated lower than the Sony for sports because it has poorer motion handling, leading to blurrier fast-moving objects, and its performance against reflections is only fair, which means it might struggle in well-lit environments.
Gaming
5.6
8.2
5.8/10
RESPONSE TIME SCORE
8.0/10
8.7/10
INPUT LAG SCORE
7.0/10
2.5/10
MOTION PROCESSING
10.0/10
0.0/100
GAMING LOCAL DIMMING
85.0/100
5.8/10
GAME HDR BRIGHTNESS SCORE
9.1/10
The Sony X95J (LCD) is very good for gaming, while the Insignia F30 (LCD) is poor.
The Insignia F30 has a poor response time and very good input lag, while the Sony X95J has very good response time and good input lag, meaning the Sony X95J will handle the fast-paced action of gaming more smoothly, reducing motion blur and providing a more responsive gaming experience.
Cartoons & Animation
5.9
8.6
5.9/10
COLOR GAMUT SCORE
7.7/10
6.2/10
COLOR VOLUME SCORE
7.8/10
5.4/10
SDR BRIGHTNESS SCORE
8.9/10
8.1/10
COLORS OUT OF THE BOX SCORE
8.5/10
7.5/10
GRAY UNIFORMITY
8.0/10
The Sony X95J (LCD) is very good for cartoons & animation, while the Insignia F30 (LCD) is poor.
The Insignia F30 displays colors out of the box decently but falls short due to its poor color gamut and low contrast, which limit the vibrancy and depth of the image, making it less suitable for cartoons and animations. On the other hand, the Sony X95J is very capable in these areas, offering a good color gamut and better contrast, which leads to more vivid and dynamic images that enhance the viewing experience for animated content.
News, Talk, & Other TV
5.4
9.1
5.4/10
SDR BRIGHTNESS SCORE
8.9/10
5.5/10
UPSCALING
10.0/10
The Sony X95J (LCD) is excellent for news, talk, & other TV, while the Insignia F30 (LCD) is poor.
The Insignia F30 is rated poorly for watching news, talk shows, and other TV programs mainly because of its poor upscaling of low-resolution content and lackluster SDR brightness, making it less suitable for bright room viewing and detailed images from standard channels.
Bright Room
5.5
9.4
7.2/10
VIEWING ANGLE
6.0/10
5.4/10
SDR BRIGHTNESS SCORE
8.9/10
5.6/10
HDR BRIGHTNESS SCORE
9.1/10
6.0/10
REFLECTIONS SCORE
8.4/10
The Sony X95J (LCD) is excellent for bright room, while the Insignia F30 (LCD) is poor.
The Insignia F30 is considered poor in a bright room primarily due to its low SDR and HDR brightness and only fair reflection handling, which means it doesn't get bright enough and struggles with ambient light. In contrast, the Sony X95J is excellent in bright rooms, thanks to its high SDR and HDR brightness that overpower ambient light, along with very good reflection handling to minimize glare.
Cost
$320
$1,425
$0
$500
$1,000
$1,500
$2,000
$2,500
The Insignia F30 (LCD) has a price of $320 and the Sony X95J (LCD) costs $1,425.
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How the Insignia F30 (LCD) and the Sony X95J (LCD) compare to other TVs
Spec Comparison
 |  | |
| Insignia F30 (LCD) | Sony X95J (LCD) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$320 | $1,425 | ||
Brand | |||
Brand | Insignia | Sony | |
Release Date | |||
Release Date | September 1, 2022 | May 1, 2021 | |
Full name | |||
Full name | 65F301NA23 | XR-65X95J | |
Screen Size | |||
Screen Size | 65" | 65" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | Fire OS | Android TV | |
Sound Quality Score | |||
Sound Quality Score | 6.9/10 | 8.3/10 | |
NextGen Ready | |||
NextGen Ready | No | Yes | |
HDMI Ports | |||
HDMI Ports | 3 | 4 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 5.7/10 | 8/10 | |
Bright Room Score | |||
Bright Room Score | 5.6/10 | 9.5/10 | |
Gaming Score | |||
Gaming Score | 5.6/10 | 8.2/10 | |
Movies & TV Score | |||
Movies & TV Score | 5.4/10 | 8/10 | |
Sports Score | |||
Sports Score | 6.1/10 | 8/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 33.5" x 57.6" x 3.6" | 32.9" x 56.9" x 26" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 35.4" x 57.6" | 33.5" x 56.9" | |
Weight without Stand | |||
Weight without Stand | 46.3 lbs | 60.6 lbs | |
VESA Mount | |||
VESA Mount | 400 x 300 | 300 x 300 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | No | Yes | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | No | Yes | |
Contrast | |||
Contrast | 4.3/10 | 7.5/10 | |
Local Dimming | |||
Local Dimming | 3/10 | 8.4/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 2.0 | 2.1 | |
Speaker Power | |||
Speaker Power | 24 W | 50 W | |
Dolby Atmos | |||
Dolby Atmos | Yes | Yes | |
DTS:X | |||
DTS:X | No | Up to DTS Digital Surround, Bypass only | |
Shopping
Insignia F30 (LCD)
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Tom's guide
Michael Gowan | August 2021
"Still one of the best bargain TVs. The best feature remains its quick and responsive implementation of Fire TV OS and all the goodies that come with it. Having Alexa inside the Insignia 4K Ultra HD Fire TV Edition brings a lot of value, from voice control of TV functions to access to your smart home devices."
Get a great deal on the Insignia F30 (LCD) or the Sony X95J (LCD)
About Insignia
Insignia is an in-house brand from BestBuy. It offers a range of TV sets that are lower-end and smaller size. They are manufactured in China by Hisense, which is another TV brand. Insignia TVs use Amazon's Fire OS as the smart TV software, providing users with a highly user-friendly experience.
About Sony
Sony stands as a highly experienced and widely trusted TV manufacturer, earning a reputation that surpasses all others. A Japanese company, Sony has been making TVs for far longs than it has been making Playstation game consoles. Sony's high-end TVs are often regarded as the ultimate choice for videophiles, representing the epitome of quality, albeit at a premium price point. Renowned for their advanced and precise motion handling, as well as their cutting-edge local dimming algorithms, Sony consistently delivers unparalleled performance in these areas. They include Google TV software with all their TV sets, which grants access to the largest selection of apps available and they also include Bravia Core which is a movie streaming platform specifically for Sony TVs that offers higher picture quality by using more bandwidth.
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