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What we think
The PerfectRec TV team Learn more
Updated January 12, 2024·
Consider the Sony X90K if you're looking for a more budget-friendly option that still delivers excellent overall picture quality, especially for gaming, sports, and use in bright rooms. It has a good contrast ratio and motion handling, making it suitable for a variety of content including movies and TV shows. However, its viewing angles are limited, and the speakers are not as powerful. On the other hand, the Hisense UX, while pricier, offers superior performance in several areas. It's particularly well-suited for dark room viewing and provides an exceptional streaming experience with its high SDR and HDR brightness, as well as outstanding color performance. The larger screen size enhances the viewing experience for movies and sports, but it may not perform as well in a very bright room due to its reflective screen. It also comes with better speakers and voice command capabilities for convenience. In summary, if you prioritize a balance of performance and cost, the Sony X90K is a strong contender. But if you're seeking top-tier picture quality and are willing to invest in a larger, more advanced TV with superior streaming capabilities and audio, the Hisense UX is the way to go. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Hisense UX (LCD)
- Best in class for bright room
- Very good for dark room
- Very good for movies & TV
- Excellent for cartoons & animation
- Very good for use as monitor
- Good viewing angle
- Very good reflections
Advantages of the Sony X90K (LCD)
- Good for sports
- Best in class for upscaling
- Best in class motion processing
Key differences
Picture Quality
8.8
7.7
8.00/10
CONTRAST
7.38/10
10.0/10
COLOR VOLUME SCORE
7.8/10
miniLED FALD
PANEL TYPE
LED FALD
VA
PANEL SUB-TYPE
TBD
The Hisense UX (LCD) has very good picture quality, while the Sony X90K (LCD) has good picture quality.
Movies & TV
8.5
7.5
8.00/10
CONTRAST
7.38/10
10.0/10
BLACK UNIFORMITY
6.1/10
7.0/10
UPSCALING
10.0/10
Yes
HDR10 SUPPORT
Yes
Yes
HDR10+ SUPPORT
No
Yes
DOLBY VISION SUPPORT
Yes
The Hisense UX (LCD) is very good for movies & TV, while the Sony X90K (LCD) is good.
The Hisense UX provides a very good viewing experience for movies and cinematic TV due to its higher contrast, superior local dimming, and better black uniformity which are crucial for dark scene details, while the Sony X90K, though good, falls short in these very important aspects but offers better colors out of the box, color volume, and gray uniformity, which are somewhat important for a realistic and vivid picture. Both TVs have limited viewing angles, which affects how the picture looks when viewed from the side.
Sports
6.6
7.1
4.2/10
MOTION PROCESSING
10.0/10
120Hz
REFRESH RATE
120Hz
7.0/10
INPUT LAG SCORE
7.0/10
7.0/10
UPSCALING
10.0/10
10.0/10
SDR BRIGHTNESS SCORE
8.7/10
Yes
HLG SUPPORT
Yes
The Sony X90K (LCD) is good for sports, while the Hisense UX (LCD) is only fair.
The Sony X90K is considered good for watching sports primarily because it handles motion better with less blur in fast scenes and has superior response time, which is crucial for sports with fast movement. In contrast, the Hisense UX is rated as fair because it struggles more with motion clarity and does not handle reflections as well, which can be distracting during daytime sports viewing.
Cartoons & Animation
9.0
8.0
8.6/10
COLOR GAMUT SCORE
7.7/10
10.0/10
COLOR VOLUME SCORE
7.8/10
10.0/10
SDR BRIGHTNESS SCORE
8.7/10
7.7/10
COLORS OUT OF THE BOX SCORE
7.0/10
6.8/10
GRAY UNIFORMITY
6.6/10
The Hisense UX (LCD) is excellent for cartoons & animation, while the Sony X90K (LCD) is very good.
The Hisense UX excels in displaying cartoons and animation with "very good" colors straight out of the box and a "very good" color gamut, ensuring that images are vibrant and true to the intended hues. The Sony X90K, while offering "good" performance in these areas, might not deliver the same level of vibrancy and color accuracy initially without some adjustments.
Bright Room
10.0
8.0
7.0/10
VIEWING ANGLE
5.4/10
10.0/10
SDR BRIGHTNESS SCORE
8.7/10
10.0/10
HDR BRIGHTNESS SCORE
8.3/10
8.9/10
REFLECTIONS SCORE
6.3/10
The Hisense UX (LCD) is best in class for bright room, while the Sony X90K (LCD) is very good.
Cost
$2,498
$998
$500
$1,000
$1,500
$2,000
$2,500
$3,000
$3,500
$4,000
The Hisense UX (LCD) has a price of $2,498 and the Sony X90K (LCD) costs $998.
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Key similarities
Gaming
8.4
8.1
8.4/10
RESPONSE TIME SCORE
8.0/10
7.0/10
INPUT LAG SCORE
7.0/10
4.2/10
MOTION PROCESSING
10.0/10
90.0/100
GAMING LOCAL DIMMING
76.0/100
10.0/10
GAME HDR BRIGHTNESS SCORE
8.6/10
The Hisense UX (LCD) and Sony X90K (LCD) are both very good for gaming.
