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Updated January 10, 2024·
If you're looking for a more cost-effective option, the Insignia F30 is budget-friendly and a decent all-around TV. However, it may not be the best in dark rooms and its performance with sports is only adequate. The Sony A80K, on the other hand, is a high-end OLED model that will cost you more but delivers superior picture quality, especially in dark rooms, and offers an enhanced gaming experience due to better motion handling and response time. It's a fantastic choice for watching movies and sports, and it will perform noticeably better than the Insignia F30 in bright rooms as well. Keep in mind that the Sony A80K also features better sound quality, which can enhance your viewing experience without the need for external speakers. If budget is no concern and you want top-notch quality for various contents in both bright and dark settings, the Sony A80K is the better option. However, if you are looking to save money and need a TV for casual, everyday use, the Insignia F30 would be suitable. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Insignia F30 (LCD)
- The Insignia F30 (LCD) has no clear advantages over the Sony A80K (OLED).
Advantages of the Sony A80K (OLED)
- Good for bright room
- Excellent for dark room
- Very good for gaming
- Excellent for movies & TV
- Excellent for sports
- Very good for news, talk, & other TV
- Very good for cartoons & animation
- Very good for use as monitor
- Best in class for upscaling
- Best in class motion processing
- Excellent viewing angle
- Very good reflections
Key differences
Picture Quality
5.6
8.6
4.29/10
CONTRAST
10.00/10
6.2/10
COLOR VOLUME SCORE
7.4/10
LED
PANEL TYPE
WOLED
IPS
PANEL SUB-TYPE
WBE
The Sony A80K (OLED) has very good picture quality, while the Insignia F30 (LCD) has poor picture quality.
Movies & TV
5.3
9.1
4.29/10
CONTRAST
10.00/10
5.5/10
BLACK UNIFORMITY
10.0/10
5.5/10
UPSCALING
10.0/10
Yes
HDR10 SUPPORT
Yes
No
HDR10+ SUPPORT
No
No
DOLBY VISION SUPPORT
Yes
The Sony A80K (OLED) is excellent for movies & TV, while the Insignia F30 (LCD) is poor.
The Insignia F30's lower contrast ratio and lack of local dimming result in less pronounced blacks and a less immersive movie experience compared to the Sony A80K, which boasts perfect blacks due to OLED technology, enhancing contrast significantly and offering better local dimming. Moreover, while both TVs display colors well right out of the box, the Sony A80K offers superior color volume and black uniformity, making for richer and more consistent imagery especially in darker scenes.
Sports
6.0
9.2
2.5/10
MOTION PROCESSING
10.0/10
60Hz
REFRESH RATE
120Hz
8.7/10
INPUT LAG SCORE
7.0/10
5.5/10
UPSCALING
10.0/10
5.4/10
SDR BRIGHTNESS SCORE
7.0/10
No
HLG SUPPORT
Yes
The Sony A80K (OLED) is excellent for sports, while the Insignia F30 (LCD) is only fair.
The Sony A80K excels in watching sports due to its superb motion processing capabilities and rapid response time, ensuring clear fast-paced action, alongside excellent handling of reflections and wide viewing angles that maintain image quality from different seating positions. In contrast, the Insignia F30 is fair for sports as it has modest motion processing and slower response time, which can result in more blur during fast movements, and reflects more glare, making it less suitable for bright rooms or wide seating arrangements.
Gaming
5.6
8.8
5.8/10
RESPONSE TIME SCORE
9.4/10
8.7/10
INPUT LAG SCORE
7.0/10
2.5/10
MOTION PROCESSING
10.0/10
0.0/100
GAMING LOCAL DIMMING
100.0/100
5.8/10
GAME HDR BRIGHTNESS SCORE
7.0/10
The Sony A80K (OLED) is very good for gaming, while the Insignia F30 (LCD) is poor.
Cartoons & Animation
5.9
8.5
5.9/10
COLOR GAMUT SCORE
8.1/10
6.2/10
COLOR VOLUME SCORE
7.4/10
5.4/10
SDR BRIGHTNESS SCORE
7.0/10
8.1/10
COLORS OUT OF THE BOX SCORE
8.0/10
7.5/10
GRAY UNIFORMITY
9.6/10
The Sony A80K (OLED) is very good for cartoons & animation, while the Insignia F30 (LCD) is poor.
The Insignia F30 (LCD) tends to display cartoons and animation poorly due to its subpar color gamut and volume, meaning it can't produce a wide range of colors vividly. On the other hand, the Sony A80K (OLED) is very good for cartoons and animation since it offers outstanding colors straight out of the box and a broad, vibrant color gamut, essential for animated content that often features bold and diverse colors.
News, Talk, & Other TV
5.4
8.9
5.4/10
SDR BRIGHTNESS SCORE
7.0/10
5.5/10
UPSCALING
10.0/10
The Sony A80K (OLED) is very good for news, talk, & other TV, while the Insignia F30 (LCD) is poor.
