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What we think
The PerfectRec TV team Learn more
Updated January 10, 2024·
The Sony X80K offers a generally better viewing experience with higher quality in handling sports content and brighter environments, making it suitable for well-lit rooms. It also performs better out of the box in terms of color accuracy, motion processing, and has better reflection handling for viewing in bright rooms. However, it is a more expensive option compared to the Insignia F30. The Insignia F30, on the other hand, comes at a more budget-friendly price but does not perform as well in bright environments and does not handle sports content and motion as effectively as the Sony X80K. It also has lower color accuracy and reflection handling capabilities. If you're looking for a more affordable TV and can compromise on some picture quality aspects, the Insignia F30 might be suitable. If you prefer better performance, particularly for sports and in bright rooms, and are willing to pay more, the Sony X80K would be a more appropriate choice. Both TVs support HDR, but only the Sony X80K supports Dolby Vision, which is an advanced form of HDR offering enhanced picture quality for compatible content. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Insignia F30 (LCD)
- The Insignia F30 (LCD) has no clear advantages over the Sony X80K (LCD).
Advantages of the Sony X80K (LCD)
- Good for sports
- Good for news, talk, & other TV
- Good for cartoons & animation
- Best in class for upscaling
- Best in class motion processing
Key differences
Sports
6.0
7.4
2.5/10
MOTION PROCESSING
10.0/10
60Hz
REFRESH RATE
60Hz
8.7/10
INPUT LAG SCORE
8.7/10
5.5/10
UPSCALING
10.0/10
5.4/10
SDR BRIGHTNESS SCORE
7.5/10
No
HLG SUPPORT
Yes
The Sony X80K (LCD) is good for sports, while the Insignia F30 (LCD) is only fair.
The Sony X80K is better for sports because it has excellent motion processing that can handle fast movements smoothly, whereas the Insignia F30 has very poor motion processing which might result in blurry motion in sports. Furthermore, the Sony has a better response time which minimizes motion blur, and it handles reflections slightly better than the Insignia, providing a clearer picture in bright rooms, despite both having just fair performance in reflection handling.
Cartoons & Animation
5.9
7.2
5.9/10
COLOR GAMUT SCORE
7.1/10
6.2/10
COLOR VOLUME SCORE
6.6/10
5.4/10
SDR BRIGHTNESS SCORE
7.5/10
8.1/10
COLORS OUT OF THE BOX SCORE
8.5/10
7.5/10
GRAY UNIFORMITY
8.0/10
The Sony X80K (LCD) is good for cartoons & animation, while the Insignia F30 (LCD) is poor.
The Sony X80K is better for watching cartoons and animation because it has good color accuracy right out of the box and a better color gamut, which means it can display a wider range of colors vividly. In contrast, the Insignia F30, while having very good initial color accuracy, suffers from a poor color gamut, limiting the range of colors it can produce, which is less ideal for the vibrant colors often found in cartoons.
News, Talk, & Other TV
5.4
7.2
5.4/10
SDR BRIGHTNESS SCORE
7.5/10
5.5/10
UPSCALING
10.0/10
The Sony X80K (LCD) is good for news, talk, & other TV, while the Insignia F30 (LCD) is poor.
The Insignia F30 has poor SDR brightness, which affects its performance in bright rooms and can make it hard to see clear pictures when watching news or talk shows, whereas the Sony X80K offers good SDR brightness, providing better visibility and detail in similar settings. Additionally, the Sony X80K has better upscaling quality, meaning it can convert lower resolution content from regular TV broadcasts into a sharper image, compared to the Insignia F30.
Bright Room
5.5
6.4
7.2/10
VIEWING ANGLE
7.5/10
5.4/10
SDR BRIGHTNESS SCORE
7.5/10
5.6/10
HDR BRIGHTNESS SCORE
6.1/10
6.0/10
REFLECTIONS SCORE
6.0/10
The Sony X80K (LCD) is only fair for bright room, while the Insignia F30 (LCD) is poor.
While both the Insignia F30 and Sony X80K struggle to a degree with reflections, making it harder to see the picture clearly in well-lit environments. In comparison, the Sony X80K offers fair HDR brightness and better handling of reflections, giving it a slight edge in brighter rooms, even if it's not the ideal choice for such settings.
Cost
$320
$798
$0
$200
$400
$600
$800
$1,000
$1,200
The Insignia F30 (LCD) has a price of $320 and the Sony X80K (LCD) costs $798.
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Key similarities
Picture Quality
5.6
6.0
4.29/10
CONTRAST
5.06/10
6.2/10
COLOR VOLUME SCORE
6.6/10
LED
PANEL TYPE
LED
IPS
PANEL SUB-TYPE
IPS
Although they have very similar scores, PerfectRec considers Sony X80K (LCD) to have only fair picture quality, while the Insignia F30 (LCD) has poor picture quality.
Movies & TV
5.3
5.5
4.29/10
CONTRAST
5.06/10
5.5/10
BLACK UNIFORMITY
5.2/10
5.5/10
UPSCALING
10.0/10
Yes
HDR10 SUPPORT
Yes
No
HDR10+ SUPPORT
No
No
DOLBY VISION SUPPORT
Yes
The Sony X80K (LCD) and Insignia F30 (LCD) are both poor for movies & TV.
