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Updated April 10, 2024·
If you're on a tight budget, consider the TCL S350R as it is considerably less expensive and adequate for basic TV watching. However, the Insignia F30, while often more expensive, provides better color accuracy right out of the box and has a slightly better selection of HDMI ports, which could be important for connecting multiple devices. Neither TV excels in picture quality or capability for movies, sports, or games, and both perform less optimally in bright rooms; therefore, if these factors are important to you, neither of these options might be ideal. If you plan to use the TV in a bright room, the fairer reflections handling of the Insignia F30 might make it a slightly better choice, despite the higher cost. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Insignia F30 (LCD)
- Good viewing angle
Advantages of the TCL S350R (LCD)
- Good for upscaling
Key differences
Cartoons & Animation
5.8
5.3
5.9/10
COLOR GAMUT SCORE
5.4/10
6.2/10
COLOR VOLUME SCORE
5.8/10
5.4/10
SDR BRIGHTNESS SCORE
5.0/10
8.1/10
COLORS OUT OF THE BOX SCORE
4.7/10
7.5/10
GRAY UNIFORMITY
5.5/10
The Insignia F30 (LCD) and TCL S350R (LCD) are both poor for cartoons & animation, though the Insignia F30 (LCD) is somewhat better.
Bright Room
5.5
4.7
7.2/10
VIEWING ANGLE
6.0/10
5.4/10
SDR BRIGHTNESS SCORE
5.0/10
5.6/10
HDR BRIGHTNESS SCORE
2.5/10
6.0/10
REFLECTIONS SCORE
6.3/10
The Insignia F30 (LCD) and TCL S350R (LCD) are both poor for bright room, though the Insignia F30 (LCD) is somewhat better.
Cost
$300
$200
$100
$150
$200
$250
$300
$350
$400
$450
The Insignia F30 (LCD) has a price of $300 and the TCL S350R (LCD) costs $200.
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Key similarities
Picture Quality
5.6
5.3
4.21/10
CONTRAST
6.428571429/10
6.2/10
COLOR VOLUME SCORE
5.8/10
LED
PANEL TYPE
LED
IPS
PANEL SUB-TYPE
VA
The Insignia F30 (LCD) and TCL S350R (LCD) both have poor picture quality.
Movies & TV
5.3
5.2
4.21/10
CONTRAST
6.428571429/10
5.5/10
BLACK UNIFORMITY
5.1/10
5.5/10
UPSCALING
7.0/10
Yes
HDR10 SUPPORT
Yes
No
HDR10+ SUPPORT
No
No
DOLBY VISION SUPPORT
No
The Insignia F30 (LCD) and TCL S350R (LCD) are both poor for movies & TV.
Sports
6.0
6.1
2.5/10
MOTION PROCESSING
3.9/10
60Hz
REFRESH RATE
60Hz
8.7/10
INPUT LAG SCORE
5.6/10
5.5/10
UPSCALING
7.0/10
5.4/10
SDR BRIGHTNESS SCORE
5.0/10
No
HLG SUPPORT
No
The TCL S350R (LCD) and Insignia F30 (LCD) are both only fair for sports.
Gaming
5.6
5.5
5.8/10
RESPONSE TIME SCORE
6.2/10
8.7/10
INPUT LAG SCORE
5.6/10
2.5/10
MOTION PROCESSING
3.9/10
0.0/100
GAMING LOCAL DIMMING
0.0/100
5.8/10
GAME HDR BRIGHTNESS SCORE
2.5/10
The Insignia F30 (LCD) and TCL S350R (LCD) are both poor for gaming.
News, Talk, & Other TV
5.4
5.6
5.4/10
SDR BRIGHTNESS SCORE
5.0/10
5.5/10
UPSCALING
7.0/10
The TCL S350R (LCD) and Insignia F30 (LCD) are both poor for news, talk, & other TV.
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How the Insignia F30 (LCD) and the TCL S350R (LCD) compare to other TVs
Spec Comparison
 |  | |
| Insignia F30 (LCD) | TCL S350R (LCD) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$300 | $200 | ||
Brand | |||
Brand | Insignia | TCL | |
Release Date | |||
Release Date | August 1, 2021 | July 1, 2023 | |
Full name | |||
Full name | 43F301NA22 | 43S350R | |
Screen Size | |||
Screen Size | 43" | 43" | |
Screen Resolution | |||
Screen Resolution | 4K | 1080P | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | Fire OS | Roku TV | |
Sound Quality Score | |||
Sound Quality Score | 6.4/10 | 5.9/10 | |
NextGen Ready | |||
NextGen Ready | No | No | |
HDMI Ports | |||
HDMI Ports | 3 | 0 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 5.6/10 | 5.3/10 | |
Bright Room Score | |||
Bright Room Score | 5.6/10 | 4.7/10 | |
Gaming Score | |||
Gaming Score | 5.6/10 | 5.5/10 | |
Movies & TV Score | |||
Movies & TV Score | 5.3/10 | 5.2/10 | |
Sports Score | |||
Sports Score | 6.1/10 | 6.1/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 21.9" x 37.7" x 3.1" | 21.8" x 37.6" x 3.5" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 23.8" x 37.7" | 23.9" x 37.6" | |
Weight without Stand | |||
Weight without Stand | 17 lbs | 12.5 lbs | |
VESA Mount | |||
VESA Mount | 200 x 200 | 100 x 100 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 8 bit | |
Black Frame Insertion | |||
Black Frame Insertion | No | No | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | No | No | |
Contrast | |||
Contrast | 4.2/10 | 6.4/10 | |
Local Dimming | |||
Local Dimming | 3/10 | 2.5/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 2.0 | 2.0 | |
Speaker Power | |||
Speaker Power | 10 W | 16 W | |
Dolby Atmos | |||
Dolby Atmos | Yes | No | |
DTS:X | |||
DTS:X | No | No | |
Shopping
Insignia F30 (LCD)
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Tom's guide
Michael Gowan | August 2021
"Still one of the best bargain TVs. The best feature remains its quick and responsive implementation of Fire TV OS and all the goodies that come with it. Having Alexa inside the Insignia 4K Ultra HD Fire TV Edition brings a lot of value, from voice control of TV functions to access to your smart home devices."
Get a great deal on the Insignia F30 (LCD) or the TCL S350R (LCD)
About Insignia
Insignia is an in-house brand from BestBuy. It offers a range of TV sets that are lower-end and smaller size. They are manufactured in China by Hisense, which is another TV brand. Insignia TVs use Amazon's Fire OS as the smart TV software, providing users with a highly user-friendly experience.
About TCL
TCL, the highly recognizable TV brand from China, has firmly established itself as the second-largest manufacturer in terms of sales volume. Renowned for striking an impressive balance between affordability, picture quality, and design, TCL TVs deliver a compelling overall package. While they have traditionally excelled in the low-end and midrange TV segments, TCL has recently made remarkable strides in the realm of high-end televisions, introducing impressive models that rival top competitors. Most TCL TVs use Roku software which is very user friendly and easy to use, but they have a few other models that use Google TV which has the largest app selection, but is not as user friendly as Roku.
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