The Hisense UX is acknowledged for gaming due to its very good response time and good input lag, which are key for fast-paced gameplay with minimal delay. The Sony X90K also excels in gaming with a very good response time and good input lag, ensuring smooth motion and responsiveness during gaming sessions.
News, Talk, & Other TV
8.6
8.7
10.0/10
SDR BRIGHTNESS SCORE
8.7/10
7.0/10
UPSCALING
10.0/10
The Sony X90K (LCD) and Hisense UX (LCD) are both very good for news, talk, & other TV.
The Hisense UX delivers superior upscaling and excels in SDR brightness, making it a strong performer for regular TV programs, while the Sony X90K boasts better upscaling, appropriate SDR brightness, and solid colors right out of the box, thus providing a well-rounded viewing experience for watching news and talk shows. Both TVs benefit from good local dimming and contrast which are important for clear picture quality in these content types.
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How the Hisense UX (LCD) and the Sony X90K (LCD) compare to other TVs
Spec Comparison
 |  | |
| Hisense UX (LCD) | Sony X90K (LCD) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$2,498 | $998 | ||
Brand | |||
Brand | Hisense | Sony | |
Release Date | |||
Release Date | September 1, 2023 | May 2, 2022 | |
Full name | |||
Full name | 85UX | XR-65X90K | |
Screen Size | |||
Screen Size | 85" | 65" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | Google TV | Android TV | |
Sound Quality Score | |||
Sound Quality Score | 8/10 | 8/10 | |
NextGen Ready | |||
NextGen Ready | Yes | Yes | |
HDMI Ports | |||
HDMI Ports | 4 | 4 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 8.9/10 | 7.7/10 | |
Bright Room Score | |||
Bright Room Score | 10/10 | 8/10 | |
Gaming Score | |||
Gaming Score | 8.4/10 | 8.1/10 | |
Movies & TV Score | |||
Movies & TV Score | 8.6/10 | 7.5/10 | |
Sports Score | |||
Sports Score | 6.6/10 | 7.2/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 43.1" x 76.7" x 1.7" | 32.8" x 57.2" x 2.8" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 45.5" x 76.7" | 34" x 57.2" | |
Weight without Stand | |||
Weight without Stand | 111.9 lbs | 50.5 lbs | |
VESA Mount | |||
VESA Mount | 600 x 400 | 300 x 300 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | Yes | Yes | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | Yes | Yes | |
Contrast | |||
Contrast | 8/10 | 7.4/10 | |
Local Dimming | |||
Local Dimming | 8.4/10 | 7.2/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 4.1.2 | 2.0 | |
Speaker Power | |||
Speaker Power | 82 W | 30 W | |
Dolby Atmos | |||
Dolby Atmos | Yes | Yes | |
DTS:X | |||
DTS:X | Up to DTS Digital Surround, Bypass only | Up to DTS Digital Surround, Bypass only | |
Shopping
Hisense UX (LCD)
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Dig into reviews and images
Tom's guide
Matthew Murray | November 2023
"If you need a TV that can light up the room literally as well as figuratively, look no further than the Hisense UX"
Sony X90K (LCD)
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Techradar
Al Griffin | December 2022
"As Sony’s next-to-flagship LCD TV, the X90K series delivers impressive performance for the price. The XR90K had fairly accurate out-of-box color. The TV’s multi-position stand lets you either set the screen flush with any stand its mounted on or elevate it to clear space for a soundbar. With the latter option, you get around 3 inches of clearance enough to accommodate most soundbars. The X90K’s excellent suite of gaming features ranks it up there with the best 120 Hz 4K TVs."
Get a great deal on the Hisense UX (LCD) or the Sony X90K (LCD)
About Hisense
Hisense, a Chinese TV manufacturer, entered the US market in approximately 2011 and has since acquired TV divisions from various companies such as Toshiba, Sharp, Hitachi, and NEC. Currently ranking as the fourth largest vendor in terms of sales volume, Hisense aims to capture a wide range of TV budget segments. They offer exceptional value with TVs that often outperform their competitors at similar price points, making them a compelling choice for consumers. In the US, they use Google TV as their smart TV software which provides the largest app selection and a very modern user interface, however it is not as user friendly as the software from other vendors.
About Sony
Sony stands as a highly experienced and widely trusted TV manufacturer, earning a reputation that surpasses all others. A Japanese company, Sony has been making TVs for far longs than it has been making Playstation game consoles. Sony's high-end TVs are often regarded as the ultimate choice for videophiles, representing the epitome of quality, albeit at a premium price point. Renowned for their advanced and precise motion handling, as well as their cutting-edge local dimming algorithms, Sony consistently delivers unparalleled performance in these areas. They include Google TV software with all their TV sets, which grants access to the largest selection of apps available and they also include Bravia Core which is a movie streaming platform specifically for Sony TVs that offers higher picture quality by using more bandwidth.
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This information was produced and vetted by the PerfectRec TVs team. We are a product research and recommendation organization that meticulously reviews and evaluates the latest TV information and makes it digestible for you.
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