A comparison of specs, key information, reviews, and best pricing from top retailers
Last updated -- hours ago | Report incorrect information
Company ProductName Specs
Company ProductName Specs
What we think
The PerfectRec TV team Learn more
Updated January 10, 2024·
The Insignia F30 is much less expensive and may suffice if you're looking for a budget-friendly TV that still offers decent performance for a variety of content like movies, sports, and gaming, though it falls short in a bright room and dark room viewing. The Sony X85J is much more expensive, but it delivers significantly better performance across all types of content, including a marked improvement in bright rooms and for gaming thanks to a higher refresh rate. It also supports advanced features like Dolby Vision and Dolby Atmos which may enhance your viewing experience if you watch content that takes advantage of those technologies. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Insignia F30 (LCD)
- Good viewing angle
Advantages of the Sony X85J (LCD)
- Good for bright room
- Good for gaming
- Good for sports
- Very good for news, talk, & other TV
- Very good for cartoons & animation
- Best in class for upscaling
- Best in class motion processing
Key differences
Picture Quality
5.6
7.3
4.29/10
CONTRAST
7.88/10
6.2/10
COLOR VOLUME SCORE
7.3/10
LED
PANEL TYPE
LED
IPS
PANEL SUB-TYPE
VA
The Sony X85J (LCD) has good picture quality, while the Insignia F30 (LCD) has poor picture quality.
Movies & TV
5.3
6.5
4.29/10
CONTRAST
7.88/10
5.5/10
BLACK UNIFORMITY
6.9/10
5.5/10
UPSCALING
10.0/10
Yes
HDR10 SUPPORT
Yes
No
HDR10+ SUPPORT
No
No
DOLBY VISION SUPPORT
Yes
The Sony X85J (LCD) is only fair for movies & TV, while the Insignia F30 (LCD) is poor.
The Insignia F30 struggles with movies and cinematic TV due to its lower contrast ratio, absence of local dimming, and poor black uniformity, which are crucial for watching darker scenes, whereas the Sony X85J fares better in these aspects, offering higher contrast and better black uniformity, but still lacks local dimming, which means neither are ideal for those dark home theater environments. Also, while the Insignia F30 has better viewing angles benefiting group watching, its color performance out of the box and color volume are not as good as the Sony X85J, which provides a better color experience, important for vivid movie scenes.
Sports
6.0
7.2
2.5/10
MOTION PROCESSING
10.0/10
60Hz
REFRESH RATE
120Hz
8.7/10
INPUT LAG SCORE
7.6/10
5.5/10
UPSCALING
10.0/10
5.4/10
SDR BRIGHTNESS SCORE
8.5/10
No
HLG SUPPORT
Yes
The Sony X85J (LCD) is good for sports, while the Insignia F30 (LCD) is only fair.
The Sony X85J outperforms the Insignia F30 in sports viewing mainly because of its excellent motion processing abilities, which is crucial when watching fast-paced sports, and good response time, ensuring on-screen action is crisp without significant blurring. Meanwhile, the Insignia F30 suffers from poor response time and average gray uniformity, which could lead to blurrier sports scenes, although it has fair reflections handling and viewing angles which is adequate for a bright room but not to the level of the Sony X85J.
Gaming
5.6
7.6
5.8/10
RESPONSE TIME SCORE
7.8/10
8.7/10
INPUT LAG SCORE
7.6/10
2.5/10
MOTION PROCESSING
10.0/10
0.0/100
GAMING LOCAL DIMMING
0.0/100
5.8/10
GAME HDR BRIGHTNESS SCORE
7.5/10
The Sony X85J (LCD) is good for gaming, while the Insignia F30 (LCD) is poor.
The Sony X85J provides a good gaming experience with better response time and lower input lag, making it more responsive for gaming compared to the Insignia F30, which has a poor response time and although its input lag is very good, overall it does not match the performance of the Sony for gaming purposes.
Cartoons & Animation
5.9
8.6
5.9/10
COLOR GAMUT SCORE
7.3/10
6.2/10
COLOR VOLUME SCORE
7.3/10
5.4/10
SDR BRIGHTNESS SCORE
8.5/10
8.1/10
COLORS OUT OF THE BOX SCORE
9.1/10
7.5/10
GRAY UNIFORMITY
8.2/10
The Sony X85J (LCD) is very good for cartoons & animation, while the Insignia F30 (LCD) is poor.
The Insignia F30 does not perform as well when watching cartoons and animation due to its poor color gamut, which limits its ability to display the wide range of bright and vibrant colors typically used in such content. In contrast, the Sony X85J shows cartoons and animations very effectively thanks to its excellent colors out of the box and good color gamut, ensuring a more vivid and accurate reproduction of the colorful imagery that defines this genre.
News, Talk, & Other TV
5.4
8.2
5.4/10
SDR BRIGHTNESS SCORE
8.5/10
5.5/10
UPSCALING
10.0/10
The Sony X85J (LCD) is very good for news, talk, & other TV, while the Insignia F30 (LCD) is poor.
The Sony X85J excels in upscaling lower resolution content and displays brighter images in standard dynamic range (SDR), making it very good for watching news and talk shows. The Insignia F30, however, has lower performance in these areas with notably poorer upscaling of content and lower SDR brightness, resulting in a viewing experience that is considered poor for the same types of programs.
