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Updated January 10, 2024·
The Sony X85K offers a more immersive experience for watching sports and in bright rooms due to better brightness and motion processing. This TV also excels in gaming with a higher response and a 120Hz refresh rate, making it suitable for fast-paced content and gaming consoles that can take advantage of higher frame rates. The Insignia F30 is more budget-friendly but does not perform as well in dark or bright environments. It's a decent choice for casual viewing, like news and cartoons, but falls short for serious gamers or movie enthusiasts seeking deep blacks and high contrast. Consider the Sony X85K if you're interested in a higher quality viewing experience for mixed usage, including gaming and daytime viewing, and are willing to pay more. Choose the Insignia F30 if you are looking for a more affordable option for general, less-demanding TV viewing. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Insignia F30 (LCD)
- Good viewing angle
Advantages of the Sony X85K (LCD)
- Good for bright room
- Good for gaming
- Good for sports
- Very good for news, talk, & other TV
- Very good for cartoons & animation
- Best in class for upscaling
- Best in class motion processing
- Good reflections
Key differences
Picture Quality
5.6
7.2
4.29/10
CONTRAST
7.50/10
6.2/10
COLOR VOLUME SCORE
7.4/10
LED
PANEL TYPE
LED
IPS
PANEL SUB-TYPE
VA
The Sony X85K (LCD) has good picture quality, while the Insignia F30 (LCD) has poor picture quality.
Movies & TV
5.3
6.4
4.29/10
CONTRAST
7.50/10
5.5/10
BLACK UNIFORMITY
6.8/10
5.5/10
UPSCALING
10.0/10
Yes
HDR10 SUPPORT
Yes
No
HDR10+ SUPPORT
No
No
DOLBY VISION SUPPORT
Yes
The Sony X85K (LCD) is only fair for movies & TV, while the Insignia F30 (LCD) is poor.
The Insignia F30 is not suited for watching movies and cinematic TV due to its poor contrast, lack of local dimming, and subpar black uniformity, which are critical for a good viewing experience, particularly in dark scenes. Conversely, the Sony X85K provides a fair experience for such content, with substantially better contrast, black uniformity, and color reproduction out of the box, though it lacks local dimming which can affect the depth of black levels.
Sports
6.0
7.4
2.5/10
MOTION PROCESSING
10.0/10
60Hz
REFRESH RATE
120Hz
8.7/10
INPUT LAG SCORE
7.3/10
5.5/10
UPSCALING
10.0/10
5.4/10
SDR BRIGHTNESS SCORE
8.4/10
No
HLG SUPPORT
Yes
The Sony X85K (LCD) is good for sports, while the Insignia F30 (LCD) is only fair.
The Sony X85K (LCD) provides a better experience for sports watching because it has superior motion processing and response time, which are very important for the smooth rendering of fast-paced action. While both the Sony X85K and Insignia F30 (LCD) struggle with reflections and have similar gray uniformity, the better viewing angles on the Insignia F30 may not compensate for its slower response time and less effective motion handling.
Gaming
5.6
7.5
5.8/10
RESPONSE TIME SCORE
7.6/10
8.7/10
INPUT LAG SCORE
7.3/10
2.5/10
MOTION PROCESSING
10.0/10
0.0/100
GAMING LOCAL DIMMING
0.0/100
5.8/10
GAME HDR BRIGHTNESS SCORE
7.3/10
The Sony X85K (LCD) is good for gaming, while the Insignia F30 (LCD) is poor.
The Insignia F30 has poor response time which can result in motion blur during fast-paced games, whereas the Sony X85K has good response time providing a clearer picture in motion. Moreover, while both TVs have very good input lag, which is crucial for timely reaction in gameplay, the Sony X85K also boasts a higher refresh rate which can render smooth motion, making it more suitable for gaming.
Cartoons & Animation
5.9
8.5
5.9/10
COLOR GAMUT SCORE
7.5/10
6.2/10
COLOR VOLUME SCORE
7.4/10
5.4/10
SDR BRIGHTNESS SCORE
8.4/10
8.1/10
COLORS OUT OF THE BOX SCORE
9.1/10
7.5/10
GRAY UNIFORMITY
7.5/10
The Sony X85K (LCD) is very good for cartoons & animation, while the Insignia F30 (LCD) is poor.
The Insignia F30 struggles with cartoons and animation because its color performance out of the box is merely fair, and it has a poor color gamut which affects the vibrancy and range of colors displayed. In contrast, the Sony X85K excels in this area with excellent color accuracy straight out of the box and a good color gamut, ensuring a wide and rich color palette that enhances the viewing experience of animated content.