Bright Room
5.5
7.0
7.2/10
VIEWING ANGLE
9.1/10
5.4/10
SDR BRIGHTNESS SCORE
7.0/10
5.6/10
HDR BRIGHTNESS SCORE
6.8/10
6.0/10
REFLECTIONS SCORE
8.9/10
The Sony A80K (OLED) is good for bright room, while the Insignia F30 (LCD) is poor.
The Insignia F30 struggles in a bright room because it has poor SDR and HDR brightness, and merely fair performance in handling reflections, which can result in a washed-out picture. On the other hand, the Sony A80K excels in bright environments with good SDR brightness, fair HDR brightness, and very good reflection handling, maintaining a clear and vibrant image even in well-lit spaces.
Cost
$320
$1,698
$0
$500
$1,000
$1,500
$2,000
$2,500
$3,000
The Insignia F30 (LCD) has a price of $320 and the Sony A80K (OLED) costs $1,698.
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How the Insignia F30 (LCD) and the Sony A80K (OLED) compare to other TVs
Spec Comparison
 |  | |
| Insignia F30 (LCD) | Sony A80K (OLED) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$320 | $1,698 | ||
Brand | |||
Brand | Insignia | Sony | |
Release Date | |||
Release Date | September 1, 2022 | June 2, 2022 | |
Full name | |||
Full name | 65F301NA23 | XR-65A80K | |
Screen Size | |||
Screen Size | 65" | 65" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | Fire OS | Android TV | |
Sound Quality Score | |||
Sound Quality Score | 6.9/10 | 8.9/10 | |
NextGen Ready | |||
NextGen Ready | No | Yes | |
HDMI Ports | |||
HDMI Ports | 3 | 4 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 5.7/10 | 8.7/10 | |
Bright Room Score | |||
Bright Room Score | 5.6/10 | 7.1/10 | |
Gaming Score | |||
Gaming Score | 5.6/10 | 8.8/10 | |
Movies & TV Score | |||
Movies & TV Score | 5.4/10 | 9.1/10 | |
Sports Score | |||
Sports Score | 6.1/10 | 9.2/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 33.5" x 57.6" x 3.6" | 33" x 57.1" x 2.1" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 35.4" x 57.6" | 33.9" x 57" | |
Weight without Stand | |||
Weight without Stand | 46.3 lbs | 50.7 lbs | |
VESA Mount | |||
VESA Mount | 400 x 300 | 300 x 300 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | No | Yes | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | No | Yes | |
Contrast | |||
Contrast | 4.3/10 | 10/10 | |
Local Dimming | |||
Local Dimming | 3/10 | 10/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 2.0 | 3.2 | |
Speaker Power | |||
Speaker Power | 24 W | 50 W | |
Dolby Atmos | |||
Dolby Atmos | Yes | Yes | |
DTS:X | |||
DTS:X | No | Up to DTS Digital Surround, Bypass only | |
Shopping
Insignia F30 (LCD)
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Tom's guide
Michael Gowan | August 2021
"Still one of the best bargain TVs. The best feature remains its quick and responsive implementation of Fire TV OS and all the goodies that come with it. Having Alexa inside the Insignia 4K Ultra HD Fire TV Edition brings a lot of value, from voice control of TV functions to access to your smart home devices."
Sony A80K (OLED)
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Dig into reviews and images
USA Today
Michael Desjardin | December 2022
"It’s a high-end TV through and through something that becomes clear the moment you glance at its stunning picture. The A80K’s surgically precise contrast control is likely the first thing you’ll notice about its picture ... every piece of content looks better when this amount of precision is available. Color accuracy is another strong suit; the A80K features fantastic out-of-the-box color accuracy in the Custom picture mode."
Get a great deal on the Insignia F30 (LCD) or the Sony A80K (OLED)
About Insignia
Insignia is an in-house brand from BestBuy. It offers a range of TV sets that are lower-end and smaller size. They are manufactured in China by Hisense, which is another TV brand. Insignia TVs use Amazon's Fire OS as the smart TV software, providing users with a highly user-friendly experience.
About Sony
Sony stands as a highly experienced and widely trusted TV manufacturer, earning a reputation that surpasses all others. A Japanese company, Sony has been making TVs for far longs than it has been making Playstation game consoles. Sony's high-end TVs are often regarded as the ultimate choice for videophiles, representing the epitome of quality, albeit at a premium price point. Renowned for their advanced and precise motion handling, as well as their cutting-edge local dimming algorithms, Sony consistently delivers unparalleled performance in these areas. They include Google TV software with all their TV sets, which grants access to the largest selection of apps available and they also include Bravia Core which is a movie streaming platform specifically for Sony TVs that offers higher picture quality by using more bandwidth.
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