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Updated January 10, 2024·
The Insignia F30 is a budget-friendly TV but may not perform as well in different viewing conditions, particularly in bright rooms and for watching movies in dark rooms. The Sony X90K, while more expensive, offers significantly better performance across a variety of content, including movies, sports, and gaming. It also has better brightness for both dark and bright room viewing, and improved sound quality. If you prioritize a high-quality viewing experience across many types of content and are able to invest more, the Sony X90K is a better choice. However, if budget is a key factor, the Insignia F30 offers a more affordable option with decent overall performance. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Insignia F30 (LCD)
- Good viewing angle
Advantages of the Sony X90K (LCD)
- Very good for bright room
- Good for dark room
- Very good for gaming
- Good for movies & TV
- Good for sports
- Very good for news, talk, & other TV
- Very good for cartoons & animation
- Good for use as monitor
- Best in class for upscaling
- Best in class motion processing
Key differences
Picture Quality
5.6
7.7
4.29/10
CONTRAST
7.38/10
6.2/10
COLOR VOLUME SCORE
7.8/10
LED
PANEL TYPE
LED FALD
IPS
PANEL SUB-TYPE
TBD
The Sony X90K (LCD) has good picture quality, while the Insignia F30 (LCD) has poor picture quality.
Movies & TV
5.3
7.5
4.29/10
CONTRAST
7.38/10
5.5/10
BLACK UNIFORMITY
6.1/10
5.5/10
UPSCALING
10.0/10
Yes
HDR10 SUPPORT
Yes
No
HDR10+ SUPPORT
No
No
DOLBY VISION SUPPORT
Yes
The Sony X90K (LCD) is good for movies & TV, while the Insignia F30 (LCD) is poor.
Sports
6.0
7.1
2.5/10
MOTION PROCESSING
10.0/10
60Hz
REFRESH RATE
120Hz
8.7/10
INPUT LAG SCORE
7.0/10
5.5/10
UPSCALING
10.0/10
5.4/10
SDR BRIGHTNESS SCORE
8.7/10
No
HLG SUPPORT
Yes
The Sony X90K (LCD) is good for sports, while the Insignia F30 (LCD) is only fair.
The Insignia F30 has worse motion processing and response time compared to the Sony X90K, affecting its clarity during fast-moving scenes in sports, while its wider viewing angles are beneficial when watching with a group. The Sony X90K provides smoother motion with better response times and handles reflections more effectively, making it a superior choice for dynamic sports content, though it falls short in viewing angle, which might limit the viewing experience in larger gatherings.
Gaming
5.6
8.1
5.8/10
RESPONSE TIME SCORE
8.0/10
8.7/10
INPUT LAG SCORE
7.0/10
2.5/10
MOTION PROCESSING
10.0/10
0.0/100
GAMING LOCAL DIMMING
76.0/100
5.8/10
GAME HDR BRIGHTNESS SCORE
8.6/10
The Sony X90K (LCD) is very good for gaming, while the Insignia F30 (LCD) is poor.
The Insignia F30 is rated lower for its response time and has a 60Hz refresh rate making it less suitable for gaming, whereas the Sony X90K, with a higher response time rating and a 120Hz refresh rate, provides smoother motion and better gaming performance. Additionally, the Insignia F30's input lag rating suggests it's responsive enough for casual gaming, though not as optimal as the Sony X90K, which has a good input lag rating, enhancing its prowess for more demanding gaming scenarios.
Cartoons & Animation
5.9
8.0
5.9/10
COLOR GAMUT SCORE
7.7/10
6.2/10
COLOR VOLUME SCORE
7.8/10
5.4/10
SDR BRIGHTNESS SCORE
8.7/10
8.1/10
COLORS OUT OF THE BOX SCORE
7.0/10
7.5/10
GRAY UNIFORMITY
6.6/10
The Sony X90K (LCD) is very good for cartoons & animation, while the Insignia F30 (LCD) is poor.
The Insignia F30's colors out of the box and color gamut are both rated as fair, indicating a less vibrant color display which may not be ideal for cartoons and animation that often rely on bright, varied colors. On the other hand, the Sony X90K's good performance in these areas means it can provide a more accurate and richer color experience for these types of content, making it very good for watching cartoons and animation.
News, Talk, & Other TV
5.4
8.7
5.4/10
SDR BRIGHTNESS SCORE
8.7/10
5.5/10
UPSCALING
10.0/10
The Sony X90K (LCD) is very good for news, talk, & other TV, while the Insignia F30 (LCD) is poor.
The Insignia F30’s poor upscaling and low SDR brightness make it less ideal for watching news and TV programs, especially in well-lit environments, while the Sony X90K’s superior upscaling capabilities and higher SDR brightness level deliver sharper images and more visibility in bright conditions.
