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What we think
The PerfectRec TV team Learn more
Updated January 10, 2024·
If you value gaming performance and often watch sports, the LG UR9000 would be a preferable choice due to its slightly better scores in those areas. It may also be a bit more reliable due to its higher quality control and build quality. However, this TV is more expensive. On the other hand, the Insignia F30 is more budget-friendly and scores higher for cartoons and animation, making it a potentially good option if you have kids or enjoy animated content. While it may not perform as well as the LG UR9000 in a bright room, it's still a decent option for varying viewing environments. The Insignia F30 and LG UR9000 both support High Dynamic Range (HDR) content, but only the LG UR9000 supports Hybrid Log-Gamma (HLG), which could matter for certain live broadcasts and streaming services that use this format. Both TVs have similar input lag, which is good for gaming, and neither has particularly powerful speakers. If you rely heavily on voice controls for accessibility or convenience, you should note that the LG UR9000 offers voice commands, whereas the Insignia F30 does not. Consider these points to find the balance that suits your viewing habits and budget. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Insignia F30 (LCD)
- The Insignia F30 (LCD) has no clear advantages over the LG UR9000 (LCD).
Advantages of the LG UR9000 (LCD)
- Very good motion processing
Key differences
Sports
6.0
6.8
2.5/10
MOTION PROCESSING
8.0/10
60Hz
REFRESH RATE
60Hz
8.7/10
INPUT LAG SCORE
10.0/10
5.5/10
UPSCALING
5.7/10
5.4/10
SDR BRIGHTNESS SCORE
6.6/10
No
HLG SUPPORT
Yes
The LG UR9000 (LCD) and Insignia F30 (LCD) are both only fair for sports, though the LG UR9000 (LCD) is somewhat better.
The Insignia F30 and LG UR9000 are both rated fair for watching sports because of their moderate reflection handling and motion processing capabilities, which are crucial for fast-paced action clarity. Additionally, while both TVs have good viewing angles, their average gray uniformity can affect the appearance of playing fields, but shouldn't be a dealbreaker for casual viewing.
Cost
$300
$350
$150
$200
$250
$300
$350
$400
$450
$500
The Insignia F30 (LCD) has a price of $300 and the LG UR9000 (LCD) costs $350.
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Key similarities
Picture Quality
5.6
5.4
4.21/10
CONTRAST
3.31/10
6.2/10
COLOR VOLUME SCORE
6.0/10
LED
PANEL TYPE
LED
IPS
PANEL SUB-TYPE
IPS
The Insignia F30 (LCD) and LG UR9000 (LCD) both have poor picture quality.
Movies & TV
5.3
5.1
4.21/10
CONTRAST
3.31/10
5.5/10
BLACK UNIFORMITY
5.3/10
5.5/10
UPSCALING
5.7/10
Yes
HDR10 SUPPORT
Yes
No
HDR10+ SUPPORT
No
No
DOLBY VISION SUPPORT
No
The Insignia F30 (LCD) and LG UR9000 (LCD) are both poor for movies & TV.
The Insignia F30 and LG UR9000 both deliver poor experiences for movies and cinematic TV primarily due to low contrast and poor black uniformity, which are critical for deep blacks and shadow details on screen. Although both the Insignia F30 and LG UR9000 have poor color volume, the LG UR9000's extremely low contrast makes it particularly unsuitable for a cinematic experience.
Gaming
5.6
5.7
5.8/10
RESPONSE TIME SCORE
6.0/10
8.7/10
INPUT LAG SCORE
10.0/10
2.5/10
MOTION PROCESSING
8.0/10
0.0/100
GAMING LOCAL DIMMING
15.0/100
5.8/10
GAME HDR BRIGHTNESS SCORE
6.3/10
The LG UR9000 (LCD) and Insignia F30 (LCD) are both poor for gaming.
The Insignia F30 is not ideal for gaming due to its slower response time and higher input lag that may make fast-paced games less responsive. On the other hand, the LG UR9000, while having better overall performance scores in many areas, also falls short for gaming because it shares the same limited refresh rate, which can limit smoothness during gameplay.
Cartoons & Animation
5.8
5.8
5.9/10
COLOR GAMUT SCORE
5.8/10
6.2/10
COLOR VOLUME SCORE
6.0/10
5.4/10
SDR BRIGHTNESS SCORE
6.6/10
8.1/10
COLORS OUT OF THE BOX SCORE
8.5/10
7.5/10
GRAY UNIFORMITY
7.7/10
The Insignia F30 (LCD) and LG UR9000 (LCD) are both poor for cartoons & animation.
