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Updated January 10, 2024·
If you're looking for an affordable option, the Insignia F30 may suit your needs, but its performance in dark rooms and overall picture quality is modest. On the other hand, the Sony A90J, while pricier, provides superior picture quality, especially for movies and in dark rooms. It excels in gaming and sports viewing as well. If reflections and wide viewing angles are a concern, the OLED screen of the Sony A90J outperforms the Insignia F30's LCD screen. However, if price is a major factor for you, the Insignia might be more attractive despite its limitations. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Insignia F30 (LCD)
- The Insignia F30 (LCD) has no clear advantages over the Sony A90J (OLED).
Advantages of the Sony A90J (OLED)
- Good for bright room
- Excellent for dark room
- Very good for gaming
- Excellent for movies & TV
- Excellent for sports
- Very good for news, talk, & other TV
- Very good for cartoons & animation
- Very good for use as monitor
- Best in class for upscaling
- Best in class motion processing
- Very good viewing angle
- Excellent reflections
Key differences
Picture Quality
5.6
8.7
4.29/10
CONTRAST
10.00/10
6.2/10
COLOR VOLUME SCORE
7.4/10
LED
PANEL TYPE
WOLED
IPS
PANEL SUB-TYPE
WBE
The Sony A90J (OLED) has very good picture quality, while the Insignia F30 (LCD) has poor picture quality.
Movies & TV
5.3
9.1
4.29/10
CONTRAST
10.00/10
5.5/10
BLACK UNIFORMITY
10.0/10
5.5/10
UPSCALING
10.0/10
Yes
HDR10 SUPPORT
Yes
No
HDR10+ SUPPORT
No
No
DOLBY VISION SUPPORT
Yes
The Sony A90J (OLED) is excellent for movies & TV, while the Insignia F30 (LCD) is poor.
The Sony A90J excels in movie and cinematic TV watching due to its superior contrast, effective local dimming, and excellent black uniformity that enhance dark scenes and provide a richer viewing experience. In contrast, the Insignia F30 falls short in these areas, with significantly lower contrast, minimal local dimming capabilities, and poorer black uniformity, leading to a less immersive experience for movies and cinematic content.
Sports
6.0
9.2
2.5/10
MOTION PROCESSING
10.0/10
60Hz
REFRESH RATE
120Hz
8.7/10
INPUT LAG SCORE
7.3/10
5.5/10
UPSCALING
10.0/10
5.4/10
SDR BRIGHTNESS SCORE
7.0/10
No
HLG SUPPORT
Yes
The Sony A90J (OLED) is excellent for sports, while the Insignia F30 (LCD) is only fair.
The Insignia F30 has a fair response time but isn't as proficient in handling motion, and its screen reflections and limited viewing angles might affect visibility during fast-paced sports action. In contrast, the Sony A90J features excellent response time and motion processing capabilities, offers wide viewing angles, and better manages reflections, providing a more immersive and clear sports viewing experience even from different seating positions.
Gaming
5.6
8.8
5.8/10
RESPONSE TIME SCORE
9.4/10
8.7/10
INPUT LAG SCORE
7.3/10
2.5/10
MOTION PROCESSING
10.0/10
0.0/100
GAMING LOCAL DIMMING
100.0/100
5.8/10
GAME HDR BRIGHTNESS SCORE
7.5/10
The Sony A90J (OLED) is very good for gaming, while the Insignia F30 (LCD) is poor.
The Sony A90J provides a very good gaming experience due to its excellent response time and input lag, making actions on-screen feel more immediate, which is crucial for gaming. In contrast, the Insignia F30's gaming performance is considered poor because it has a fair response time and poor input lag, which can lead to more noticeable delays between a player's input and what's seen on-screen.
Cartoons & Animation
5.9
8.5
5.9/10
COLOR GAMUT SCORE
7.8/10
6.2/10
COLOR VOLUME SCORE
7.4/10
5.4/10
SDR BRIGHTNESS SCORE
7.0/10
8.1/10
COLORS OUT OF THE BOX SCORE
8.3/10
7.5/10
GRAY UNIFORMITY
9.8/10
The Sony A90J (OLED) is very good for cartoons & animation, while the Insignia F30 (LCD) is poor.
News, Talk, & Other TV
5.4
8.9
5.4/10
SDR BRIGHTNESS SCORE
7.0/10
5.5/10
UPSCALING
10.0/10
The Sony A90J (OLED) is very good for news, talk, & other TV, while the Insignia F30 (LCD) is poor.
The Insignia F30 struggles with upscaling lower-resolution content and offers poor SDR brightness, which can affect the clarity and visibility of news or talk shows, especially in well-lit conditions. Meanwhile, the Sony A90J delivers a very good upscaling performance and good SDR brightness, ensuring clear and vibrant images, even in diverse lighting conditions.