Bright Room
5.5
8.0
7.2/10
VIEWING ANGLE
5.4/10
5.4/10
SDR BRIGHTNESS SCORE
8.7/10
5.6/10
HDR BRIGHTNESS SCORE
8.3/10
6.0/10
REFLECTIONS SCORE
6.3/10
The Sony X90K (LCD) is very good for bright room, while the Insignia F30 (LCD) is poor.
The Insignia F30 struggles in a bright room due to lower SDR and HDR brightness and less effective handling of reflections, whereas the Sony X90K performs very well in bright environments because it has higher SDR and HDR brightness and similarly handles reflections competently. The Sony X90K also has an advantage in displaying a wider color volume and gamut, which contributes to a more vibrant and accurate picture when compared to the Insignia F30.
Cost
$320
$998
$0
$500
$1,000
$1,500
$2,000
The Insignia F30 (LCD) has a price of $320 and the Sony X90K (LCD) costs $998.
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How the Insignia F30 (LCD) and the Sony X90K (LCD) compare to other TVs
Spec Comparison
 |  | |
| Insignia F30 (LCD) | Sony X90K (LCD) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$320 | $998 | ||
Brand | |||
Brand | Insignia | Sony | |
Release Date | |||
Release Date | September 1, 2022 | May 2, 2022 | |
Full name | |||
Full name | 65F301NA23 | XR-65X90K | |
Screen Size | |||
Screen Size | 65" | 65" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | Fire OS | Android TV | |
Sound Quality Score | |||
Sound Quality Score | 6.9/10 | 8/10 | |
NextGen Ready | |||
NextGen Ready | No | Yes | |
HDMI Ports | |||
HDMI Ports | 3 | 4 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 5.7/10 | 7.7/10 | |
Bright Room Score | |||
Bright Room Score | 5.6/10 | 8/10 | |
Gaming Score | |||
Gaming Score | 5.6/10 | 8.1/10 | |
Movies & TV Score | |||
Movies & TV Score | 5.4/10 | 7.5/10 | |
Sports Score | |||
Sports Score | 6.1/10 | 7.2/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 33.5" x 57.6" x 3.6" | 32.8" x 57.2" x 2.8" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 35.4" x 57.6" | 34" x 57.2" | |
Weight without Stand | |||
Weight without Stand | 46.3 lbs | 50.5 lbs | |
VESA Mount | |||
VESA Mount | 400 x 300 | 300 x 300 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | No | Yes | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | No | Yes | |
Contrast | |||
Contrast | 4.3/10 | 7.4/10 | |
Local Dimming | |||
Local Dimming | 3/10 | 7.2/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 2.0 | 2.0 | |
Speaker Power | |||
Speaker Power | 24 W | 30 W | |
Dolby Atmos | |||
Dolby Atmos | Yes | Yes | |
DTS:X | |||
DTS:X | No | Up to DTS Digital Surround, Bypass only | |
Shopping
Insignia F30 (LCD)
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Dig into reviews and images
Tom's guide
Michael Gowan | August 2021
"Still one of the best bargain TVs. The best feature remains its quick and responsive implementation of Fire TV OS and all the goodies that come with it. Having Alexa inside the Insignia 4K Ultra HD Fire TV Edition brings a lot of value, from voice control of TV functions to access to your smart home devices."
Sony X90K (LCD)
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Dig into reviews and images
Techradar
Al Griffin | December 2022
"As Sony’s next-to-flagship LCD TV, the X90K series delivers impressive performance for the price. The XR90K had fairly accurate out-of-box color. The TV’s multi-position stand lets you either set the screen flush with any stand its mounted on or elevate it to clear space for a soundbar. With the latter option, you get around 3 inches of clearance enough to accommodate most soundbars. The X90K’s excellent suite of gaming features ranks it up there with the best 120 Hz 4K TVs."
Get a great deal on the Insignia F30 (LCD) or the Sony X90K (LCD)
About Insignia
Insignia is an in-house brand from BestBuy. It offers a range of TV sets that are lower-end and smaller size. They are manufactured in China by Hisense, which is another TV brand. Insignia TVs use Amazon's Fire OS as the smart TV software, providing users with a highly user-friendly experience.
About Sony
Sony stands as a highly experienced and widely trusted TV manufacturer, earning a reputation that surpasses all others. A Japanese company, Sony has been making TVs for far longs than it has been making Playstation game consoles. Sony's high-end TVs are often regarded as the ultimate choice for videophiles, representing the epitome of quality, albeit at a premium price point. Renowned for their advanced and precise motion handling, as well as their cutting-edge local dimming algorithms, Sony consistently delivers unparalleled performance in these areas. They include Google TV software with all their TV sets, which grants access to the largest selection of apps available and they also include Bravia Core which is a movie streaming platform specifically for Sony TVs that offers higher picture quality by using more bandwidth.
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