News, Talk, & Other TV
5.4
8.2
5.4/10
SDR BRIGHTNESS SCORE
8.4/10
5.5/10
UPSCALING
10.0/10
The Sony X85K (LCD) is very good for news, talk, & other TV, while the Insignia F30 (LCD) is poor.
The Insignia F30 performs poorly when watching news and TV programs largely because of its inadequate SDR brightness and less-effective upscaling, which are crucial for clear images in standard definition content. Meanwhile, the Sony X85K is very good for such content, thanks to its higher SDR brightness and superior upscaling ability, alongside better performance in color rendition out of the box, which enhances the overall viewing experience.
Bright Room
5.5
7.4
7.2/10
VIEWING ANGLE
5.5/10
5.4/10
SDR BRIGHTNESS SCORE
8.4/10
5.6/10
HDR BRIGHTNESS SCORE
7.0/10
6.0/10
REFLECTIONS SCORE
7.3/10
The Sony X85K (LCD) is good for bright room, while the Insignia F30 (LCD) is poor.
The Insignia F30 struggles with SDR brightness and only offers fair performance when dealing with reflections, making it less suitable for bright rooms, while the Sony X85K's superior SDR brightness and better reflection handling ensure a clearer picture in well-lit environments.
Cost
$320
$1,098
$0
$500
$1,000
$1,500
$2,000
The Insignia F30 (LCD) has a price of $320 and the Sony X85K (LCD) costs $1,098.
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How the Insignia F30 (LCD) and the Sony X85K (LCD) compare to other TVs
Spec Comparison
 |  | |
| Insignia F30 (LCD) | Sony X85K (LCD) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$320 | $1,098 | ||
Brand | |||
Brand | Insignia | Sony | |
Release Date | |||
Release Date | September 1, 2022 | May 4, 2022 | |
Full name | |||
Full name | 65F301NA23 | KD-65X85K | |
Screen Size | |||
Screen Size | 65" | 65" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | Fire OS | Android TV | |
Sound Quality Score | |||
Sound Quality Score | 6.9/10 | 6.9/10 | |
NextGen Ready | |||
NextGen Ready | No | Yes | |
HDMI Ports | |||
HDMI Ports | 3 | 4 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 5.7/10 | 7.3/10 | |
Bright Room Score | |||
Bright Room Score | 5.6/10 | 7.4/10 | |
Gaming Score | |||
Gaming Score | 5.6/10 | 7.6/10 | |
Movies & TV Score | |||
Movies & TV Score | 5.4/10 | 6.5/10 | |
Sports Score | |||
Sports Score | 6.1/10 | 7.4/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 33.5" x 57.6" x 3.6" | 32.9" x 57.2" x 2.8" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 35.4" x 57.6" | 35.6" x 57.2" | |
Weight without Stand | |||
Weight without Stand | 46.3 lbs | 48.5 lbs | |
VESA Mount | |||
VESA Mount | 400 x 300 | 300 x 300 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | No | Yes | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | No | Yes | |
Contrast | |||
Contrast | 4.3/10 | 7.5/10 | |
Local Dimming | |||
Local Dimming | 3/10 | 2.5/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 2.0 | 2.0 | |
Speaker Power | |||
Speaker Power | 24 W | 20 W | |
Dolby Atmos | |||
Dolby Atmos | Yes | Yes | |
DTS:X | |||
DTS:X | No | Up to DTS Digital Surround, Bypass only | |
Shopping
Insignia F30 (LCD)
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Dig into reviews and images
Tom's guide
Michael Gowan | August 2021
"Still one of the best bargain TVs. The best feature remains its quick and responsive implementation of Fire TV OS and all the goodies that come with it. Having Alexa inside the Insignia 4K Ultra HD Fire TV Edition brings a lot of value, from voice control of TV functions to access to your smart home devices."
Get a great deal on the Insignia F30 (LCD) or the Sony X85K (LCD)
About Insignia
Insignia is an in-house brand from BestBuy. It offers a range of TV sets that are lower-end and smaller size. They are manufactured in China by Hisense, which is another TV brand. Insignia TVs use Amazon's Fire OS as the smart TV software, providing users with a highly user-friendly experience.
About Sony
Sony stands as a highly experienced and widely trusted TV manufacturer, earning a reputation that surpasses all others. A Japanese company, Sony has been making TVs for far longs than it has been making Playstation game consoles. Sony's high-end TVs are often regarded as the ultimate choice for videophiles, representing the epitome of quality, albeit at a premium price point. Renowned for their advanced and precise motion handling, as well as their cutting-edge local dimming algorithms, Sony consistently delivers unparalleled performance in these areas. They include Google TV software with all their TV sets, which grants access to the largest selection of apps available and they also include Bravia Core which is a movie streaming platform specifically for Sony TVs that offers higher picture quality by using more bandwidth.
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