The Insignia F30 and the LG UR9000 both display poor color gamut which significantly impacts the vibrancy and range of colors, a crucial aspect for watching cartoons and animation that often feature bright and varied colors. Despite having very good 'colors out of the box', which refers to the accuracy of colors without the need for calibration, the poor color gamut means both TVs struggle to reproduce the full spectrum of colors typically utilized in animated content.
News, Talk, & Other TV
5.4
5.5
5.4/10
SDR BRIGHTNESS SCORE
6.6/10
5.5/10
UPSCALING
5.7/10
The LG UR9000 (LCD) and Insignia F30 (LCD) are both poor for news, talk, & other TV.
The Insignia F30 has poor brightness for standard dynamic range content, making it less suitable for watching news and talk shows in brighter rooms; it also has poor upscaling which can affect the clarity of lower resolution sources. The LG UR9000 fares slightly better with fair brightness and upscaling, but both TVs struggle with color reproduction that's essential for natural-looking skin tones and vivid news studio sets.
Bright Room
5.5
5.8
7.2/10
VIEWING ANGLE
7.4/10
5.4/10
SDR BRIGHTNESS SCORE
6.6/10
5.6/10
HDR BRIGHTNESS SCORE
6.2/10
6.0/10
REFLECTIONS SCORE
6.6/10
The LG UR9000 (LCD) and Insignia F30 (LCD) are both poor for bright room.
The Insignia F30 struggles with SDR and HDR brightness while only managing fair reflection handling, making it less suitable for bright rooms. Similarly, the LG UR9000 has only fair handling of both SDR and HDR brightness and reflections, which can also hinder performance when viewing in well-lit environments.
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How the Insignia F30 (LCD) and the LG UR9000 (LCD) compare to other TVs
Spec Comparison
 |  | |
| Insignia F30 (LCD) | LG UR9000 (LCD) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$300 | $350 | ||
Brand | |||
Brand | Insignia | LG | |
Release Date | |||
Release Date | August 1, 2021 | March 1, 2023 | |
Full name | |||
Full name | 43F301NA22 | 43UR9000 | |
Screen Size | |||
Screen Size | 43" | 43" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | Fire OS | WebOS | |
Sound Quality Score | |||
Sound Quality Score | 6.4/10 | 5.4/10 | |
NextGen Ready | |||
NextGen Ready | No | No | |
HDMI Ports | |||
HDMI Ports | 3 | 3 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 5.6/10 | 5.5/10 | |
Bright Room Score | |||
Bright Room Score | 5.6/10 | 5.9/10 | |
Gaming Score | |||
Gaming Score | 5.6/10 | 5.8/10 | |
Movies & TV Score | |||
Movies & TV Score | 5.3/10 | 5.1/10 | |
Sports Score | |||
Sports Score | 6.1/10 | 6.8/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 21.9" x 37.7" x 3.1" | 22.2" x 38.1" x 1.2" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 23.8" x 37.7" | 25" x 38.1" | |
Weight without Stand | |||
Weight without Stand | 17 lbs | 20.5 lbs | |
VESA Mount | |||
VESA Mount | 200 x 200 | 200 x 200 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | No | No | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | No | Yes | |
Contrast | |||
Contrast | 4.2/10 | 3.3/10 | |
Local Dimming | |||
Local Dimming | 3/10 | 3.3/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 2.0 | 2.0 | |
Speaker Power | |||
Speaker Power | 10 W | 20 W | |
Dolby Atmos | |||
Dolby Atmos | Yes | Bypass only | |
DTS:X | |||
DTS:X | No | No | |
Shopping
Insignia F30 (LCD)
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Tom's guide
Michael Gowan | August 2021
"Still one of the best bargain TVs. The best feature remains its quick and responsive implementation of Fire TV OS and all the goodies that come with it. Having Alexa inside the Insignia 4K Ultra HD Fire TV Edition brings a lot of value, from voice control of TV functions to access to your smart home devices."
Get a great deal on the Insignia F30 (LCD) or the LG UR9000 (LCD)
About Insignia
Insignia is an in-house brand from BestBuy. It offers a range of TV sets that are lower-end and smaller size. They are manufactured in China by Hisense, which is another TV brand. Insignia TVs use Amazon's Fire OS as the smart TV software, providing users with a highly user-friendly experience.
About LG
LG, a prominent TV brand from Korea, has played a significant role in popularizing OLED TVs. OLED technology is hailed as the future of TV technology. Their TVs employ WebOS, a proprietary smart TV software that not only offers seamless functionality but also includes gaming-specific features, earning praise from players worldwide. Often regarded as the gateway to unparalleled viewing experiences, LG's mid-range OLEDs come highly recommended, making them a worthwhile investment for those willing to stretch their budget for superior quality.
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