Bright Room
5.5
7.3
7.2/10
VIEWING ANGLE
8.5/10
5.4/10
SDR BRIGHTNESS SCORE
7.0/10
5.6/10
HDR BRIGHTNESS SCORE
7.4/10
6.0/10
REFLECTIONS SCORE
9.2/10
The Sony A90J (OLED) is good for bright room, while the Insignia F30 (LCD) is poor.
The Insignia F30 struggles with both SDR and HDR brightness, and it offers only a fair performance in handling reflections, making it less suitable for bright rooms. In contrast, the Sony A90J delivers good SDR and HDR brightness along with excellent reflection handling, ensuring a better viewing experience in well-lit spaces.
Cost
$320
$2,498
$0
$1,000
$2,000
$3,000
$4,000
The Insignia F30 (LCD) has a price of $320 and the Sony A90J (OLED) costs $2,498.
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How the Insignia F30 (LCD) and the Sony A90J (OLED) compare to other TVs
Spec Comparison
 |  | |
| Insignia F30 (LCD) | Sony A90J (OLED) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$320 | $2,498 | ||
Brand | |||
Brand | Insignia | Sony | |
Release Date | |||
Release Date | September 1, 2022 | March 2, 2021 | |
Full name | |||
Full name | 65F301NA23 | XR-65A90J | |
Screen Size | |||
Screen Size | 65" | 65" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | Fire OS | Android TV | |
Sound Quality Score | |||
Sound Quality Score | 6.9/10 | 8.9/10 | |
NextGen Ready | |||
NextGen Ready | No | Yes | |
HDMI Ports | |||
HDMI Ports | 3 | 4 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 5.7/10 | 8.8/10 | |
Bright Room Score | |||
Bright Room Score | 5.6/10 | 7.3/10 | |
Gaming Score | |||
Gaming Score | 5.6/10 | 8.9/10 | |
Movies & TV Score | |||
Movies & TV Score | 5.4/10 | 9.2/10 | |
Sports Score | |||
Sports Score | 6.1/10 | 9.2/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 33.5" x 57.6" x 3.6" | 32.8" x 56.8" x 1.6" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 35.4" x 57.6" | 32.8" x 59.1" | |
Weight without Stand | |||
Weight without Stand | 46.3 lbs | 49.6 lbs | |
VESA Mount | |||
VESA Mount | 400 x 300 | 300 x 300 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | No | Yes | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | No | Yes | |
Contrast | |||
Contrast | 4.3/10 | 10/10 | |
Local Dimming | |||
Local Dimming | 3/10 | 10/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 2.0 | 2.2 | |
Speaker Power | |||
Speaker Power | 24 W | 60 W | |
Dolby Atmos | |||
Dolby Atmos | Yes | Yes | |
DTS:X | |||
DTS:X | No | Up to DTS Digital Surround, Bypass only | |
Shopping
Insignia F30 (LCD)
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Dig into reviews and images
Tom's guide
Michael Gowan | August 2021
"Still one of the best bargain TVs. The best feature remains its quick and responsive implementation of Fire TV OS and all the goodies that come with it. Having Alexa inside the Insignia 4K Ultra HD Fire TV Edition brings a lot of value, from voice control of TV functions to access to your smart home devices."
Sony A90J (OLED)
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Techradar
Simon Lucas | June 2021
"In every meaningful department – motion control, contrast, edge definition, detail levels, you name it the A90J puts in a memorably accomplished shift. In fact, the Sony proves outstanding at handling on-screen motion of any and every kind. By the standards of television audio systems, the A90J is a notably punchy and genuinely dynamic performer."
Get a great deal on the Insignia F30 (LCD) or the Sony A90J (OLED)
About Insignia
Insignia is an in-house brand from BestBuy. It offers a range of TV sets that are lower-end and smaller size. They are manufactured in China by Hisense, which is another TV brand. Insignia TVs use Amazon's Fire OS as the smart TV software, providing users with a highly user-friendly experience.
About Sony
Sony stands as a highly experienced and widely trusted TV manufacturer, earning a reputation that surpasses all others. A Japanese company, Sony has been making TVs for far longs than it has been making Playstation game consoles. Sony's high-end TVs are often regarded as the ultimate choice for videophiles, representing the epitome of quality, albeit at a premium price point. Renowned for their advanced and precise motion handling, as well as their cutting-edge local dimming algorithms, Sony consistently delivers unparalleled performance in these areas. They include Google TV software with all their TV sets, which grants access to the largest selection of apps available and they also include Bravia Core which is a movie streaming platform specifically for Sony TVs that offers higher picture quality by using more bandwidth.
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