The Insignia F30 and Sony X80K both have issues with contrast and local dimming that make them less suitable for watching movies and cinematic TV, where deep blacks and good shadow detail are crucial. While the Insignia F30 has slightly better black uniformity, which is good for darker scenes, both TVs struggle with these critical aspects, and the Sony X80K also has a lower color volume, potentially leading to less vibrant colors in movies.
Gaming
5.6
5.8
5.8/10
RESPONSE TIME SCORE
6.2/10
8.7/10
INPUT LAG SCORE
8.7/10
2.5/10
MOTION PROCESSING
10.0/10
0.0/100
GAMING LOCAL DIMMING
0.0/100
5.8/10
GAME HDR BRIGHTNESS SCORE
6.3/10
The Sony X80K (LCD) and Insignia F30 (LCD) are both poor for gaming.
The Insignia F30 and Sony X80K are less suited for gaming due to their poor response times, which can cause motion blur during fast-paced games. Both have decent input lag performance, yet their 60Hz refresh rates don't provide the smoother gaming experience found with higher refresh rate TVs.
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How the Insignia F30 (LCD) and the Sony X80K (LCD) compare to other TVs
Spec Comparison
 |  | |
| Insignia F30 (LCD) | Sony X80K (LCD) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$320 | $798 | ||
Brand | |||
Brand | Insignia | Sony | |
Release Date | |||
Release Date | September 1, 2022 | March 4, 2022 | |
Full name | |||
Full name | 65F301NA23 | KD-65X80K | |
Screen Size | |||
Screen Size | 65" | 65" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | Fire OS | Android TV | |
Sound Quality Score | |||
Sound Quality Score | 6.9/10 | 6.7/10 | |
NextGen Ready | |||
NextGen Ready | No | Yes | |
HDMI Ports | |||
HDMI Ports | 3 | 4 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 5.7/10 | 6/10 | |
Bright Room Score | |||
Bright Room Score | 5.6/10 | 6.4/10 | |
Gaming Score | |||
Gaming Score | 5.6/10 | 5.9/10 | |
Movies & TV Score | |||
Movies & TV Score | 5.4/10 | 5.5/10 | |
Sports Score | |||
Sports Score | 6.1/10 | 7.4/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 33.5" x 57.6" x 3.6" | 32.9" x 57.2" x 2.8" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 35.4" x 57.6" | 35.6" x 57.2" | |
Weight without Stand | |||
Weight without Stand | 46.3 lbs | 47.8 lbs | |
VESA Mount | |||
VESA Mount | 400 x 300 | 300 x 300 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | No | Yes | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | No | Yes | |
Contrast | |||
Contrast | 4.3/10 | 5.1/10 | |
Local Dimming | |||
Local Dimming | 3/10 | 2.5/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 2.0 | 2.0 | |
Speaker Power | |||
Speaker Power | 24 W | 20 W | |
Dolby Atmos | |||
Dolby Atmos | Yes | Yes | |
DTS:X | |||
DTS:X | No | Yes | |
Shopping
Insignia F30 (LCD)
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Tom's guide
Michael Gowan | August 2021
"Still one of the best bargain TVs. The best feature remains its quick and responsive implementation of Fire TV OS and all the goodies that come with it. Having Alexa inside the Insignia 4K Ultra HD Fire TV Edition brings a lot of value, from voice control of TV functions to access to your smart home devices."
Sony X80K (LCD)
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Dig into reviews and images
Tom's guide
Matthew Murray | February 2023
"The Sony Bravia X80K is an inexpensive LCD TV that turns out pleasing visuals and is armed with a number of other desirable features. Sony’s robust internal processing, results in generally better picture quality than you’ll usually get for this price. In practice, the X80K is satisfying to watch. You’re not going to get as sumptuous a picture as you may with other TVs from Sony or other companies, but we didn’t encounter anything that looked bad on it."
Get a great deal on the Insignia F30 (LCD) or the Sony X80K (LCD)
About Insignia
Insignia is an in-house brand from BestBuy. It offers a range of TV sets that are lower-end and smaller size. They are manufactured in China by Hisense, which is another TV brand. Insignia TVs use Amazon's Fire OS as the smart TV software, providing users with a highly user-friendly experience.
About Sony
Sony stands as a highly experienced and widely trusted TV manufacturer, earning a reputation that surpasses all others. A Japanese company, Sony has been making TVs for far longs than it has been making Playstation game consoles. Sony's high-end TVs are often regarded as the ultimate choice for videophiles, representing the epitome of quality, albeit at a premium price point. Renowned for their advanced and precise motion handling, as well as their cutting-edge local dimming algorithms, Sony consistently delivers unparalleled performance in these areas. They include Google TV software with all their TV sets, which grants access to the largest selection of apps available and they also include Bravia Core which is a movie streaming platform specifically for Sony TVs that offers higher picture quality by using more bandwidth.
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This information was produced and vetted by the PerfectRec TVs team. We are a product research and recommendation organization that meticulously reviews and evaluates the latest TV information and makes it digestible for you.
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