Bright Room
5.5
7.3
7.2/10
VIEWING ANGLE
5.3/10
5.4/10
SDR BRIGHTNESS SCORE
8.5/10
5.6/10
HDR BRIGHTNESS SCORE
7.1/10
6.0/10
REFLECTIONS SCORE
5.9/10
The Sony X85J (LCD) is good for bright room, while the Insignia F30 (LCD) is poor.
The Insignia F30 struggles in bright rooms due to its poor SDR and HDR brightness and only fair performance in handling reflections, making it difficult to watch in well-lit environments. In contrast, the Sony X85J excels with very good SDR brightness and good HDR brightness, which, despite a poor reflections handling, still offers a significantly better experience in bright rooms.
Cost
$320
$1,200
$0
$500
$1,000
$1,500
$2,000
The Insignia F30 (LCD) has a price of $320 and the Sony X85J (LCD) costs $1,200.
Let Us Help Find Your Perfect TV
Find your new TV
Give feedback
We’re constantly working to improve.
How the Insignia F30 (LCD) and the Sony X85J (LCD) compare to other TVs
Spec Comparison
 |  | |
| Insignia F30 (LCD) | Sony X85J (LCD) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$320 | $1,200 | ||
Brand | |||
Brand | Insignia | Sony | |
Release Date | |||
Release Date | September 1, 2022 | April 4, 2021 | |
Full name | |||
Full name | 65F301NA23 | KD-65X85J | |
Screen Size | |||
Screen Size | 65" | 65" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | Fire OS | Android TV | |
Sound Quality Score | |||
Sound Quality Score | 6.9/10 | 7.5/10 | |
NextGen Ready | |||
NextGen Ready | No | Yes | |
HDMI Ports | |||
HDMI Ports | 3 | 4 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 5.7/10 | 7.3/10 | |
Bright Room Score | |||
Bright Room Score | 5.6/10 | 7.4/10 | |
Gaming Score | |||
Gaming Score | 5.6/10 | 7.6/10 | |
Movies & TV Score | |||
Movies & TV Score | 5.4/10 | 6.6/10 | |
Sports Score | |||
Sports Score | 6.1/10 | 7.3/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 33.5" x 57.6" x 3.6" | 32.8" x 57.2" x 2.8" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 35.4" x 57.6" | 35.6" x 57.2" | |
Weight without Stand | |||
Weight without Stand | 46.3 lbs | 48.7 lbs | |
VESA Mount | |||
VESA Mount | 400 x 300 | 300 x 300 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | No | Yes | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | No | Yes | |
Contrast | |||
Contrast | 4.3/10 | 7.9/10 | |
Local Dimming | |||
Local Dimming | 3/10 | 2.5/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 2.0 | 2.0 | |
Speaker Power | |||
Speaker Power | 24 W | 20 W | |
Dolby Atmos | |||
Dolby Atmos | Yes | Yes | |
DTS:X | |||
DTS:X | No | Up to DTS Digital Surround, Bypass only | |
Shopping
Insignia F30 (LCD)
See more
Dig into reviews and images
Tom's guide
Michael Gowan | August 2021
"Still one of the best bargain TVs. The best feature remains its quick and responsive implementation of Fire TV OS and all the goodies that come with it. Having Alexa inside the Insignia 4K Ultra HD Fire TV Edition brings a lot of value, from voice control of TV functions to access to your smart home devices."
Get a great deal on the Insignia F30 (LCD) or the Sony X85J (LCD)
About Insignia
Insignia is an in-house brand from BestBuy. It offers a range of TV sets that are lower-end and smaller size. They are manufactured in China by Hisense, which is another TV brand. Insignia TVs use Amazon's Fire OS as the smart TV software, providing users with a highly user-friendly experience.
About Sony
Sony stands as a highly experienced and widely trusted TV manufacturer, earning a reputation that surpasses all others. A Japanese company, Sony has been making TVs for far longs than it has been making Playstation game consoles. Sony's high-end TVs are often regarded as the ultimate choice for videophiles, representing the epitome of quality, albeit at a premium price point. Renowned for their advanced and precise motion handling, as well as their cutting-edge local dimming algorithms, Sony consistently delivers unparalleled performance in these areas. They include Google TV software with all their TV sets, which grants access to the largest selection of apps available and they also include Bravia Core which is a movie streaming platform specifically for Sony TVs that offers higher picture quality by using more bandwidth.
Give feedback
We're constantly perfecting our model
TV guides you might be interested in
More comparisons for you
FAQs
FAQs about TVs
Why trust us
This information was produced and vetted by the PerfectRec TVs team. We are a product research and recommendation organization that meticulously reviews and evaluates the latest TV information and makes it digestible for you.
By the numbers
385
TVs evaluated
33,110
TVs stats compiled
21
Proprietary TVs ratings developed
122,430
Recommendations made
18,365
Consumer hours saved
About the TV team
Joe Golden, Ph.D
CEO and TVs Editor
Joe is an entrepreneur and lifelong electronics enthusiast with a Ph.D in Economics from the University of Michigan.
Jason Lew
Staff Expert & Software Engineer
Jason is a staff expert and software engineer that has been making laptop recommendations for 7 years and moderates one of the largest laptop subreddits.
Chandradeep Chowdhury
Staff Expert & Software Engineer
Chandradeep is a staff expert and software engineer and expert in televisions and monitors. He’s been making monitor recommendations for ten years.
Jaime Roldán
TVs Expert
Jaime is a Colombia-based TV expert. He is an electronics engineer with 8 years of experience in the telecom sector and has been making TV recommendations for 12 years.
Featured in
